Geoff Roberts @geoffroberts.bsky.social · 21/09/2026Paid my respects to Hyde Park and the pub that I called home during my study abroad semester, a literal half lifetime ago. 020
Geoff Roberts @geoffroberts.bsky.social · 09/09/2026A bit of local color—I spend a lot of time in Hondarribia these days, a town on the Spanish / French border. These are pictures from the Alarde festival yesterday. In 1638 France tried to take over the city by force. The siege of the city lasted 69 days... 110
Reposted by Geoff RobertsJason Cohen @asmartbear.com · 05/09/2026Tech support is where people complain about what's not working, that’s true. But also it’s the product insights -- what’s working, what’s not, what people assume, what they wish, what they love, what they’re missing. Are you listening, or just throwing that information away?longform.asmartbear.comTech Support is salesTech support isn’t just troubleshooting; it’s the face of your company. Which means it’s your brand, your positioning, and when it’s excellent, it is sales. 2111
Geoff Roberts @geoffroberts.bsky.social · 25/08/2026If you work in marketing and find yourself routinely waiting for an AI tool to tell you what to do, you're in trouble. There's never been a bigger mediocrity cannon for marketers. 030
Geoff Roberts @geoffroberts.bsky.social · 25/08/2026The #1 signal I see in the founders that are destined to fail: They overcomplicate everything. 100
Geoff Roberts @geoffroberts.bsky.social · 24/08/2026Who is in Lisbon? There's a new conference on October 30th focused leveraging AI in SaaS marketing. It's free, capped at 100 attendees, and almost full. @outseta.com is sponsoring. Join us! echo.walls.io/ceDZPirecho.walls.ioApplied — A new era of SaaS. Lisbon, Oct 2026Applied is an invite-only, in-person conference for 100 SaaS GTM operators in Lisbon. No recordings. SEO, GTM, content, brand and product in the AI era. 010
Geoff Roberts @geoffroberts.bsky.social · 21/08/2026I've gone deeper + deeper into using AI lately + emerged thinking... The way to differentiate is to RUN from AI when it comes to any sort of high level, strategic thinking. Use it to crush task based work. But when everyone else is outsourcing their thinking... think for yourself. 030
Geoff Roberts @geoffroberts.bsky.social · 20/08/2026Excited for this new product from much of the team that built Postmark's reputation for email deliverability. In particular that they are building features for companies like @outseta.com that send email on behalf of others. Watch this team. www.helohq.comhelohq.comAn email delivery service that *actually* delivers | Email API + SMTP | HeloWe obsess over getting your emails to the inbox (so you don't have to). Start sending in minutes. Only pay for what you use. 022
Geoff Roberts @geoffroberts.bsky.social · 19/08/2026Best customer service interaction I've had in years with Zappos. 👏 That company was just built different starting with their founder. They've won my business forever based on customer service. 010
Geoff Roberts @geoffroberts.bsky.social · 05/08/2026Now live in @outseta.com: 👥 User roles and permissions 🧙 Magic Link / Passwordless authentication 📨 Draft emails and knowledge base articles via MCP ❌ Email segmentation by custom cancellation reasons 🔁 Resend any email to a single recipient www.outseta.com/posts/outset...outseta.comOutseta Company Update - August 2026 | OutsetaUsers roles and permissions and Magic Link authentication highlight our August update. We've also made all core actions in Outseta software possible via our API and MCP server. 020
Reposted by Geoff RobertsJason Cohen @asmartbear.com · 04/08/2026What screams “Early Adopter” or “Passionate customer” more: 1. We’re the leading provider of … 2. Hi, I'm Jason, and I built this tool to … Act like who you actually are, to win customers you’re supposed to have.longform.asmartbear.comYou’re a little company, now act like oneYou’re afraid that looking like being a small company means you’ll lose sales. It’s actually the opposite -- you’re alienating your best customers. 1132
Geoff Roberts @geoffroberts.bsky.social · 04/08/2026I'm going deep sea fishing with an @outseta customer today... 🎣 🐟 🚤 In shark infested waters. 🦈 I promise we made an honest effort to fix all the bugs. If I don't return, my last known location should be right about here. 001
