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Faunalytics

@faunalytics.bsky.social
266 followers 197 following 1.4K posts

We empower animal advocates to be more effective through research, analysis, strategies, and messages. Support us in fostering a data-driven animal movement.

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Faunalytics @faunalytics.bsky.social · 9h
Questions? Be sure to visit our Office Hours to learn how you can apply the study findings to your campaigns. faunalytics.org/ask-us/
faunalytics.org
Virtual Office Hours - Faunalytics
Our team of specialists are here to answer your questions about how to make your advocacy as effective as possible.
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Faunalytics @faunalytics.bsky.social · 9h
Check out our full report to see all the key findings and recommendations: faunalytics.org/the-effects-...
faunalytics.org
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do - Faunalytics
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had...
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Faunalytics @faunalytics.bsky.social · 9h
Democrats also included more animals in their moral circle compared to Republicans after reading a protest article versus a control article or video, but this result was marginally significant (p < .10).
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Faunalytics @faunalytics.bsky.social · 9h
A similar effect was found for Independents, although this was marginally significant (p < .10). At the three-month follow-up, ...
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Faunalytics @faunalytics.bsky.social · 9h
Compared to Republicans, Democrats reported significantly more animals in their moral circle three months after reading a news article about a lawsuit involving animal welfare violations, compared to those who saw a neutral article or video (p < .05).
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Faunalytics @faunalytics.bsky.social · 9h
A Key Finding: Reading a news article about animal advocacy positively impacted Democrats’ moral concern three months later.
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Faunalytics @faunalytics.bsky.social · 9h
3rd key finding! 🧵 Our new study tested how people respond to one piece of digital advocacy, from undercover and sanctuary videos to news articles and protest coverage, and followed up two weeks and three months later.
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Faunalytics @faunalytics.bsky.social · 12h
Cervical dislocation is the most common killing method for mice and rats in U.K. laboratories. Yet it’s applied inconsistently, often with improvised tools, raising serious animal welfare concerns. faunalytics.org/laboratory-rodents-…
faunalytics.org
Laboratory Rodents Deserve Better Than Improvised Killing Methods - Faunalytics
Cervical dislocation is the most common killing method for mice and rats in U.K. laboratories, yet it’s applied inconsistently, often with improvised tools, raising serious animal welfare concerns.
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Faunalytics @faunalytics.bsky.social · 14h
This review examines why the forced swim test, used for decades to screen antidepressants, is facing mounting ethical and scientific criticism, and considers what could replace it. faunalytics.org/why-the-forced-swim…
faunalytics.org
Why The Forced Swim Test Is Losing Ground - Faunalytics
This review examines why the forced swim test, used for decades to screen antidepressants, is facing mounting ethical and scientific criticism, and considers what could replace it.
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Faunalytics @faunalytics.bsky.social · 06/10/2026
Questions? Be sure to visit our Office Hours to learn how you can apply the study findings to your campaigns. faunalytics.org/ask-us/
faunalytics.org
Virtual Office Hours - Faunalytics
Our team of specialists are here to answer your questions about how to make your advocacy as effective as possible.
000
Faunalytics @faunalytics.bsky.social · 06/10/2026
Check out our full report to see all the key findings and recommendations: faunalytics.org/the-effects-...
faunalytics.org
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do - Faunalytics
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had...
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Faunalytics @faunalytics.bsky.social · 06/10/2026
Meat-avoiders and Democrats also reacted significantly more negatively (e.g., anger) in response to undercover videos than meat-eaters and Republicans, respectively (p < .05).
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Faunalytics @faunalytics.bsky.social · 06/10/2026
Women/non-binary participants reported significantly stronger negative emotional reactions, including anger, disgust, fear, anxiety, and sadness, than men in response to undercover videos, educational videos, and news articles (p < .05).
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Faunalytics @faunalytics.bsky.social · 06/10/2026
A Key Finding: Some groups of people had stronger emotional reactions than others to animal advocacy content.
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Faunalytics @faunalytics.bsky.social · 06/10/2026
2nd key finding! 🧵 Our new study tested how people respond to one piece of digital advocacy, from undercover and sanctuary videos to news articles and protest coverage, and followed up two weeks and three months later.
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Faunalytics @faunalytics.bsky.social · 05/10/2026
Please join us in welcoming two new members to the Faunalytics Board of Directors! We're thrilled to have their expertise guiding our work for animals. Welcome, Zoe and Seth!
