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Firetail

@firetail.bsky.social
667 followers 1.6K following 63 posts

We are a #strategy #consultancy working to achieve #socialprogress. We help impact-driven organisations realise their ambitions for society. #BCorpUK

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Ingrid Srinath @ingridsrinath.bsky.social · 03/07/2026
A typology of philanthropy that highlights the risks of the prevalent monoculture that focuses on “getting to scale” by influencing state policy. The counter examples of philanthropy that takes a stand, builds power or elevates values are particularly compelling. #philanthropy @ssir.org
ssir.org
What Else Can We Do? The Thirteen Intentions of Philanthropy (SSIR)
A year of turbulence has exposed the dangers of philanthropic monocultures and upended assumptions about impact, effectiveness, and scale. Embracing the varied intentions that motivate people to give ...
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Andrew Martin @andrewmartin.bsky.social · 07/07/2026
Futural anomie: maybe the inability to imagine a common future isn’t a failure of imagination, but a collapse of the conditions that make imagining a common future possible. journals.sagepub.com/doi/10.1177/...
journals.sagepub.com
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Andrew Martin @andrewmartin.bsky.social · 02/07/2026
The UK is not a climate-sceptic country; it is a country of climate-concerned people who think they are surrounded by climate sceptics. The challenge is not persuasion. It is confidence.
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Andrew Martin @andrewmartin.bsky.social · 01/06/2026
Daryll Neita and @alexisohanian.bsky.social at #sxswlondon on the compelling case for investing in women’s athletics. The audience, attention, talent and momentum is there. The sponsors are coming and importantly, AI can’t replace it. The potential of sport as a platform for impact is huge.
Daryll Neita, Alexis Ohanian and Jeanette Kwakye at #SXSW London
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Andrew Martin @andrewmartin.bsky.social · 14/05/2026
Congrats Turi on “Why we think what we think”. Humane, thoughtful, optimistic, a little bit strange. The book is too.
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Firetail @firetail.bsky.social · 05/05/2026
A Theory of Change should be a live hypothesis that shapes how you plan, deliver and learn. Not a document you produce once and forget. www.firetail.co.uk/news/after-toc
firetail.co.uk
Making your Theory of Change mean something — Firetail
A Theory of Change is not a one-time exercise. It should be live, relevant and useful to your organisation.  A live Theory of Change helps leaders decide where to focus, what to stop doing, whic...
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Andrew Martin @andrewmartin.bsky.social · 09/04/2026
The best keep secret in social impact? www.firetail.co.uk/news/sportfo...
firetail.co.uk
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Andrew Martin @andrewmartin.bsky.social · 16/03/2026
Changing things up at @firetail.bsky.social www.firetail.co.uk/news/leaders...
firetail.co.uk
Leadership transition at Firetail — Firetail
We are delighted to announce that Ben Randall has been appointed as CEO of Firetail, with Andy Martin stepping into the role of Executive Chair,
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Andrew Martin @andrewmartin.bsky.social · 19/11/2025
One of the most interesting thought experiments I’ve read recently, arguing a positive future needs doers as well as narrators, and (that China especially) needs a "machinery of care" alongside the production of abundance. Curious what others make of it. thecuttingfloor.substack.com/p/the-republ...
thecuttingfloor.substack.com
The Republic of Letters: Divergent Crossings
Narrators vs. Doers
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Firetail @firetail.bsky.social · 18/11/2025
Sport can be a platform for extraordinary social impact. Why? Because it’s about identity, community and belonging. Here’s Andy talking to Frances Milner, CEO of The Leeds United Foundation, about the power of purpose in sport.
firetail.co.uk
More than a Game: Lessons from Leeds United on the Power of Purpose — Firetail
Sport is huge—and it’s only getting bigger. But beyond goals and glory, something more interesting is happening: clubs, athletes and leagues are realising the commercial and social power of purpose…
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Andrew Martin @andrewmartin.bsky.social · 12/11/2025
Excellent from Martha Lane Fox: "We cling to a model that makes public life feel like a punishing, precarious calling that only a few can endure." martha6j5h2.substack.com/p/this-is-pu...
martha6j5h2.substack.com
This is public life in 2025, who would volunteer?
