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Ella Fitzsimmons

@fitzsimple.bsky.social
134 followers 156 following 104 posts

Making tech stories real ✨ ex-GDS, now in LA

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Ella Fitzsimmons @fitzsimple.bsky.social · 21/09/2026
The skateboarding one was beautiful tho
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Ella Fitzsimmons @fitzsimple.bsky.social · 18/09/2026
I think it’s brilliant, if what you’re looking to do is encourage people to work in the open. Lowering the barrier to entry is super important & good for the community building side If you’re looking to tell narratives of change using that openness as raw material, you need newer media
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Ella Fitzsimmons @fitzsimple.bsky.social · 14/08/2026
I’ve had three likes on Bluesky in half a day, which is pretty much viral for this platform #engagement
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Ella Fitzsimmons @fitzsimple.bsky.social · 13/08/2026
+1. For the blogging bit, it’s also such a tell that there are other problems with an organisation (+ leadership). Mainly lack of strategy, over-dependence on process instead of quality, and an old-fashioned understanding of risk… Fixable, but not easy. Glad you’re still indy blogging!
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Ella Fitzsimmons @fitzsimple.bsky.social · 05/08/2026
Though I’ll also say that if GitHub hadn’t been such an opaque nightmare, or if wysiwyg editors hadn’t been such buggy messes, none of this would have been necessary
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Ella Fitzsimmons @fitzsimple.bsky.social · 05/08/2026
I’ve been vibe-coding my personal website and I’m drunk on my powers
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Ella Fitzsimmons @fitzsimple.bsky.social · 10/07/2026
Have you seen the documentary? It’s wild. Recommended
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Ella Fitzsimmons @fitzsimple.bsky.social · 10/07/2026
Lovely slides and fun presentation @jukes.ie 😀
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Ella Fitzsimmons @fitzsimple.bsky.social · 06/07/2026
Salt-N-Pepa Extra commendation for the considered use of caps and hyphens
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Ella Fitzsimmons @fitzsimple.bsky.social · 04/07/2026
I’ll see you there! Joining from sunny LA 😀
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Ella Fitzsimmons @fitzsimple.bsky.social · 02/07/2026
Guldi and Armitage’s book on the longue durée of history really informed my thinking when we were making the case for data-centricity (well, investment in data infrastructure) at GDS back in 2016
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Ella Fitzsimmons @fitzsimple.bsky.social · 02/07/2026
Yes! The point about the different speeds of development between technology and traditional academic publishing is well-made, and the new kinds of research new technologies engender is fascinating too…
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Ella Fitzsimmons @fitzsimple.bsky.social · 30/06/2026
When they give journos access to the CMS
“A genius writes”
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Ella Fitzsimmons @fitzsimple.bsky.social · 24/06/2026
“Keep Pokémon Pareve”
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Ella Fitzsimmons @fitzsimple.bsky.social · 24/06/2026
Yes, though it’s subject to change depending on whether it’s more important that they live on land or that they hatch eggs. Like chicken, before the Babylonian Talmud
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Ella Fitzsimmons @fitzsimple.bsky.social · 11/06/2026
+1 also I saw a post saying everyone calling for under-16s bans needs to bring a plan (and funding!) for welcoming, safe, free and all-weather in-person spaces for teens. I think about that a lot.
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Ella Fitzsimmons @fitzsimple.bsky.social · 06/06/2026
I mean, they *did* tell us that marketing careers were at risk from AI😂
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Ella Fitzsimmons @fitzsimple.bsky.social · 04/06/2026
Oh I absolutely agree, it really should be (and fwiw I think agencies/companies should budget for consultancy fees for experts 🤷🏻‍♀️)
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Ella Fitzsimmons @fitzsimple.bsky.social · 03/06/2026
Absolutely ask for payment! Or a charitable donation in your name. I’d also ask for: What credit you want/don’t want for you input Sign-off for any direct quotations And (in an abundance of caution) who is paying for/sponsored the report
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Ella Fitzsimmons @fitzsimple.bsky.social · 20/05/2026
You’d think the journo would have clicked through the press release and seen that the report is from a project sponsored by a niche longevity/supplement company (also on the board)…but no. oxfordlongevityproject.org/our-sponsor
oxfordlongevityproject.org
General 2 — Oxford Longevity Project
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Ella Fitzsimmons @fitzsimple.bsky.social · 16/05/2026
I think that presumption is incorrect, I’m afraid: there’s a NAO report from 2023 noting the weaknesses of the original system, including duplication of Home Office data. More detail here: shkspr.mobi/blog/2026/05...
