iiinova — where your digital self keeps evolving

Guy Segal @guysegal.com · 25/09/2026

The fact the replies aren’t just a stream of Kim Gordon photos is a real shame. (Photo with 2nd correct answer as a bonus)

Kim Gordon and Kim Deal from the Little Trouble Girl video

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Guy Segal @guysegal.com · 23/09/2026

Happy Bi-visibility Day!

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Guy Segal @guysegal.com · 10/09/2026

I’m betting cash money they asked an LLM what the title should be

Announcement from Sony Pictures: “It’s official! The live-action film of the legend of Zelda, currently in production, will be titled the legend of Zelda “

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Guy Segal @guysegal.com · 27/06/2026

I was raised on these streets

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Guy Segal @guysegal.com · 07/06/2026

Happy pride from Toronto

Toronto skyline with three high rises and a rainbow behind them into the clouds

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Guy Segal @guysegal.com · 31/05/2026

BREAKING: Contrary to rumor, the Bremen Town Musicians will not be performing at Donald Trump's Freedom 250 concert.

Still from the Russian cartoon "Bremenski Muzikanti" with the donkey singing, dog on bass, cat on guitar, and the rooster on drums.

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Guy Segal @guysegal.com · 27/05/2026

Already seeing those great AI benefits

Mark W. on LinkedIn:

Hey Linda Tong I'm locked out of my Webflow laptop since 7am this morning.

Rumor has it we've been laid off, but I don't have an email or any message to confirm anything, and I actually said

"I don't think Linda would lay people off again without letting them know first, especially if they're on a closed work permit in a foreign country and it would mean relocating their whole family, I'm certain she would have the dignity to let folks know in a better way, given the debacle last time"

Tell me it's not true 😆

My manager, Christopher Harrop, do you have any news? Do I have a job?

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Guy Segal @guysegal.com · 24/05/2026

This is fun trek.epicrandomness.com

Title card for Star Trek TOS with the episode name “The Day Design died”

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Guy Segal @guysegal.com · 21/05/2026

Happy Global Accessibility Awareness Day! Tomorrow we can finally go back to being blissfully unaware.

Middle aged man with glasses talking a selfie while wearing a GAAD t shirt

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Guy Segal @guysegal.com · 16/05/2026

In much happier news, the ol' computer is all calibrated and we have started to work on season 5 of the Design Downtime podcast!

the operator's console of the UNIVAC 1101 with two men

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Guy Segal @guysegal.com · 31/03/2026

Happy Transgender Day of Visibility to all the trans, non-binary, and gender diverse folk!

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Guy Segal @guysegal.com · 16/03/2026

Every now and then there are topics that need to go beyond sound bites and hot takes. A concept called “nuance”. Design Overtime is not really a new podcast, but more of a home for deeper conversations. First episode is coming soon! (And don’t worry, Design Downtime isn’t going anywhere!)

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Guy Segal @guysegal.com · 07/03/2026

Name a TV show you feel like no one remembers but you: Automan

Automan promo image, with the titular Automan (a man in futuristic digital suit), a black futuristic car, and the slogan "the world's first truly automatic man"

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Guy Segal @guysegal.com · 22/02/2026

Why is it snowing again, are we trapped in eternal winter

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Guy Segal @guysegal.com · 21/02/2026

Drop a crush from your youth

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Guy Segal @guysegal.com · 18/02/2026

And that’s a wrap on this season of Design Downtime! Last week I wrapped up season 4 with another great run of 16 episodes. I am blown away by the generosity and openness of my guests. I'm taking a bit of a pause before season 5, but have no fear, DESIGN DOWNTIME WILL RETURN. designdowntime.com

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Guy Segal @guysegal.com · 01/02/2026

Drop a Sunday Selfie in black and white if you’d like

Selfie of a middle aged man in dark short hair and glasses and a white shirt with tiny floral pattern

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Guy Segal @guysegal.com · 01/02/2026

This is who runs this account

Me as a kid. Sepia tinted photo of a kid in sunglasses

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Guy Segal @guysegal.com · 26/01/2026

Brave Kimberlary exploring the record-breaking snowfall in Toronto

A black and white cat exploring a path in the deep snow on the back deck

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Guy Segal @guysegal.com · 28/12/2025

Post a perfect album from the 90s that isn't Nirvana, Pearl Jam, Soundgarden, or Alice In Chains (I can go on forever)

