Gameplan Creative, LLC. @gameplancreative.bsky.social · 20/08/2026sportsbranding.substack.com/p/episode-63...sportsbranding.substack.comEpisode 63. One Diamond. 30 Ballparks.How Baseball’s Perfect Diamond Shape Nestles Within 30 Unique Ballpark Configurations. 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/08/2026Subscribe to the Sports Branding Podcast on YouTube! Just posted Design Legends Series Episode 1 with legendary designer, Tom Nikosey. Tom designed four Super Bowl logos, Padres and Giants logos, and worked w/Tom O'Grady to create the 1995-96 Seattle Sonics logo. youtube.com/@sportsbrand... 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/07/2026LIVE!! Happy All-Star Game Day! Episode 61. What's a Pillbox Baseball Cap? sportsbranding.substack.com In 1976, to celebrate the NL's 100th season, six clubs wore pillbox caps. Even the umpires joined it! Subscribe now as we move towards 500 members! @GameplanChicago @MLB @MLBONFOX 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 25/06/2026open.substack.com/pub/sportsbr...open.substack.comEpisode 58. The New York Knicks Logo Design.The Actual Behind-the-Scenes Story of How the Knicks Logo was Created in 1991. 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 23/06/2026open.substack.com/pub/sportsbr... 020
Gameplan Creative, LLC. @gameplancreative.bsky.social · 17/06/2026Episode 57. Time to Show Orange Some Respect. sportsbranding.substack.com Is Orange the Most Unappreciated Color in Sports Branding History? 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 08/06/2026LIVE NOW! sportsbranding.substack.com Episode 56. The NBA Finals 1999 vs. 2026. How the fan experience has fundamentally changed the past 27 years. Please like, subscribe, and comment at the Sports Branding Podcast. tinyurl.com/nhersf85 @NBAonNBC 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 02/06/2026LIVE NOW! sportsbranding.substack.com Episode 55. Presenting a Logo to a Blind Owner. The 2003 Cavaliers Rebrand Presented a Unique Design Challenge. How we secured Gund’s approval. Also, like, subscribe, comment @ the Sports Branding Podcast. tinyurl.com/nhersf85 @cavs @NBA 110
Gameplan Creative, LLC. @gameplancreative.bsky.social · 27/05/2026LIVE NOW! Sports Branding Episode 54 | THE SPORT OF KINGS. Our creative team “learned polo on the fly” becoming custodians of the prestigious US Polo Assn. brand. sportsbranding.substack.com Visit our Sports Branding Podcast YouTube channel. Like. Subscribe. youtube.com/@sportsbrandin… 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 13/05/2026www.instagram.com/reel/DYAqZ-Y... 010
Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/05/2026IT'S UP! Episode 53. Team Nicknames. Brevity Wins. Nine pro sports teams who say more, by saying less. It's "nickname" brand compression. sportsbranding.substack.com LIKE, SUBSCRIBE and please COMMENT at the Sports Branding Podcast YouTube channel. youtube.com/playlist?lis... 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/05/2026Episode 53. Team Nicknames. Brevity Wins. Nine pro sports teams who say more, by saying less, it's "nickname" brand compression. sportsbranding.substack.com LIKE, SUBSCRIBE and please COMMENT at the Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 23/04/2026Episode 52. Details the visual packaging we created for a new youth soccer movie, Armadillo United. sportsbranding.substack.com LIKE, SUBSCRIBE and COMMENT at our Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... Visit: GameplanCreative.com SportsDesignAgency.com 000
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 22/04/2026Episode 52. Details the visual packaging we created for an upcoming youth soccer movie, Armadillo United. sportsbranding.substack.com LIKE, SUBSCRIBE, COMMENT on our Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... Visit: GameplanCreative.com and SportsDesignAgency.com 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/04/2026Episode 50. Team Anniversary Logo Design. To celebrate our 50th Episode 👏 of the Sports Branding Substack we explore six creative paths behind pro team’s anniversary logos. Today, it’s Approach #1. sportsbranding.substack.com/p/episode-50... 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026youtu.be/0PSh7QOsIf4?...youtu.beThe WNBA’s first jerseys are classic ‘90s throwbacks: baggy, reflective and iconic | ThreadsYouTube video by ESPN 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026To celebrate our 50th Episode of the Sports Branding Substack we explore the creative paths behind pro team’s anniversary logos. Please enjoy the article: sportsbranding.substack.com/p/episode-50...) Approach #3. Banner/Ribbon-centric Designs. 