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Faunalytics @faunalytics.bsky.social · 05/10/2026
This collection of resources offers valuable insights to inform media strategies for animal advocacy writers, communications managers, journalists, op-ed writers, editors, and more: faunalytics.org/research-round-up-a…
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Faunalytics @faunalytics.bsky.social · 05/10/2026
Bullfighting frames the bull as both a fearsome competitor and a barely sentient beast whose suffering is reduced to entertainment. This study looks at how spectators justify their enjoyment of this controversial sport. faunalytics.org/the-bullfighting-pa…
faunalytics.org
The Bullfighting Paradox - Faunalytics
Bullfighting frames the bull as both a fearsome competitor and a barely sentient beast whose suffering is reduced to entertainment. This study looks at how spectators justify their enjoyment of this controversial sport.
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Faunalytics @faunalytics.bsky.social · 04/10/2026
Iowa: How much factory farm manure is in your backyard? iowa-map.sentientmedia.org
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Faunalytics @faunalytics.bsky.social · 03/10/2026
India’s exotic pet trade has grown into a multi-million-dollar industry, but this report finds that its laws on disease control, invasive species, and animal welfare haven’t kept up. faunalytics.org/indias-exotic-pet-t…
faunalytics.org
India’s Exotic Pet Trade Has Outpaced Its Laws - Faunalytics
India’s exotic pet trade has grown into a multi-million-dollar industry, but this report finds that its laws on disease control, invasive species, and animal welfare haven’t kept up.
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Faunalytics @faunalytics.bsky.social · 02/10/2026
The number of animals used in animal experiments in Switzerland fell to an all-time low in 2025, according to the government. But there was a significant increase in the number of highly stressful experiments: swissinfo.ch/eng/various/fewer-animals-have-ever-been-used-in-animal-experiments/92060281
swissinfo.ch
Number of animals used in Swiss experiments lower than ever
The number of animals used in animal experiments in Switzerland fell to an all-time low in 2025, according to the government.
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Faunalytics @faunalytics.bsky.social · 02/10/2026
This study aims to identify the perceptions and preferences of young consumers in two of the largest meat substitute markets in the world. faunalytics.org/what-do-young-chine…
faunalytics.org
What Do Young Chinese And Japanese Consumers Think About Meat Alternatives? - Faunalytics
This study aims to identify the perceptions and preferences of young consumers in two of the largest meat substitute markets in the world.
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Faunalytics @faunalytics.bsky.social · 02/10/2026
Questions? Be sure to visit our Office Hours to learn how you can apply the study findings to your campaigns. faunalytics.org/ask-us/
faunalytics.org
Virtual Office Hours - Faunalytics
Our team of specialists are here to answer your questions about how to make your advocacy as effective as possible.
000
Faunalytics @faunalytics.bsky.social · 02/10/2026
Check out our full report to see all the key findings and recommendations: faunalytics.org/the-effects-...
faunalytics.org
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do - Faunalytics
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had...
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Faunalytics @faunalytics.bsky.social · 02/10/2026
Videos depicting farmed animal sanctuaries were the only tactic to significantly increase happiness, while recipe videos were the only tactic to significantly increase feelings of desire compared to the control group (p < .05).
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Faunalytics @faunalytics.bsky.social · 02/10/2026
Compared to neutral materials, almost all videos or articles that discussed farmed animal suffering resulted in significantly higher feelings of anger, disgust, fear, anxiety, and sadness (p < .05).
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Faunalytics @faunalytics.bsky.social · 02/10/2026
A Key Finding: A single exposure to an animal advocacy video or article was successful in moving people emotionally.
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Faunalytics @faunalytics.bsky.social · 02/10/2026
1st key finding! 🧵 Our new study tested how people respond to one piece of digital advocacy, from undercover and sanctuary videos to news articles and protest coverage, and followed up two weeks and three months later.
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Faunalytics @faunalytics.bsky.social · 02/10/2026
Experts from Brazil, the U.S., and Europe have varying opinions about how plant-based and cultivated meat will affect their countries. This study finds that Brazilian experts are the most optimistic. faunalytics.org/the-social-impacts-…
faunalytics.org
The Social Impacts Of Alternative Meats: An International Perspective - Faunalytics
Experts from Brazil, the U.S., and Europe have varying opinions about how plant-based and cultivated meat will affect their countries. This study finds that Brazilian experts are the most optimistic in almost every case.
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Faunalytics @faunalytics.bsky.social · 01/10/2026
Faunalytics is now accepting applications for our Digital Resource Manager. If you want to use your CMS, coding, and AI skills to help us take our resources to the next level, we want to hear from you! faunalytics.org/job-posting-digital…
faunalytics.org
Job Posting: Digital Resource Manager - Faunalytics
Faunalytics is now accepting applications for our Digital Resource Manager. If you want to use your CMS, coding, and AI skills to help us take our resources to the next level, we want to hear from you!
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Faunalytics @faunalytics.bsky.social · 01/10/2026
As more guardians explore vegan diets for their dogs, it’s crucial to know whether this is a healthy option. faunalytics.org/is-a-vegan-diet-hea…
faunalytics.org
Is A Vegan Diet Healthier For Dogs Than A Meat-Based One? - Faunalytics
As more guardians explore vegan diets for their dogs, it’s crucial to know whether this is a healthy option.
