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George Hornedo

@georgehornedo.bsky.social
362 followers 120 following 680 posts

Running for Congress in Indianapolis to Get Shit Done, Rebuild the Party, and Fix What’s Broken. Let’s climb. www.georgehornedo.com

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George Hornedo @georgehornedo.bsky.social · 26/08/2026
Shawn Fain 2028 — His Path to the Nomination georgehornedo.substack.com/p/shawn-fain...
georgehornedo.substack.com
Shawn Fain 2028
If he runs, he's a candidate like anyone else in this series.
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George Hornedo @georgehornedo.bsky.social · 26/08/2026
Mitch Landrieu 2028 — The Path to the Nomination georgehornedo.substack.com/p/mitch-land...
georgehornedo.substack.com
Mitch Landrieu 2028
A record worth running on and a narrow path to build.
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George Hornedo @georgehornedo.bsky.social · 26/08/2026
@rahmemanuel.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/rahm-emanu...
georgehornedo.substack.com
Rahm Emanuel 2028
The retail experiment has already been run. Maximal effort in New Hampshire got him under 1% support.
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George Hornedo @georgehornedo.bsky.social · 26/08/2026
@govmlg.bsky.social 2028 — Her Path to the Nomination georgehornedo.substack.com/p/michelle-l...
georgehornedo.substack.com
Michelle Lujan Grisham 2028
She helped build the gate that could create a campaign. She hasn't built anything that gets her through the three states that vote before it.
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George Hornedo @georgehornedo.bsky.social · 26/08/2026
@gallego.senate.gov 2028 — His Path to the Nomination georgehornedo.substack.com/p/ruben-gall...
georgehornedo.substack.com
Ruben Gallego 2028
His best state fit on the map is New Mexico. The one real relationship he's actually built is in Nevada.
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George Hornedo @georgehornedo.bsky.social · 26/08/2026
@mikiesherrill.bsky.social 2028 — Her Path to the Nomination georgehornedo.substack.com/p/mikie-sher...
georgehornedo.substack.com
Mikie Sherrill 2028
A veteran-and-competence pitch with a recent 2028 trial balloon behind it, built entirely on a governorship too young to run on and a calendar with no strong early-state path
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
Gretchen Whitmer 2028 — Her Path to the Nomination georgehornedo.substack.com/p/gretchen-w...
georgehornedo.substack.com
Gretchen Whitmer 2028
Her home-state dominance is the strongest in the field. It votes fifth behind four contests she shouldn’t compete in.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@slotkin.senate.gov 2028 — Her Path to the Nomination georgehornedo.substack.com/p/elissa-slo...
georgehornedo.substack.com
Elissa Slotkin 2028
Her home-state advantage is real. It arrives after four contests where she’s unlikely to perform.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@vanhollen.senate.gov 2028 — His Path to the Nomination georgehornedo.substack.com/p/chris-van-...
georgehornedo.substack.com
Chris Van Hollen 2028
A strong Senate record in a crowded left lane he doesn't lead, sitting on top of almost no fundamentals to carry it anywhere.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@rokhanna.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/ro-khanna-...
georgehornedo.substack.com
Ro Khanna 2028
He's built more real organization than almost anyone in the prospective field and it’s not really moved his numbers.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@chrismurphyct.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/chris-murp...
georgehornedo.substack.com
Chris Murphy 2028
He has more portable cash sitting ready than most prospective candidates, but no obvious path.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@corybooker.com 2028 — His Path to the Nomination georgehornedo.substack.com/p/cory-booke...
georgehornedo.substack.com
Cory Booker 2028
A real resource floor this time and a South Carolina-forward path his 2020 campaign never actually tried.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@jamestalarico.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/james-tala...
georgehornedo.substack.com
James Talarico 2028
A well-capitalized candidate running the same shape of path as Buttigieg, with a harder problem—real fit in enough states that deciding where to concentrate is the actual challenge.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@warnock.senate.gov 2028 — His Path to the Nomination georgehornedo.substack.com/p/raphael-wa...
georgehornedo.substack.com
Raphael Warnock, 2028
The best structural fit of any candidate to any state in this field belongs to a man who hasn't converted an ounce of it.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@govwesmoore.bsky.social 2028 — His Path to the Nomination mhttps://georgehornedo.substack.com/p/wes-moore-2028?r=5h8p0u&utm_medium=ios
georgehornedo.substack.com
Wes Moore, 2028
A Black governor with strength almost everywhere, but whose only path runs through beating Kamala Harris outright in South Carolina.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@joshshapiropa.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/josh-shapi...