shkspr.mobi
UK Government Kicks Out Palantir
The UK Government, for all its faults, is pretty good at publishing contracts it has awarded. That's why I get depressed when I see rage-bait nonsense about how companies have been award "Top Secret" ...
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Ella Fitzsimmons @fitzsimple.bsky.social · 13/05/2026
You could go if you attended an event there as press. I wrote for a tiny blog with 10s of readers. Didn’t matter. The events were all slightly fever-dreamy: Whoopi Goldberg leading a panel about Battlestar Galactica, a lesser Kennedy introducing Anjelique Kidjo. The crustaceans? Magnificent
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Ella Fitzsimmons @fitzsimple.bsky.social · 13/05/2026
Even during the financial crisis of 2008-2009, the seafood buffet at the UN building in New York was off the hook. I have never seen such shrimp, and I grew up in a shrimp-loving Scandinavian nation
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Ella Fitzsimmons @fitzsimple.bsky.social · 21/04/2026
Ah! I see. +1 to the goth ageing paper below. Also (maybe) Haenfler’s work on subcultures more widely
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Ella Fitzsimmons @fitzsimple.bsky.social · 21/04/2026
Happy to help tho not sure I fully understand request… Jennifer Silva might be the best bet, though Jack Halberstam more provocative in rejecting chronormativity (how is that book 20 ys old already?!) daily.jstor.org/queer-time-t...
daily.jstor.org
Queer Time: The Alternative to “Adulting” - JSTOR Daily
What constitutes adulthood has never been self-evident or value-neutral. Queer lives follow their own temporal logic.
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Ella Fitzsimmons @fitzsimple.bsky.social · 07/04/2026
Rarely was a quote so clearly destined to show up in transformation/design pitch decks
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Ella Fitzsimmons @fitzsimple.bsky.social · 07/04/2026
“To be entirely clear: most AI problems that fail, do so because there was no service design involved, rather than because the AI wasn’t good enough.” From puntofisso.net/blog/posts/t...
puntofisso.net
15 things I have learned launching AI projects - Part 2
What does AI adoption means in practice Part 1 was a preamble based on framing AI in the context of building solutions. Here, we get a bit more practical detail.
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Ella Fitzsimmons @fitzsimple.bsky.social · 03/04/2026
Services are big this year sequoiacap.com/article/serv...
sequoiacap.com
Services: The New Software
The next $1T company will be a software company masquerading as a services firm.
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Ella Fitzsimmons @fitzsimple.bsky.social · 19/03/2026
Ha yes. Bread AND tokens (for now)
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Ella Fitzsimmons @fitzsimple.bsky.social · 18/03/2026
I think Google have been doing that for a while?
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Ella Fitzsimmons @fitzsimple.bsky.social · 15/03/2026
(Writers have had this problem/benefit since literacy became widespread, of course.)
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Ella Fitzsimmons @fitzsimple.bsky.social · 15/03/2026
One of the arguments I’ve been looking for www.frank.computer/blog/2026/03...
frank.computer
On genAI: Was prototyping really a bottleneck?
I keep hearing folks claim that the fact we can ‘prototype’ so quickly now is a good thing (thanks to modern genAI). But what if the slow parts about prototyping are actually what makes it worth doing...
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Ella Fitzsimmons @fitzsimple.bsky.social · 12/03/2026
Thought this was a beautiful post, thank you for writing! ”Without APIs being accessible to individuals like me, countless websites, passion projects, and even art, would never exist.”
