EZENKA Innovation Execution Partners @ezenka.bsky.social · 31/07/2025That's a hot potato - we think a good research report should extensively document the issues identified in the research and separately provide a UX review exploring why the interface may be causing the issues the research surfaced, and suggest remedial approaches, for example a validated pattern. 000
EZENKA Innovation Execution Partners @ezenka.bsky.social · 31/07/2025Excellent point, and the interviewer should never assume and always probe, never with "You seem lost and frustrated, what's going on?" but neutrally "Can you tell me what's going for you right now?" and let the participant name themselves what's going on. 000
EZENKA Innovation Execution Partners @ezenka.bsky.social · 31/07/2025May we suggest using the term "signal" instead of "outcomes" for this case? A signal points to the problem but is not in itself the problem, as you point out. And this allows to reserve "outcomes" for business metrics, whatever they may be. 000
EZENKA Innovation Execution Partners @ezenka.bsky.social · 15/07/2025There are more and more tools available to help with every part of a business, but the orchestration is still the weakest point. Too many tools get hyper specific, open an API and let end customers do the heavy lifting of customisation. Think holistically before committing! Ask us for advice... 011
EZENKA Innovation Execution Partners @ezenka.bsky.social · 07/07/20251 sign that your bootstrapped tool is super-serving you but also throttling growth: One senior operations (not management) person in your team is the master of that tool. If they quit, you know you're in deep trouble. If they're there, you're fine. We can help level up that tool and unleash growth. 000
EZENKA Innovation Execution Partners @ezenka.bsky.social · 17/02/2025Ezenka is 6 years old today. We’ve been very busy with clients all along, from pharma to tourism to mobile games and more. Now we look forward to another 6 years of awesome and solid research, training and general innovation strategy, which has seen a lot of demands. Ask us how we can help you! 000
EZENKA Innovation Execution Partners @ezenka.bsky.social · 01/01/2025Wishing everyone a wonderful year, full of good experiences, great insights, good decisions and fantastic outcomes. 000
EZENKA Innovation Execution Partners @ezenka.bsky.social · 09/12/2024We're here! We've got a busy end of year tidying odds and ends before next year, so we'll be quiet for a little while... 000