iiinova — where your digital self keeps evolving

@MLS is producing real talent. September's Player of the Month #DOOP Cavan Sullivan has a deal to join Manchester City in 2028, and #RBNY Hall and #NERevs Miller look bound for Europe's top leagues. All three got a #USMNT call-up this international break. Exciting times. #MajorLeagueSoccer

021

Goalunit @goalunit.com · 14h

UEFA Conference League probabilities are in for SK Brann's league phase. They have a 75.1% chance of reaching the 7 points needed for playoff qualification. Their toughest match comes away at Sint-Truiden, just a 21% win probability. #UECL #SKBrann

000

Goalunit @goalunit.com · 05/10/2026

UEFA Conference League probabilities are in for FC Midtjylland's league phase. They have a 93.5% chance of reaching the 7 points needed for playoff qualification, and a 45.9% shot at going straight through to the playoffs. #UECL #FCMidtjylland

000

Goalunit @goalunit.com · 01/10/2026

UEFA Conference League probabilities are in for Mjällby's league phase. They're all but certain to collect at least 3 points, 96.9% probability, but reaching the 7 needed for playoff qualification drops to 61.3%. Atalanta is their toughest test, just an 8% win probability. #UECL

000

Goalunit @goalunit.com · 30/09/2026

Superettan, so far this season: D. Widgren is the clearest passing threat in the league. E. Jemal is the one combining both, elevated on passing and dribbling alike. C. Capotondi leans more purely into dribbling, out on the far right. #Superettan

001

Goalunit @goalunit.com · 29/09/2026

Superettan, so far this season. C. Nyman has the best finishing numbers in the league. L. Carlstrand was right behind him before his move to AIK. C. Capotondi stands alone as a creator, far ahead of anyone else. #Superettan

000

Goalunit @goalunit.com · 29/09/2026

Allsvenskan, so far this season. F. Adjei is the clearest passing threat, well above anyone else. M. Madjed stands out furthest as a dribbler, ahead of everyone else on that axis. Who do you think stands out when the season is over? #Allsvenskan

000

Goalunit @goalunit.com · 28/09/2026

Allsvenskan, so far this season. P. Abraham is the best finisher in the league, tied with R. Ure before his move to Sevilla. V. Lind and B. Hegland stand alone as creators, far ahead of anyone else. Who do you think stands out when the season is over? #Allsvenskan

000

Goalunit @goalunit.com · 25/09/2026

Bundesliga, so far this season: P. Schick is producing non-penalty chances at a level no one else in the league touches. I. Saibari stands alone as a creator, further right than anyone else. #Bundesliga

000

Goalunit @goalunit.com · 25/09/2026

Record transfer revenue in Swedish women's football. Combined income across Damallsvenskan and Elitettan hit 63 MKR (€5.7M) this year, up from 3.7 MKR (€0.3M) in 2022. Already past the 50 MKR (€4.5M) target Project 50 set for 2027. We're proud to be part of it, @ElitfotbollDam.

000

Goalunit @goalunit.com · 25/09/2026

Bundesliga, so far this season: L. Díaz stands alone as a pure dribbler, further right than anyone else. At the top of the chart, M. Olise and I. Maza are the league's clearest passing threats. #Bundesliga

000

Goalunit @goalunit.com · 24/09/2026

Bayer Leverkusen and Bayern München are the only two clubs sitting in the top performers zone in the Bundesliga so far this season. #Bundesliga

001

Goalunit @goalunit.com · 24/09/2026

Allsvenskans worst title defense since the 2000s. Mjällby are on pace for the worst one, just 1.00 points per game after winning the title last season. Their season isn't over though, and they're considered to have a favorable schedule left. #Allsvenskan

000

Goalunit @goalunit.com · 23/09/2026

So far this season in La Liga, two players stand completely alone. Arda Güler is producing expected assists at a level no one else comes close to. Raphinha is doing the same as a finisher, well clear of everyone else on non-penalty xG. #LaLiga

100

Goalunit @goalunit.com · 23/09/2026

La Liga, so far this season, and three players separate themselves from the pack on this chart. Williams and Yamal are out on the right, combining passing and dribbling threat like no one else in the league. Vicente sits at the top as the league's clearest pure passer. #LaLiga

000

Goalunit @goalunit.com · 22/09/2026

Barcelona are the only club sitting in the top performers zone in La Liga so far this season. Real Madrid have the best defense of anyone in the league, but their attacking numbers keep them out of that corner. #LaLiga

000

Goalunit @goalunit.com · 22/09/2026

AIK lost to Halmstad on Sunday. Over the last six months, AIK have the third-largest gap between actual and expected performance in Allsvenskan, only Halmstad and Malmö are worse. That gap has widened sharply in recent weeks. #Allsvenskan

