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Grant Owens

@grantowens.bsky.social

117 followers 188 following 12 posts

Advertising | Strategy | NYC Chief Strategy Officer at Critical Mass Formerly: NYU, Razorfish, Euro RSCG

Posts Replies Media

Grant Owens @grantowens.bsky.social · 17/09/2026

AI vs Ikigai... AI could break our spirit before it breaks our brains grantowensnyc.substack.com/p/ai-vs-ikig...

grantowensnyc.substack.com

AI vs Ikigai

AI Could Break Our Spirit Before It Breaks Our Brains

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Grant Owens @grantowens.bsky.social · 07/08/2026

Instant Ratification grantowensnyc.substack.com/p/instant-ra...

grantowensnyc.substack.com

Instant Ratification

The agentic marketing trap

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Grant Owens @grantowens.bsky.social · 07/08/2026

5 Cannes Lions Takeaways for CMOs in 2026 grantowensnyc.substack.com/p/5-quick-20...

grantowensnyc.substack.com

5 Cannes Lions Takeaways for CMOs in 2026

The competition wasn’t at the Palais. The competition is in the effectiveness of the story you can share with potential partners and talent outside the Palais.

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Grant Owens @grantowens.bsky.social · 12/06/2026

open.substack.com/pub/grantowe...

open.substack.com

Derivative, not Generative

Coke’s potential 2030 Problem

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Grant Owens @grantowens.bsky.social · 24/02/2026

Marathon day is my favorite day in the city. Here’s just one example why. Bravo @casey.nyc And Bravo Logan! youtube.com/watch?v=-jCQ...

youtube.com

DO IT ANYWAY

YouTube video by CaseyNeistat

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Grant Owens @grantowens.bsky.social · 09/02/2026

The football said “Together we are America”

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Reposted by Grant Owens

Casey Newton @caseynewton.bsky.social · 17/11/2025

Stereogum says Google's switch to AI Overviews reduced its ad revenue by *70 percent* www.theverge.com/entertainmen...

theverge.com

Stereogum soldiers on in the era of streaming and AI

Stereogum Founder Scott Lapatine on the importance of independent media in the age of AI slop and algorithms.

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Reposted by Grant Owens

The Atlantic @theatlantic.com · 17/11/2025

Without overdoing it, last night’s “SNL” captured something fundamental about the growing cultural resentment surrounding AI, writes Michael Tedder:

bit.ly

AI Anxiety Hits ‘SNL’

A memorable sketch tackled what happens when cutting-edge technology ends up disappointing Grandma.

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Grant Owens @grantowens.bsky.social · 30/10/2025

youtube.com/watch?v=4Lld...

youtube.com

Grant Owens, Chief Strategy Officer, Critical Mass, Omnicom | TITV on the Ground at Adobe MAX 2025

YouTube video by The Information

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Grant Owens @grantowens.bsky.social · 03/12/2024

What’s the key message democrats need to convey during the midterms?

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Grant Owens @grantowens.bsky.social · 26/11/2024

The OG content creators—journalists—are here in force, giving Bluesky major gravitational pull.

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Grant Owens @grantowens.bsky.social · 24/11/2024

Brands will go where people are, and 20M+ ain’t no small number. But I like that Bluesky will, atleast initially, require that brands/co’s bring content of value… www.inc.com/sam-blum/is-...

inc.com

Is a Brand Invasion Coming for BlueSky? Not Exactly

The social network’s business model isn’t reliant on ads. What does this mean for its long-term survival—and your hopes of getting a true Twitter substitute?

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Grant Owens @grantowens.bsky.social · 22/11/2024

You giving out tote bags?

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Grant Owens @grantowens.bsky.social · 21/11/2024

If the new Jaguar brand effort doesn’t ignite the advertising community on Bluesky, nothing will.

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