iiinova — where your digital self keeps evolving

Independent Analytics @independentwp.bsky.social · 04/08/2026

Today, we added an option to the Real-time report that lets you toggle the chart between the last 5 minutes and the last 30 minutes. Hope you all like it!

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Independent Analytics @independentwp.bsky.social · 22/07/2026

The new Real-Time report is here! This updated version includes filtering, city data, UTM campaign parameters, and more. Independent Analytics Pro users can update now to get access to the redesigned Real-Time report. Full changelog here: independentwp.com/changelog/ve...

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Independent Analytics @independentwp.bsky.social · 27/05/2026

With the click tracking feature in IA Pro, you can track clicks on all links pointing to the selected file type. Our last update increased the number of recognized file types to 37, including some we've never even heard of!

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Independent Analytics @independentwp.bsky.social · 25/05/2026

We save a lot of custom reports for our own website. The Pricing page stays at the top of the Pages reports because it's the best way to assess how effective we are at attracting new buyers to our product.

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Independent Analytics @independentwp.bsky.social · 22/05/2026

PSA: If someone clicks on a link to your site in a Google AI Overview, that will show up as a visitor from Google. If they are using Gemini directly and click on a link to your site, they will show up as a visitor from Gemini.

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Independent Analytics @independentwp.bsky.social · 21/05/2026

Version 2.14.10 includes a few important bug fixes and enhancements, including an improved report-loading experience. Full changelog here: independentwp.com/changelog/pa...

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Independent Analytics @independentwp.bsky.social · 20/05/2026

Blocking your IP address doesn't always keep your activity from showing up in your analytics. That's why we offer a multi-layered approach to ensure only the right visitors get tracked.

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Independent Analytics @independentwp.bsky.social · 08/05/2026

Confusing traffic growth with business growth may be the biggest trap for an online biz. Getting more people into the top of your funnel helps, but don't get distracted by pageview counts. Keep your sales funnel in mind, and focus on the tactics that move visitors through it.

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Independent Analytics @independentwp.bsky.social · 07/05/2026

Your best traffic sources might not be the ones sending you the most visitors. Compare them by engagement metrics, like average session duration, to see which ones send the most engaged visitors. Even better, compare by leads and sales to find which ones are most profitable.

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Independent Analytics @independentwp.bsky.social · 05/05/2026

Wondering which landing pages drive the most revenue for your WooCommerce store? You can find this data in seconds with Independent Analytics Pro. independentwp.com/blog/track-w...

independentwp.com

How Do I Track WooCommerce Revenue by Landing Page?

It's easy to uncover your WooCommerce revenue by landing page with the right tools. Here's how to find this data without any technical setup.

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Independent Analytics @independentwp.bsky.social · 04/05/2026

What's the most popular page on your site? Most people would assume it's their homepage, but that's not always the case. Check your top 10 pages now, and there's bound to be at least one page that surprises you.

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Independent Analytics @independentwp.bsky.social · 01/05/2026

Keep track of what people search for on your site. These queries are a goldmine. They'll help you generate new ideas for content, products, features, and UX improvements.

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Independent Analytics @independentwp.bsky.social · 30/04/2026

You can now find shoppers who abandoned their carts in the User Journeys report! The key is to filter the sessions by those with zero gross sales and a click on an Add to Cart button. This reveals everyone who added an item to their cart but didn't complete a purchase.

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Independent Analytics @independentwp.bsky.social · 29/04/2026

Does your site get more traffic from mobile or desktop visitors? The answer might surprise you. Depending on your niche, you could see more desktop visitors, despite how often people browse on their phones these days.

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Independent Analytics @independentwp.bsky.social · 28/04/2026

Our newest update includes an integration with the Request a Quote for WooCommerce plugin. Your quote requests will be tracked automatically, so you can see the traffic sources and campaigns generating the most leads.

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Independent Analytics @independentwp.bsky.social · 27/04/2026

If you're feeling overwhelmed by the metrics in your analytics, choose one. Focus on a single metric that matters most to your business. That could be gross sales, lead submissions, or clicks on a certain button. Optimize your site to move that metric.

