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george w

@grgwllrd.bsky.social
781 followers 1.4K following 205 posts

Co-Founder @secretsaucegg.bsky.social - a marketing and publishing agency for Indie-AA games and studios. Love games, football and good food.

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george w @grgwllrd.bsky.social · 24/09/2026
We've been working on this and having a load of fun organising allllll the cards
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george w @grgwllrd.bsky.social · 06/08/2026
hell yeah
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george w @grgwllrd.bsky.social · 06/08/2026
We just launched a game! Did you love Neon White but wish it was sci-fi and isometric, then you'll love Echobreaker from the @upstreamarcade.com team (thanks Adam & Paddy for the killer game). You can also pick up as part of our Weekend Games bundle! Steam link in 🧵
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george w @grgwllrd.bsky.social · 06/07/2026
Contributed to an article about how important first impressions are for games, alongside @olima.bsky.social and some other friendly marketing heads. igmonline.de/story/igm-07...
igmonline.de
Eine Frage von Sekunden: Wie Spiele es schaffen, User schnell zu überzeugen
Der erste Eindruck zählt – ob nun bei neuen Bekanntschaften, beim Blick ins Hotelzimmer oder beim Begutachten des Verkaufsregals im Supermarkt. Ob wir jemanden spontan sympathisch, ein Hotelzimmer auf...
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Case Solved: The London Files @specnext.bsky.social · 26/06/2026
It is HOT out there today... 🫠 Cool down the only sensible way - by cracking open a cold case... 🍺 A case in Case Solved: The London Files, that is... 👀🔍 playcasesolved.com
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george w @grgwllrd.bsky.social · 23/06/2026
digging this screenshot from Remote Control
A screenshot from the game Remote Control that reads "The Phantom Menace was the birth of modern cinema."
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Case Solved: The London Files @specnext.bsky.social · 16/06/2026
📰 Extra, Extra: Case Solved is Coming to Mobile & Consoles! We’re excited to announce that Case Solved: The London Files is coming to Android, Apple, Xbox, PlayStation 5 & Switch! We hope you're looking forward to solving cases on your favourite device. Happy sleuthing! 🕵🏻🔍 playcasesolved.com
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george w @grgwllrd.bsky.social · 27/05/2026
Announced a new game with @biscuitfactorygames.com this afternoon! @weekendgames.bsky.social will be publishing Papaya Plaza: ✨ cute af slice of life 🍉 curious characters 🏡 town decorating pure goodness for these dark times. Steam link in 🧵! www.youtube.com/watch?v=2iSs...
youtube.com
Papaya Plaza - Announcement Trailer
YouTube video by Biscuit Factory Games
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george w @grgwllrd.bsky.social · 20/05/2026
I'll be taking part in a panel this Friday at the Popcultr Marketing Summit - come listen in as we discuss the dark arts of marketing!
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SECRET SAUCE @thesecretsauce.uk · 28/04/2026
someone (*cough* me *cough*) had time on their hands today and decided we needed to show off the sauce pokemon gym.... anyone fancy showing off theirs??
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London Games Festival @londongamesfest.bsky.social · 14/04/2026
🔥 Our Steam Sale is now live! 🔥 Discover incredible games from the London Games Festival Official Selection and beyond, with exclusive discounts running all week. 🛒 Check it out now: store.steampowered.com/curator/4595...
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george w @grgwllrd.bsky.social · 27/03/2026
We've got a new newsletter going out this afternoon that features some of our favourite weekend games from March and April. If you like games that respect your time, and aren't looking to hold onto you forever, subscribe! weekendgames.beehiiv.com/subscribe
weekendgames.beehiiv.com
Home | Weekend Games
Sharing with you killer indie games you can actually finish, and won’t forget.
