iiinova — where your digital self keeps evolving

Leo @ewalf.com · 22/08/2026

Summer is finally over ☀️ And just like that, Firsto’s Feature slots are filling up again. #buildinpublic #indiedev

6 spots available → 5 already booked.
Only 1 spot left.

Leo @ewalf.com · 21/08/2026

300 paying creators on Firsto. And one customer has already paid to launch 9 times. 45 creators have come back and paid again. It's still early, but seeing people come back is probably the best signal we could ask for. #indiedev #buildinpublic

Creator Metrics
Total Users
5731
Creators Who Launched
2643
Paying Creators
300
(11.4%)
of launched creators
Returning Paying Creators
45
(15.0%) of paying creators

580

Leo @ewalf.com · 01/08/2026

I wanted to track how fast Google indexes newly launched product pages on firsto.co , so I added a simple Google Index Tracking dashboard in the admin panel. After 3 days of data: ✅ 24 pages tracked ✅ 23 indexed ✅ 96% success rate ⚡ Median index time: 50 min ⏱ Average: 7h 18m

admin panel on firsto.co

Google Index Tracking
Monitor Google indexing status for launched product pages

Total Tracked 24 Success Rate 96%
Indexed 23 Avg Index Time 7h 18m
Pending / Checking 1 Median Index Time 50m
Not Indexed 0 Failed 0

110

Leo @ewalf.com · 25/06/2026

No audience? No problem. Some makers launched on Firsto and now rank alongside — or even above — their own websites on Google. You don't need thousands of followers to get discovered. Build. Launch. Get found. 🚀 firsto.co #buildinpublic #indiedev

Firsto ranks #4 for the product keyword.

051

Leo @ewalf.com · 23/06/2026

Damn. I missed the screenshot for 3,333 projects on Firsto.

dashboard of firsto.co, 4806 Users and 3335 Projects

021

Leo @ewalf.com · 09/05/2026

Most people think launch platforms are just a 24h traffic spike But the real signal is whether builders come back One Firsto user since July 2025: 1 Free launch, 2 Premium Launch, 3 Pro Launch 10 months. 6 launches. Still here. Retention > vanity metrics. What’s your North Star: hype or trust?

One Firsto user since July 2025:

1 Free launch, 2 Premium Launch, 3 Pro Launch on firsto

000

Leo @ewalf.com · 03/05/2026

Firsto.co kicking off May strong: 3 sales today, $100/day unlocked. #buildinpublic #indiedev

051

Leo @ewalf.com · 30/04/2026

5 new launches on Firsto yesterday. 2 are already ranking #3 within 24h. What you actually get: • Instant indexing • Early keyword rankings • Traffic that lasts past launch day That’s the difference between a “launch” and real distribution #buildinpublic #seo #indiedev

181

Leo @ewalf.com · 26/04/2026

Big milestone for firsto.co : 4,000 users and counting 🚀 #buildinpublic

user growth chart of firsto.co, totally 4000 users from May 1, 2025 to Apr 26, 2026

4152

Leo @ewalf.com · 26/04/2026

6 products launched yesterday 6/6 indexed 2 of them already ranking #2 on their brand keywords beating YouTube & TrustMrr No hacks. No boosts. No fake engagement. Just clean pages + SEO structure + fast indexing. If your launch doesn’t show up on Google, did it even happen? #buildinpublic

290

Leo @ewalf.com · 07/04/2026

Firsto.co milestone: we just crossed 200 paying creators #buildinpublic #indiedev

Creator Metrics of firsto.co
Total Users
3655
Creators Who Launched
1943
Paying Creators
200
(10.3%)
of launched creators
Returning Paying Creators
24
(12.0%) of paying creators

060

Leo @ewalf.com · 05/04/2026

firsto.co log , Apr 4 5 launches ~16 hours later: – 2 products ranking #2 and #3 for their brand keywords – Only behind their official websites That’s what real indexing + authority looks like. Submit your product. #buildinpublic #seo #indiedev

260

Leo @ewalf.com · 01/04/2026

Just crossed 3,500 users on Firsto.co #buildinpublic #indiedev

user growth chart on firsto.co, totally 3562 new users from 1st May 2025

682

Leo @ewalf.com · 28/03/2026

firsto.co log, 28 Mar, 8 launches ~3 hours later - All pages indexed (site search visible) - Some showing search enhancements - One project ranking #3 for its brand keyword Still tracking #buildinpublic #indiedev #seo

091

Leo @ewalf.com · 28/03/2026

Following up 👇 He came back and bought another 2 Premium Launches. 4 Premium Launches in one month. That’s the best testimonial you can get. He makes my weekend #buildinpublic #indeidev #seo

a firsto user info summary, registered on mar 6th, did 4 premium launch in 20days,

051

Leo @ewalf.com · 27/03/2026

Another launch on firsto.co 5 hours later, already ranking #2 on Google for its brand keyword Only the official site above it #buildinpublic #seo