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/04/2026Episode 50. Team Anniversary Logo Design. To celebrate Sports Branding Substacks' 50th Episode we explore six approaches designers use when creating anniversary logos. Approach #5. Team Logo Takeovers “in the Zero”. sportsbranding.substack.com/p/episode-50... 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/04/2026When/why did sleeveless vests jerseys disappear? When/why did sleeveless vests jerseys begin? Find out at Sports Branding Substack. SUBSCRIBE. sportsbranding.substack.com/p/episode-51-t… @GameplanChicago @MLB @Fanatics 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 15/04/2026substack.com/@sportsbrand...substack.comGameplan Creative (@sportsbranding)Here are three Gameplan Creative outtakes from the 2005 Redskins rebrand project we developed for then owner Daniel Snyder. Hmmmm…? Interesting. 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 22/04/2026Episode 52. Details the visual packaging we created for an upcoming youth soccer movie, Armadillo United. sportsbranding.substack.com LIKE, SUBSCRIBE, COMMENT on our Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... Visit: GameplanCreative.com and SportsDesignAgency.com 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 15/04/2026sportsbranding.substack.com/s/the-sports... Most pro sports teams names feature a city or state prefix - followed by nickname that defines civic pride and help organize leagues. There are however three notable exceptions that do not use a city or state name formula Tomorrow learn who and why! 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 15/04/2026substack.com/@sportsbrand...substack.comGameplan Creative (@sportsbranding)Here are three Gameplan Creative outtakes from the 2005 Redskins rebrand project we developed for then owner Daniel Snyder. Hmmmm…? Interesting. 011
Reposted by Gameplan Creative, LLC.Clara Jeffery @clarajeffery.bsky.social · 14/04/2026Yessssss www.nytimes.com/2026/04/14/u...nytimes.comVirginia Governor Ends Tax Breaks for Confederate Groups 596227793826
Reposted by Gameplan Creative, LLC.Governor Tim Walz @governorwalz.mn.gov · 14/04/2026I just signed a bill to rename Minnesota’s community solar program after Speaker Melissa Hortman. Melissa was a true champion of solar and I was proud to sign this in honor of my dear friend. 186142602106
Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/04/2026When/why did sleeveless vests jerseys disappear? When/why did sleeveless vests jerseys begin? Find out at Sports Branding Substack. SUBSCRIBE. sportsbranding.substack.com/p/episode-51-t… @GameplanChicago @MLB @Fanatics 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/04/2026Episode 50. Team Anniversary Logo Design. To celebrate Sports Branding Substacks' 50th Episode we explore six approaches designers use when creating anniversary logos. Approach #5. Team Logo Takeovers “in the Zero”. sportsbranding.substack.com/p/episode-50... 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026To celebrate our 50th Episode of the Sports Branding Substack we explore the creative paths behind pro team’s anniversary logos. Please enjoy the article: sportsbranding.substack.com/p/episode-50...) Approach #3. Banner/Ribbon-centric Designs. 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026youtu.be/0PSh7QOsIf4?...youtu.beThe WNBA’s first jerseys are classic ‘90s throwbacks: baggy, reflective and iconic | ThreadsYouTube video by ESPN 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/04/2026Episode 50. Team Anniversary Logo Design. To celebrate our 50th Episode 👏 of the Sports Branding Substack we explore six creative paths behind pro team’s anniversary logos. Today, it’s Approach #1. sportsbranding.substack.com/p/episode-50... 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/04/2026open.substack.com/pub/sportsbr...open.substack.comMichigan St. Wins Best Uniform Championship.The hunter green Spartans hold off the orange clad Tennessee Volunteers to win the 2026 Inaugural Sports Branding's best college team uniform design championship. 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 06/04/2026LIVE MONDAY 8AM Who had the Tennessee Volunteers advancing against the Michigan St. Spartans in the Sports Branding Substack’s inaugural NCAA Basketball Championship Best Uniform Design Game? Orange vs. Green. sportsbranding.substack.com 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 04/04/2026Thank you for following Gameplan Creative on BlueSky! We are holding any new postings because the BS app doesn’t pull views or replies in numbers to make the effort to post worthwhile. Please continue to follow us at: @GameplanChicago and the Sports Branding Substack!media.tenor.coma cartoon of a man giving a speech with the words i have to say goodbye nowALT: a cartoon of a man giving a speech with the words i have to say goodbye now 010
