The loneliness industry is trying to solve the wrong problem.

I’m “so lonesome I could cry” is a compelling song lyric. Putting effort into building social connections is a better way to make friends.

Asking for help can be hard, but new research suggests we underestimate how willing people are to lend a hand.

Performing acts of kindness increases well-being, yet people can be reluctant to ask for help that would enable others’ kindness. We suggest that people may be ...