iiinova — where your digital self keeps evolving

Hatchet @hatchetgg.bsky.social · 01/10/2026

🏷️ How The Most Popular Twitch Tags Guide Viewers 🏷️ Twitch tags provide a way for creators and brands to go beyond Twitch’s own categorization and really target specific communities and niche fandoms. We dove deep into Twitch’s 4,400 tags (!) and here's some of our key takeaways…

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Hatchet @hatchetgg.bsky.social · 29/09/2026

🥊 Hadoken Lands on Olympus: Apex Legends and Street Fighter 6 Shared Audience Apex Legends and Street Fighter 6 look like an odd pairing: a battle royale shooter and a fighting game. With their collab running Sept 22 to Oct 13, we looked at how much their streaming audiences already had in common.

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Hatchet @hatchetgg.bsky.social · 28/09/2026

September was an exceptionally crowded month for the gaming industry, packed with highly anticipated major game releases and major 1.0 updates. Content creators and fans alike tuned in en masse to experience the latest titles, driving massive viewership figures across live streaming platforms.

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Hatchet @hatchetgg.bsky.social · 25/09/2026

Silent Hill: Townfall pulled down 5.61M hours watched since its early access streaming, proving that psychological terror still reigns supreme across all platforms The descent brought out some staggering numbers, including 196K peak viewers, 77.8K average viewers, and 11.5K unique channels.

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Hatchet @hatchetgg.bsky.social · 23/09/2026

🎮September Video Game Showcases🕹️ Following an event-packed summer, video game publishers still had major announcements in store for September. A wave of showcases offered a look at upcoming releases, driving massive fan engagement across live streaming.

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Hatchet @hatchetgg.bsky.social · 22/09/2026

🎯 Three Big Launches, One Audience, Two Ways To Measure It September had three big single-player launches: Marvel's Wolverine, Onimusha: Way of the Sword, and The Blood of Dawnwalker. About 634K Unique Registered Viewers showed up in Twitch chat. So what else is that audience watching?

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Hatchet @hatchetgg.bsky.social · 18/09/2026

Marvel's Wolverine Claws Its Way Into A Stacked Launch Day 🔪 @insomniac.games mutant brawler unsheathed on PlayStation 5 September 15, and live-streaming answered in full berserker mode across Twitch, YouTube Gaming, Kick, and Chzzk.

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Hatchet @hatchetgg.bsky.social · 17/09/2026

🪂 Twitch Drops: How to Deliver Successful Community Events🎁 Twitch Drops have become a staple of every game launch, live service update, and beta access period. And yet while these Drops campaigns have become ubiquitous, that doesn’t mean everyone’s making full use of them!

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Hatchet @hatchetgg.bsky.social · 16/09/2026

Viking warriors returned in full force for Valheim’s 1.0 launch The official release generated 6M hours watched across 21.K unique channels, reaching 127K peak viewers and maintaining a strong 38.7K average viewers throughout the launch window.

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Hatchet @hatchetgg.bsky.social · 15/09/2026

🥳Celebrating w/ The People Behind Hatchet's Insights 💡 A couple weeks ago we announced our big rebrand... but that's actually a secret we'd been keeping under our "caps" for a while 🧢 See, over a month ago we had our Hatchet internal launch party to celebrate all the hard work our team has put in.

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Hatchet @hatchetgg.bsky.social · 14/09/2026

Onimusha Sharpens Up for Its Debut Week ⚔️ @capcomusa.com Onimusha: Way of the Sword launched September 4th, ending a 20-year wait for a new entry in the franchise. Here's how it performed on streaming in its first week.

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Hatchet @hatchetgg.bsky.social · 10/09/2026

Published by Bandai Namco, The Blood of Dawnwalker made a huge impact on live streaming last week, ranking the 3rd most watched game across all platforms in its first day. The game hit 211k peak viewers on launch, averaged 58.8k viewers, and logged 9.88M hours watched in its first week.

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Hatchet @hatchetgg.bsky.social · 09/09/2026

The Most Popular VTubers: Everything You Need to Know 🐰🌸🧛 We just put out a full on deep dive into the world of VTubers: They’re pushing the limits of what online content creation can be, and we wanna see what’s evolving at this intersection of technology, identity, and culture.