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Ella Fitzsimmons @fitzsimple.bsky.social · 11/03/2026
Do you and @harrisonpim.com know each other? Introducing you if not :)
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Ella Fitzsimmons @fitzsimple.bsky.social · 10/03/2026
Yes! So good. Couldn’t agree more. And it’s a much more intuitive way of showing the value of well-designed APIs than the ones we previously had (hands up if you’ve had to depend on Citymapper as the best example in the past 🙋🏻‍♀️)
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Ella Fitzsimmons @fitzsimple.bsky.social · 10/03/2026
Also one of the better ways of talking about why data governance matters, which has been SO HARD to get buy-in for: ”LLMs consume data, but they don’t understand what it is without good descriptions and context. So it starts with good data governance.”
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Ella Fitzsimmons @fitzsimple.bsky.social · 05/03/2026
Yep. It also reminds me that the explicit policy aim of child care and social care was to give women time to work, largely in manufacturing. There’s no way anglophone centrist governments are going to be that focussed, especially when there’s a jobs shortage
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Ella Fitzsimmons @fitzsimple.bsky.social · 03/03/2026
💯 I’d add that I’ve experienced some automated systems now responding to ”speak to a person”, though that might be a US thing
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Ella Fitzsimmons @fitzsimple.bsky.social · 28/02/2026
Plus, to frame it in a non-snobby way, having worked as an editor/ghost writer: Even when tools improve, the TRICKY bit is that to use instagram well, you still need to be able to take great photos, have a clear aesthetic, stories to tell and do all of these consistently. Surprisingly rare
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Ella Fitzsimmons @fitzsimple.bsky.social · 28/02/2026
I think instagram had 10+ filters, and even then those early timelines were pretty samey. So perhaps not so surprising that the writing we’re seeing feels v derivative and dull
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Ella Fitzsimmons @fitzsimple.bsky.social · 28/02/2026
I don’t think you’re being snobby! At the moment, the retail LLMs are pretty much at the level of quality that the first instagram filters were for photo editing. But there’s only 3 mainstream options, and people tend to use the one that’s the weakest stylistically (ChatGPT)
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Ella Fitzsimmons @fitzsimple.bsky.social · 23/02/2026
Blog search (if only as a reminder of a different web) en.wikipedia.org/wiki/Google_...
en.wikipedia.org
Google Blog Search - Wikipedia
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Ella Fitzsimmons @fitzsimple.bsky.social · 17/02/2026
My condolences!
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Ella Fitzsimmons @fitzsimple.bsky.social · 03/02/2026
I imagine it could be, in a parallel to the case of California students being allowed to choose an alternative form of assessment when it came to dissecting animals in biology class: stanforddaily.com/2019/04/29/b...
stanforddaily.com
Banning Dissection: Where California Goes, So Goes the Nation
In 1987, Jennifer Graham, a 15-year old California high school student, refused to dissect a frog because she believed doing so would be immoral. She asked her teacher for an alternative assignment, b...
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Ella Fitzsimmons @fitzsimple.bsky.social · 29/01/2026
I’m so sorry about all of this! I’ve found lawyers to be pretty careless abt what information is shared — legally covered, as in your case, but not careful
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Ella Fitzsimmons @fitzsimple.bsky.social · 29/01/2026
The alt text is poetry 🚲💕
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Ella Fitzsimmons @fitzsimple.bsky.social · 27/01/2026
Or barring that, just a functionality that lets you export your chats with the chatbots and ”live agents”. So you have a trusted record that the gov has told you to ignore their emails
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Ella Fitzsimmons @fitzsimple.bsky.social · 27/01/2026
A practical application of the ”ethical tech” debates we’ve seen in the UK public sector: a single log of all the communications you’ve received from the government about your case
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Ella Fitzsimmons @fitzsimple.bsky.social · 23/01/2026
Far too self-critical :) ”Like a comedian, Chomsky knows what material works and he knows when to use it,” is an especially good observation. Sounds like a fascinating day!
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Ella Fitzsimmons @fitzsimple.bsky.social · 22/01/2026
How was interviewing Chomsky??
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