Why the BBC crisis is not just a reflection of some bad editorial decisions and why it matters
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Firetail @firetail.bsky.social · 04/11/2025
There is still time to register for Thursday's webinar with Frances Milner, CEO of the The Leeds United Foundation: lnkd.in/ekntM_kn The session will cover the foundation's new strategy, advice for how to engage owners and different audiences, and the role of purpose in a changing sport landscape.
lnkd.in
LinkedIn
This link will take you to a page that’s not on LinkedIn
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Firetail @firetail.bsky.social · 21/10/2025
Sport can be a force for social progress and purpose, and when treated as a strategic asset, can create impact and commercial value. Register for our next webinar to hear Frances Milner, CEO of the The Leeds United Foundation, share insights on their approach to social impact: buff.ly/aSoEofM
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Andrew Martin @andrewmartin.bsky.social · 24/10/2025
In the 1970s, the French government ran this ad: “we don’t have petrol, but we have ideas” Today, French electricity generation is 72% nuclear, 21% renewables and 7% fossil fuels. They are the largest net exporter of electricity in the world. m.youtube.com/watch?v=Pk0z...
m.youtube.com
SPOT TV gouvernement économies d'énergie : "en France, on n'a pas de pétrole, mais on a des idées"
SPOT TV gouvernement économies d'énergie : "en France, on n'a pas de pétrole, mais on a des idées"
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Andrew Martin @andrewmartin.bsky.social · 22/10/2025
"Resilience won’t come from fixing yesterday’s problems. It will come from perceiving tomorrow’s patterns." A lot of “innovation” work forgets you can’t build for the future if you ignore the present. A smart call to stop designing the future like it’s 2010. medium.com/@paulagilb/w...
medium.com
We Are Designing for Futures That No Longer Exist
If you have been paying attention, five reports should have made it to the top of your reading pile: The UN Global Risks Report; The World…
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Andrew Martin @andrewmartin.bsky.social · 21/10/2025
If you work in sport or partner with sporting organisations, do join me for our next webinar with the wonderful Frances Milner from the Leeds United Foundation.
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Firetail @firetail.bsky.social · 21/10/2025
Sport can be a force for social progress and purpose, and when treated as a strategic asset, can create impact and commercial value. Register for our next webinar to hear Frances Milner, CEO of the The Leeds United Foundation, share insights on their approach to social impact: buff.ly/aSoEofM
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Firetail @firetail.bsky.social · 09/09/2025
Firetail Webinar: 25 Sep @ 12:00 Join us to hear two incredible speakers - Giulio Quaggiotto (gquaggiotto.bsky.social) and Ben Holt - share their experience of building futures and innovation capacity across government, NGOs and civil society. Register here: www.firetail.co.uk/webinars
firetail.co.uk
Firetail Webinars — Firetail
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Firetail @firetail.bsky.social · 29/08/2025
We're starting our webinars again! The first webinar in our next series is taking place on Thursday 25th September, register here: www.firetail.co.uk/webinars
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Andrew Martin @andrewmartin.bsky.social · 26/08/2025
MIT study: "Despite $30–40 billion in enterprise investment into GenAI ... 95% of organizations are getting zero return. ..these tools primarily enhance individual productivity, not P&L performance.... ...enterprise-grade systems are being quietly rejected." web.archive.org/web/20250818...
web.archive.org
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Firetail @firetail.bsky.social · 08/08/2025
We love working with partners who bring specialist sector expertise and fresh perspectives. Hear from three of our partners: Francine Bennett, Stephen Hilton, and John Hitchin as they discuss the problems they are trying to solve, and how they think about working with Firetail.
firetail.co.uk
A spotlight on our partners — Firetail
We work a lot with partners. As well as bringing specialist sector skills and knowledge, they offer us fresh perspectives to any given project. More importantly, we love working with them and share…
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Sho Walker-Konno @shokon.bsky.social · 14/07/2025
The best Harvard Business review article I've ever seen? Side-by-side test of a 'good' strategy visualisation slide vs a 'bad' one of the same strategy. Both still pretty basic design most people could pull off in G-Slides. By João Cotter Salvado and Freek Vermeulen. via @firetail.bsky.social
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Andrew Martin @andrewmartin.bsky.social · 17/07/2025
The government's "Chronic Risks" report is a very good summary of the threats facing the UK. In practice, it's not clear how foresight work like this informs policy. And it's striking how many risks are mitigated by deploying lots of solar, as quickly as possible. www.gov.uk/government/p...
gov.uk
Chronic risks analysis
The Chronic risks analysis outlines the most critical medium to long term challenges facing the United Kingdom.