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Hatchet @hatchetgg.bsky.social · 08/09/2026

After two weeks of intense competition, BLAST Open Fall 2026, one of the most prominent Counter-Strike tournaments, concluded with Team Spirit claiming victory. The event reached a peak of 842k concurrent viewers and maintaining an average audience of 271k across 24 million hours watched.

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Hatchet @hatchetgg.bsky.social · 07/09/2026

This weekend, the WARDOGS beta took place, demonstrating the potential of this tactical FPS to the live-streaming community. It generated 8.31M hours watched and gathered 296k peak concurrent viewers while maintaining an average of 134k viewers across 22k channels during the three days of the beta.

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Hatchet @hatchetgg.bsky.social · 04/09/2026

This past weekend, San Francisco hosted the Pokémon World Championships, featuring tournaments across Pokémon VGC, Pokémon TGC, Pokémon GO, and Pokémon UNITE. The event had a total prize pool of $9.7 Million USD, with an average of 93k concurrent viewers and accumulating 9 million hours watched.

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Hatchet @hatchetgg.bsky.social · 03/09/2026

🏆 Esports World Cup 2026: The Full, Official Recap 🌍 Despite a hectic last-minute relocation, the EWC 2026 came off without a hitch and managed to deliver the most watched edition yet! We were excited to return as official data partner, so we're sharing some of the big numbers with you.

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Hatchet @hatchetgg.bsky.social · 01/09/2026

🌍 Crossing Barriers: Top Streamers of Different Languages 🗣️ Hatchet looks at global data, so why not give a little love to our friends around the world? Including... Top Streamers de Lingua Portuguesa 1. BaianoTV: 22.0M 2. Gaules: 17.0M 3. Coringa: 14.2M 4. JonVlogs: 13.7M 5. alanzoka: 11.8M

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Hatchet @hatchetgg.bsky.social · 31/08/2026

🤔 So… Why Just “Hatchet” Now? The Vision Behind Our Rebrand 💭 With such a seismic shift in how we present ourselves, you might be curious what dropping the “Stream” actually means in practical terms.

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Hatchet @hatchetgg.bsky.social · 28/08/2026

🌴 GTA VI's Extended Look Takes Over Vice City (And The Internet) 🚨 On August 27, @rockstargames.com and @netflix.com premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.

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Hatchet @hatchetgg.bsky.social · 28/08/2026

🎮 Hatchet, TikTok LIVE, and Gaming: A Perfect Match 🎶 More fun from Gamescom, this time with our friends at Appcharge and TikTok Gaming! Last night we co-hosted Supper Club Köln, where the chatter around the table was all about how TikTok LIVE is the fastest growing platform for gaming content 🌱

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Hatchet @hatchetgg.bsky.social · 26/08/2026

🎮 Gamescom Opening Night Live Kicks Off the Show in a Big Way Opening Night Live kicked off Gamescom 2026 on August 25, with @geoffkeighley.bsky.social and @@sjokz.bsky.social hosting a two-hour showcase.

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Hatchet @hatchetgg.bsky.social · 26/08/2026

🚨 We're Dropping The Stream: Introducing “Hatchet”, Creator Marketing Analytics 🚨 If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…

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Hatchet @hatchetgg.bsky.social · 24/08/2026

🏆 The Esports World Cup 2026 Comes to a Close: A First Look at The Numbers 🗼 Seven weeks, 24 titles, and a new home in Paris later, the Esports World Cup 2026 has hits its denouement. As the event's official data partner, we're giving you a top level view of the numbers, hype, "et tout le toutim".

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Hatchet @hatchetgg.bsky.social · 21/08/2026

⛏️ Minecraft Hardcore Is Deadlier (and More Popular) Than Ever ☠️ Minecraft's Hardcore mode is well over a decade old now, but a recent surge in interest for the brutal permadeath format has viewership at an all-time high.

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Hatchet @hatchetgg.bsky.social · 20/08/2026

🎂 30 Years of Pokémon Pumping Up Its Streaming EVs ⚡ Pokémon turned 30 this year, and The Pokémon Company came equipped with three major releases (that's rarer than finding a shiny ✨). FireRed/LeafGreen landed on Switch 2 on Pokémon Day itself, Pokopia followed in March, and Champions in April.

