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George Simms

@georgesimms.bsky.social
1.6K followers 301 following 114 posts

Sports Reporter @ The Observer| SJA Best Young Sportswriter 2023, Press Awards 30 under 30 | He/Him - George.simms@observer.co.uk

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George Simms @georgesimms.bsky.social · 01/10/2026
Man City's comms have been extraordinarily aggressive, accusatory and leading, intimating that the Premier League is corrupt and senior lawyers are, at best, incompetent. Wrote about why this matters and what it says about what's next @observeruk.bsky.social Read: observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 24/09/2026
Wrote this week’s newsletter piece on Ireland vs Israel, sporting boycotts and football’s total failure to address Gaza @observeruk.bsky.social observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 24/09/2026
Wrote this week’s newsletter piece on Ireland vs Israel, sporting boycotts and football’s total failure to address Gaza @observeruk.bsky.social observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 04/09/2026
Spent an afternoon in Blackpool with Stephen Bunting. Have never seen a sportsperson get stopped for pictures as often Discussed People's Champion-gate, gambling addiction, his mum's death, and trying to be a "normal person" and celebrity @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
‘You can’t fake it’ – Stephen Bunting on his rise to beco...
The darts star tells George Simms about his social media stardom, online hypnosis, and his love of his static caravan in north Wales
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George Simms @georgesimms.bsky.social · 30/08/2026
My first @theobserveruk.bsky.social magazine cover story out in print today, two days with Gary Lineker. Covered his fears for the world as his first grandchild is due, Wayne, wealth tax, the BBC, being loved in Gaza and much more. Looks astonishing for 65. Read online ⬇️, or in today’s Observer
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George Simms @georgesimms.bsky.social · 28/08/2026
Spent a couple of days interviewing Gary Lineker. He suggested I start a global revolution. Well, me or Greta. On everything from his brother, becoming a grandfather and being single at 65 to wealth tax, Polanski and his AI conspiracy observer.co.uk/style/featur...
observer.co.uk
‘It’s been win-win all the way’: Gary Lineker interview
Football may be a game of two halves, but Gary Lineker’s remarkable life is a tale of three careers: goal-scoring legend, television host and now podcast god. As the nation’s favourite son starts this...
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George Simms @georgesimms.bsky.social · 28/08/2026
Spent a couple of days interviewing Gary Lineker. He suggested I start a global revolution. Well, me or Greta. On everything from his brother, becoming a grandfather and being single at 65 to wealth tax, Polanski and his AI conspiracy observer.co.uk/style/featur...
observer.co.uk
‘It’s been win-win all the way’: Gary Lineker interview
Football may be a game of two halves, but Gary Lineker’s remarkable life is a tale of three careers: goal-scoring legend, television host and now podcast god. As the nation’s favourite son starts this...
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George Simms @georgesimms.bsky.social · 16/07/2026
Here’s the truth about covering my first World Cup, as exhausting as exhilarating, and a touch of what it must be like to be an elite athlete 🇺🇸🇲🇽 @observeruk.bsky.social Includes margaritas, ants in my underwear and an ode to @mrdomsmith.bsky.social Read here: observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 16/07/2026
Once the moment's gone, you can never get it back England, Argentina and how Thomas Tuchel got it right, then wrong @observeruk.bsky.social 🏴󠁧󠁢󠁥󠁮󠁧󠁿 observer.co.uk/news/sport/a...
observer.co.uk
Don’t cry for me: Argentina deal deadly late blows to kno...
