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Ichiro Lambe

@ichiro.bsky.social
1K followers 726 following 238 posts

Solving Game Discovery at WeLoveIt.io • Founder, Dejobaan Games • Prev. Steam Labs @ Valve • 30 Year Veteran Game Dev • Boston!

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Ichiro Lambe @ichiro.bsky.social · 15h
Working on a Chrome extension to (unofficially) add multiplayer stats to Steam.
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Ichiro Lambe @ichiro.bsky.social · 02/10/2026
We had this problem with our site - since you're using CloudFlare, I'd stick a managed challenge in front of it: developers.cloudflare.com/cloudflare-c...
developers.cloudflare.com
Challenges
Verify visitors are human using challenge pages, Turnstile, and JavaScript detections.
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Flying Oak Games 💥👊 @flying-oak.com · 01/10/2026
💥🥊🐔 DEMO INCOMING!! 🔥🍕💥 The wait is finally over! Play the Knuckle Paradise demo THURSDAY 8TH OF OCTOBER on our Steam page! 🐔 shorturl.at/nZSFs 🐔 Time to crush some bears and tell your therapist how good it makes you feel. See you next week on Wingsland Island, your chicken is waiting for you…!
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james lantz @stiknork.bsky.social · 28/09/2026
We’re making a scrabble tower defense game! Every word in the english dictionary is a unique tower ARROW pierces enemies PUNCHES knocks them back
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Ichiro Lambe @ichiro.bsky.social · 21/09/2026
And here's that with disclosure summaries.
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Ichiro Lambe @ichiro.bsky.social · 21/09/2026
Looks like it's up to 10 now. These are very very rough Boxleiter estimates.
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Ichiro Lambe @ichiro.bsky.social · 19/09/2026
Agreed! There seems to be a gap between those that do and those that don't: bsky.app/profile/ichi...
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Ichiro Lambe @ichiro.bsky.social · 18/09/2026
46.2% of all games on Steam this month launched with an AI disclosure. That's nearly 700 titles. Here's that with rough (Boxleiter) estimates on gross sales. (Again, devs don't need to disclose ALL GenAI usage, so that excludes Codex, Claude Code, etc.)
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Ichiro Lambe @ichiro.bsky.social · 18/09/2026
If you filter to games that have made at least $10k gross (Boxleiter), we get here. It looks like more than a dozen since the beginning of the month. That's a back-of-napkin revenue calc, though. (Also, this does not include coding tools use.)
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Ichiro Lambe @ichiro.bsky.social · 18/09/2026
The number of games that launched _yesterday_ and have AI disclosures is surprising to me. More than can fit on my screen here. Not sure if the full-size image is visible here...
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Ichiro Lambe @ichiro.bsky.social · 18/09/2026
20% of all games are disclosing GenAI usage on Steam. That's over a fifth of titles released since disclosure requirements. This excludes studios that *don't* disclose, along with studios that use GenAI exclusively for coding. Here's the breakdown (third tab): weloveit.io/developers/a...
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Tim Keenan @misfitsattic.bsky.social · 09/09/2026
Duskers 2.0 update video #4! Vents, tiny drones, making the derelicts feel more lived in, and varying the room layouts! www.youtube.com/watch?v=Plz9...
youtube.com
Duskers 2.0 - Update #4
YouTube video by MisfitsAttic
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EGG @elbowgreasegames.bsky.social · 31/08/2026
I just saw @weloveit-io.bsky.social featured in @pcgamer.com for its analysis of game sales on Steam. You can check out the dynamic analysis and slice the data for yourself in their Steam Revenue Report. (will post in the comments)
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HughSJ @hughsj.bsky.social · 20/08/2026
After a decade, it's live www.youtube.com/watch?v=wcmn...
youtube.com
Brigador Killers — Early Access Launch Trailer
YouTube video by Stellar Jockeys
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Ichiro Lambe @ichiro.bsky.social · 13/08/2026
Here's the latest 6,000 Playstation games mapped onto a shiny sphere for no reason except to see if it's technically possible to cram all the data together: playstation.ollanders.com/experiments/...
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Ichiro Lambe @ichiro.bsky.social · 13/08/2026
We're now getting close to being able to label things with "No Combat" or "Party Role Composition" or "Multiple Romance Routes" or "Codebreaking Puzzles" for all games. This is super exciting, and I look forward to sharing something interactive for folks soon!
