iiinova — where your digital self keeps evolving

Feed @feedukorg.bsky.social · 08/08/2025

This #WorldBreastfeedingWeek we are delighted to launch #TheMAMSProject, a groundbreaking research study that aims to develop real, practical solutions for the most common #breastfeeding problems so that all women can breastfeed for as long as they choose feeduk.org/themamsproject

feeduk.org

The MAMS Project — feed

A groundbreaking research study that aims to develop real, practical solutions for the most common breastfeeding problems women face so that all women can breastfeed for as long as they choose to.

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Feed @feedukorg.bsky.social · 09/07/2025

We welcome the UK gov’s 10-Year Health Plan and its shift to prevention. Pleased to see promise to increase Healthy Start to £4.65/£9.30—progress we've long pushed for. Maryam’s story echoes 800+ voices in our #SetUpToFail study. We invite @DHSC & @NHS to work with us for change.

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Feed @feedukorg.bsky.social · 27/06/2025

We are celebrating another accolade this week. Our co-founder, Dr Rosie McNee receives the Faculty of Public Health Littlejohn Gairdner Award 2025. Rosie has been recognised for her work contributing to tackling maternal and infant food insecurity in Scotland. #TeamFeed

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Feed @feedukorg.bsky.social · 24/06/2025

Thanks to all who signed our petition, to Kat Romero, to Claie Wilson & the team at Metro, to Richard Walker at Iceland, to Chris Webb MP & his team, to Roxanne & Mark at Ladbaby, and to all people & organisations who supported us. #TeamFeed #FormulaForChange #ScotCharityAwards

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Feed @feedukorg.bsky.social · 06/06/2025

Today we celebrate #InfantFeedingDay, recognising the importance of informed choice when it comes to how we feed our babies. Whether #bottlesboobsortubes, or a combination, every journey is unique and every parent deserves encouragement. Happy Infant Feeding Day! #FlexibleFeeding #TeamFeed

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Feed @feedukorg.bsky.social · 13/05/2025

We’re over the moon to be #ScottishCharityAwards finalists! Please vote for #FormulaForChange as the people’s choice for Campaign of the Year! 🙏👉https://f.mtr.cool/kejzwngpkg Thank you so much for your support 💖

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Feed @feedukorg.bsky.social · 02/05/2025

NEW REPORT - HOT OF THE PRESS! With The Lowdown we asked women 'Is current NHS infant feeding policy working for you?' Over 830 women shared their experiences & the overwhelmingresponse is NO! 👉https://www.feeduk.org/setuptofail #SetUpToFail #BetterThanBFI #bottlesboobsortubes #teamfeed

feeduk.org

Set Up To Fail: Infant feeding, informed choice and the case for policy change — feed

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Feed @feedukorg.bsky.social · 02/05/2025

Just 4% women got feeding info that was balanced, fact-based, & presented all feeding options fairly; 84% support an overhaul of current NHS policy. Sign our NEW petition & join us in demanding change now 👉 www.change.org/feed-setuptofail #SetUpToFail #BetterThanBFI #FlexibleFeeding

change.org

Sign the Petition

Overhaul NHS infant feeding policy and end women's guilt and shame

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Feed @feedukorg.bsky.social · 24/04/2025

Thank you to everyone who supported our #FormulaForChange campaign with Metro. We’ve made it all the way to Downing Street after just shy of 107,000 of you signed our petition asking Government to give retailers the green light to accept cash equivalents as payment for formula!

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Feed @feedukorg.bsky.social · 15/04/2025

We're off to Downing Street soon with our #FormulaForChange petition urging the Govt to give retailers the green light to accept loyalty points, grocery vouchers, & store gift cards as payment for infant formula. Sign & share to give us a final boost! 🙏 change.org/formulaforchange

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Feed @feedukorg.bsky.social · 22/02/2025

You can find out more about this, and our other research at #TheFeedLab at our website: www.feeduk.org/thefeedlab (7/end)

feeduk.org

The Feed Lab — feed

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Feed @feedukorg.bsky.social · 22/02/2025

We’ve invited Tesco, Asda, Sainsburys, Waitrose, Coop, M&S, Ocado, Aldi and Lidl to join in our pilot study, so you might be seeing these more often from now on! (6/) #FormulaForChange #FlexibleFeeding #CMAreport #CMA #TeamFeed #bottlesboobsortubes