Argentina come from a goal behind to defeat Three Lions 2-1 in World Cup semi-final
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George Simms @georgesimms.bsky.social · 06/07/2026
Y si, sì? What if, yes? England, Mexico, and the loudest, most mental and delirious evening of sport I’ve ever experienced @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
England build their Wonderwall in a game for the ages
Harry Kane and co overcame Mexico 3-2 at the Azteca to qualify for the World Cup quarter-finals
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George Simms @georgesimms.bsky.social · 06/07/2026
Y si, sì? What if, yes? England, Mexico, and the loudest, most mental and delirious evening of sport I’ve ever experienced @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
England build their Wonderwall in a game for the ages
Harry Kane and co overcame Mexico 3-2 at the Azteca to qualify for the World Cup quarter-finals
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George Simms @georgesimms.bsky.social · 30/06/2026
When Deniz Undav becomes the answer, you have to wonder if you’re asking the right questions 🇩🇪 On the night German football became a joke @ObserverUK observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 16/06/2026
Went to watch Brazil play for my first ever World Cup match, then obviously wrote about how disappointing it was 🇧🇷 Hoovers are not Joga bonito @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Brazilian football simply isn’t fun anymore | The Observer
An immobile midfield, an addiction to Neymar and an ageing squad means “joga bonito” has become a thing of the past
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George Simms @georgesimms.bsky.social · 16/06/2026
Went to watch Brazil play for my first ever World Cup match, then obviously wrote about how disappointing it was 🇧🇷 Hoovers are not Joga bonito @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Brazilian football simply isn’t fun anymore | The Observer
An immobile midfield, an addiction to Neymar and an ageing squad means “joga bonito” has become a thing of the past
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George Simms @georgesimms.bsky.social · 15/06/2026
Dispatch from the centre of the universe: New York @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
A message from the centre of the universe: Knicks in five
Newly crowned NBA champions and the World Cup gave New York a night like no other
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George Simms @georgesimms.bsky.social · 12/06/2026
Landed in New York yesterday, a city that feels absolutely drunk on sport between the Knicks and the World Cup Out here for the next six weeks covering England, among other things, for @observeruk.bsky.social - Brazil vs Morocco is first up
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George Simms @georgesimms.bsky.social · 07/06/2026
Sat down with Geoff Hurst last week, and he told me not to do drugs. Piece about his life as a living monument to English football’s greatest day @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Sir Geoff Hurst, a living monument to English football’s ...
The 1966 World Cup final hat-trick hero, now 84, is the only surviving member of England’s history-making squad
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George Simms @georgesimms.bsky.social · 04/06/2026
Is Lionel Messi still good? My newsletter @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
World Cup brings the wandering genius Messi back into view
As game’s greatest player returns to the biggest stage for a sixth time, there are ever more attempts to exploit his talent
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George Simms @georgesimms.bsky.social · 31/05/2026
Spent an evening behind the scenes to understand how darts became the best sport on TV 🎯 Unbelievable work and skill goes into it - I tried to break the process down @observeruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
‘That thud is absolute drama’: Inside the brilliance of d...
The production of darts coverage has been dubbed the “hardest job in TV”. George Simms went to see the technical trickery behind it all
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George Simms @georgesimms.bsky.social · 27/05/2026
Joined @observeruk.bsky.social a year ago today, since when I’ve covered 14 sports across eight countries, including a Ryder Cup, away Ashes series, two grand slams and the Tour de France. It's ridiculously fun working with such incredibly talented people - next up is the World Cup! 🧵
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George Simms @georgesimms.bsky.social · 26/05/2026
Why Tottenham’s grand failure this season will change the Premier League forever @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Tottenham’s reset and rebuild starts after staring into t...
In a dismal, scarcely believable season, Spurs have avoided relegation – and disproven the notion some clubs are too big to fail
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George Simms @georgesimms.bsky.social · 21/05/2026
Aston Villa’s Europa League title was their first major silverware in 30 years - on the madness of the night, the takeover of the city and what winning a trophy actually means #AVFC Piece from Istanbul @ObserverUK observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 21/05/2026
Aston Villa’s Europa League title was their first major silverware in 30 years - on the madness of the night, the takeover of the city and what winning a trophy actually means #AVFC Piece from Istanbul @ObserverUK observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 14/05/2026
Bryson DeChambeau's mission from God: how many languages can you dub golf YouTube videos into? @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Bryson DeChambeau: from golf’s big beast to confused cont...
Once a revolutionary player in the sport, the American continues to gamble that he can become bigger than the sport itself
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George Simms @georgesimms.bsky.social · 10/05/2026
Spent a few days at Badminton Horse Trials, trying to understand why riders are so willing to risk their lives for a sport so intent on hurting them Over 100,000 were there on Saturday, the second-highest attendance of any British sporting event this year READ: observer.co.uk/news/sport/a...
observer.co.uk
The trials and tribulations of Badminton | The Observer
Extreme sport meets quaint countryside at Badminton, where riders cannot seem to stop risking their lives
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George Simms @georgesimms.bsky.social · 07/05/2026
Basically every sport has tried to break China in the past 30 years So why has snooker managed it, and why does it matter? On the Wu Yize story and mapping out the sport’s renewed future 🇨🇳 @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
China’s boom leaves British hopefuls needing snookers
Wu Yize is the second Chinese snooker world champion in as many years. The successful export of a sport means the end of domestic dominance
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George Simms @georgesimms.bsky.social · 07/05/2026
Basically every sport has tried to break China in the past 30 years So why has snooker managed it, and why does it matter? On the Wu Yize story and mapping out the sport’s renewed future 🇨🇳 @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
China’s boom leaves British hopefuls needing snookers
Wu Yize is the second Chinese snooker world champion in as many years. The successful export of a sport means the end of domestic dominance
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George Simms @georgesimms.bsky.social · 30/04/2026
The confusion of John Terry @observeruk.bsky.social observer.co.uk/news/sport/a...