Geoff Roberts @geoffroberts.bsky.social · 30/07/2026I've been learning Spanish over the last year and struggling. This morning I met with an @outseta.com customer who has killer traction on his approach to learning Spanish. He just quit his job to go all-in. Check it out—Fluent With Stories. www.fluentwithstories.comfluentwithstories.comLearn Spanish With Short Stories | Fluent With StoriesDiscover the joy of learning Spanish with short stories. Follow along with native audio, English translations, and fun exercises to help you improve! 140
Geoff Roberts @geoffroberts.bsky.social · 27/07/2026A pretty cool milestone today @outseta.com. Our goal was to make all of the core actions that you can take inside our software possible via our API and MCP server. As of today, you or an AI agent can do all of this without leaving your favorite AI assistant. Available now. 010
Geoff Roberts @geoffroberts.bsky.social · 17/07/2026Another incredibly beautiful corner of the planet. Montana remains very wild and makes you feel better about the world. 020
Geoff Roberts @geoffroberts.bsky.social · 13/07/2026SaaS Founder real talk... Customer 1 tests nothing until minutes before their "launch deadline" and panics. Customer 2 tests everything obsessively (ie: makes 19 subscription changes in 5 mins) and is surprised when they see abnormal behavior. This will never be solved. 020
Geoff Roberts @geoffroberts.bsky.social · 12/07/2026Floated 20 miles down the Yellowstone River yesterday. Snapped this pic on the way home. Avoided all bison. 020
Geoff Roberts @geoffroberts.bsky.social · 10/07/2026AI assistants are more powerful when they have deeper context on your business. And AI agents are more useful when they can access the tools that you use to actually run your business. 020
Geoff Roberts @geoffroberts.bsky.social · 09/07/2026AI builders need: 1) Easier activation of payments, auth, emails 2) Business tools both humans + agents can drive 3) A single system of record with deep context on customers The things that have always made @outseta.com unique are now what the market is demanding. www.outseta.com/posts/built-...outseta.comBuilt For This Moment | OutsetaA letter from one of our Co-founders on where we're headed—and why the things that have always made Outseta different are now uniquely valuable to AI builders. 011
Geoff Roberts @geoffroberts.bsky.social · 02/07/2026An idea that I can't shake... I want to "donate @outseta.com to science." Meaning open it up so talented and well intentioned people can run experiments on the business if they document and publish the results. 020
Geoff Roberts @geoffroberts.bsky.social · 02/07/2026Back in the US for the first time in a long time. Spending consecutive weeks in Boston, SoCal, and Montana. Here's the first leg. 100
Geoff Roberts @geoffroberts.bsky.social · 26/06/2026It's 2026. The most powerful technology ever is in our hands. Getting recommended by AI tools represents the next great frontier in marketing. And the key to it all, distilled but very true, remains getting listed in a bunch of crappy listicles. What a time to be alive. 031
Geoff Roberts @geoffroberts.bsky.social · 25/06/2026I made this video to show our less technical customers what a MCP server is. From within Claude I: -Setup a live subscription plan -Create a user account + subscribe the user -Create an email list + add the user Under 4 mins. Never touched @outseta.com. www.youtube.com/watch?v=g7wG...youtube.comOutseta MCP - Use Outseta while working in your favorite AI assistant (Claude, Cursor, etc)YouTube video by Outseta 030
Reposted by Geoff Robertsoutseta.com @outseta.com · 12/06/2026Starting live experiments with the next version of Outseta's help desk. As with everything we release—extensively testing on our own business first! 031
Geoff Roberts @geoffroberts.bsky.social · 11/06/2026If you offer Link as a payment method + want to change the tools you use for payment processing, any customer that paid with Link needs to re-enter their payment information. The payment method ID is not portable, even between Stripe processors. Major downside to offering Link. 010