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Andrew Martin @andrewmartin.bsky.social · 12/06/2025
Campaigns to use philanthropy to pay off national debt were tied up in the politics of the time (covered in this excellent short paper by @johnpicton.bsky.social) In 1919, before the treaty of Versailles, Baldwin bought and cancelled £150k of war loans. pure.manchester.ac.uk/ws/portalfil...
pure.manchester.ac.uk
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Andrew Martin @andrewmartin.bsky.social · 12/06/2025
A low-key end to one of the most idiosyncratic acts of philanthropy in history. www.ft.com/content/ed1a...
ft.com
Treasury gains £500mn to pay off UK debt from Barings banker’s 1927 fund
Windfall in form of ‘patriotic gift’ comes as Chancellor Rachel Reeves strives to balance the books
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Andrew Martin @andrewmartin.bsky.social · 10/06/2025
Lots of good ideas in this @nicolascolin.bsky.social essay: "The evidence suggests we're shifting from a time when strong execution could mask weak strategy to one where defensibility and strategic clarity are prerequisites for survival." substack.com/home/post/p-...
substack.com
Late-Cycle Investment Theory
The foundation for the coming decade
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Andrew Martin @andrewmartin.bsky.social · 05/06/2025
In one of our futures reports, we suggested “social security for dogs” as a wildcard, to explore shifting norms around animal welfare. It was seen as an outlandish edge case. The world changes in unexpected ways. The margins become mainstream, sooner than we expect. www.bbc.co.uk/news/article...
bbc.co.uk
'My retired hero police dog deserves a pension'
Owners argue police forces should pay a contribution towards their former dogs' vet bills.
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Firetail @firetail.bsky.social · 30/05/2025
In our recent webinar, we explored how innovation funds can be used to drive charitable impact. This Firetail article from last year explores the broader challenge of how charities' income portfolios fundamentally shape their strategies and cultures.
firetail.co.uk
"Such as We Are Made of, Such We Be”: How income portfolios shape strategy — Firetail
All charities need to get their money from somewhere. That money comes with trade-offs. The type of money you raise does not just shape your fundraising, it shapes your whole organisation. …
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Firetail @firetail.bsky.social · 23/05/2025
We are pleased to share that Anttoni Huiskonen has been promoted to Consultant! Over the last few years, Anttoni has supported and led on projects ranging from climate policy to working with his beloved Leeds United Foundation. Congratulations Anttoni!
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Firetail @firetail.bsky.social · 21/05/2025
"Strategy is about choices. Boards can’t hand down strategies on stone tablets for execution by staff. There needs to be a dialogue." Charity law does not offer guidance on how trustee boards and their executives should work together to set strategy. This Firetail blog does.
firetail.co.uk
Whose strategy is it anyway? — Firetail
Whose strategy is it anyway? Under UK charity law, trustee boards are responsible for effective delivery of a charity’s objectives. They set a charity's strategic direction and ensure legal…
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Andrew Martin @andrewmartin.bsky.social · 14/05/2025
Maybe belief in institutional solutions has become a weakness, a comfortable illusion. Maybe narratives and relationships are all there is.
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Firetail @firetail.bsky.social · 07/05/2025
Join us next Thursday at 12:00 for our final Lunch & Learn webinar of the series! In this 45-min session, Jim Clifford and Kirsten Hopkins from Sonnet will join us to explore the opportunities innovation funds can offer to charities. Register here: buff.ly/09wos6F
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Firetail @firetail.bsky.social · 25/04/2025
On last week’s webinar, we were joined by John Hitchin to tackle a big question: how can organisations truly connect impact, learning and strategy? If you missed it or want to recap on what you heard, the frameworks and write-up can be found here:
firetail.co.uk
Firetail Webinar - Connecting Impact, Learning and Strategy — Firetail
In last week’s Lunch & Learn webinar, Andy Martin was pleased to be joined by John Hitchin, the Co-Founder of Stories of Change for a presentation and discussion of how to better connect, evaluation,…
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Firetail @firetail.bsky.social · 23/04/2025
Andy Martin wrote Choices in a Crisis, Choices for Renewal during the first wave of the pandemic. It builds on the work of Martin Reeves and five years on, its reflections on leadership, values, and strategic decision-making still resonate deeply. Read the full article here: buff.ly/LsE6kLo
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Firetail @firetail.bsky.social · 10/04/2025
We are pleased to announce John Hitchin will be joining us for our next webinar. Register here: us02web.zoom.us/webinar/regi...
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Firetail @firetail.bsky.social · 04/04/2025
How can evaluation help organisations learn, adapt, and drive impact? Join us on Thursday 17th April at 12pm BST for a free webinar on using evaluation as a tool for learning and strategy. Register here: us02web.zoom.us/webinar/regi...