georgehornedo.substack.com
Josh Shapiro, 2028
A swing-state governor's argument, backed by the field's most donor-concentrated fundraising, running the same South Carolina-first path this project reads for Buttigieg and Beshear.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@captmarkkelly.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/mark-kelly...
georgehornedo.substack.com
Mark Kelly 2028
A strong national number and a deeper institutional bench than his profile gets credit for
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@andybeshearky.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/andy-beshe...
georgehornedo.substack.com
Andy Beshear, 2028
A red-state crossover record that plays well in November and barely registers in a Democratic primary electorate he hasn't yet met.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@jbpritzker.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/jb-pritzke...
georgehornedo.substack.com
JB Pritzker, 2028
He's the only prospective candidate who could self-fund his way past every resource constraint in this field.
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George Hornedo @georgehornedo.bsky.social · 25/08/2026
@aoc.bsky.social 2028 — Her Path to the Nomination georgehornedo.substack.com/p/alexandria...
georgehornedo.substack.com
Alexandria Ocasio-Cortez, 2028
Her strongest asset is how large the movement-consolidation lane is and whether that converts into organization before the calendar demands it.
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George Hornedo @georgehornedo.bsky.social · 24/08/2026
@ossoff.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/jon-ossoff...
georgehornedo.substack.com
Jon Ossoff, 2028
He says he has zero interest. Whether that holds may depend on how big his own Georgia win is and on a governor's race he doesn't control either.
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George Hornedo @georgehornedo.bsky.social · 24/08/2026
@petebuttigieg.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/pete-butti...
georgehornedo.substack.com
Pete Buttigieg, 2028
The broadest map in the field opens with the one state where his numbers already collapsed once.
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George Hornedo @georgehornedo.bsky.social · 24/08/2026
@gavinnewsom.bsky.social 2028 — His Path to the Nomination georgehornedo.substack.com/p/gavin-news... georgehornedo.substack.com/p/gavin-news...
georgehornedo.substack.com
Gavin Newsom, 2028
The national number is real. So is the gap between it and every early state that actually counts.
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George Hornedo @georgehornedo.bsky.social · 23/08/2026
Everything this series has built—the compact-decision-room test, the reversibility taxonomy, the resource archetypes, the theory-of-victory framework—gets applied to a real candidate for the first time. Starting with Kamala Harris. georgehornedo.substack.com/p/kamala-har...
georgehornedo.substack.com
Kamala Harris's Path to the Nomination
South Carolina makes her the favorite. It also sets the bar she has to clear to prove it.
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George Hornedo @georgehornedo.bsky.social · 23/08/2026
Does a campaign’s strategy match the resource class behind it? I tested this against five 2020 campaigns, including one where getting it right still wasn’t enough. georgehornedo.substack.com/p/buying-the...
georgehornedo.substack.com
Buying the Wrong Theory of Victory
Testing whether financial class predicts strategy beyond a single billionaire's collapse
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George Hornedo @georgehornedo.bsky.social · 22/08/2026
A spouse. A sibling. A longtime operative with no formal title. Almost every presidential campaign has one. This piece looks at why informal influence is actually two structurally different risks. georgehornedo.substack.com/p/two-kinds-...
georgehornedo.substack.com
Two Kinds of Shadow Power
Unformalized influence is two problems and they fail through different mechanisms
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George Hornedo @georgehornedo.bsky.social · 22/08/2026
Some campaign decisions can be reversed cheaply. Others are locked the moment you make them whether anyone realizes it yet or not. I built the taxonomy and tested it against the hardest case. Is “irreversible” just hindsight bias? georgehornedo.substack.com/p/what-cant-...
georgehornedo.substack.com
What Can't Be Undone
A working taxonomy of which campaign decisions can be reversed and which ones can't
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George Hornedo @georgehornedo.bsky.social · 21/08/2026
I tested five claims about campaign organization folks often repeat as settled fact, including two I’d already published myself. Two survive. Two don’t hold up. One is a discipline problem, not an evidence problem. georgehornedo.substack.com/p/what-we-sh...
georgehornedo.substack.com
What We Should Not Yet Believe About Campaign Organization
Five claims about how campaigns work, tested against the evidence instead of repeated as fact
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George Hornedo @georgehornedo.bsky.social · 21/08/2026
Three 2020 campaigns bet real budget and headcount on distributed organizing. None won. The campaign that barely tried it did. Here’s why that still doesn’t prove the tactic doesn’t work. georgehornedo.substack.com/p/why-the-di...
georgehornedo.substack.com
Why the Distributed Organizing Debate Won't Settle
Three 2020 campaigns bet on it. None of them won. What that does and doesn't prove.
