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Gameplan Creative, LLC.

@gameplancreative.bsky.social
203 followers 591 following 275 posts

⚾️ 🏀🏒⚽️ 🎥 ⭐️ Recognized design disruptors. Strategic sports branding pioneers. Event animation All-Stars. NBA. WNBA. MLB. NHL. NFL. MLS. SlamBall. US Polo Assn. gameplancreative.com + sportsdesignagency.com open.substack.com/pub/sportsbranding

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Gameplan Creative, LLC. @gameplancreative.bsky.social · 20/08/2026
sportsbranding.substack.com/p/episode-63...
sportsbranding.substack.com
Episode 63. One Diamond. 30 Ballparks.
How Baseball’s Perfect Diamond Shape Nestles Within 30 Unique Ballpark Configurations.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/08/2026
Subscribe to the Sports Branding Podcast on YouTube! Just posted Design Legends Series Episode 1 with legendary designer, Tom Nikosey. Tom designed four Super Bowl logos, Padres and Giants logos, and worked w/Tom O'Grady to create the 1995-96 Seattle Sonics logo. youtube.com/@sportsbrand...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/07/2026
LIVE!! Happy All-Star Game Day! Episode 61. What's a Pillbox Baseball Cap? sportsbranding.substack.com In 1976, to celebrate the NL's 100th season, six clubs wore pillbox caps. Even the umpires joined it! Subscribe now as we move towards 500 members! @GameplanChicago @MLB @MLBONFOX
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 12/07/2026
Cue Bill Withers. :-)
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/07/2026
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 25/06/2026
open.substack.com/pub/sportsbr...
open.substack.com
Episode 58. The New York Knicks Logo Design.
The Actual Behind-the-Scenes Story of How the Knicks Logo was Created in 1991.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 23/06/2026
open.substack.com/pub/sportsbr...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 17/06/2026
Episode 57. Time to Show Orange Some Respect. sportsbranding.substack.com Is Orange the Most Unappreciated Color in Sports Branding History?
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 08/06/2026
LIVE NOW! sportsbranding.substack.com Episode 56. The NBA Finals 1999 vs. 2026. How the fan experience has fundamentally changed the past 27 years. Please like, subscribe, and comment at the Sports Branding Podcast. tinyurl.com/nhersf85 @NBAonNBC
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 02/06/2026
LIVE NOW! sportsbranding.substack.com Episode 55. Presenting a Logo to a Blind Owner. The 2003 Cavaliers Rebrand Presented a Unique Design Challenge. How we secured Gund’s approval. Also, like, subscribe, comment @ the Sports Branding Podcast. tinyurl.com/nhersf85 @cavs @NBA
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 27/05/2026
LIVE NOW! Sports Branding Episode 54 | THE SPORT OF KINGS. Our creative team “learned polo on the fly” becoming custodians of the prestigious US Polo Assn. brand. sportsbranding.substack.com Visit our Sports Branding Podcast YouTube channel. Like. Subscribe. youtube.com/@sportsbrandin…
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 13/05/2026
www.instagram.com/reel/DYAqZ-Y...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/05/2026
IT'S UP! Episode 53. Team Nicknames. Brevity Wins. Nine pro sports teams who say more, by saying less. It's "nickname" brand compression. sportsbranding.substack.com LIKE, SUBSCRIBE and please COMMENT at the Sports Branding Podcast YouTube channel. youtube.com/playlist?lis...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/05/2026
Episode 53. Team Nicknames. Brevity Wins. Nine pro sports teams who say more, by saying less, it's "nickname" brand compression. sportsbranding.substack.com LIKE, SUBSCRIBE and please COMMENT at the Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 23/04/2026
Episode 52. Details the visual packaging we created for a new youth soccer movie, Armadillo United. sportsbranding.substack.com LIKE, SUBSCRIBE and COMMENT at our Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... Visit: GameplanCreative.com SportsDesignAgency.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 22/04/2026
Episode 52. Details the visual packaging we created for an upcoming youth soccer movie, Armadillo United. sportsbranding.substack.com LIKE, SUBSCRIBE, COMMENT on our Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... Visit: GameplanCreative.com and SportsDesignAgency.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/04/2026
Episode 50. Team Anniversary Logo Design. To celebrate our 50th Episode 👏 of the Sports Branding Substack we explore six creative paths behind pro team’s anniversary logos. Today, it’s Approach #1. sportsbranding.substack.com/p/episode-50...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026
youtu.be/0PSh7QOsIf4?...
youtu.be
The WNBA’s first jerseys are classic ‘90s throwbacks: baggy, reflective and iconic | Threads
YouTube video by ESPN
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Reposted by Gameplan Creative, LLC.
Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026
To celebrate our 50th Episode of the Sports Branding Substack we explore the creative paths behind pro team’s anniversary logos. Please enjoy the article: sportsbranding.substack.com/p/episode-50...) Approach #3. Banner/Ribbon-centric Designs.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/04/2026
Episode 50. Team Anniversary Logo Design. To celebrate Sports Branding Substacks' 50th Episode we explore six approaches designers use when creating anniversary logos. Approach #5. Team Logo Takeovers “in the Zero”. sportsbranding.substack.com/p/episode-50...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/04/2026
When/why did sleeveless vests jerseys disappear? When/why did sleeveless vests jerseys begin? Find out at Sports Branding Substack. SUBSCRIBE. sportsbranding.substack.com/p/episode-51-t… @GameplanChicago @MLB @Fanatics
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 15/04/2026
substack.com/@sportsbrand...
substack.com
Gameplan Creative (@sportsbranding)
Here are three Gameplan Creative outtakes from the 2005 Redskins rebrand project we developed for then owner Daniel Snyder. Hmmmm…? Interesting.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 22/04/2026
Episode 52. Details the visual packaging we created for an upcoming youth soccer movie, Armadillo United. sportsbranding.substack.com LIKE, SUBSCRIBE, COMMENT on our Sports Branding Podcast YouTube channel. www.youtube.com/@sportsbrand... Visit: GameplanCreative.com and SportsDesignAgency.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 15/04/2026
sportsbranding.substack.com/s/the-sports... Most pro sports teams names feature a city or state prefix - followed by nickname that defines civic pride and help organize leagues. There are however three notable exceptions that do not use a city or state name formula Tomorrow learn who and why!
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 15/04/2026
substack.com/@sportsbrand...
substack.com
Gameplan Creative (@sportsbranding)
Here are three Gameplan Creative outtakes from the 2005 Redskins rebrand project we developed for then owner Daniel Snyder. Hmmmm…? Interesting.
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Reposted by Gameplan Creative, LLC.
Clara Jeffery @clarajeffery.bsky.social · 14/04/2026
Yessssss www.nytimes.com/2026/04/14/u...
nytimes.com
Virginia Governor Ends Tax Breaks for Confederate Groups
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Reposted by Gameplan Creative, LLC.
Governor Tim Walz @governorwalz.mn.gov · 14/04/2026
I just signed a bill to rename Minnesota’s community solar program after Speaker Melissa Hortman. Melissa was a true champion of solar and I was proud to sign this in honor of my dear friend.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/04/2026
When/why did sleeveless vests jerseys disappear? When/why did sleeveless vests jerseys begin? Find out at Sports Branding Substack. SUBSCRIBE. sportsbranding.substack.com/p/episode-51-t… @GameplanChicago @MLB @Fanatics
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 11/04/2026
Episode 50. Team Anniversary Logo Design. To celebrate Sports Branding Substacks' 50th Episode we explore six approaches designers use when creating anniversary logos. Approach #5. Team Logo Takeovers “in the Zero”. sportsbranding.substack.com/p/episode-50...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026
To celebrate our 50th Episode of the Sports Branding Substack we explore the creative paths behind pro team’s anniversary logos. Please enjoy the article: sportsbranding.substack.com/p/episode-50...) Approach #3. Banner/Ribbon-centric Designs.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 09/04/2026
youtu.be/0PSh7QOsIf4?...
youtu.be
The WNBA’s first jerseys are classic ‘90s throwbacks: baggy, reflective and iconic | Threads
YouTube video by ESPN
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/04/2026
Episode 50. Team Anniversary Logo Design. To celebrate our 50th Episode 👏 of the Sports Branding Substack we explore six creative paths behind pro team’s anniversary logos. Today, it’s Approach #1. sportsbranding.substack.com/p/episode-50...
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 07/04/2026
open.substack.com/pub/sportsbr...
open.substack.com
Michigan St. Wins Best Uniform Championship.
