iiinova — where your digital self keeps evolving

Azeem Ahmad @iamazeemdigital.com · 29/04/2026

So many people wearing them too. I'll try to grab more photos later.

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Azeem Ahmad @iamazeemdigital.com · 10/04/2026

Finally. No more "Sorry, I don't understand."

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Azeem Ahmad @iamazeemdigital.com · 13/01/2026

I haven't done a proper 10k "race" since 2024, but done lots of 5k, longer runs, and a few HMs. Would love to do a time trial to see where I'm at. Hoping to catch you there or a parkrun!

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Azeem Ahmad @iamazeemdigital.com · 13/01/2026

Yeah hoping to, the last few times it's been on I've just not been able to make the dates work. I'll have to check when they're doing it again!

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Azeem Ahmad @iamazeemdigital.com · 13/01/2026

TP is on my list of places to run but "big hill" doesn't thrill me, especially as you're a pro at handling them! Congratulations on completing it.

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Azeem Ahmad @iamazeemdigital.com · 14/11/2025

I just wrote a piece to share internally about AI shopping, and then I saw this. Guess I need to go back and update now! Hats off to you for doing this regularly.

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Azeem Ahmad @iamazeemdigital.com · 31/10/2025

🎯 spot on. Feel like there's a huge gap between knowledge sharing at the moment: 👉🏾 "How to be seen in LLMs" [Chasm of knowledge] 👉🏾 "How to deliver more links"

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Azeem Ahmad @iamazeemdigital.com · 31/10/2025

Something I shared on LI, after an event this week: Most of us are chasing the shiny new object, however I'm *still* speaking to people who are being challenged to deliver XX number of links per month, or XX number of blogs per month, and when asked why, there's no answer, or reason.

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Azeem Ahmad @iamazeemdigital.com · 30/10/2025

I was going to complain about the cold then remembered where you live 🥶 Had a great time in Amsterdam hosting a masterclass at the @semrushofficial.bsky.social event this week, not been since last year - such a cool place! Any exciting weekend plans?

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Azeem Ahmad @iamazeemdigital.com · 30/10/2025

Yeah, it's been too long since I've been active here!

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Azeem Ahmad @iamazeemdigital.com · 01/08/2025

WHHHHHAATTTTT. 👏🏾👏🏾👏🏾👏🏾👏🏾

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Azeem Ahmad @iamazeemdigital.com · 29/07/2025

AI Mode just landed in the UK. Excited to get hands on. If you haven't diversified your traffic sources, you could be at risk of being left behind. blog.google/around-the-g...

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Azeem Ahmad @iamazeemdigital.com · 17/07/2025

This is clearly AI. The golf clubs for feet are a big giveaway.

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Azeem Ahmad @iamazeemdigital.com · 17/07/2025

Marketers in the US: "Look at all of these cool new AI features!" Marketers in the UK: "Nothing beats a Jet2 holiday!" #IYKYK

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Azeem Ahmad @iamazeemdigital.com · 01/07/2025

"You don’t need more data. You don’t need to test for certainty. You need conviction." A great post from Jono, recommended reading 👇🏾

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Azeem Ahmad @iamazeemdigital.com · 30/06/2025

A lot of the industry is realising the value of Digital PR, certainly when it comes to AIOs, etc. However, many aren't questioning why some companies are still giving individuals/teams monthly/quarterly link targets. It was never a volume game.

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Azeem Ahmad @iamazeemdigital.com · 20/05/2025

I fear we've passed the point of no return with AI generated content. A lot of things I'm reading daily I'm second guessing, and when checking, they display one or more telltale signs of likely not being written by a human.

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Azeem Ahmad @iamazeemdigital.com · 16/05/2025

At #recommerce25 today giving a session with superheroes such as @crystalontheweb.bsky.social @aleyda.bsky.social - amazing event so far!

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Azeem Ahmad @iamazeemdigital.com · 15/05/2025

Not a big fan of the latest Android update/OS. Search bar has moved and there's no way to restore it. A quick Google shows many others share the same frustration. Classic example of not understanding customers and moving things for the sake of differentiation.

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Azeem Ahmad @iamazeemdigital.com · 13/05/2025

I started the Lee Child Reacher series after S3 restored my faith in the genre. Will add to my seemingly ever growing list!

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Azeem Ahmad @iamazeemdigital.com · 13/05/2025

You write this like it's a bad thing. Enjoy them while they are here!

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Azeem Ahmad @iamazeemdigital.com · 13/05/2025

Makes sense. Just doesn't sit right with me that such advice is blindly given. You're paying someone for their expertise/lived experience, not some AI spun up content!