000

Goalunit @goalunit.com · 18/09/2026

Premier League, so far this season: two players stand completely alone on this chart. Erling Haaland is producing non-penalty chances at a level no one else in the league touches. Rayan Cherki is creating more than anyone else in the league right now. #PremierLeague

000

Goalunit @goalunit.com · 17/09/2026

Four rounds into the Premier League season, and Bruno Fernandes stands alone at the top of this chart. Marcus Rashford stands out furthest as a dribbler. Who do you think stands out by the end of the season? #PremierLeague

000

Goalunit @goalunit.com · 17/09/2026

Four rounds into the Premier League season, and Arsenal are the only club sitting in the top performers zone. Brighton create more chances than anyone, but concede far too many to join them there. #PremierLeague

000

Goalunit @goalunit.com · 16/09/2026

Expected points above club size in Northern Europe. Þróttur Reykjavík play in Iceland's second tier and still rank 2nd in the whole region. Hammarby and Sirius, both Allsvenskan, take 3rd and 4th. Ljungskile, from Sweden's second tier, round out the top 5. Nordsjælland lead overall.

000

Goalunit @goalunit.com · 15/09/2026

Manchester City have climbed to the top of Europe's underlying performance ranking, up two spots in six months. Arsenal dropped from top spot to third in that same period. Is your team on the list?

000

Goalunit @goalunit.com · 15/09/2026

One round played in the UEFA Champions League 26/27. PSG have created more chances than anyone, by a distance. Bayern München have conceded less than anyone else. How's your team looking so far? #UCL

000

Goalunit @goalunit.com · 14/09/2026

Arsenal's 1-0 win at Napoli doesn't tell the real story. Arsenal produced 2.54 expected goals to Napoli's 0.27, expected points 2.82 to 0.12, and controlled almost the entire match. Napoli having an off night, or Arsenal just being that dominant? #UCL

000

Goalunit @goalunit.com · 11/09/2026

Ahmed Yasin is 35. Yesterday he scored twice in the bottom-table clash away at GIF Sundsvall, sending Örebro to a 3-0 win and out of the relegation zone. The numbers back it up: 0.32 non-penalty goals per 90 against an expected 0.21 npxG, on 91% of minutes played. #ÖSK #ÖrebroSK

000

Goalunit @goalunit.com · 10/09/2026

Djurgården's 0-1 loss to Västerås SK is the unfairest result in Allsvenskan so far this season. They were expected to take 2.73 points from that match. They got zero. On the other end, Hammarby's 8-1 win over Örgryte was the fairest result of the season. #Allsvenskan

000

Goalunit @goalunit.com · 09/09/2026

IFK Göteborg have won three straight, including a 4-1 thrashing of the reigning champions. The season tells a different story. Comparative Performance sits at -0.24, well below the Allsvenskan baseline of +0.01. Do you think Göteborg can keep this positive trend going?

000

Goalunit @goalunit.com · 08/09/2026

FC Midtjylland fought back from 0-2 to draw 2-2 with Nordsjælland on Monday. Off the pitch it's different: they've developed €28.8M in player value, over four times the league average, and their academy graduates already log twice the minutes in Europe's top five leagues.

000

Goalunit @goalunit.com · 05/09/2026

AIK just extended Kevin Filling, 17, through 2029. He's producing 0.17 non-penalty goals per 90 against an expected 0.25, but 0.42 assists per 90 against an expected 0.24. At 17, he's already shown how important he is to this team.

000

Goalunit @goalunit.com · 04/09/2026

Mjällby, Sweden's reigning champions, have lost back-to-back games to Djurgården. 4-0 Monday, 0-2 yesterday. Comparative Performance this season: -0.01 points per match. League average: +0.01. A year after setting the points record, the champions are playing like an average team.

000

Goalunit @goalunit.com · 03/09/2026

Goalunit salary estimation for Eliteseriens top earners. The model is trained on salarie data from across Europe, weighted heavily toward each club's annual accounts and personnel costs. Sign-on bonuses are spread across the contract length and counted as gross salary.

000

Goalunit @goalunit.com · 02/09/2026

Malmö FF have 8 of the 10 highest-paid players in Allsvenskan. Sead Haksabanovic alone earns more than Jeppe Okkels and Amin Boudri combined, the only two non-Malmö names on the list. #Allsvenskan

000

Goalunit @goalunit.com · 31/08/2026

Noah Christoffersson, 27, is reportedly a target for FC Thun, the Swiss champions. He's scoring 0.54 goals per 90 against an npxG of 0.50, almost exactly what the underlying numbers predict. #Allsvenskan

000

Goalunit @goalunit.com · 28/08/2026

The Champions League 26/27 draw is out, and not everyone got the same deal. Lens have the toughest draw in the entire competition, Stuttgart the easiest. Manchester City have the toughest draw of any top club this season. #UCL

