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Mark Graham

@geoplace.bsky.social
3.5K followers 752 following 72 posts

Prof at the Oxford Internet Institute Director of @towardsfairwork.bsky.social Publications: www.markgraham.space Studies: Digital Economies, Digital Geographies, Economic Geography, Gig Economy, Data Work, AI Production Networks, Cities Eat the rich

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Reposted by Mark Graham
Development Studies Association @devcomms.bsky.social · 21/08/2026
Reflecting on the #DSA2026 keynote featuring @geoplace.bsky.social. Mark Graham showed how research might help translate principles of justice into practical standards, institutions and forms of accountability. Read about our plenaries here: bit.ly/4vEtbdC
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 30/07/2026
Prof. @geoplace.bsky.social comments in ThinkChina on the rise of Chinese-run gaming studios across Africa and Asia, where young workers are paid to grind through gameplay for Chinese customers. Read the full article here: www.thinkchina.sg/society/big-...
thinkchina.sg
[Big read] Why Chinese gamers pay African youths to play for them
Chinese-run studios across Africa employ young workers to grind the game — do repetitive tasks to gain in-game currency — turning play into digital labour and exposing the opportunities and tensions b...
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 21/07/2026
Reflections on the @devcomms.bsky.social 2026 plenaries featuring @geoplace.bsky.social @towardsfairwork.bsky.social @oii.ox.ac.uk. In his keynote he highlights how research might help translate principles of justice into practical standards, institutions and forms of accountability bit.ly/4vEtbdC
bit.ly
From imagining a just world to making it possible: Reflections on the DSA2026 plenaries — Development Studies Association
From imagining a just world to making it possible: Reflections on the DSA2026 plenaries
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Reposted by Mark Graham
UCD Politics and International Relations @ucdpolitics.bsky.social · 20/07/2026
From imagination to action 💡🌍 Looking back at #DSA2026, Prof Supriya Garikipati & Dr Caitiona Dowd reflect on how plenaries by Kaushik Basu, Naila Kabeer & Mark Graham built a powerful case for reimagining development. Read their reflections 👇 www.devstud.org.uk/2026/07/17/f...
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 23/06/2026
📄New paper alert! Latest research from @towardsfairwork.bsky.social @oii.ox.ac.uk shows digital care platforms use strategic ignorance to keep workers in the dark about pay, ratings, and accountability - reinforcing precarity across the sector. 1/3
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Reposted by Mark Graham
Development Studies Association @devcomms.bsky.social · 22/05/2026
#DSA2026 keynotes 🎤 ✨ Kaushik Basu — Global Futures in a Fragmented World ✨ Naila Kabeer — Pathways to gender justice in uncertain times ✨ @geoplace.bsky.social & Aram Ziai — Inequalities, digital transformation & power Register for these exclusive plenaries: buff.ly/MDz2hkL
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Reposted by Mark Graham
Julián Posada @posada.website · 20/04/2026
#PlatformExtractivism is available for 𝐩𝐫𝐞𝐨𝐫𝐝𝐞𝐫 (out Oct 20)! Thrilled to share what @geoplace.bsky.social has to say about the book: "A grounded and uncompromising account of the infrastructures and workers that sustain AI." 𝐋𝐢𝐧𝐤: www.ucpress.edu/books/platfo... #BookRecommendation #Books
This image features a vibrant yellow promotional graphic for a book titled "Platform Extractivism: Data Work and the People Powering Artificial Intelligence" by Julián Posada.

The top of the graphic displays the text "PRE-ORDER NOW! COMING OCTOBER 20, 2026" in bold blue capital letters. Centered in the middle is a 3D rendering of the book cover, which includes three vertical photo strips showing people working in office settings and server racks.

Below the book image is a quote in large, bold black and red font:

"A GROUNDED AND UNCOMPROMISING ACCOUNT OF THE INFRASTRUCTURES AND WORKERS THAT SUSTAIN ARTIFICIAL INTELLIGENCE."
— Mark Graham, co-author of Feeding the Machine: The Hidden Human Labor Powering A.I.

The bottom of the graphic features the logo and name for the University of California Press.