Geoff Roberts @geoffroberts.bsky.social · 11/06/2026What if... For all the talk of "unlocks," the truth is you haven't unlocked much. What if... Instead of tweeting incessantly about AI models, you re-invested that time in adding customer value. What if... The tools have changed, but the game really hasn't. What if? 152
Geoff Roberts @geoffroberts.bsky.social · 09/06/2026One of my friends is a Creative Director at a fancy agency focused on brand identity. One of his projects was developing a font for a brand you know. The contract? $1.5M + $400K per year to continue using the font. I think about this when people tell me they can't charge more. 040
Geoff Roberts @geoffroberts.bsky.social · 08/06/2026What's with this new breed of tech teaser / hype / "it's coming" videos that tell you absolutely nothing about what's coming? 020
Geoff Roberts @geoffroberts.bsky.social · 03/06/2026A key person leaves a tech company + everyone says "that company must be doomed." The story to me is the work environment tech has fostered. It's like being in a marriage where as soon as things get hard (or equity vests), your spouse walks away. Even in beloved companies. 110
Geoff Roberts @geoffroberts.bsky.social · 01/06/2026Who makes the best educational (video) content in the @framer.com community? 000
Geoff Roberts @geoffroberts.bsky.social · 08/05/2026We're seeing the rise of usage / outcome based pricing. It's appealing—an almost flawless idea in theory. But it's going to be messy—we're also seeing the rise of the unexpected, massive bill. I bet we see some recoil—many people will want the predictability of a subscription. 140
Geoff Roberts @geoffroberts.bsky.social · 08/05/2026"Everyone can build now." OK... let's say I accept this as true. Everyone was already able to market. They just chose not to, let alone do it really well. 291
Geoff Roberts @geoffroberts.bsky.social · 06/05/2026An honest question: Can you name anyone in the popular tech media that genuinely holds some sort of standard in terms of who they will and won't platform? Meaning they'll turn down guests who have had financial success, a large audience, notoriety, etc for any sort of reason based on principle. 110
Geoff Roberts @geoffroberts.bsky.social · 23/04/2026I've been sending this note / partnership pitch to AI app builders. Figured I'd just post it publicly—the pitch applies to all of them. Who says #buildinpublic is dead? docs.google.com/document/d/1...docs.google.comAI App Builders - Outseta Partnership OpportunityHi! My name is Geoff Roberts—I’m a Co-founder of Outseta. I think we can build a killer partnership together. Outseta (the product + the company) One platform that bundles Stripe payments, authentic... 160
Geoff Roberts @geoffroberts.bsky.social · 14/04/2026I think it's becoming really, really important that with @outseta.com you can pick up your entire business... Payments, auth, CRM, emails, your support history... And rebuild your business on whatever tech you want, anytime. How we build is changing fast. Outseta makes you agile. 050
Geoff Roberts @geoffroberts.bsky.social · 12/04/2026Spent the last 10 days in the south west of France. Another beautiful corner of the world. 250
Geoff Roberts @geoffroberts.bsky.social · 11/04/2026Going to my first La Liga game today with los ninos. First surprise—no alcohol in the stadiums but you can bring in your own food?! 210
Geoff Roberts @geoffroberts.bsky.social · 05/04/2026We talk so much about what we can automate away. We don't talk enough about what we can do significantly better with 3 minutes or 5 minutes of thoughtful, concerted effort. 171
Geoff Roberts @geoffroberts.bsky.social · 28/03/2026We've been migrating our own business to the next version of @outseta.com today. A changing the engine while flying scenario. I'll say this—I carry a lot in terms of helping customers, owning mistakes, etc. It doesn't compare to being the technical founder on a day like today. 220
Geoff Roberts @geoffroberts.bsky.social · 28/03/2026Premium creative work is going to stand out now more than ever. 150
Reposted by Geoff Robertscall_user_func @throwable.bsky.social · 21/03/2026📦 refbytes/laravel-outseta v1.3.4 Integrate Outseta registration, login, and internal user creation with Laravel. 🔗 github.com/refbytes/laravel-outseta 021