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Hatchet @hatchetgg.bsky.social · 18/08/2026

🚶‍♂️ Big Walk Is Already Going The Distance 🗺️ @househouse.com & @panic.com's Big Walk is exactly what it sounds like: a hand-crafted co-op stroll for up to 12 players, no combat, no shooting, just moving through a world together. Turns out that's plenty to pull a crowd on streaming.

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Hatchet @hatchetgg.bsky.social · 17/08/2026

🛬 Come Meet Us At Gamescom! ❣️ Gamescom is just a week and a half away now: An awesome chance to hang out with the many people that keep this industry pumping. We'll be there giving our creator data insights as usual...

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Hatchet @hatchetgg.bsky.social · 14/08/2026

🥊 Marvel Tōkon Steps Into the Ring: Does It Belong Among Fighting Game Royalty? 🕸️ Marvel Tōkon: Fighting Souls threw its first punch on August 6, ready to prove itself worthy of standing among the Fighting game pantheon. So, how'd the first round go? 🛎️

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Hatchet @hatchetgg.bsky.social · 13/08/2026

🪂 Are Battle Royales Actually Past Their Prime? 🫥 Read any number of think pieces online and you'd get the impression that the circle's closed in on Battle Royales. "Extraction Shooters are looting the genre's audience", "playtime is shrinking across the board"...

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Hatchet @hatchetgg.bsky.social · 12/08/2026

🏈 Madden vs. College Football: Whose Playbook Wins on Streaming? 🎓 Madden NFL 27 takes the field worldwide on August 13, and rather than just hype the new release, we rewound the tape to see how EA's two American football titles have gone head-to-head on live-streaming since 2020.

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Hatchet @hatchetgg.bsky.social · 10/08/2026

🚀 Ten Years Later, No Man's Sky Isn't Flying Solo Anymore 🌌 Happy 10th birthday to @nomansbsky.bsky.social! Sean Murray's infinite-universe exploration sim warped in on this exact day back in 2016, and its journey since has become one of gaming's favorite comeback stories.

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Hatchet @hatchetgg.bsky.social · 07/08/2026

🕰️ LoL Classic Brings OGs Back To The Rift ⚔️ League Classic launched July 29, dusting off the Season 3 era and bringing it back to life inside the existing League client.

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Hatchet @hatchetgg.bsky.social · 06/08/2026

😶‍🌫️ Mistfall Hunter Emerges From The Gyldenmist, But Did Next Fest Hype Hold Up? 🎆 Back in June we ranked the most watched demos from that edition of Steam Next Fest, and it was Mistfall Hunter that came out on top with 1.6M hours watched and 213K new wishlists (the highest of any demo at the event).

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Hatchet @hatchetgg.bsky.social · 04/08/2026

‼️ The Q2 2026 Live-Streaming Trends Report Is Here ‼️ It's been a big quarter in the streaming gaming space, with the summer game showcase season, The World Cup, and creator-led collabs fueling chats on streams 🔥

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Hatchet @hatchetgg.bsky.social · 03/08/2026

🪖 Halo: Campaign Evolved Circles Back To The Ring 🌌🔁 It's been a week since Master Chief crash landed back into our feeds, and the ring is buzzing. Halo: Campaign Evolved's debut week (23-29 Jul) pulled in 3.8M hours watched, backed by a peak of 145K viewers and 30K unique channels jumping in.

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Hatchet @hatchetgg.bsky.social · 31/07/2026

🦑 Splatoon Raiders Dives Into Streaming Waters and Brings Old Friends Along 🎣 Splatoon Raiders became the franchise's first-ever spin-off by ditching PvP, but how will it fare online with removing this core competitive element?

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Hatchet @hatchetgg.bsky.social · 30/07/2026

🐉 How Chinese Game Publishers Are Winning Over International Audiences 🌏 Call of Duty, Marvel, PUBG: All huge global IP you know, but that you may not immediately associate with China. But Chinese publishers are behind some of their biggest games: CoD Mobile, Marvel Rivals, and PUBG Mobile.