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 27/03/2026
New chapter: OII Prof. @geoplace.bsky.social, along with researchers from the @towardsfairwork.bsky.social team, have contributed research to the new publication ‘Job Quality in a Turbulent Era’. Read here: www.elgaronline.com/edcollchap-o...
elgaronline.com
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 26/03/2026
New coverage! Prof. @geoplace.bsky.social speaks to Corriere della Sera on the invisible, poorly paid human labour behind AI systems. "AI is made up of humans through and through," Prof. Graham says, yet big tech works hard to keep those workers out of sight. www.corriere.it/tecnologia/2...
corriere.it
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 23/03/2026
Speaking to @theguardian.com about the human cost of AI @geoplace.bsky.social @towardsfairwork.bsky.social @oii.ox.ac.uk explains how AI marketplaces rely on a “race to the bottom in wages” and a “temporary demand for human data” and how "workers are left with no protections...and no safety net”.
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 09/03/2026
ICYMI: Great to see @huffington.bsky.social cover @oii.ox.ac.uk @universityofky.bsky.social research on how ChatGPT amplifies global inequalities. @geoplace.bsky.social More: www.huffingtonpost.co.uk/entry/chatgp...
huffingtonpost.co.uk
These Are The States With The Stupidest People In The U.S., According To ChatGPT
In new research, the AI model had wild answers about where the sexiest and ugliest Americans live, too.
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Mark Graham @geoplace.bsky.social · 04/03/2026
A striking piece on how Kenyan data workers at Sama are reviewing and annotating private data captured by Meta’s “smart glasses.” I’ve visited the Nairobi site. Most people in Europe would be stunned by how much of their everyday data is being processed and labeled there www.svd.se/a/K8nrV4/met...
svd.se
She Came Out of the Bathroom Naked, Employee Says
Bank details, sex and naked people who seem unaware they are being recorded. Behind Meta’s new smart glasses lies a hidden workforce, uneasy about peering into the most intimate parts of other people’...
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Reposted by Mark Graham
Tom Theuns @tomtheuns.bsky.social · 28/01/2026
The paper is here: journals.sagepub.com/doi/10.1177/... You can see and play with all the data here: inequalities.ai @geoplace.bsky.social
journals.sagepub.com
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Reposted by Mark Graham
Tom Theuns @tomtheuns.bsky.social · 28/01/2026
THE SILICON GAZE After reading a really interesting paper from @oii.ox.ac.uk (link below), I asked ChatGPT (version 5.2) to give an ranking of countries by IQ, 'extrapolating' and 'estimating' where data was not available. I then asked it to provide an 'approximate' heat map of the estimates 1/2
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 26/01/2026
New coverage from The Times on research co-authored by Prof. @geoplace.bsky.social highlights how ChatGPT demonstrates biased outputs, reflecting long-standing inequalities embedded in AI training data. Read more: www.thetimes.com/uk/technolog...
thetimes.com
‘Biased’ AI says Cambridge is harder-working than boozy Oxford
Conclusion highlights the limitations of large-language models, according to the researchers, who asked ChatGPT for one-word answers which gave ‘binary’ results
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 22/01/2026
New coverage from @euronews.com on Prof. @geoplace.bsky.social's research, which finds that answers from OpenAI’s ChatGPT favour wealthy, Western countries and sideline much of the Global South. Read more: www.euronews.com/next/2026/01...
euronews.com
OpenAI’s ChatGPT has a Western bias, study finds
ChatGPT’s viewpoints are shaped by the predominantly Western, white, male developers and platform owners who built it, a study finds.
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Reposted by Mark Graham
Kathrine Richter @krichtercph.bsky.social · 21/01/2026
"From these empirics, we argue that bias is (...) an intrinsic feature of generative AI, rooted in historically uneven data ecologies and design choices (...) that accounts for the complex ways in which LLMs privilege certain places while rendering others invisible." AI scare us cos it's based on us
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Reposted by Mark Graham
Dave Palfrey @01factory.bsky.social · 21/01/2026
'The silicon gaze: A typology of biases and inequality in LLMs through the lens of place'. Develops "a five-part typology of bias (availability, pattern, averaging, trope, and proxy) that accounts for the complex ways in which LLMs privilege certain places while rendering others invisible."
journals.sagepub.com
The silicon gaze: A typology of biases and inequality in LLMs through the lens of place - Francisco W. Kerche, Matthew Zook, Mark Graham, 2026
This paper introduces the concept of the silicon gaze to explain how large language models (LLMs) reproduce and amplify long-standing spatial inequalities. Draw...