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Faunalytics @faunalytics.bsky.social · 01/10/2026
As demand for dog food grows, a survey of 2,639 guardians finds interest in sustainable diets that could help reduce reliance on meat from factory-farmed animals. faunalytics.org/conventional-dog-di…
faunalytics.org
Conventional Dog Diets Still Dominate, But There’s Interest In Alternatives - Faunalytics
As demand for dog food grows, a survey of 2,639 guardians finds interest in sustainable diets that could help reduce reliance on meat from factory-farmed animals.
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Faunalytics @faunalytics.bsky.social · 30/09/2026
A survey of more than 26,000 adults in 14 countries found that many people are open to adopting a pet but hold back because of what they don't know about the animal's past. www.dvm360.com/view/uncertainty-abo…
dvm360.com
Uncertainty about pets' health and behavior history holds back would-be adopters, survey finds | dvm360
A survey of more than 26,000 adults in 14 countries found that many people are open to adopting a pet but hold back because of what they don't know about the animal's past.
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Faunalytics @faunalytics.bsky.social · 30/09/2026
Can one reel change how people think about farmed animals? Our new study finds a single video or article moves people emotionally, but rarely shifts beliefs or behavior months later. What worked, what backfired, and what it means for advocates: faunalytics.org/the-effects-...
faunalytics.org
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do - Faunalytics
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had...
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Faunalytics @faunalytics.bsky.social · 30/09/2026
The mass emergence of periodical cicadas is one of North America’s most spectacular natural events – but new research suggests changes to habitat and deforestation may spell the end for these remarkable insects. www.discoverwildlife.com/animal-facts/insects-invertebrates/periodical-cicada-decline
discoverwildlife.com
Millions-strong cicada swarms may be doomed, say US biologists | Discover Wildlife
The mass emergence of periodical cicadas is one of North America’s most spectacular natural events – but new research suggests changes to habitat and deforestation may spell the end for these remarkable insects.
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Faunalytics @faunalytics.bsky.social · 29/09/2026
We’ve updated our Animal Product Impact Scales for 2026, with revised U.S. estimates and, for the first time, U.K. data: faunalytics.org/animal-product-impa…
faunalytics.org
Animal Product Impact Scales 2026: Updated U.S. Estimates And The U.K.’s First Animal Product Impact Data - Faunalytics
We’ve updated our Animal Product Impact Scales (APIS) for 2026, with revised U.S. estimates and, for the first time, U.K. data. This blog serves as a guide for the new numbers and how you can use them.
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Faunalytics @faunalytics.bsky.social · 29/09/2026
Extreme heat is already pushing farmed animals past their physiological limits, and the harm is projected to grow sharply under high emissions. faunalytics.org/extreme-heat-is-dev…
faunalytics.org
Extreme Heat Is Devastating Farmed Animals Worldwide - Faunalytics
Extreme heat is already pushing farmed animals past their physiological limits, and the harm is projected to grow sharply under high emissions.
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Faunalytics @faunalytics.bsky.social · 28/09/2026
New blog by Maho Uehara-Cavalier! Cage-free egg sales in Greater Tokyo have roughly doubled in four years, but the national market share is still 1.12%. What’s holding Japan back? faunalytics.org/cage-free-egg-marke…
faunalytics.org
Cage-Free Egg Market Prevalence In Japan And Future Strategy - Faunalytics
Cage-free egg sales in Greater Tokyo have roughly doubled in four years, but the national market share is still 1.12%. What’s holding Japan back?
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Faunalytics @faunalytics.bsky.social · 25/09/2026
Faunalytics is hiring its next Executive Director. Our current leader is passing the torch — and we're looking for the person who'll shape the future of animal advocacy research. Lead our strategy, fundraising, and voice across the movement. faunalytics.org/job-posting-executive-director
faunalytics.org
Job Posting: Faunalytics Is Hiring Our Next Executive Director - Faunalytics
Faunalytics is hiring its next Executive Director. Read the full job posting and apply by October 18, 2026.
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Faunalytics @faunalytics.bsky.social · 25/09/2026
Images pairing pork with pig cruelty increased moral emotions and willingness to reduce consumption among U.K. omnivores, though enjoyment of meat remained a major barrier. faunalytics.org/how-pig-images-affe…
faunalytics.org
How Pig Images Affect Willingness To Reduce Pork Consumption - Faunalytics
Images pairing pork with pig cruelty increased moral emotions and willingness to reduce consumption among U.K. omnivores, though enjoyment of meat remained a major barrier.