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Independent Analytics @independentwp.bsky.social · 24/04/2026

You probably have more 404 errors than you realize. The good news: you can find them in seconds by filtering the Pages report by the 404 page type. Some of these 404 pages can be ignored. Others are due to broken links or deleted pages and can be resolved with a 301 redirect.

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Independent Analytics @independentwp.bsky.social · 23/04/2026

Not all traffic is equal. When analyzing your top traffic sources, pay close attention to engagement metrics, like: - Session Duration - Views Per Session - Bounce Rate This can help you separate the low-quality sources from the high-quality ones.

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Independent Analytics @independentwp.bsky.social · 22/04/2026

Getting more traffic to your site is awesome, but don't lose sight of your goals. 100 visitors and 1 order beats 10k visitors and 0 orders any day of the week.

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Independent Analytics @independentwp.bsky.social · 21/04/2026

"Why does Cloudflare show so many more visitors than my analytics?" Stats from hosts and CDNs are fundamentally different than your website's analytics. The difference is tracking all requests, including bots, versus tracking human visitors only.

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Independent Analytics @independentwp.bsky.social · 20/04/2026

"Direct" traffic comes from a few places: 1. People visiting your site directly 2. Email links 3. HTTPS-to-HTTP traffic 4. Mobile apps (sometimes) 5. noreferrer links (WP uses these) Using campaign links is the only way to uncover the true source of (some) Direct traffic.

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Independent Analytics @independentwp.bsky.social · 17/04/2026

There are two ways to use your analytics: 1. You have a specific question to answer. 2. You explore your data with an open mind, looking for anything that stands out. Being aware of which strategy you're using can help guide your analysis and keep you focused.

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Independent Analytics @independentwp.bsky.social · 16/04/2026

You can track outbound clicks on your site without any code. Using the Click Tracking feature in Independent Analytics Pro, it's as simple as adding one new link pattern.

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Independent Analytics @independentwp.bsky.social · 15/04/2026

Republishing outdated content still works. These are the results from republishing 4 posts on another website.

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Independent Analytics @independentwp.bsky.social · 14/04/2026

You've probably looked at your landing pages, but have you ever analyzed your exit pages? Optimizing your exit pages is a great way to increase your page views per visitor and average session duration.

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Independent Analytics @independentwp.bsky.social · 13/04/2026

Analytics don't have to be creepy or invasive. As web users, we don't want companies building detailed profiles of us, and as website owners, we don't need that level of detail. Our popular pages, traffic sources, UTM campaigns, and more can be tracked in a fully anonymous way.

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Independent Analytics @independentwp.bsky.social · 10/04/2026

Make it a habit to use UTM parameters when you link to your website. Adding these parameters is so easy and lets you see EXACTLY where your visitors are coming from. With modern browsers limiting referrer data, this is a key strategy to win back data on your traffic sources.

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Independent Analytics @independentwp.bsky.social · 08/04/2026

Sometimes people are unsure when to use click tracking vs. campaign tracking. The distinction is simple. Use click tracking for links on your website and campaign tracking for links on other people's websites.

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Independent Analytics @independentwp.bsky.social · 07/04/2026

If you send email newsletters, you should always use UTM parameters in your links. Why? Because email clients don't share referrer data, so tools like Independent Analytics can't see where your visitors came from. Campaign links help you win back this data and more.

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Independent Analytics @independentwp.bsky.social · 06/04/2026

Bot traffic now exceeds real human traffic on the internet due to an explosion in AI bot activity. In the article below, we explain the nature of these bots and how they’re affecting our WordPress websites. buff.ly/eAjQuCr

buff.ly

Bot Traffic Now Exceeds Human Traffic - Here's How It Affects Your WordPress Site

Bots have always had a large presence on the internet, but their activity has exploded with the rise of new AI bots. Here's how it affects your site.

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Independent Analytics @independentwp.bsky.social · 03/04/2026

Bounce rate became a Frankenstein metric when Google tried to make it do everything. The problem? A bounce is when someone views one page, stays on the site for less than 10 seconds, and doesn't trigger any "key events," which can be literally anything.

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Independent Analytics @independentwp.bsky.social · 02/04/2026

When your search traffic increases or decreases, how do you investigate? With the Solo Reports feature, you can see exactly which pages have gained or lost the most traffic from Google.