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
Researchers FranciscKerche, Matthew Zook and @geoplace.bsky.social show how bias emerges in ChatGPT outputs. For example, responses to queries rank Ipanema, Leblon and Lagoa as having the happiest people compared to Complexo do Alemão, Complexo da Maré and Rio Comprido as the unhappiest. 2/4
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
The team has created a public website inequalities.ai where anyone can explore how ChatGPT rates countries, cities and neighbourhoods across a range of lifestyle indicators including food, culture and quality of life. 3/4
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
Researchers Francisco Kerche, Prof Matthew Zook and @geoplace.bsky.social find that ChatGPT reproduces global biases. For example, responses rank Brighton, London and Bristol as having the sexiest people in the UK whilst Grimsby, Accrington and Barnsley are rated lowest. More: bit.ly/4bF4K9B
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
New study from @oii.ox.ac.uk and the University of Kentucky sheds light on how bias manifests in ChatGPT outputs. For example, London boroughs Bloomsbury, Hampstead and the City of London are rated as having the smartest people with Croydon, Tottenham and Hillingdon rated the lowest. 1/2
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
“ChatGPT isn't an accurate representation of the world. It rather just reflects and repeats the enormous biases within its training data” @geoplace.bsky.social @oii.ox.ac.uk speaking to @dailymail.co.uk about his new co-authored study with University of Kentucky. www.dailymail.co.uk/sciencetech/...
dailymail.co.uk
AI 'reveals' the most racist towns in the UK - Burnley tops list
When asked which UK towns and cities are the most racist, ChatGPT claims that Burnley tops the list. This is followed by Bradford, Belfast, Middlesbrough, Barnsley, and Blackburn.
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
News alert! New study from @oii.ox.ac.uk and the University of Kentucky finds that ChatGPT amplifies global inequalities. Researchers find that large language models reflect historic biases in the data sets they learn from whilst shaping how people see the world. More here: bit.ly/4bF4K9B 1/4
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
New @oii.ox.ac.uk and University of Kentucky study shows how ChatGPT amplifies global inequalities, with LLMs reflecting historic biases in training data. With thanks to @telegraph.co.uk for sharing the study. @geoplace.bsky.social www.telegraph.co.uk/business/202...
telegraph.co.uk
AI thinks these are the most racist places in the UK
ChatGPT answers often repeat negative stereotypes and reinforce prejudices, study shows
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 20/01/2026
Researchers Francisco Kerche, Matt Zook and @geoplace.bsky.social find responses generated by ChatGPT consistently rate wealthier, western regions as ‘better’, smarter’, ‘happier’ and ‘more innovative’. 2/4
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Mark Graham @geoplace.bsky.social · 20/01/2026
Our new paper audits ChatGPT’s place-based judgements using 20 million pairwise comparisons. We find systematic geographic biases in how places are described and evaluated. journals.sagepub.com/doi/10.1177/... (authors: Francisco W. Kerche, Matthew Zook, Mark Graham)
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 08/01/2026
The OII's Prof. @geoplace.bsky.social contributed to POST UK's report on AI and employment, which considers the factors driving adoption and the issues that might make this challenging. Read the full report here: post.parliament.uk/research-bri...
post.parliament.uk
Artificial intelligence (AI) and employment
Artificial intelligence (AI) is becoming more common in UK workplaces. How is it being used, and what are the impacts on job opportunities and working conditions?
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Mark Graham @geoplace.bsky.social · 16/12/2025
Workers powering the AI industry face terrible conditions, but they shouldn’t have to. Interview with me in Yahoo News: www.yahoo.com/news/article...
yahoo.com
Workers powering the AI industry face terrible conditions, but they shouldn’t have to – interview
Mark Graham, founder of the Fairwork initiative, notes that most of the human labour in the AI supply chain is data work in low-income countries done under poor conditions.
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Mark Graham @geoplace.bsky.social · 16/12/2025
Fairwork’s AI Supply Chain Assessment: Appen report is now LIVE. - 15 changes were implemented by Appen during the assessment period. - The report also highlights areas for further progress, including pay, worker protections, and transparency. Read the full report here: fair.work/en/fw/public...
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Mark Graham @geoplace.bsky.social · 10/12/2025
A new @towardsfairwork.bsky.social assessment of Sama is out. It looks at the people doing the invisible data work that keeps AI running for companies in sectors from driverless cars to online retail. Read the scorecard and our report here: 🔗 fair.work/en/fw/public...
