iiinova — where your digital self keeps evolving

House of Kapow @houseofkapow.bsky.social · 08/01/2025

@srsholmes.com sorry if it’s something I said. ☹️ Mistakenly thought we were noodling on something here. 🤷‍♂️

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House of Kapow @houseofkapow.bsky.social · 06/01/2025

🎯 Want to know the biggest mistake founders make when building their first sales team? Starting at the top.

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House of Kapow @houseofkapow.bsky.social · 06/01/2025

@lennysan.bsky.social What sequence of buttons must we push to activate your presence here. 🙏

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House of Kapow @houseofkapow.bsky.social · 08/12/2024

Mass email is dead. Mass email and AI tools turned inboxes into spam zones. Success now (as always) demands personalized, multi-channel outreach—1:1, relevant, and value-driven. Cold outreach isn’t dead, just lazy outreach. This is the benefit of 25 years experience and $250m in closed-won.

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House of Kapow @houseofkapow.bsky.social · 06/12/2024

66% of respondents say they are increasing sales hires in 2025. Non-scientific, but interesting if even close to directionally correct. Also, can someone please recruit Jason Lemkin to this platform? www.saastr.com/66-of-you-ar...

saastr.com

66% of You Are Accelerating Sales Hiring in 2025 | SaaStr

So will AI eliminate the need for more sales reps? Maybe. Maybe. But not today at least ;) 66% of you are hiring even more reps in 2025 than 2024, and

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House of Kapow @houseofkapow.bsky.social · 05/12/2024

Remember, this quarter is important, but the long game is critical. 🎯 Targeted Outreach Over Mass Marketing 🕵️‍♂️ Know Your Ideal Customer 📈 Personalization Boosts Conversions 💪 Upfront Research Effort Pays Off 🤝 Build Lasting Relationships 📲 Phone + Email + LinkedIn 🥷Success is in the follow up

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House of Kapow @houseofkapow.bsky.social · 03/12/2024

Sales processes are difficult. Among the most difficult: Building trust. This often means throttling your process. Align with your buyer’s pace. Prove you are listening. Suggest practical next steps, use collaborative tools, bring value, and learn their buying process.

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House of Kapow @houseofkapow.bsky.social · 02/12/2024

COI ≠ ROI COI shows urgency & addresses the risk of inaction & potential negative consequences. ROI justifies the decision & proves the purchase will deliver measurable value that outweighs the cost of the investment. These are very different angles of approach.

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House of Kapow @houseofkapow.bsky.social · 27/11/2024

Struggling with cold outreach? 10 mistakes SaaS companies make. 1️⃣ Overusing automation tools 🚫 2️⃣ Not knowing your audience 🎯 3️⃣ Sending generic messages ✉️ 4️⃣ Choosing spammy lead gen partners 🤖

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House of Kapow @houseofkapow.bsky.social · 26/11/2024

There has to be a better way. Right?

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House of Kapow @houseofkapow.bsky.social · 25/11/2024

Best tip for increasing your cold email outreach: Pick up the phone. We see an increase of >60% improvement in response when combine with phone dials.

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House of Kapow @houseofkapow.bsky.social · 25/02/2024

Please allow me to introduce myself: SaaS growth partner agency founded by a $250m in software sales professional bringing sales process and results to early stage SaaS companies with PMF.

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