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Canteen - Wishlist REMOTE CONTROL @canteen.bsky.social · 25/03/2026
We're working on a new tutorial so that means new awful things to command your proxy to do #indiegame #horrorgame
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Canteen - Wishlist REMOTE CONTROL @canteen.bsky.social · 24/03/2026
🧵 What's on our mind as indies when we attend events in person Last week we showcased at two: Indie Dev Night at Epic Games innovation lab and a local dev meetup Love Indies. I thought it might be nice to go full LinkedIn and do a thread... #gamedev #indiedev
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Day of the Devs @dayofthedevs.org · 06/03/2026
The Day of the Devs: San Francisco Edition roster is finally here! Check out all of the games you'll be able to play at the Midway on Sunday. www.youtube.com/watch?v=hJf0...
youtube.com
Day of the Devs x San Francisco Edition 2026 – ROSTER REVEAL
YouTube video by Day of the Devs
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Canteen - Wishlist REMOTE CONTROL @canteen.bsky.social · 06/03/2026
📣📣📣 Exciting news 📣📣📣 REMOTE CONTROL is part of @dayofthedevs.org San Francisco Edition! 👷 Remote control a human proxy 🚀 Explore The Horrors™️ on an abandoned spaceship ⚠️ Disregard health and safety BONUS we're also doing a Steam playtest this weekend. Sign up now! s.team/a/4253280 #TeaseYaGame
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george w @grgwllrd.bsky.social · 06/03/2026
if you're at GDC/Day of the Devs, please come say hi :)
Announcement graphic for the game Remote Control being at Day of the Devs, San Francisco Edition.
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george w @grgwllrd.bsky.social · 06/03/2026
I like big swords in games. Can someone make a game where I play a giant sentient sword that deals damage by swinging about it's wielders please?
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george w @grgwllrd.bsky.social · 03/03/2026
I just love going fast in games, and with Echobreaker, the @upstreamarcade.com devs are giving some real flow state potential
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george w @grgwllrd.bsky.social · 27/02/2026
I get that every game gets a chance in Next Fest, but does Marathon really need the additional publicity and discoverability? When you've indies with teams of 1-10-100 people and marketing budgets to match, it does feel a bit like seeing McDonalds rock up with a food stand at your local food market.
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george w @grgwllrd.bsky.social · 13/02/2026
We just dropped our latest Weekend Games newsletter! If you like killer indies that you can actually finish, check it out and subscribe :) weekendgames.beehiiv.com/p/february-13
weekendgames.beehiiv.com
Friday 13th, Valentine's Day, and a Newly-Announced Weekend Game
Friday 13th may be unlucky to the superstitious, but this time round at least it's bringing some top new games for you to dive into!
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george w @grgwllrd.bsky.social · 10/02/2026
Getting a shout out from a client in a Reddit AMA wasn't on my bingo card for this week
Reddit post from a developer AMA for Stars of Icarus which reads: "We're working with an indie PR and marketing team called Secret Sauce. It's been pretty great so far. It's definitely better than trying to do everything ourselves."
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george w @grgwllrd.bsky.social · 05/02/2026
So excited to be publishing another title this year, we fell in love with Remote Control as soon as we played the demo on Itch, and we're sure you'll love peeling back it's layers as much as us
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george w @grgwllrd.bsky.social · 30/01/2026
the new Weekend Games newsletter highlights some of the best short games from 2016 (and a poll for best indie of that year - it's definitely Stardew Valley) weekendgames.beehiiv.com/p/2026-is-th...
weekendgames.beehiiv.com
I heard 2026 is the new 2016
Throw on some beach house music, snapchat filters and your skinny jeans (okay... maybe not that trend...)
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george w @grgwllrd.bsky.social · 22/01/2026
real childhood dream come true-kind of moment as I've somehow ended up in the latest edition of @edgemagazine.bsky.social talking about Weekend Games and Secret Sauce
Screenshot of an excerpt from Edge Magazine: "This is what George Willard is banking on. Along with his co-founder at game marketing agency Secret Sauce, he's just launched an indie publishing label name Weekend Games, which is designed to spotlight the best games that you can reasonably expect to finish within two or three playing sessions. "Satisfaction is a rare feeling," he says, explaining why people may seek out bite-sized games. "Social interactions, online interactions and the news are rolling 24/7. Completion is something that is relatively rare these days." Secret Sauce recently released Little Corners, a simple..."