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George Simms @georgesimms.bsky.social · 25/04/2026
We’ll always have the 95th minute… Trying to put the most mental 10 minutes of football I can remember into words gave me a headache, so can’t imagine how fans felt Piece from Spotland @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Rochdale vs York, and the scarcely believable drama only ...
Josh Stones’ 103rd-minute goal secured promotion to EFL after Rochdale thought they had won it themselves
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George Simms @georgesimms.bsky.social · 23/04/2026
Speedrunning the road to relegation - Chelsea are repeating the defining failures of Tottenham’s decline into indignity My @observeruk.bsky.social newsletter, on Rosenior and what happens when a conscientious human meets the conscientious-human-eating machine observer.co.uk/news/sport/a...
observer.co.uk
Chelsea are speedrunning their way into a death spiral
The sacking of Liam Rosenior after three months is symptomatic of ownership that has grand ambition but is grossly incompetent
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George Simms @georgesimms.bsky.social · 12/03/2026
Tottenham Hotspur in 2026: the closest you can get to watching a public hanging without access to the dark web or a flight to Tehran #COYS Read this week’s newsletter piece here, or subscribe to receive it every Thursday - shorturl.at/jPECL
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George Simms @georgesimms.bsky.social · 12/03/2026
Tottenham Hotspur in 2026: the closest you can get to watching a public hanging without access to the dark web or a flight to Tehran #COYS Read this week’s newsletter piece here, or subscribe to receive it every Thursday - shorturl.at/jPECL
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George Simms @georgesimms.bsky.social · 05/03/2026
It suits football’s powerbrokers to blame set pieces, ignoring that so much of the alienation/ numbness is caused by fans being emotionally and financially exploited This week’s newsletter piece on why, despite everything, football is still great @theobserveruk.bsky.social shorturl.at/b96Qw
shorturl.at
This Premier League season is brilliant. Why are we so mi...
This season should be remembered for its excitements, not set pieces, VAR and Arsenal
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George Simms @georgesimms.bsky.social · 01/03/2026
West Ham’s severe and plausible future draws closer… @theobserveruk.bsky.social Whether they survive the drop or not, what evidence is there that Sullivan and Brady can oversee anything like a sustainable recovery? The game has passed them by #COYI observer.co.uk/news/sport/a...
observer.co.uk
West Ham’s future is even bleaker than its present after ...
On-field revival comes to shuddering halt – and off the pitch the stench of decay is growing worse for the Hammers
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George Simms @georgesimms.bsky.social · 26/02/2026
You can read me every Thursday in the revamped @observeruk.bsky.social Daily newsletter This week’s is on Drive to Survive - a propaganda vehicle about propaganda vehicles - the pestilence of access journalism and Netflix’s concerning approach to sport… observer.co.uk/news/sport/a...
observer.co.uk
Drive to Survive is fast and furious but it’s 1% racing, ...
The Netflix series that has transformed Formula One audiences returns. But is it too good to be true?
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The Observer @theobserveruk.bsky.social · 13/02/2026
Sean Dyche is just the latest victim of a Premier League owner’s guesswork and hope George Simms asks: is the solution to the mystery of avoiding relegation simply hire David Moyes? bit.ly/466Zqsb
bit.ly
Sean Dyche is just the latest victim of a Premier League ...
Is the solution to the mystery of avoiding relegation simply hire David Moyes?
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George Simms @georgesimms.bsky.social · 12/02/2026
Nottingham Forest hiring and firing Dyche begs a key question: what if most Premier League execs actually have no idea what they’re doing? #NFFC On Marinakis, whether Vitor Pereira is actually good and why every club just needs more Moyes @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Sean Dyche is just the latest victim of a Premier League ...
Is the solution to the mystery of avoiding relegation simply hire David Moyes?
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George Simms @georgesimms.bsky.social · 08/02/2026
Harry Brook: it started out on the piss, how did it end up like this? @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
Castigation of ‘boy king’ Brook exposes England’s hypocri...
