Reposted by Giuseppe Berlingieri
Outsourcing market access services is a key strategy for firms expanding abroad. Just Accepted new paper by Giuseppe Berlingieri @gberlingieri.bsky.social and Frank Pisch zurl.co/XhLOt
zurl.co
Managing Export Complexity: The Role of Service Outsourcing
Abstract. As manufacturing firms expand globally, business services such as advertising and legal support become essential for entering new markets.
