Delighted to publish my first contribution to Scholarly Futures, looking at how learned societies have the opportunity to embrace a marketing services proposition to boost exposure and impact, and, importantly, to drive new revenue.
#academicpublishing
open.substack.com/pub/scholarl...
open.substack.com
The untapped potential of community
Amid growing financial pressure, exacerbated by the increasing dominance of open access, learned societies face a defining moment.
