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Malte Ubl

@industrialempathy.com
3.8K followers 133 following 123 posts

CTO at Vercel @cramforce on Twitter industrialempathy.com

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Malte Ubl @industrialempathy.com · 03/05/2025
Can't wait to spend the summer at the pool
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Malte Ubl @industrialempathy.com · 23/12/2024
I was randomly looking at the Vercel Firewall for my personal site. Turns out a small attack was mitigated. I then looked at our global dashboard, and, indeed, the attacker only hit my site and they got a total of 19 requests through before they were blocked. What have I done to you, attacker?
1.5K blocked requests19 were let through, all to Malte's personal site
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Malte Ubl @industrialempathy.com · 15/12/2024
Blue sky
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Malte Ubl @industrialempathy.com · 13/12/2024
Excited about my demo tomorrow at the internal Vercel hackathon
Go ahead, ship your org chart
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Malte Ubl @industrialempathy.com · 29/11/2024
You can just deploy on Black Friday. Follow along our real time dashboard of folks shipping the software that sells all the things vercel.com/bfcm Wishing the entire ecommerce industry an amazing BFCM!
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Malte Ubl @industrialempathy.com · 23/11/2024
I'm literally on apple.com right now buying you an even faster computer
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Malte Ubl @industrialempathy.com · 19/11/2024
You can just ship things
# You can just ship things

- Never be blocked
- Understand the [1-way-door/2-way-door metaphor](https://shit.management/one-way-and-two-way-door-decisions/) for decisions. 1-way doors are rare. Never act like something is a 2-way-door if it is a 1-way-door
- Don’t ask for permission, ask for forgiveness but be smart about it
- [Understand what experiments are for](https://www.notion.so/When-to-experiment-8fd91090ef7a418a9532b9681524fe0b?pvs=21)
- Actually QA your shit. Abusing users for QA is inefficient and disrespectful. Users are a source of feedback about the product
- Send your stuff to trusted testers and ask for feedback
- Don’t let indecision go into your head
    - If in doubt ship the version that is closer to ship and iterate
- The outcome-differential between two options in a decision is usually lower than the opportunity cost of not shipping either of them
- **You don’t need approval from anyone at Vercel to ship.** People can tell you not to ship, but you don’t have to ask them for permission, they have to reach out to you proactively if they feel strongly enough
    - You reach out to legal, finance, security, privacy for their expertise not their permission
    - Be transparent about what you are shipping in channels such as product-area-updates, but it is not your responsibility to ensure everybody is consuming your updates
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Malte Ubl @industrialempathy.com · 16/11/2024
I might be too old to win a boxing match against Jake Paul, but I did win the fight against my waffle maker and all I have are slightly bloody hands
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Malte Ubl @industrialempathy.com · 13/11/2024
You can now subscribe to Slack notifications (or generic webhooks) when the Vercel Firewall mitigates a DDoS attack for your project. Example screenshot from an attack against vercel.com last night below. More info here vercel.com/changelog/in...
DDoS Attack Mitigated
Traffic on this project has matched a Vercel Managed Firewall rule.  An automatic mitigation was deployed.
Project
vercel-site
Impacted Host
vercel.com
Action
• 699K challenged requests
Started
2024 Nov 12 19:20 UTC
Ended
2024 Nov 12 19:30 UTC
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Malte Ubl @industrialempathy.com · 12/11/2024
Most revolutionary product of 2024: Rechargeable under-cabinet lights. Put this wherever in your house it's dark & that is annoying. Because we live in the future, this comes with a battery that basically lasts forever if you use the motion sensor setting www.amazon.com/dp/B0CSJQMVY...
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Malte Ubl @industrialempathy.com · 11/11/2024
Spot when we shipped partial pre-rendering on v0 🤤
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Malte Ubl @industrialempathy.com · 03/11/2024
Google probably: that's a TOS violation Google absolutely: yes, I will take your money to advertise your service
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Malte Ubl @industrialempathy.com · 16/05/2023
New foolproof algorithm for finding the best hotels: find the one where the old rich japanese folks go and go there
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Malte Ubl @industrialempathy.com · 14/05/2023
Burger status
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Malte Ubl @industrialempathy.com · 10/05/2023
Vercel-ing at Google IO
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Malte Ubl @industrialempathy.com · 01/05/2023
Calling it for the 2022/23 snowboarding season. I feel so privileged to have been able to go almost every weekend. 29 days with zero injuries and just a few scratches in the car 😇
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Malte Ubl @industrialempathy.com · 27/04/2023
Current Slack screen name status vercel.com/ship
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