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Oxford Internet Institute @oii.ox.ac.uk · 12/11/2025
ICYMI: New interview with @geoplace.bsky.social @towardsfairwork.bsky.social speaking to German newspaper Der Freitag about the hidden human cost of the AI revolution. www.freitag.de/autoren/der-...
freitag.de
„Die Arbeitsbedingungen sind brutal“: Über die geheimen Malocher hinter ChatGPT
Hinter jedem KI-Bild steckt Handarbeit: Menschen in Kenia, Indien oder auf den Philippinen schuften stundenlang für Hungerlöhne, um Maschinen klüger zu machen. Im Gespräch enthüllt Mark Graham die uns...
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Reposted by Mark Graham
Nina Scholz @ninascholz.bsky.social · 10/11/2025
KI klingt nach Zukunft – aber sie lebt von menschlicher, unsichtbarer Arbeit. Ich habe für @freitag.de mit @geoplace.bsky.social über sein Buch „Feeding the Machine“ gesprochen – und darüber, was KI wirklich kostet. Leseempfehlung für alle, die hinter die Kulissen der "KI-Unternehmen" schauen wollen
freitag.de
„Die Arbeitsbedingungen sind brutal“: Über die geheimen Malocher hinter ChatGPT
Hinter jedem KI-Bild steckt Handarbeit: Menschen in Kenia, Indien oder auf den Philippinen schuften stundenlang für Hungerlöhne, um Maschinen klüger zu machen. Im Gespräch enthüllt Mark Graham die uns...
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Mark Graham @geoplace.bsky.social · 30/10/2025
I’ve got a new chapter out with Adam Badger, Alessio Bertolini, Fabian Ferrari & Funda Ustek Spilda in the forthcoming Handbook of Labour Geography. In it, we unpack the Fairwork action-research method. Read: www.elgaronline.com/edcollchap/b...
elgaronline.com
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Reposted by Mark Graham
Oxford Social Sciences Division @socsci.ox.ac.uk · 24/10/2025
We see only the polished face of AI- but behind it lies a web of people, data & decisions shaping who gains & who’s left behind. Join @geoplace.bsky.social @towardsfairwork.bsky.social @oii.ox.ac.uk to explore fairer AI 📅 29 Oct 📍Museum of Oxford 🔗 www.socsci.ox.ac.uk/unveiling-th... #ESRCFestival
socsci.ox.ac.uk
Unveiling the human behind AI: A Rubik's cube journey to Fair Work
29 October, late morning - 4pm, Museum of Oxford
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Mark Graham @geoplace.bsky.social · 13/10/2025
Friends and colleagues in Oxford, join us for this event at the end of the month. festivalofsocialscience.com/events/unvei...
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Oxford Social Policy and Intervention @dspi-oxford.bsky.social · 09/10/2025
📢Book your free spot at our first seminar of term! Join Prof Mark Graham @oii.ox.ac.uk for: “The hidden human labour powering AI: Introducing the Fairwork Action Research Project” 🗓16 October 4pm 📍In-person & online Register now: talks.ox.ac.uk/talks/id/760... @geoplace.bsky.social
'The hidden human labour powering AI: Introducing the Fairwork Action Research Project'
Professor Mark Graham has short curly dark hair. He is wearing a black shirt.
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Mark Graham @geoplace.bsky.social · 23/09/2025
Call for Papers: Locating Power & Resistance in Global AI Production Networks AAG 2026 Annual Meeting AI is not just “in the cloud.” It relies on global supply chains, with power concentrated in a few countries and corporations. fair.work/en/fw/blog/c... #AAG2026
fair.work
Call for Papers: Locating Power and Resistance Within Global AI Production Networks
American Association of Geographers (AAG) 2026 Annual Meeting
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Mark Graham @geoplace.bsky.social · 23/09/2025
Call for Papers: Locating Power & Resistance in Global AI Production Networks AAG 2026 Annual Meeting AI is not just “in the cloud.” It relies on global supply chains, with power concentrated in a few countries and corporations. fair.work/en/fw/blog/c... #AAG2026
fair.work
Call for Papers: Locating Power and Resistance Within Global AI Production Networks
American Association of Geographers (AAG) 2026 Annual Meeting
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Mark Graham @geoplace.bsky.social · 08/09/2025
AI often looks smooth and solved, like a Rubik’s cube. But turn it in your hands and each side reveals something hidden.