The debate around alcohol’s place in cricket is doomed to repeat because no one involved actually wants to change it
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George Simms @georgesimms.bsky.social · 01/02/2026
The Aryna Sabalenka experience @theobserveruk.bsky.social Piece from a brilliant Australian Open women's final observer.co.uk/news/sport/a...
observer.co.uk
Sabalenka’s self-loathing takes centre stage as she loses...
The world No 1’s loss to a resurgent Elena Rybakina ended her 11-match run without dropping a set
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George Simms @georgesimms.bsky.social · 29/01/2026
Turns out American athletes don't enjoy the full rogue state treatment - but they're going to have to get used to it @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
American athletes are learning: you can't keep politics o...
National politics have always run deeply in sport, but bids to protect themselves from controversy shouldn't stand in the way of morality
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George Simms @georgesimms.bsky.social · 29/01/2026
Turns out American athletes don't enjoy the full rogue state treatment - but they're going to have to get used to it @theobserveruk.bsky.social observer.co.uk/news/sport/a...
observer.co.uk
American athletes are learning: you can't keep politics o...
National politics have always run deeply in sport, but bids to protect themselves from controversy shouldn't stand in the way of morality
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George Simms @georgesimms.bsky.social · 25/01/2026
Spent the week watching Amanda Anisimova, to understand how a prodigy fell apart and put herself back together again A truly fascinating life and person @ObserverUK ➡️ Read here: url-shortener.me/95N9
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George Simms @georgesimms.bsky.social · 17/01/2026
BREAKING: Hearing reports that Elvis is, in fact, not dead... Went to Parkes, five hours into the Outback from Sydney, for their Elvis Festival - 25,000 fanatics in 40C On Elvis rugby, Elvis vow renewals and the lives of tribute artists Read - observer.co.uk/news/first-p...
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George Simms @georgesimms.bsky.social · 17/01/2026
BREAKING: Hearing reports that Elvis is, in fact, not dead... Went to Parkes, five hours into the Outback from Sydney, for their Elvis Festival - 25,000 fanatics in 40C On Elvis rugby, Elvis vow renewals and the lives of tribute artists Read - observer.co.uk/news/first-p...
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George Simms @georgesimms.bsky.social · 15/01/2026
The One Point Slam: Very Good Feels very rare to have a new thing in sport that people like, so sure it’ll get ruined soon… observer.co.uk/news/sport/a...
observer.co.uk
Australian Open’s One Point Slam: a triumph of TikTokifie...
The Australian Open’s new curtain-raiser delivered epic drama, and made an amateur a millionaire
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George Simms @georgesimms.bsky.social · 15/01/2026
The One Point Slam: Very Good Feels very rare to have a new thing in sport that people like, so sure it’ll get ruined soon… observer.co.uk/news/sport/a...
observer.co.uk
Australian Open’s One Point Slam: a triumph of TikTokifie...
The Australian Open’s new curtain-raiser delivered epic drama, and made an amateur a millionaire
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George Simms @georgesimms.bsky.social · 07/01/2026
Jacob Bethell - let’s get carried away observer.co.uk/news/sport/a...
observer.co.uk
Blonde tips, green shoots: Bethell bats beautifully to gi...
Australia still in a commanding position as England close 119 runs ahead with two wickets remaining – but Jacob Bethell’s century shows way for the future
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George Simms @georgesimms.bsky.social · 06/01/2026
Half a length, half a length, half a length onward, all in the valley of Death were smashed for 500 observer.co.uk/news/sport/a...
observer.co.uk
England bowlers left to toil as Australia pull ahead
Hosts flog poor bowling attack to close 134 runs ahead on 518-7
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George Simms @georgesimms.bsky.social · 05/01/2026
Hold me Joe. Hold me while the world burns observer.co.uk/news/sport/a...
observer.co.uk
Just where would we be without Joe Root? | The Observer
Imagining an England team without the batsman is a chilling thought – but it’s one we’ll have to get used to very quickly
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George Simms @georgesimms.bsky.social · 30/12/2025
If Bazball is dead, how come it still seems to drive Australians insane just the same? These are the Content Ashes, and there’s only one winner there (except the Noosa Tourism Board)… observer.co.uk/news/sport/a...
observer.co.uk
Don’t be so quick to proclaim this Ashes as the death of ...
This has been the most watched and attended Ashes series in Australia – so maybe we should lean into the chaos of it all
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