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George Hornedo @georgehornedo.bsky.social · 20/08/2026
More expertise in the room sounds like better decisions. It's usually the opposite. Every function you give a permanent seat is a function that now gets to weigh in on everything, not just its own lane. That slows every contested decision down. georgehornedo.substack.com/p/the-compac...
georgehornedo.substack.com
The Compact Room
Why 5-8 is the number campaigns keep converging on and where the number stops being a rule
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George Hornedo @georgehornedo.bsky.social · 20/08/2026
Most presidential campaign advice is delivered as a universal rule. But a lot of it isn’t. I built the test each rule survived (or didn’t) case by case, with named campaigns and real numbers. georgehornedo.substack.com/p/the-contin...
georgehornedo.substack.com
The Contingency Table Nobody Publishes
Testing each claim
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George Hornedo @georgehornedo.bsky.social · 19/08/2026
A claim graded above its evidence is dangerous. A claim graded below its evidence wastes hard-won knowledge. This piece grades every finding in this series so far and shows the actual test behind each grade. georgehornedo.substack.com/p/how-sure-a...
georgehornedo.substack.com
How Sure Am I?
A Grading System for Every Claim in This Series
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George Hornedo @georgehornedo.bsky.social · 18/08/2026
The Harris campaign’s biggest 2019 decision went unmade until the calendar forced it. This piece looks at the decision-rights gap underneath that and why it recurs across almost every campaign. georgehornedo.substack.com/p/who-decide...
georgehornedo.substack.com
Who Decides Is a Question Few Campaigns Answer in Writing
Why the Harris campaign's biggest decision came months too late and what would have made it come sooner
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George Hornedo @georgehornedo.bsky.social · 17/08/2026
The most-covered number in campaign finance is the wrong one. Burn rate—not cash on hand—is what predicts collapse. georgehornedo.substack.com/p/the-number...
georgehornedo.substack.com
Campaigns Run Out of Sequencing, Not Money
Why burn rate, not cash on hand, is the number that predicts collapse
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George Hornedo @georgehornedo.bsky.social · 16/08/2026
27 declared 2020 campaigns, one structural template. What separates their levels of success isn't what you'd guess. georgehornedo.substack.com/p/how-do-you...
georgehornedo.substack.com
How Do You Compare a Field of Nearly Thirty Campaigns That Have Little in Common?
Part of The Build — Foundations.
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George Hornedo @georgehornedo.bsky.social · 15/08/2026
Aircraft carriers, fighter pilots & software teams have spent decades solving problems campaigns still struggle with. How do you make good decisions fast, under pressure & with incomplete information? I studied what they know & what transfers to politics. georgehornedo.substack.com/p/what-aircr...
georgehornedo.substack.com
What Aircraft Carriers, Fighter Pilots, and Software Teams Know About Campaigns That Political Consultants Don't
Five outside fields, studied in isolation from politics, and what transfers
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George Hornedo @georgehornedo.bsky.social · 14/08/2026
The next stretch of posts on this Substack is one project in five stages, building toward a real diagnostic piece on every 2028 candidate. I laid out the whole arc before it starts. georgehornedo.substack.com/p/the-build-...
georgehornedo.substack.com
The Build: A Guide to This Series
Foundations, principles, patterns, synthesis, and every 2028 candidate mapped before it starts
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George Hornedo @georgehornedo.bsky.social · 13/08/2026
Money, message, and movement are one system and each one compounds into the next. This piece looks at how the campaigns that struggle most are the ones fixing the wrong bottleneck. georgehornedo.substack.com/p/the-three-...
georgehornedo.substack.com
The Three Things That Actually Determine Whether a Campaign Works
Money, message, movement, and why none of them work alone.