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Azeem Ahmad @iamazeemdigital.com · 13/05/2025

Question: if someone took health/fitness advice from AI, and got seriously hurt, or worse - who is to blame? (Context: I'm seeing lots of pretend fitness influencers share largely AI driven garbage fitness plans that could seriously hurt people if they aren't careful.)

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Azeem Ahmad @iamazeemdigital.com · 12/05/2025

What type of results did you get from that?

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Azeem Ahmad @iamazeemdigital.com · 12/05/2025

Is it the year of Voice Search yet? Asking for a friend.

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Azeem Ahmad @iamazeemdigital.com · 12/05/2025

I like Reacher. I like you and @gregfinn.bsky.social too. Sold. Tuning in today!

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Azeem Ahmad @iamazeemdigital.com · 24/04/2025

Ah, what a client to bag! (Pun intended) 😄

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Azeem Ahmad @iamazeemdigital.com · 24/04/2025

Nice! I'm looking forward to getting into it.

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Azeem Ahmad @iamazeemdigital.com · 24/04/2025

Looks good! Takes a while to generate but results are decent. Also, sure you're aware, but "Built For Athletes" is already a thing - they're the backpacks with patches (and other bags etc) that Hyrox-ers wear. I know, because sadly I am one. 🤣

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Azeem Ahmad @iamazeemdigital.com · 24/04/2025

Next on my reading list for 2025. This one's quite popular and comes highly recommended by many people. Have you read it? Thoughts, if so? Excited to learn about the non business applications e.g in sport.

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Azeem Ahmad @iamazeemdigital.com · 22/04/2025

Fun fact, 'cheap as kettles' is a phrase I literally just made up. Also, it does not rhyme. 🫠

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Azeem Ahmad @iamazeemdigital.com · 21/04/2025

You know, naybe that was the moment my Hyrox arc began. Reckon if we did it again I'd be able to keep up with Lily...for an extra 100m 🤣

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Azeem Ahmad @iamazeemdigital.com · 16/04/2025

I set up email alerts for my name/mentions a while ago. Almost once a week I'll get something in my inbox that a namesake is in court for something or other, and I'm immediately racked with guilt over a 2p sweet I accidentally took without paying for as a child.

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Azeem Ahmad @iamazeemdigital.com · 15/04/2025

No, thank YOU! Hope to catch up properly at another event sooner rather than later 😀

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Azeem Ahmad @iamazeemdigital.com · 15/04/2025

One of the many reasons why @lilyray.nyc is a credit to this industry is that in her visuals during her session @brightonseo.com - she ensured that those who are sadly no longer with us are still remembered. Deliberately not saying too much more as some are yet to see the session. TY, Lily!

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Azeem Ahmad @iamazeemdigital.com · 14/04/2025

This is it - it's one of those that professionally I'd like to understand more, but personally I think the value is missing sometimes.

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Azeem Ahmad @iamazeemdigital.com · 13/04/2025

I wonder how often AIO pulls in incorrect information these days - does anyone track this? Example below, conversational query regarding changes at Disneyland Paris, information pulled from official website lists changes being made in California. #SEO

A SERP showing results from Paris and California regarding Disneyland.

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Azeem Ahmad @iamazeemdigital.com · 11/04/2025

Closing out @brightonseo.com is a brilliant person I'm very proud to call a friend @lilyray.nyc - loving this deck theme! Love this slide about the cycle of SEO. So true. #BrightonSEO

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Azeem Ahmad @iamazeemdigital.com · 11/04/2025

🤣 I'm just trying to keep up with everyone else!

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Azeem Ahmad @iamazeemdigital.com · 11/04/2025

Brilliant talk #BrightonSEO with a personal story from Clive Loseby on accessibility. Kudos to @brightonseo.com for putting this on the main stage. So often we forget to make websites accessible to the disabled, & having seen how disabled people access the web, it's something we should all look at!

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Azeem Ahmad @iamazeemdigital.com · 11/04/2025

Brutal F45 session at 6am to start Day 2 of @brightonseo.com (yes I was the first one there 🤣) Exercising the body before the mind. Ready for another brilliant day! #BrightonSEO

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Azeem Ahmad @iamazeemdigital.com · 10/04/2025

Wonderful pre @brightonseo.com run along the beachfront and chat with @chris-green.net - nice way to get warmed up for the event! #brightonseo

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Azeem Ahmad @iamazeemdigital.com · 09/04/2025

I'm 90, no 95% sure I booked a ticket but will search my emails tonight. Thank you!

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Azeem Ahmad @iamazeemdigital.com · 09/04/2025

Thank you! I think past Azeem signed up but present Azeem needs to find the ticket. 🫠

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