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Forward Action

@forward-action.bsky.social

168 followers 162 following 67 posts

We are a full service digital agency, creating strategies and engineering the tools that get people to take action.

Posts Replies Media

Forward Action @forward-action.bsky.social · 06/10/2025

Want to reach your next generation of supporters online but don’t know where to start? Join our free webinar for insights from our testing on TikTok with Amnesty International UK. Practical tips, expert advice, and time to share ideas. 🚀 Register now: actions.forwardaction.uk/a/webinar-oc...

Graphic promoting a free Forward Action webinar with Amnesty International UK: “How to mobilise your next generation of supporters on social.” Scheduled for 9am, Wednesday 22 October. A phone screen shows Amnesty’s “Identity Check Challenge” game.

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Forward Action @forward-action.bsky.social · 17/07/2025

6. Plan your campaign moments Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3

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Forward Action @forward-action.bsky.social · 17/07/2025

5. Optimise your donation journey Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click

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Forward Action @forward-action.bsky.social · 17/07/2025

4. Line up your influencer partners Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time

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Forward Action @forward-action.bsky.social · 17/07/2025

3. Build your warm audience A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too

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Forward Action @forward-action.bsky.social · 17/07/2025

2. Secure a matched gift Big Give or similar appeals really motivate people to give, so worth applying for

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Forward Action @forward-action.bsky.social · 17/07/2025

1. Define your proposition This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.

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Forward Action @forward-action.bsky.social · 17/07/2025

Winter fundraising trends for 2025: 📣 Influencers are critical, but authenticity wins 📺 Connected TV surging for non-profits in US - now UK? 🤑 Meta ads cost +16% in 2024, expected to continue up 🤖 AI search pushing paid search ads down the page Sign up for more in your inbox forwardaction.uk

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Forward Action @forward-action.bsky.social · 17/07/2025

From our live winter fundraising webinar - top lessons from 2024: 🤝 Matched giving drove record results ✉️ Email still works - but it needs to be sharpened ☃️ Cold audiences are expensive and unpredictable 🎯 Specific, tangible propositions outperformed ⏰ Volume and timing beat creativity alone

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Forward Action @forward-action.bsky.social · 12/06/2025

Thanks to everyone who joined us to talk about soft opt-ins and the potential impact on your supporters! The webinar recording will hit your inbox soon - plus a blog post packed with tips and highlights 👀 Got thoughts or feedback on our webinars? Let us know ✅ docs.google.com/forms/d/e/1F...

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Forward Action @forward-action.bsky.social · 29/04/2025

Tech challenges are holding progressive orgs back when speed is crucial. The good news? Our report, From Roadblocks to Results, offers exclusive insights and practical guidance to tackle the biggest tech hurdles of 2025. 👉 Read it now! bit.ly/3RC0mx9

Text graphic listing the 5 biggest tech challenges facing UK charities in 2025:

Fragmented systems

Lack of skills and capacity

Leadership support

Underutilised data analytics

Accessibility and inclusivity

Each point includes a short description and a call to read the full tech report.

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Forward Action @forward-action.bsky.social · 10/04/2025

Too many great causes are being held back by the wrong tech. Join our FREE webinar for a first look at our new report. We'll dive into the biggest digital tech challenges facing charities – and how to tackle them. Join us on 24 April, 9am 💻 actions.forwardaction.uk/a/webinar-ap...

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