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Feed @feedukorg.bsky.social · 22/02/2025

impartial information on all infant feeding methods, & stories from Mums who’ve been there before (5/) www.feeduk.org/flexiblefeeding

feeduk.org

Flexible Feeding — feed

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Feed @feedukorg.bsky.social · 22/02/2025

the least expensive formula brands are just as nutritious as the most expensive brands. Finally, we’ve added a wee QR code that links to the Feed website, where you can find much more detailed information on formula composition, along with… (4/) tinyurl.com/formulafactsx

tinyurl.com

Formula Factsheet QR Landing — feed

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Feed @feedukorg.bsky.social · 22/02/2025

Our labels let parents know that by law, all first infant formula brands must include the same essential ingredients - like fat, protein, carbohydrates & vitamins - meaning they all meet the same regulatory standards, & are therefore nutritionally equivalent. This means… (3/)

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Feed @feedukorg.bsky.social · 22/02/2025

reassuring parents that 1st infant formula (stage 1) is the only formula babies needs from birth, until they switch to cows milk aged 1. There’s no need to switch to a follow-on or other formula. In addition….. (2/)

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Feed @feedukorg.bsky.social · 22/02/2025

If you’ve been into Food Warehouse, or clicked on the Iceland website to buy #infantformula recently, you might have spotted these! They’re new shelf labels that Feed & Iceland are piloting, to share government & public health info on formula with the aim of…. 🧵 (1/)

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Feed @feedukorg.bsky.social · 14/02/2025

Now is the time to overhaul policies that inhibit fair & balanced discussions on infant feeding in maternity settings & which, advise midwives not to "collude" with a woman seeking reassurance that her baby will do just as well if she does not breastfeed. @NHSuk #BetterThanBFI

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Feed @feedukorg.bsky.social · 14/02/2025

We are delighted the @CMAgovUK recommend changes to enable loyalty points & vouchers to purchase infant formula. #FormulaForChange @MetroUK A simple step to help alleviate costs & tackle stigma.

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Feed @feedukorg.bsky.social · 14/02/2025

Feed welcome the call @CMAgovUK for in-store info on nutritional equivalence of formula. We worked with @icelandfoods @icelandrichard to provide this, instore today. We invite others to follow @Tesco @Morrisons @asda @sainsburys @marksandspencer @waitrose @LidlGB @AldiUK

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Feed @feedukorg.bsky.social · 14/02/2025

We campaign to support all feeding choices #FlexibleFeeding. @CMAgovUK recommend Info on nutritional equivalency of formula provided in a timely manner in @NHSuk. We ask @GOVUK to overhaul policies that inhibit fair & balanced discussion of formula feeding in antenatal period.

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Feed @feedukorg.bsky.social · 14/02/2025

Feed welcomes @CMAgovUK recommendations on the infant formula market & calls on @GOVUK to overhaul @NHS policies preventing proactive & supportive advice about formula feeding. #flexiblefeeding

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Feed @feedukorg.bsky.social · 05/02/2025

Blown away by the strength of support for #FormulaForChange in Parliament today! Thank you @ChrisWebbMP for securing so many pledges to take positive action for families, & thank you to all who came along cc @MetroUK

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Feed @feedukorg.bsky.social · 05/02/2025

We are London bound to co-host a Parliamentary #FormulaForChange drop-in session - empowering choice, ensuring access & championing fairness in infant feeding for all 💪 #bottlesboobsortubes #TeamFeed

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Feed @feedukorg.bsky.social · 27/01/2025

Let's make #FormulaForChange a reality! Email your MP today and urge them to attend @ChrisWebbMP parliamentary event. Together we can ensure infant formula is affordable & accessible for all families 💌 Take action now👉https://feeduk.eaction.org.uk/ffcdropin #yourvoice #teamfeed @MetroUK

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Feed @feedukorg.bsky.social · 31/12/2024

We achieved so much in 2024 & helped so many families, but couldn’t have done it without your support! Thankyou 🎉 Special thanks to @claiester.bsky.social @tomparmenter.bsky.social @lindsaygrahamuk.bsky.social @franklyless.bsky.social @icelandrichard.bsky.social tinyurl.com/feed2024best...

tinyurl.com

TikTok - Make Your Day

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