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Guy Segal @guysegal.com · 28/12/2025

post a perfect album from the 90s that isn't nirvana, pearl jam, soundgarden, or alice in chains

Cover of Sonic Youth’s A Thousand Leaves

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Guy Segal @guysegal.com · 25/12/2025

Merry Christmas from someplace warm

Middle aged white man with glasses sits at a table by a pool and palm trees in the background

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Guy Segal @guysegal.com · 23/12/2025

Over 30 selfie thread 50, baby

Selfie of a middle aged white man with glasses

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Guy Segal @guysegal.com · 19/12/2025

We’re pulling a “Stranger Things” here at Design Downtime HQ, with the second half of the season coming your way in the new year. Until then, we wish you wonderful holidays and a happy new year! …it’s also the perfect time of year to catch up on older episodes at designdowntime.com

Cover for a fake episode of Design downtime, saying “Design downtime loves a holiday break” with a picture of a tumbleweed on an empty road.

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Guy Segal @guysegal.com · 16/12/2025

Our design system Saffron won the @zeroheight.com DS Award for Innovation, for our AI tool pAIella! Couldn’t be prouder of our amazing cross functional team and all that we’ve accomplished in the past four years.

The zeroheight design system award for innovation, clear plastic with pink at the top, saying “award for innovation, Thomson Reuters pAIella” and blue at the bottom, saying “design systems awards 2025”

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Guy Segal @guysegal.com · 06/12/2025

If you see this, repost with your model of positive masculinity

David Bowie in the late 80s (black and white photo)

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Guy Segal @guysegal.com · 02/11/2025

I had an incredible time at Converge, hosted by @zeroheight.com Not only did I get to share my talk "Naming is hard, but have you tried working with people?" with a room full of passionate design system people, but I got to listen to talks by other amazing design system professionals.

Guy on stage at Converge with a slide that shows Charlton Heston in Soylent Green with the words “Design systems is proper! It’s people!!!”

Guy on stage at Converge with a slide that shows a quote by Epictetus “it’s impossible for someone to learn what they think they already know”

Guy on stage at Converge with a slide that says “above all else people want to feel understood and feel that their opinions matter. Look to address their underlying interests, by surfacing their needs, hopes, desires, and fears.”

Guy on stage at Converge with a slide that shows a frame of Charlie Chaplin in Modern Times caught in a giant con and the words: “how might you modify the system and create the conditions that support and encourage them? If we fail to address the systemic issues, we’ll keep trying to fix surface level symptoms”

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Guy Segal @guysegal.com · 01/10/2025

I think you mean these

Still from the Russian cartoon of Bremen Town Musicians (though it might be the sequel?) with the donkey, dog, cat, and rooster dressed as people and playing musical instruments.

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Guy Segal @guysegal.com · 25/09/2025

Season 4 of the Design Downtime podcast is almost here! And it’s shaping out to be quite a nerdy one, too. (With cover art created, as always, by the amazing @raq.bsky.social) Until then, why not catch up on past episodes? designdowntime.com

Cover art for season four of the Design downtime podcast

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Guy Segal @guysegal.com · 19/09/2025

I got a new PC for my birthday!

A small macintosh like PC with keyboard and mouse made out of LEGO

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Guy Segal @guysegal.com · 07/08/2025

You see this, post a title screen that is iconic to you

Title screen of Archon, with a chess like board set up between the light and dark side

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Guy Segal @guysegal.com · 30/07/2025

This is Arabella. She’s 8 and for the past year has been struggling with diabetes, and doesn’t seem to get better. We’ve made the tough decision and today we’re saying goodbye to this little fuzzy ball of mischief.

Arabella, a tortoiseshell cat lying on the floor

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Guy Segal @guysegal.com · 28/07/2025

I'm happy to announce that our studio is back at work on season 4 of the Design Downtime podcast! designdowntime.com

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Guy Segal @guysegal.com · 24/07/2025

What perfect albums came out when you were 16?* * No retroactive cool, please. Albums that were in the house that you actively purchased and listened to.

Mudhoney’s Every Good Boy Deserves Fudge

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Guy Segal @guysegal.com · 10/07/2025

And that’s a wrap on this season of Design Downtime! Last week I wrapped up season three with another great run of 16 episodes. A huge thank you to all the amazing guests! I’m taking a bit of a pause before season 4, but have no fear, DESIGN DOWNTIME WILL RETURN. designdowntime.com

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