iiinova — where your digital self keeps evolving

Experience12 @experience12.bsky.social · 22/05/2026

Kicking off the Popcultr Marketing Summit with Chris’ data drop 📊

Experience12 @experience12.bsky.social · 10/03/2026

Happy #MAR10 day! To celebrate, we're sharing a few snaps from our fan-favourite the LEGO Group stands featuring the man himself at gamescom 2024 and EGX 2025 🍄🧱

000

Experience12 @experience12.bsky.social · 18/02/2026

Stepping into the worlds of manga and anime — when we brought Kodansha Ltd. to life at Licensing Expo China (LEC) in Shanghai 🇨🇳 From concept to final installation, we delivered a bold, immersive booth designed to transport visitors straight into their favourite stories 🌸

100

Experience12 @experience12.bsky.social · 12/02/2026

The LEGO elves are hard at work in the office ahead of our first LEGO event of the year next week 👀

100

Experience12 @experience12.bsky.social · 30/01/2026

Happy to announce we have won the gold FMBE award for Immersive Experience from our Disney+ Alien activation last year! 🏆

010

Experience12 @experience12.bsky.social · 28/01/2026

Happy International LEGO Day! 🧱

100

Experience12 @experience12.bsky.social · 21/01/2026

We’re thrilled to welcome Grace Arnold as our new Senior Account Executive at Experience12. Joining us from the Stunts & Experiential team at Premier PR, Grace has already built an impressive track record - from series premieres and talent photocalls to public pop-ups and influencer experiences.

100

Experience12 @experience12.bsky.social · 07/01/2026

Happy New Year! 🎉 After a refreshing Christmas and New Years break, we're right back at it, working on some exciting upcoming activations for this year! As we charge on with 2026, here's a look back at just a few of our favourite activation moments from 2025! ⬇️

100

Experience12 @experience12.bsky.social · 22/12/2025

This team, though! ❤️ This is how you close out a record-breaking year. Starting the day with our end-of-year review - celebrating the wins, learning from the losses, and reflecting on what has Experience12's biggest and best year yet. And it’s entirely down to the people in this room 🎄

100

Experience12 @experience12.bsky.social · 22/12/2025

Earlier this year, PlayStation and Reebok announced a global partnership to celebrate 30 years of PlayStation - marked by an exclusive sneaker drop across the US, UK and Japan, the original launch regions of the legendary first-gen console 👟

120

Experience12 @experience12.bsky.social · 22/12/2025

To mark the launch of Percy Jackson and the Olympians Season 2 on Disney+, Experience12 and Disney+ joined forces to bring the Sea of Monsters to the Thames with a full Kraken takeover on London’s South Bank 🐙

100

Experience12 @experience12.bsky.social · 09/12/2025

It’s been quite the journey with eBay Live UK over the past eight months. 🎉Two product launches in the UK and German markets 📏Three hero activations at MCM Comic Con and Stuttgart Comic Con

110

Experience12 @experience12.bsky.social · 19/11/2025

The Popcultr Marketing Summit Report: October 2025 Edition is available NOW. This comprehensive wrap-up captures every panel, keynote and discussion from October’s Summit at MCM London Comic Con! ➡️ Access the full Summit Report here: www.popcultr.events

popcultr.events

Popcultr Summit Oct 25

100

Reposted by Experience12

Beth 🤸‍♀️ @besswa.bsky.social · 31/10/2025

Had a blast moderating the Creator panel at the Popcultr Marketing Summit last week! Shout-out to my fellow panellists for making it feel like a chat between pals at the pub, and to the @experience12.bsky.social gang for another stellar event within MCM Comic Con. ’Til the next one! ✌️

011

Experience12 @experience12.bsky.social · 24/10/2025

Closing off with our fireside chat with Andy Gibbons and Chris Hewitt of Empire Magazine!

000

Experience12 @experience12.bsky.social · 24/10/2025

Now kicking off our experiential panel “Creating moments that matter” featuring Kelsey Christou - Freelance influencer and events specialist Chris Whittle - CEO & Founder EXP12 Alex Bolton - PR Manager Frontier Developments Moderated by Emma Fisher (Miss Cakehead) - A woman’s plaice founder

100

Experience12 @experience12.bsky.social · 24/10/2025

We are live at @mcmcomiccon.bsky.social with the Popcultr Marketing Summit 💥

100

Experience12 @experience12.bsky.social · 23/10/2025

🎉 WE’RE SOLD OUT, LOCKED AND LOADED! Tomorrow, the doors swing open at MCM London for the Popcultr Marketing Summit • October 2025. A full day of insights, talking fandom, and marketing magic from the worlds we love most.

100

Experience12 @experience12.bsky.social · 17/10/2025

We are just a week out from the Popcultr Marketing Summit at MCM London Comic Con and it is time to start unveiling the line-up. Tickets are almost gone (genuinely, that isn't one of those sales technique things), so if you are planning to join us, best move fast 🏃‍♂️ 🎟 Tickets: www.popcultr.events

100

Experience12 @experience12.bsky.social · 09/10/2025

Mark your calendars, the Popcultr Marketing Summit officially returns to MCM London this October 💥 Join us on October 24th for a day of networking, panels and pop culture insights! Get all the information you need & book your tickets here on our website 🔗 popcultr.events

000

Experience12 @experience12.bsky.social · 08/10/2025

With King of Meat officially unleashed this week, we’re throwing it back to last summer - when we partnered with Amazon Games and Glowmade to host a series of hands-on preview events across two continents that immersed guests in the game’s gloriously chaotic universe 👑🥩

000

Experience12 @experience12.bsky.social · 23/09/2025

We’re proud to share that our LEGO gamescom activation won a silver award in the Entertainment & Sport category at The Institute of Promotional Marketing (IPM) Awards!