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Ichiro Lambe @ichiro.bsky.social · 13/08/2026
The tricky thing here is that it's tough to apply this for all labels, for all games. Valve approaches that by crowdsourcing tags, but that tends to work best for a limited set, and focuses those on the most POPULAR titles...
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Ichiro Lambe @ichiro.bsky.social · 13/08/2026
Console storefronts list a handful of genres, and Steam has about 450 tags—but I think interesting things start to happen when we expand that to about 5,000. For instance, there's currently no way to filter for GAMES WHERE NOTHING IS TRYING TO MURDER YOU...
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WeLoveIt.io @weloveit-io.bsky.social · 13/08/2026
Feedback requested! 👇 This is Cozy Nook; a place for getting cozy game recommendations and seeing what's just released, alongside viewing cozy content, news, creators... it's pretty crammed with cozy! You can see it here -> www.figma.com/proto/5PEwjJ... So, cozy folk, what do you think?
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Ichiro Lambe @ichiro.bsky.social · 11/08/2026
Yep. :)
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Ichiro Lambe @ichiro.bsky.social · 11/08/2026
Today's fun: the Steam Revenue Report: weloveit.io/developers/s... This is a snapshot of estimated earnings for games on Steam (using the Boxleiter Method), alongside different ways to slice the data. How concentrated are sales/reviews? What does a typical game earn at a given percentile? Etc.!
weloveit.io
The Steam Revenue Report — We Love It
Estimated earnings for every game on Steam. Constantly updated, free, and every number is clickable.
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Ichiro Lambe @ichiro.bsky.social · 10/08/2026
However, that number more than doubles (259 → 259+329) if you look at unreleased games that plan to use GenAI during gameplay.
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Ichiro Lambe @ichiro.bsky.social · 10/08/2026
Few games cite use of GenAI at runtime—259 games as of right now.
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Ichiro Lambe @ichiro.bsky.social · 10/08/2026
Few disclosures around testing, which I suppose would be consistent with devs lumping much of that in with coding tools (e.g., those generally conduct smoke/unit tests).
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Ichiro Lambe @ichiro.bsky.social · 10/08/2026
If you look at unreleased games, the about half of all titles that use generative AI use it for 2D illustrations. That number seems statistically likely to go up, as not all unreleased games have their disclosures set.
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Ichiro Lambe @ichiro.bsky.social · 10/08/2026
The current biggest use of disclosed AI on Steam is 2D images (12% of all releases, 63% of all AI disclosures) among titles released since Jan '24 (when disclosure started). Code remains listed on a number of games, despite Valve dropping the requirement. More data: weloveit.io/developers/a...
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Draknek & Friends @draknek.bsky.social · 05/08/2026
We have an announcement! He Who Watches by @danga.games will launch on September 2nd! 👁️🏹 A first-person puzzle game about walking on walls, manipulating gravity, and discovering secrets! store.steampowered.com/app/1070500/...
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Dan Williams 🌮 @videospacegames.bsky.social · 30/07/2026
I was proud to contribute my engineering puzzle game Pictassembler to this bundle. Please support the bundle!
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EGG @elbowgreasegames.bsky.social · 15/07/2026
I'm happy to announce that @misfitsattic.bsky.social has been funded to make Duskers 2.0, a Duskers sequel, thanks to Max McGuire's project fund Stray Signal coming out of EGG's Demo Day.
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WeLoveIt.io @weloveit-io.bsky.social · 26/06/2026
How do Steam genres rise, fall and mutate? @ichiro.bsky.social, Matt & Dr Tim dig into Game DNA Project’s Tag Cascade report: we lookin to the lifespans of genres, the Steam Greenlight effect and why AI tools may be fueling shopkeeper sims. Watch -> www.youtube.com/watch?v=bYuP...
youtube.com
Discovery Deep Dive #5 - Which Steam tags have stood the test of time?
YouTube video by WeLoveIt
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WeLoveIt.io @weloveit-io.bsky.social · 24/06/2026
Here are the latest JRPGs to break through to 100 reviews on Steam! #1 Ova Magica - weloveit.io/game/129... #2 STARDUST: Wish of Witch - weloveit.io/game/393... #3 Utawarerumono: Past and Present Rediscovered - weloveit.io/game/426...
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Ichiro Lambe @ichiro.bsky.social · 22/06/2026
Maybe just do the Rip Van Winkle thing and sleep for 20 years. You'll probably be able to get an RTX 3070 pretty cheap.