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 04/04/2026Born on this day in 1941 - artist David Edward Byrd, whose poster for the 1971 Broadway production of Follies served as the visual inspiration for the 1972 Topps Baseball set. 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 03/04/2026NEXT WEEK! The Sports Branding Podcast reviews the only three pro teams out of 124 (MLB, NBA, NFL and NHL) who do not have a city or state name as part of their team name. sportsbranding.substack.com 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 04/04/2026Born on this day in 1941 - artist David Edward Byrd, whose poster for the 1971 Broadway production of Follies served as the visual inspiration for the 1972 Topps Baseball set. 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 03/04/2026NEXT WEEK! The Sports Branding Podcast reviews the only three pro teams out of 124 (MLB, NBA, NFL and NHL) who do not have a city or state name as part of their team name. sportsbranding.substack.com 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 02/04/2026fb.watch/GduJiO9RtV/?... Bears headed to Indiana!fb.watch 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 28/03/2026LIVE NOW! Sports Branding's "Elite 8" Best Uniform Design Tournament: sportsbranding.substack.com Our March Madness bracket focuses on the Elite 8 team uniform designs. PLEASE SUBSCRIBE! @gameplanchicago @sportsdesignUSA @TOGradyCHI @Substack @MarchMadnessMBB 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 27/03/2026Our March Madness bracket focuses on our favorite NCAA Sweet 16 team uniform designs: sportsbranding.substack.com/p/sports-bra... (t.co/ZjquZkoMcj) Subscribe NOW to the Sports Branding Substack! @GameplanChicago @TOGradyCHI @nikebasketball @adidasHoops @substacksportsbranding.substack.comSports Brandings "Sweet 16" Best Uniforms.Our March Madness brackets focus on final Sweet 16 teams uniform designs. 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 27/03/2026open.substack.com/pub/sportsbr...open.substack.comSports Brandings "Sweet 16" Best Uniforms.Our March Madness brackets focus on final Sweet 16 teams uniform designs. 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 20/03/2026It’s BRACKETMANIA! sportsbranding.substack.com/p/its-march-... We share the person who created the term: MARCH MADNESS. And when the tournament bracket became a nationwide obsession.sportsbranding.substack.comIt's March. It's Madness. It's Bracketmania!!Watch now | Tom O’Grady & Brigitte Smith break down one of the most iconic—and often overlooked—design systems in all of sports: the March Madness bracket. 🏀🏆 001
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 02/03/2026Episode 47. SPORTS BRANDING SUBSTACK. How did the International Ice Hockey Federation screw up the Winter Olympics Milan Arena dasherboards so badly they need to replace them mid-tournament. sportsbranding.substack.com 011
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 10/03/2026open.substack.com/pub/sportsbr...open.substack.comEpisode 48. Teams without a City/State Name.Only three professional teams do not have the name of a city or state in their identity. 001
Reposted by Gameplan Creative, LLC.Gameplan Creative, LLC. @gameplancreative.bsky.social · 12/03/2026Episode 48. Teams without a City or State name. Guess the three pro teams? Subscribe to the Sports Branding Substack ... NOW! sportsbranding.substack.com 011
Gameplan Creative, LLC. @gameplancreative.bsky.social · 19/03/2026Episode 49. It's March. It's Madness. It’s Bracketmania!!! Sports Branding Substack takes a deep dive into the iconic bracket that is the symbol of March Madness. sportsbranding.substack.com Subscribe NOW! 000
Gameplan Creative, LLC. @gameplancreative.bsky.social · 16/03/2026Sports Branding Podcast. Ep.2 open.substack.com/pub/sportsbr...open.substack.comDasher Board Controversy at the 2026 OlympicsWatch now | Sports Branding Podcast - Hosts Tom O'Grady & Brigitte Smith Discuss the Dasher Board designs that left players struggling to track the puck. 001
Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/03/2026The version on the left? One hour start to finish… gorgeous!!! 000