The hunter green Spartans hold off the orange clad Tennessee Volunteers to win the 2026 Inaugural Sports Branding's best college team uniform design championship.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 06/04/2026
LIVE MONDAY 8AM Who had the Tennessee Volunteers advancing against the Michigan St. Spartans in the Sports Branding Substack’s inaugural NCAA Basketball Championship Best Uniform Design Game? Orange vs. Green. sportsbranding.substack.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 04/04/2026
Thank you for following Gameplan Creative on BlueSky! We are holding any new postings because the BS app doesn’t pull views or replies in numbers to make the effort to post worthwhile. Please continue to follow us at: @GameplanChicago and the Sports Branding Substack!
media.tenor.com
a cartoon of a man giving a speech with the words i have to say goodbye now
ALT: a cartoon of a man giving a speech with the words i have to say goodbye now
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 04/04/2026
Born on this day in 1941 - artist David Edward Byrd, whose poster for the 1971 Broadway production of Follies served as the visual inspiration for the 1972 Topps Baseball set.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 03/04/2026
NEXT WEEK! The Sports Branding Podcast reviews the only three pro teams out of 124 (MLB, NBA, NFL and NHL) who do not have a city or state name as part of their team name. sportsbranding.substack.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 04/04/2026
Born on this day in 1941 - artist David Edward Byrd, whose poster for the 1971 Broadway production of Follies served as the visual inspiration for the 1972 Topps Baseball set.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 03/04/2026
NEXT WEEK! The Sports Branding Podcast reviews the only three pro teams out of 124 (MLB, NBA, NFL and NHL) who do not have a city or state name as part of their team name. sportsbranding.substack.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 02/04/2026
fb.watch/GduJiO9RtV/?... Bears headed to Indiana!
fb.watch
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 28/03/2026
LIVE NOW! Sports Branding's "Elite 8" Best Uniform Design Tournament: sportsbranding.substack.com Our March Madness bracket focuses on the Elite 8 team uniform designs. PLEASE SUBSCRIBE! @gameplanchicago @sportsdesignUSA @TOGradyCHI @Substack @MarchMadnessMBB
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 27/03/2026
Our March Madness bracket focuses on our favorite NCAA Sweet 16 team uniform designs: sportsbranding.substack.com/p/sports-bra... (t.co/ZjquZkoMcj) Subscribe NOW to the Sports Branding Substack! @GameplanChicago @TOGradyCHI @nikebasketball @adidasHoops @substack
sportsbranding.substack.com
Sports Brandings "Sweet 16" Best Uniforms.
Our March Madness brackets focus on final Sweet 16 teams uniform designs.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 27/03/2026
open.substack.com/pub/sportsbr...
open.substack.com
Sports Brandings "Sweet 16" Best Uniforms.
Our March Madness brackets focus on final Sweet 16 teams uniform designs.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 20/03/2026
It’s BRACKETMANIA! sportsbranding.substack.com/p/its-march-... We share the person who created the term: MARCH MADNESS. And when the tournament bracket became a nationwide obsession.
sportsbranding.substack.com
It's March. It's Madness. It's Bracketmania!!
Watch now | Tom O’Grady & Brigitte Smith break down one of the most iconic—and often overlooked—design systems in all of sports: the March Madness bracket. 🏀🏆
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 02/03/2026
Episode 47. SPORTS BRANDING SUBSTACK. How did the International Ice Hockey Federation screw up the Winter Olympics Milan Arena dasherboards so badly they need to replace them mid-tournament. sportsbranding.substack.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 10/03/2026
open.substack.com/pub/sportsbr...
open.substack.com
Episode 48. Teams without a City/State Name.
Only three professional teams do not have the name of a city or state in their identity.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 12/03/2026
Episode 48. Teams without a City or State name. Guess the three pro teams? Subscribe to the Sports Branding Substack ... NOW! sportsbranding.substack.com
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 19/03/2026
Episode 49. It's March. It's Madness. It’s Bracketmania!!! Sports Branding Substack takes a deep dive into the iconic bracket that is the symbol of March Madness. sportsbranding.substack.com Subscribe NOW!
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 16/03/2026
Sports Branding Podcast. Ep.2 open.substack.com/pub/sportsbr...
open.substack.com
Dasher Board Controversy at the 2026 Olympics
Watch now | Sports Branding Podcast - Hosts Tom O'Grady & Brigitte Smith Discuss the Dasher Board designs that left players struggling to track the puck.
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Gameplan Creative, LLC. @gameplancreative.bsky.social · 14/03/2026
The version on the left? One hour start to finish… gorgeous!!!
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