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Firetail @firetail.bsky.social · 01/04/2025
Ever feel like every strategy sounds the same—yours included? Find out what's driving this strategic similarity and whether you need to break away from the herd:
firetail.co.uk
Strategic Isomorphism: why do so many strategies look the same? — Firetail
When strategies look the same across organisations due to unseen pressures, we call this 'isomorphic strategy'.  But this tendency towards sameness - and its causes - deserves closer examination,…
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Firetail @firetail.bsky.social · 28/03/2025
"One of the few email newsletters that I look forward to." Don't just take Emily's word for it... Sign up for the Briefing here: buff.ly/t12mx1H
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Firetail @firetail.bsky.social · 26/03/2025
Are you ready to learn the secrets of time travel? In the first part of our guide to time travel, we outline horizon scanning. This powerful tool can help you plan the route, prepare for the journey, and drive towards the future you want to see and shape.
buff.ly
The Firetail Guide to Time Travel: Part One — Firetail
The ability to travel into the future isn't just for daydreamers or science fiction. It's a critical skill for strategy and planning, particularly when so much feels uncertain, volatile, and fast…
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Firetail @firetail.bsky.social · 21/03/2025
We're proud to be a Certified B Corporation™, with a legal commitment to consider Firetail’s impact on our stakeholders, both now and in the future. Our B Corp accreditation requires us to meet the highest standards in terms of governance, community, workers, clients, and sustainability.
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Firetail @firetail.bsky.social · 13/03/2025
We are thrilled to announce panel participants for Firetail's next Lunch & Learn webinar, "From Crisis to Action: Sustaining the global fight for women and girls amidst US and UK foreign aid cuts". Register here: buff.ly/XgZcs7Q
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Firetail @firetail.bsky.social · 11/03/2025
Last month, Sandra Tasic shared her perspective on the three key elements that underpin the strongest and most impactful client-consultant relationships:
buff.ly
Making Consulting Count: Lessons from the Field — Firetail
Many civil society organisations struggle to know when and how to work with consultants, especially if it's their first time. The most successful consulting relationships start with clear thinking…
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Firetail @firetail.bsky.social · 07/03/2025
Our next Lunch & Learn webinar will explore how to sustain the global fight for women and girls amidst US and UK foreign aid cuts. We will be joined by expert guests from Refugees International and ODI Global. Register on the following link: buff.ly/XgZcs7Q
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Firetail @firetail.bsky.social · 26/02/2025
It's not too late to sign up for tomorrow's Lunch & Learn webinar, where we will be exploring disconfirming evidence in grantmaking! Register here: buff.ly/410wqiB
buff.ly
Firetail Webinars: Lunch and Learn — Firetail
To keep up to date with our upcoming webinars and other news, please subscribe to the Firetail Briefing.
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Andrew Martin @andrewmartin.bsky.social · 25/02/2025
Last call for the webinar on Thursday. Should be good
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Firetail @firetail.bsky.social · 25/02/2025
Thinking about working with consultants? @sandratasic.bsky.social shares lessons on building partnerships that go beyond transactions and unlock real impact. 🔍 www.firetail.co.uk/news/makingc...
firetail.co.uk
Making Consulting Count: Lessons from the Field — Firetail
Many civil society organisations struggle to know when and how to work with consultants, especially if it's their first time. The most successful consulting relationships start with clear thinking abo...
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Firetail @firetail.bsky.social · 17/02/2025
Our next Lunch & Learn webinar is exploring disconfirming evidence in grantmaking! We are delighted to be joined by Kecia Bertermann for the session, where we will discuss our co-authored article featured in the SSIR. Register using the following link: buff.ly/410wqiB
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Firetail @firetail.bsky.social · 14/02/2025
Failed State by Sam Freedman is an interesting survey of government and politics in the UK. It also features a reference to one of our blogs. If you've read it, what were your reflections?
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Firetail @firetail.bsky.social · 11/02/2025
Despite what the recent geopolitics might suggest, our world remains deeply interdependent. Membership organisations, and coalitions are driving change that no single member can achieve alone. Our latest article explores what it really means to embrace a networked approach:
firetail.co.uk
The power of purposeful networks — Firetail
Today’s mission-driven organisations are fuelled by their relationships. Networks provide adaptability, shared leadership, resilience, and innovation, making them vital models for impact in an…
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Firetail @firetail.bsky.social · 31/01/2025
This year, the Firetail book club is going to share what we’re #reading. Last year's books included Say Nothing by Patrick Radden Keefe, Apeirogon by Colum McCann, and The Girl with the Louding Voice by Abi Daré. We're currently Patriot by Alexei Navalny. We’d love your thoughts and recommendations.
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