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Hatchet @hatchetgg.bsky.social · 28/07/2026

🗣️Trending Streamers in 2026: Top Streamers by New Followers 💗 We pulled the H1 2026 numbers to show off which creators are on a serious run right now. Speaking of "run", IShowSpeed (unsurprisingly) sits at the very top with 9.2M new followers: That's more than the next three creators combined 👑

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Hatchet @hatchetgg.bsky.social · 27/07/2026

👑 La Velada del Año VI Throws A Heavy Punch with 7.9M Peak Viewers 🥊 La Velada del Año is Ibai Llanos' massive annual creator boxing event: Ten bouts between twenty streamers and content creators that forms a spectacle calling the Spanish-speaking streaming community to the ring.

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Hatchet @hatchetgg.bsky.social · 24/07/2026

🪓A Slice of Something New… 🚨 In one month’s time, we’ve got something to celebrate with all of you. We’ll be heading to Gamescom to make the big announcement and we’ll have lots more to say there 🙊 Watch this space and keep in touch via our newsletter ➡️ insights.streamhatchet.com/stream-hatch...

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Hatchet @hatchetgg.bsky.social · 23/07/2026

🎓 Top of the Class: Kai Cenat's Streamer University 2026 Closes The Books On A Wild Semester 📚 Six days, 120 students, and a Dean who makes chaos look like curriculum: Streamer University 2026 has cemented the event as a genuine live-streaming fixture.

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Hatchet @hatchetgg.bsky.social · 21/07/2026

⚽ The World Cup in Overtime + IShowSpeed in Overdrive = Live Streaming Glory 🏃💨 We had a courtside seat (pitch-side?) for the whole tournament thanks to the spectacle on live-streaming platforms: Across the full 40-day run, fans racked up 2.5B hours watched of World Cup content 🤯

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Hatchet @hatchetgg.bsky.social · 20/07/2026

🏴‍☠️ Assassin's Creed Black Flag Resyncs with the Live Streaming Community 💎 It's been over a decade since Ubisoft's Assassin's Creed IV: Black Flag first set sail, and its remake proves the Caribbean has plenty of gold to plunder. Critics have been raving, and the live-streaming numbers back them up.

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Hatchet @hatchetgg.bsky.social · 17/07/2026

🐏 Palworld's 1.0 Launch Catches Live Streaming Attention 🌳 Two and a half years after its record-breaking Early Access debut, Pocketpair's monster-collecting survival hit Palworld dropped its full 1.0 release on July 10. But did those OG fans turn up again to keep supporting the game?

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Hatchet @hatchetgg.bsky.social · 16/07/2026

🦎 How Meccha Chameleon Blended In on Live Streaming 🎨 Unless you've been living under a rock (great hiding spot, btw), you know Meccha Chameleon is 2026's breakout indie hit. It's racked up over 51M hours watched, making it the #2 most popular new release of 2026 behind only Resident Evil Requiem).

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Hatchet @hatchetgg.bsky.social · 15/07/2026

🗺️ Mapping Where Esports Fans Tune In 📡 We dropped our big Esports Trends Report last week full of goodies about tools used for tracking tournament performance and the most popular esports events. But one question stood out: Where do esports audiences actually show up online?

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Hatchet @hatchetgg.bsky.social · 13/07/2026

🔔 Streamer University 2026 is Back in Session: Kai Cenat Returns from Vacation 🎒 After a nine month break, Kai Cenat is back as Dean for Streamer University 2026. In an announcement stream that brought in 3.2M hours watched, Kai Cenat named this year's staff and students 🧑‍🏫

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Hatchet @hatchetgg.bsky.social · 10/07/2026

🌴 GTA VI's Price Reveal Sparks Twitch Discussion... But There's Something More Important 📻 The Twitch community always wakes up for GTA VI news: That's easy enough to see when you look at airtime of streams mentioning GTA VI in the title.

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Hatchet @hatchetgg.bsky.social · 09/07/2026

🌱The Games With The Biggest Live-Streaming Growth In 2026 🌱 Around this time of year we usually shout the top games: Your League of Legends' and GTA's. But who are the contenders closing the gap on them? Which games have seen some great growth in 2026 and have healthy, thriving communities?

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