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Independent Analytics @independentwp.bsky.social · 01/04/2026

Do you know when your site is the busiest? Our website gets more traffic during work hours Mon-Fri, with a lean towards early morning hours due to our European users (we're based in Philadelphia). Knowing this data can help with timing content publication and site maintenance.

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Independent Analytics @independentwp.bsky.social · 31/03/2026

We released a new update today that adds full compatibility with the upcoming WordPress 7.0 update. There are also a couple of new filters added to the User Journeys report: Landing Page URL & Page URL. View the full changelog here: independentwp.com/changelog/pa...

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Independent Analytics @independentwp.bsky.social · 24/03/2026

Did you know Google Analytics might be underreporting your website traffic? Because GA uses cookies, it only tracks visitors who accept your consent banner. Most people skip it or click decline. You could be missing upwards of 60% of your visitors in your analytics.

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Independent Analytics @independentwp.bsky.social · 20/03/2026

If you want your business to be sustainable, you can't rely too much on a single traffic source. Here's how to check if your website is over-relying on one site or category of websites. P.S. Watch to the end to see how to create a visualization of your marketing channels.

independentanalytics.vids.io

Diversify Your Traffic Sources

If you want your business to be sustainable, you can't rely too much on a single traffic source. Here's how to check if your website is over-relying on one site or ...

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Independent Analytics @independentwp.bsky.social · 18/03/2026

Looking for simple ways to grow your eCommerce store? One of the best ways is to analyze your most profitable landing pages. Your next steps: 1. Promote your top landing pages using social media, SEO, ads, etc. 2. Publish more pages like your most profitable landing pages

independentanalytics.vids.io

eCommerce landing pages wide

Looking for simple ways to grow your eCommerce store? One of the best ways is to analyze your most profitable landing pages. Your next steps: 1. Promote your top landing...

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Independent Analytics @independentwp.bsky.social · 02/02/2026

We made a few improvements to the charts in the Overview report in v2.14: - Line charts now include labels - Pie chart labels include the % of share - Pie chart slices are now sorted from largest to smallest 1min video here: independentanalytics.vids.io/videos/069bd...

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Independent Analytics @independentwp.bsky.social · 29/01/2026

In version 2.14, we added new form tracking integrations for Everest Forms, Mailchimp for WordPress, Newsletter, and Kadence Blocks. For Kadence Blocks, make sure to create your forms via the Kadence > Forms menu for them to be trackable. independentanalytics.vids.io/videos/aa9bd...

independentanalytics.vids.io

v2.14 - New Form Integrations

Form integrations were added for Mailchimp for WordPress, Everest Forms, Newsletter, and Kadence Blocks

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Independent Analytics @independentwp.bsky.social · 26/01/2026

If you use WooCommerce and Independent Analytics Pro, you can now navigate from an order to the visitor's full journey in one click.

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Independent Analytics @independentwp.bsky.social · 21/01/2026

We've just launched User Journeys for all Independent Analytics Pro users! Browse your visitor journeys in real-time and explore timelines detailing every action taken. youtu.be/Xc0uN24245w

youtu.be

The User Journeys Report is Here!

The User Journeys report is now available for all Independent Analytics Pro customers. Full changelog here: https://iawp.io/changelog-2-14-0

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Independent Analytics @independentwp.bsky.social · 10/12/2025

If your site uses WooCommerce, then you can find the source of your customers with Independent Analytics Pro. This works even if you have an unconventional eCommerce business, like a tour/rental company powered by Tourfic (@themefic).

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Independent Analytics @independentwp.bsky.social · 25/11/2025

How do you share stats with guest authors on your site without them seeing ALL of your stats? With Independent Analytics, it can be done in a few seconds 😁

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Independent Analytics @independentwp.bsky.social · 24/11/2025

Our Black Friday sale is live now! Get 33% off all licences (annual + lifetime): independentwp.com/pricing/

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Independent Analytics @independentwp.bsky.social · 13/11/2025

Sometimes people ask us where the analytics data gets stored. The answer is right inside your WordPress database. Here's what the raw data looks like if you're curious 🧐

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Independent Analytics @independentwp.bsky.social · 11/11/2025

Do you know how much AI traffic your site gets? It's easy to find out now with the AI referrer type. You'll get a clear picture of your AI traffic, so you can follow the trends and explore new strategies.

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