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Reposted by Mark Graham
Oxford Internet Institute @oii.ox.ac.uk · 14/08/2025
"[We need to] understand that when we use these products and services, we're not just interacting with a machine. We're interacting with many, many real people of flesh and blood, who often work under terrible conditions." - Prof. Mark Graham @geoplace.bsky.social globalnyt.dk/professor-ka...
globalnyt.dk
Professor kalder dem for digitale sweatshops: Techgiganternes usynlige arbejdskraft holder internettet sikkert | Globalnyt
Mark Graham husker dengang for godt 16 år siden, da fiberkabler blev gravet ned på tværs af Østafrika og forbandt regionen med resten af verden på en helt n ...
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Mark Graham @geoplace.bsky.social · 06/08/2025
Discover our latest article, “Planetary Sex Markets,” now published in Porn Studies. It draws on research led by the brilliant Robbie Warin and Chloe Gott. www.tandfonline.com/doi/full/10....
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Mark Graham @geoplace.bsky.social · 22/07/2025
The new @oecd-ocde.bsky.social Fairwork AI Ratings report shows who powers AI and how Humans in the Loop earned a 6/10 score after 14 policy changes. @towardsfairwork.bsky.social now offers certification so buyers can demand higher standards across AI supply chains. wp.oecd.ai/app/uploads/...
wp.oecd.ai
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Mark Graham @geoplace.bsky.social · 14/07/2025
New article out in Frontiers in Communication by me, @jonasvalente.bsky.social & @oguzalyanak.bsky.social: "Reflection AI: Feeding the Machine – The Hidden Labour Behind AI Tools and Ethical Implications for Higher Education" It confronts the human cost behind the AI systems now flooding education.
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Oxford Internet Institute @oii.ox.ac.uk · 01/07/2025
Interesting piece by @economist.com discussing how outsourcing could revolutionize Africa’s economy, with expert commentary from @geoplace.bsky.social @towardsfairwork.bsky.social @oii.ox.ac.uk on implications for Africa's workers. More here: www.economist.com/middle-east-... #outsourcing #Africa
economist.com
Call centres could be a gold mine for Africa
Forget factories. There is a better answer to the continent’s jobs crisis
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Mark Graham @geoplace.bsky.social · 30/06/2025
Check out our new paper in the Industrial Law Journal: Fair Work for Platform Workers: Lessons from the EU Directive and Beyond
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Oxford Internet Institute @oii.ox.ac.uk · 30/06/2025
Lead author: Sandra Fredman, Co-authors: @Darcy Du Toit, Alessio Bertolini, @jonasvalente.bsky.social and @geoplace.bsky.social. Find out more about the Fair Digital Economies research project at the @oii.ox.ac.uk: bit.ly/3TihU28 .
bit.ly
OII | Fair Digital Economies
Investigating and addressing the systemic inequities embedded in digitally mediated labour and economic systems.
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Oxford Internet Institute @oii.ox.ac.uk · 30/06/2025
New paper alert! Latest work from @towardsfairwork.bsky.social researchers analyses the implications of the Platform Work Directive and suggests ways forward for the proposed ILO Convention. Read their paper: bit.ly/4nGs5LY 1/2
bit.ly
Fair Work for Platform Workers: Lessons from the EU Directive and Beyond
The adoption of an EU Directive on Platform Work in March 2024 signals a crucial acknowledgement of the need for legal regulation of a burgeoning form of w
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Mark Graham @geoplace.bsky.social · 23/06/2025
I appeared on ARD's programme “Titel Thesen Temperamente,” talking about the data workers behind AI. Catch the segment here 👉 www.ardmediathek.de/video/Y3JpZD...
ardmediathek.de
ttt – titel, thesen, temperamente: Wie Datenarbeiter für KI ausgebeutet werden - hier anschauen
Hinter KI liegt ein System globaler Ungleichheit. Das zeigt das neue Buch 'Feeding the Machine' von Mark Graham et al. Auch Klickarbeiter:innen, die 'ttt' während einer investigativen Recherche traf, ...
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Virginia Doellgast @vdoellgast.bsky.social · 06/06/2025
AI Value Chains: from Exploitation to Organizing -- with @geoplace.bsky.social, ‪@martinkrz.bsky.social, and Uma Rani Amara - Featured panel @sasemeeting.bsky.social 08:30-10:00 Friday, 11 July, 2025 - Room 517C virtual.oxfordabstracts.com/event/37937/...
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