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george w @grgwllrd.bsky.social · 19/12/2025
Signing off the year with our first Weekend Games newsletter, enjoy some of our top picks from an absolutely banging year of games! weekendgames.beehiiv.com/p/dec2025
weekendgames.beehiiv.com
2025 Wrap (& welcome to the start of Weekend Games)
Discover top underrated games from 2025 that are quick to play, highly rated, and perfect for your holiday break – all under 15 hours!
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little corners - OUT NOW @littlecornersgame.bsky.social · 18/12/2025
The Little Corners v1.3 patch is here! This latest updates includes the brand-new zoom feature, a beautiful Emperor’s Palace corner, plus a load of QoL updates. We’ll be taking a short break over the festive period, but more updates are coming in the new year!
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SECRET SAUCE @thesecretsauce.uk · 16/12/2025
Nice to know the public also feels Overwhelmingly Positive about our little game too😊
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george w @grgwllrd.bsky.social · 11/12/2025
Yesterday we announce Weekend Games, our new publishing sub-label all about killer experiences - that you can actually finish 🎉 We've some great games already signed up & in the new year we'll be curating our weekly picks for hot deals, new releases and more. Subscribe (pls) - www.weekendgames.gg
weekendgames.gg
Weekend Games | Sign up the the Newsletter
For curated picks that help you cut through the noise and find the indie games truly worth your time, upcoming releases, and first looks at the games we’ll be publishing.
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george w @grgwllrd.bsky.social · 11/12/2025
such a fun project!
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george w @grgwllrd.bsky.social · 09/12/2025
We first started working with Stefan all the way back in October of last year and it's been quite the journey since, but ADRIFT is OUT (and packed to the brim with lofi drifting vibes)!
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Witchspire @playwitchspire.com · 04/12/2025
We’re thrilled to announce that the official Witchspire Gameplay Teaser! This marks a major moment for the project as we share the never-before-seen gameplay. Don’t forget to add Witchspire to your Steam wishlist and share your excitement! 💜💜💜 #witchspire
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Jake Tucker @jaketucker.bsky.social · 04/12/2025
PC Gaming Show is live now, my face is in it in a couple of places (sorry) but there's also a load of new games and chat / trailers from people much more talented than myself (not sorry) Come watch: www.youtube.com/watch?v=b9DJ...
youtube.com
PC Gaming Show: Most Wanted 2025
YouTube video by PC Gamer
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george w @grgwllrd.bsky.social · 25/11/2025
100+ reviews for Little Corners at 98% Positive 😍 let's goooo
Screenshot from the Steam page for Little Corners, showing a 98% Positive Steam rating after 106 reviews.
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george w @grgwllrd.bsky.social · 17/11/2025
If playing co-op as a chaotic mash-up of toys trying to flee Sid’s house in Toy Story puts a smile on your face, then Stuck Together is absolutely for you. Hugecalf’s delightful new game has just launched today! www.youtube.com/watch?v=j1vN...
youtube.com
Stuck Together | Out Now Trailer
YouTube video by Hugecalf Studios
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george w @grgwllrd.bsky.social · 14/11/2025
@littlecornersgame.bsky.social in new & trending and 100% positive reviews so far 🎉What a nice feeling to roll into the weekend with
A screenshot of the New & Trending section of steam that has Little Corners listed fourth, behind Call of Duty: Black Ops 7, Max Manos 2, and The Salesman.
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george w @grgwllrd.bsky.social · 13/11/2025
i'm really digging what people are already creating and sharing in the @littlecornersgame.bsky.social discord 💖
A screenshot from the game Little Corners showing a crab dressed as a captain and a monkey sat on a cannon.A screenshot from the game Little Corners showing overgrown ruins with quite a severe-looking owl and tons of foliage.A screenshot from the game Little Corners showing a cosy witch's cottage.