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Faunalytics @faunalytics.bsky.social · 25/09/2026
Animal labels on meat products are known to influence consumer choices. This study sheds light on the underlying psychological processes. faunalytics.org/how-animal-labels-o…
faunalytics.org
How Animal Labels On Meat Products Affect Consumers - Faunalytics
Animal labels on meat products are known to influence consumer choices. This study sheds light on the underlying psychological processes.
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Faunalytics @faunalytics.bsky.social · 24/09/2026
The Vegan Society's newest Empathy Index set out to find out, surveying 2,000 UK adults on 29 different forms of animal use, from food and clothing to sport and entertainment. www.vegansociety.com/get-involved/r…
vegansociety.com
Empathy Index
The Vegan Society’s Empathy Index measures current levels of empathy towards non-human animals across a range of 27 forms of animal use This index was created from the results of a survey to 2000 UK adults using nationally representative targeting. Respondents were shown 27 different statements on animal use and asked the following question, “How far are the following activities acceptable or unacceptable to you personally?”. A four-point answer scale was employed from “completely acceptable” to “completely unacceptable”.
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Faunalytics @faunalytics.bsky.social · 24/09/2026
Across the European Union, expert veterinarians are sent out to ensure that farms and slaughterhouses do the bare minimum. And sometimes, even minimal welfare is too high a bar where economics are concerned. faunalytics.org/the-limited-power-o…
faunalytics.org
The Limited Power Of Farmed Animal Welfare Inspectors - Faunalytics
Across the European Union, expert veterinarians are sent out to ensure that farms and slaughterhouses do the bare minimum. And sometimes, even minimal welfare is too high a bar where economics is concerned.
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Faunalytics @faunalytics.bsky.social · 24/09/2026
In our comprehensive resource, we look at the number of animals slaughtered globally for food every year, based on data gathered by the United Nations Food and Agriculture Organization (FAO). faunalytics.org/global-animal-slaug…
faunalytics.org
Global Animal Slaughter Statistics & Charts - Faunalytics
In this resource, updated with the latest available data, we aggregate and explore trends in animal slaughter around the world using UN FAO data tracked since 1960.
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Faunalytics @faunalytics.bsky.social · 23/09/2026
Most wildlife content on YouTube expresses appreciation without a call to action. How can we shift “clicktivism” into real advocacy? faunalytics.org/do-wild-animal-vide…
faunalytics.org
Do Wild Animal Videos Drive Meaningful Conservation Action? - Faunalytics
Most wildlife content on YouTube expresses appreciation without a call to action. How can we shift “clicktivism” into real advocacy?
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Faunalytics @faunalytics.bsky.social · 23/09/2026
Lead ammunition used in big-game hunting scatters hundreds of kilograms of this toxic metal across Canada each year, putting eagles, bears, and other scavengers at risk. faunalytics.org/lead-ammunition-poi…
faunalytics.org
Lead Ammunition Poisons Eagles And Bears Across Canada - Faunalytics
Lead ammunition used in big-game hunting scatters hundreds of kilograms of this toxic metal across Canada each year, putting eagles, bears, and other scavengers at risk.
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Faunalytics @faunalytics.bsky.social · 23/09/2026
Whether you're shaping a campaign, writing a grant, or just trying to make smarter decisions for animals, The Faunalytics Lens helps you cut through the noise and see the evidence clearly. Best part? It's free to use. faunalytics.org/lens
faunalytics.org
The Lens - Faunalytics
The Faunalytics Lens See animal advocacy research clearly. The Faunalytics Lens is a research and synthesis tool that combines the capabilities of AI with
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Faunalytics @faunalytics.bsky.social · 22/09/2026
Legal advocates in Brazil, India, Mexico, and Zimbabwe have different tools at their disposal to challenge industrial farming and protect animals used for food. faunalytics.org/litigation-strategi…
faunalytics.org
Litigation Strategies Against Factory Farming In Emerging Economies - Faunalytics
Legal advocates in Brazil, India, Mexico, and Zimbabwe have different tools at their disposal to challenge industrial farming and protect animals used for food.
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Faunalytics @faunalytics.bsky.social · 22/09/2026
University students can play a pivotal role in driving change. This study aimed to understand what motivates or prevents university students in Brazil from adopting a plant-based diet. faunalytics.org/plant-based-eating-…
faunalytics.org
Plant-Based Eating Among Brazilian University Students - Faunalytics
University students can play a pivotal role in driving change. This study aimed to understand what motivates or prevents university students in Brazil from adopting a plant-based diet.
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Faunalytics @faunalytics.bsky.social · 21/09/2026
Patchy legislation means that animals are routinely taken from their natural habitats and sold in other countries. Fresh national and international measures could help to stop this exploitation. www.nature.com/articles/d41586-026-…
nature.com
The pet trade puts reptiles and amphibians at risk: close legal gaps now
Patchy legislation means that animals are routinely taken from their natural habitats and sold in other countries. Fresh national and international measures could help to stop this exploitation.
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