000

Experience12 @experience12.bsky.social · 05/09/2025

After a summer of seriously hard work delivering projects in the UK, USA, Hungary, Germany, France (and breaking company records along the way), the Experience12 team swapped their Macs for Margaritas and Outlook for Oysters 🦪🍸

100

Experience12 @experience12.bsky.social · 29/08/2025

We spoke to 1,115 fans at MCM Comic Con in London to understand how they interact with their favourite pastimes! Here's a few insights we collected from the gamers 🕹️ 🎮 45% of fans said PC was their favourite way to play games 🎮 61% of fans prefer single player games over multiplayer

110

Experience12 @experience12.bsky.social · 19/08/2025

Last month, we attended the UK premiere of Alien Earth in London! 👽

000

Experience12 @experience12.bsky.social · 15/08/2025

We're thrilled to announce Claire Newcombe's promotion to Account Director! Claire has been a part of the team for 3 years and we're so excited to see her thrive in her new role! 🚀

000

Experience12 @experience12.bsky.social · 06/08/2025

Our very own managing director George Bateman is now a member of the Conference News CN Agency 100! 🎉

000

Experience12 @experience12.bsky.social · 24/07/2025

Our Games Business Development Manager Rob is currently over in Japan for a games trade mission in partnership with the Department for Business & Trade! 🇯🇵 BitSummit 2025 checked off ✅ Next stop - Expo 2025 Osaka! ✈️ #Japan #Bitsummit #expo2025osaka #trademission

000

Experience12 @experience12.bsky.social · 23/07/2025

Today some of the team was at the preview of the new trailer for Avatar: Fire and Ash with Disney UK 🔥

000

Experience12 @experience12.bsky.social · 19/06/2025

Bringing the summer vibes with a throwback to supporting Viator with their first physical activation in Piccadilly Circus! ☀️🍹✈️ #viator #activation #brandactivation #marketing #travelmarketing #popupstore #brandexperience

000

Experience12 @experience12.bsky.social · 13/06/2025

In May 2025, Disney and Formula 1 announced a global partnership aimed at winning the hearts of a new generation of fans ❤️ With a week before the big reveal, Experience12 was brought on to design a show-stopping Mickey & Friends F1 car livery🏎️ Here's what we did 👇

100

Experience12 @experience12.bsky.social · 04/06/2025

With the midnight launch of the Nintendo Switch 2 tonight, we're thinking back to this discussion at the Popcultr Summit about the return of the midnight opening! 🎮

000

Experience12 @experience12.bsky.social · 02/06/2025

We're at @sxsw.com London this week! 🖥️📍 Chris and George will be attending from now until Thursday! Come find us if you want to talk all things tech, screen and culture 💬 #SXSW #SXSW2025 #SXSWLondon

000

Experience12 @experience12.bsky.social · 27/05/2025

A wonderful weekend at MCM Comic Con ft eBay, Anime.com & Disney! 💥

020

Experience12 @experience12.bsky.social · 23/05/2025

It’s time for the final panel of the day! “Consumer Products: Pop Culture You Can Hold” with Austin Pannell & Matt Knott!

120

Experience12 @experience12.bsky.social · 23/05/2025

The summit is going by fast, our next panel is up “Live Engagement & Events: An Antidote to a Fragmented Digital World” with George Bateman, Neale Maker and Charlie Cooper Henniker - moderated by Ashanti Omkar!

110

Experience12 @experience12.bsky.social · 23/05/2025

After a lunch break, we’re back with another panel! “Brand Partnerships: Powering Up Pop Culture Marketing” with Sara Rodriguez, Adam Harris and Richard Barnes! They’re joined by Ashanti Omkar as moderator

100

Experience12 @experience12.bsky.social · 23/05/2025

Up next: “Games: Adapting the Marketing Playbook” with Ayman Mohammed, Mingzhen Li & Stephanie Lord 🎮

100

Experience12 @experience12.bsky.social · 23/05/2025

Next panel! “Strategy: Beyond the Drop - Rethinking Launch Strategy for a new era” with Lily Adams, Tracey McGarrigan & Violet Adams

100

Experience12 @experience12.bsky.social · 23/05/2025

Kicking off with the panels! “Big & Small Screen Content: Rewriting the marketing script” with Amber Taylor, Adam Rubins & Jerome Mazanderani

100

Experience12 @experience12.bsky.social · 23/05/2025

Zoe Scaman at the Popcultr Marketing Summit at @mcmcomiccon.bsky.social “We used to talk about fandom like it was a subculture. Today, it is culture.” #mcmcomiccon #mcmlondon #marketingsummit

100

Experience12 @experience12.bsky.social · 23/05/2025

Getting set up at MCM London! 🎮🎬

010

Experience12 @experience12.bsky.social · 08/05/2025

For the launch of Good Omens on Prime Video, we took over London Waterloo station and transformed it from a busy commuter station to the Garden of Eden! 🌳 Visitors were greeted with live snakes, branded apples & toffee apples and were then treated to a performance of Bohemian Rhapsody by 27 nuns 😇

48718

Experience12 @experience12.bsky.social · 07/05/2025

Working on exciting stuff coming soon 👀

030

Experience12 @experience12.bsky.social · 04/05/2025

Happy #StarWarsDay! 🪐 May the Fourth be with you 🤝

000