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george w @grgwllrd.bsky.social · 13/11/2025
We launched our first @thesecretsauce.uk published title this morning and I couln't be prouder! In just 6 months, the Meteor Pixel team have made a treat that has 100% positive reviews so far✨ Thanks for the support, and check out some dope bundles 👀 Show some love - tinyurl.com/littlecorners
tinyurl.com
Save 15% on Little Corners on Steam
Peel, place, and arrange stickers across tiny windows into different worlds. Relax and unwind to lofi beats, collect unique stickers and share your cozy creations with the world.
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little corners - OUT NOW @littlecornersgame.bsky.social · 13/11/2025
little corners is officially out now on Steam with 15% off for the next 14 days 🌷8 cozy themed rooms 🌻over 1,500 hand crafted stickers 🌱24 hidden stickers to discover 🌸3 beautiful music tracks 🌼heaps of customisation options! we can't wait to see what you create!
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KrisWB 🌱 @kriswbennett.co.uk · 13/11/2025
HUGE congrats to @secretsaucesoph.bsky.social, @grgwllrd.bsky.social & @littlecornersgame.bsky.social on the launch of Little Corners 💖 Grab it on Steam here: store.steampowered.com/app/3651310/... You can also grab the Little SUMMERHOUSE Corner bundle here: store.steampowered.com/bundle/62185...
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little corners - OUT NOW @littlecornersgame.bsky.social · 07/11/2025
✨ Little Corners is a cozy sticker book game about decorating dioramas, and it's launching next Thursday! ✨ 🏡decorate 8 corners 🐭unlock secret stickers 🖼️customise your backdrop 🔍discover over 1500 stickers! Wishlist and follow as we approach launch! Thank you #PitchYaGame ♥️
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george w @grgwllrd.bsky.social · 31/10/2025
Why are airport books so massive? I swear one of these would take up my entire baggage allowance
A set of airport exclusive books for purchase, each one almost A4 size
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george w @grgwllrd.bsky.social · 30/10/2025
I think they might need to work on the audience targeting..
LinkedIn feed ad for the West Australia Police Force. One of the photos shows a police officer with a cute quokka.
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george w @grgwllrd.bsky.social · 28/10/2025
if you're headed to MIGS and want to hang out in Canada and chat video games - dm me! i'm looking forward to telling everyone I can there about how poutine is a poor man's chips, cheese and gravy.
confirmation of a booked ticket for MIGS (Montreal International Games Summit).
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george w @grgwllrd.bsky.social · 28/10/2025
moving all my files into an 'archive' folder feels like the digital equivalent of brushing crumbs under the carpet and I love it
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george w @grgwllrd.bsky.social · 23/10/2025
wake up babe, new banger soulslike from @finitereflect.bsky.social just dropped 🐭⚔️🦉 finite-reflection.itch.io/mouseward
finite-reflection.itch.io
Mouseward by Finite Reflection, SECRET SAUCE
Available for Windows, macOS
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george w @grgwllrd.bsky.social · 22/10/2025
eurgh, ai-generated art on my spotify daily mixes, what did I do wrong?
The image shows an ai-generated piece of artwork of a man at a desk, looking in thought at his laptop.
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little corners - OUT NOW @littlecornersgame.bsky.social · 16/10/2025
After months of hard work, our team finally has a release date for our cozy sticker-based room decorating game: Little Corners! We'll be launching on the 13th of November 2025, with 8 hand-crafted corners and over 1,000 stickers.
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george w @grgwllrd.bsky.social · 16/10/2025
We're launching a game in 4 weeks! And I'm totally fine and not at all stressed about it 🫠 www.youtube.com/watch?v=xJAc...
youtube.com
Little Corners | Release Date Trailer
YouTube video by SECRET SAUCE GAMES
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george w @grgwllrd.bsky.social · 14/10/2025
got a 2.5 hour train journey this evening - anyone got any good steam next fest demos I could check out?
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