000

Goalunit @goalunit.com · 27/08/2026

Pass vs Dribble Threat Creators in OBOS Damallsvenskan 2026, so far this season. 👀 S. Lennartsson is the clearest passing threat in Damallsvenskan, well ahead of anyone else. J. Renmark is the clearest dribbling threat, out furthest to the right. #Damallsvenskan

000

Goalunit @goalunit.com · 26/08/2026

Monica Jusu Bah, linked with a move to Manchester United, creates more than her underlying numbers suggest: 0.40 assists per 90 against an expected 0.29. She's played 84% of Häcken's available minutes this season. #BKHäcken

000

Goalunit @goalunit.com · 26/08/2026

Not officially done yet, but reports suggest it might be happening soon. L. Assadi stands out as a dribbler in the Chilean Primera División. He's now rumoured to join AIK in Allsvenskan. #AIK⚽

010

Goalunit @goalunit.com · 25/08/2026

Ilari Kangasniemi, 19, is closing in on becoming Veikkausliiga's most expensive player, to Leicester City. Leicester won the Premier League in 15/16. Today they play in England's third division. At Inter Turku, he's won 64% of his duels on 62% of available minutes. #Veikkausliiga

000

Goalunit @goalunit.com · 25/08/2026

Tonight, Bodø/Glimt face NEC Nijmegen in Champions League qualification. They lead 3-1 from the first leg and advance unless they lose by three goals or more. Qualifying guarantees at least €33M from UEFA. Their squad is worth €70.8M. Tonight is worth almost half of it. #Bodø

000

Goalunit @goalunit.com · 24/08/2026

Hull City, back in the Premier League after nine years, beat Manchester United 2-0. United had more of the ball, better chances, and a squad valued ten times higher. None of it showed up on the scoreboard. #PremierLeague #ManUnited #Hull

000

Goalunit @goalunit.com · 24/08/2026

A. Abdulmalik is by far the best dribbler in the National League, a level equivalent to Sweden's Division 1 according to our models. He's now rumoured to join Djurgården in Allsvenskan. It'll be exciting to see how he fares at that level. #Djurgården

000

Goalunit @goalunit.com · 21/08/2026

Creators vs Finishers in Bundesliga 25/26 👀 Harry Kane and D. Undav are producing non-penalty chances at a level no one else in the Bundesliga touches. On the other end of the pitch, M. Olise is doing the same thing as a creator. #Bundesliga

000

Goalunit @goalunit.com · 20/08/2026

Leeds and Coventry built almost identical squads, mainly aged 25–29, with little youth. Coventry won the Championship by 11 points and returned to the Premier League after 25 years. Leeds finished 14th. Two almost identical builds. How will they fare in the Premier League?

000

Goalunit @goalunit.com · 19/08/2026

Pass vs Dribble Threat Creators in Bundesliga 25/26. 👀 M. Olise is elite on both passing threat and dribbling threat, and no one else in the league combines the two like this. #Bundesliga

000

Goalunit @goalunit.com · 17/08/2026

Djurgården face AIK in one of Sweden’s fiercest rivalries. 🔥 According to Goalunit Fair Price, Djurgården’s starting XI holds a clear value advantage over AIK: 🔵 Djurgården: €17M 🟡 AIK: €11.5M

000

Goalunit @goalunit.com · 17/08/2026

Finally, the Premier League season kicks off this week. Here's how 25/26 looked, points per game vs expected points per game. Arsenal and Man City stood out above the line. Wolves and West Ham never got close. How do you think your team performs this season? #PremierLeague

000

Goalunit @goalunit.com · 12/08/2026

Tottenham, Chelsea and Man United share a budget with Liverpool, Arsenal and Man City. Three sit well above what their financial size predicts, three don't. Leicester City, champions less than a decade ago, sit further below this line than any other Premier League club.

000

Goalunit @goalunit.com · 10/08/2026

The 10 biggest clubs in the world, ranked by commercial revenue + owner contributions (3-season average). Is your favorite club on the list? Explore this and much more on platform.goalunit.io

000

Goalunit @goalunit.com · 07/08/2026

Halfway through Allsvenskan 2026 and this chart has two players standing completely alone. A. Layouni was out on his own on passing threat, no one close, before AEK Larnaca signed him. M. Madjed is out on his own on dribbling threat, on the opposite side of the chart. #Allsvenskan

000

Goalunit @goalunit.com · 06/08/2026

Halfway through Allsvenskan 2026⚽ R. Ure is finishing chances like no one else in Allsvenskan right now. P. Abraham is the only one within reach. On the other side of the chart, A. Layouni isn't finishing, he's creating, further out than anyone else in the league. #Allsvenskan

000