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George Hornedo @georgehornedo.bsky.social · 12/08/2026
Two 2026 primaries, same polling pattern. The frontrunner’s lead collapsed. In Michigan, it held by a point. In Wisconsin, it didn’t hold at all. Here’s a new piece on instruments of manufactured momentum, agenda-driven polling & prediction markets. georgehornedo.substack.com/p/the-new-in...
georgehornedo.substack.com
The New Instruments of Manufactured Momentum
How agenda-driven polling and prediction markets create the appearance of a competitive candidate
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George Hornedo @georgehornedo.bsky.social · 11/08/2026
Here’s a look at how money sorted the 2020 field and what the numbers tell us about 2028. georgehornedo.substack.com/p/the-money-...
georgehornedo.substack.com
The Money Primary Few Are Watching
Cash on Hand, Donor Behavior, and the Structural Race for Resources Before a Single Vote Is Cast
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George Hornedo @georgehornedo.bsky.social · 05/08/2026
Bloomberg spent over a billion dollars trying to prove money could substitute for sequencing in a primary. It couldn’t. Here’s what actually separates campaigns that survive a bad stretch from ones that collapse. open.substack.com/pub/georgeho...
open.substack.com
The Pattern Behind Every Nomination
Sequencing Is the Multiplier
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George Hornedo @georgehornedo.bsky.social · 04/08/2026
Here’s a practical playbook for elected officials on AI governance at the local level. open.substack.com/pub/georgeho...
open.substack.com
A Practical Playbook for Local Officials
Most of what a local official needs to act on AI already exists. Almost nobody knows it's there.
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George Hornedo @georgehornedo.bsky.social · 03/08/2026
School districts are becoming AI regulators. open.substack.com/pub/georgeho...
open.substack.com
School Districts Are Becoming the Real AI Regulators
Only two states require school districts to have an AI policy. Nearly every other district is writing its own anyway.
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George Hornedo @georgehornedo.bsky.social · 02/08/2026
Detroit has the country’s strongest facial-recognition policy. It took three wrongful arrests to get there. open.substack.com/pub/georgeho...
open.substack.com
Police Surveillance and the Limits of a Ban Without Teeth
Detroit's facial recognition policy is the strongest in the country. It took three wrongful arrests to get there.
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George Hornedo @georgehornedo.bsky.social · 01/08/2026
A Texas city banned data centers. Its state legislature overrode the ban weeks later. The fight over who actually controls AI infrastructure is happening across the country. open.substack.com/pub/georgeho...
open.substack.com
Data Centers and the Fight Over Local Authority
A Texas city banned data centers. Its own legislature overrode it weeks later.
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George Hornedo @georgehornedo.bsky.social · 31/07/2026
States may be the primary arena right now for AI governance, but that doesn’t mean cities are on the sidelines. They have an active and fragile role. open.substack.com/pub/georgeho...
open.substack.com
The Active, Fragile Role of Municipal AI Governance
States are the primary arena for AI governance. That doesn't mean cities are on the sidelines.
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George Hornedo @georgehornedo.bsky.social · 30/07/2026
People are already covering the 2028 race through a progressive vs. moderate lens. But that’s not how nominations get won. So I built a framework and working tool for the factors that actually decide it. Check it out. open.substack.com/pub/georgeho...
open.substack.com
How to Actually Think About the 2028 Democratic Field
A five-dimension framework for reading candidates and a working tool to apply it.
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George Hornedo @georgehornedo.bsky.social · 29/07/2026
By my count, there are at least 20 distinct issues at the intersection of AI and legal services that states are already addressing or should be considering. Full breakdown here. open.substack.com/pub/georgeho...
open.substack.com
AI in Legal Services
20 issues states are already addressing or should be considering
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George Hornedo @georgehornedo.bsky.social · 28/07/2026
By my count, there are at least 16 distinct issues at the intersection of AI and intellectual property that states are already addressing or should be considering. Full breakdown here. open.substack.com/pub/georgeho...
open.substack.com
AI, Intellectual Property, and Likeness Rights
16 issues states are already addressing or should be considering
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George Hornedo @georgehornedo.bsky.social · 27/07/2026
By my count, there are at least 15 distinct issues at the intersection of AI and elections that states are already addressing or should be considering. Full breakdown here. open.substack.com/pub/georgeho...
open.substack.com
AI and Elections
15 issues states are already addressing or should be considering
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