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Ichiro Lambe @ichiro.bsky.social · 18/06/2026
Pulling numbers from Steam API, 7.4% of all RELEASED games have AI disclosures, but 14.1% of all UNRELEASED games do. (Per game discovery work on WeLoveIt.io.) #steam #steamgames #genai #aigames
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Ichiro Lambe @ichiro.bsky.social · 18/06/2026
Working on a MEGA SEARCH for Steam devs. There are a few ways to search we can offer that's not currently possible on Steam, including # of supported players! #steam #steamgames #indiedev #gamedev
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Ichiro Lambe @ichiro.bsky.social · 18/06/2026
A few folks asked for the numbers for games released AFTER Valve added its AI disclosure policy. Here is that.
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Ichiro Lambe @ichiro.bsky.social · 18/06/2026
Which part? Video included ones we personally liked. The popular list is the most-followed. The bits down at the bottom were folks who reached out with, "hey, we have a demo!".
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Ichiro Lambe @ichiro.bsky.social · 18/06/2026
Pulling numbers from Steam API, 7.4% of all RELEASED games have AI disclosures, but 14.1% of all UNRELEASED games do. (Per game discovery work on WeLoveIt.io.) #steam #steamgames #genai #aigames
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WeLoveIt.io @weloveit-io.bsky.social · 17/06/2026
WeLoveIt is lucky to have a bunch of talented dev friends who’ve whipped up some awesome demos for #nextfest - check em’ out below! #steamgames #steam
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Ichiro Lambe @ichiro.bsky.social · 16/06/2026
We're live! Proud to work on something that celebrates all the cool stuff in #NextFest. #steam #streamgames #steamnextfest #indiegames
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Ichiro Lambe @ichiro.bsky.social · 16/06/2026
Looks cool! Including it in our "Friends-of" section. Incidentally, it has the "Software" tag on Steam, which may make Steam think it's a utility.
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Ichiro Lambe @ichiro.bsky.social · 12/06/2026
Statistic: There are 195 demos in the upcoming #SteamNextFest that contain adult content. Hentai, general porn, nude desktop companions, naked fruit, and so forth. #steam #nextfest #hentai #porn #fruit
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Ichiro Lambe @ichiro.bsky.social · 12/06/2026
There will be over 4,800 demos in this month's Next Fest, making it the largest Next Fest of all Next Fests.
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Ichiro Lambe @ichiro.bsky.social · 11/06/2026
Those are my alt accounts trying to get into your head before the big game!
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Ichiro Lambe @ichiro.bsky.social · 11/06/2026
Next Fest devs: if you're interested in some free promo, or want to sponsor a spot, check this out: weloveit.io/developers/n... #steam #steamgames #indiegames #nextfest
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Ichiro Lambe @ichiro.bsky.social · 10/06/2026
Teasing this for next week! #steam #steamgames #nextfest #indiegames
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Wonderbelly Games @wonderbellygames.bsky.social · 10/06/2026
Arcane Eats, the World's most delicious #roguelike #deckbuilder, has a new expanded demo with a GIANT update; and it’s in Steam Next Fest! store.steampowered.com/app/2640090/... We’d be delighted for you to sample what we’ve been busy cooking! But maybe Gorgon Ramsey says it best… #indiegames
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Ichiro Lambe @ichiro.bsky.social · 09/06/2026
I kinda love The Discovery Hose.
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Ichiro Lambe @ichiro.bsky.social · 08/06/2026
Aha—of course, that's reminiscent of "birth canal." That's why I found it upsetting. I think I'll get some more sleep and then steer clear of that. 😅 I still find it amusing.
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Ichiro Lambe @ichiro.bsky.social · 08/06/2026
I kinda want to parody Steam's "Discovery Queue," and I'm thinking "Discovery Canal" is amusing but too outlandish. Am I getting old in my old age?
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Ezra Szanton @ezra-szanton.itch.io · 08/06/2026
FINALLY I can publicly say that Mr Magpie is being published by @bhvr.com, the creators of Dead by Daylight! It's been great working with them. Everyone on the team is bright and talented. We are super lucky to have them in our corner. youtu.be/1gHE0TOoP5g
youtu.be
Mr. Magpie's Harmless Card Game - Official Publisher Announcement Trailer
YouTube video by GameTrailers
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