051

Leo @ewalf.com · 26/03/2026

3 hours after launch, Firsto is already showing up on page 1 for the brand search. Right next to: - official site - competitors - YouTube - Facebook Not just traffic , you become part of the search results. #buildinpublic #seo #indiedev

060

Leo @ewalf.com · 20/03/2026

Another launch on Firsto.co, and just 16 hrs later, it’s already ranking #5 on Google for its brand keyword. Top 4 results? 2 official pages, 1 competitor, and Peerlist. Not just a launch it’s instant SEO presence. #buildinpublic #seo #indiedev #backlink

081

Leo @ewalf.com · 18/03/2026

Launched on Firsto.co reached #4 in Google search results within 16 hrs #buildinpublic #seo #indiedev #backlink

182

Leo @ewalf.com · 12/03/2026

Another great testimonial for Firsto.co : one builder bought 4 Premium Launches in 2 months #buildinpublic #indiedev

Firsto dashboard showing one builder with 4 projects, all using Premium Launch. Three have launched and one is scheduled, indicating the builder purchased Premium Launch multiple times.

091

Leo @ewalf.com · 10/03/2026

Sometimes the best testimonial is just behavior One founder has already launched 4 projects on Firsto All of them using Premium Launch No big promotion from us they just keep coming back to launch again That kind of behavior says a lot #buildinpublic #seo #indiedev

Screenshot of a Firsto user dashboard showing a founder with 4 total projects, all using Premium Launch. Three projects have already launched and one is scheduled.

1101

Leo @ewalf.com · 08/03/2026

A quick story from Firsto: - Mar 6 , A founder signs up - Mar 7 , Launches their first product - Mar 8 , Their brand keyword is already showing up on Google Today they came back and launched a second product. Not the only builder we've seen do this lately. #buildinpublic #indiedev #seo

a firsto user info summary, registered on mar 6th, launch 1st product on mar 7th, and scheduled the 2nd product on mar 8th

031

Leo @ewalf.com · 06/03/2026

Something interesting I noticed on Firsto lately Some products that launched on Firsto.co are now getting traffic from ChatGPT Looks like AI assistants are starting to recommend them #buildinpublic #indiedev #chatgpt

Sources
Referrer
Visitors

chatgpt.com
13
100%

022

Leo @ewalf.com · 28/02/2026

In February, one user purchased 5 Premium Launches on Firsto, all within a single month. No ads. No sponsorships. Just repeat purchases. For me, that’s the best testimonial. When founders come back, it means the platform works. #buildinpublic #indiedev

Cashflow chart of 1 user purchase 5 premium launch on firsto from 9th Feb to 28th FEb

051

Leo @ewalf.com · 13/02/2026

Best morning notification: Polar payment received. One builder. Two Premium Launches. Let’s go. #buildinpublic

2 polar notification at the same time : You've made a new sale

050

Leo @ewalf.com · 11/02/2026

A small builder moment on Firsto.co. Yesterday, someone tried Premium Launch for the first time. Today, they came back and upgraded another queued project. That kind of next day trust is hard to describe, but it means everything when you are building. #buildinpublic #indiedev

a upgrade plan on firsto.co, upgrade from free to premium, launch date change from 5th Jun to 11st Feb, just $9.9

061

Leo @ewalf.com · 08/02/2026

The strongest signal isn’t traffic It’s repeat launches One creator has now launched on firsto.co 4 times Free → Premium → Pro → Pro We’re grateful they keep choosing Firsto. #buildinpublic #indiedev

One creator has now launched on firsto.co 4 times

from Free to Premium then Pro and Pro

081

Leo @ewalf.com · 31/01/2026

It feels like Google is starting to understand projects launched on Firsto.co #buildinpublic #seo #indiedev

Google search result showing a Firsto project page with sitelinks like “Upvoted By”, “Use Cases”, and “Frequently Asked Questions”.

162

Leo @ewalf.com · 28/01/2026

Only 1 feature spot left on Firsto.co. Best results we’ve seen since launch. Put your product on Firsto’s homepage while it’s still available. #buildinpublic #productlaunch

1 Premium spot left on Firsto's feature list section

041

Leo @ewalf.com · 27/01/2026

Not a lot of traffic but knowing someone discovered firsto.co by asking AI instead of searching Google… yeah, that one stuck with me #buildinpublic #indiedev

Referrer statics for firsto.co in past 30days:

Sources
Referrer
Visitors

google.com
1.15k
60%

accounts.google.com
351
18%

t.co
136
7%

yandex.ru
80
4%

r.humantone.io
68
4%

launchdirectories.com
39
2%

ahrefs.com
32
2%

submitsaas.com
30
2%

yandex.com
28
1%

chatgpt.com
17
1%

131

Leo @ewalf.com · 26/01/2026

First refund after moving Firsto.co to Polar Yes, I want Firsto to grow revenue But not at any cost We don’t accept projects that don’t align with our values ,even if they pay for Premium. Building a launch platform means choosing long-term trust over short-term money #buildinpublic #indiedev

firsto refund a premium launch payment on ploar

161

Leo @ewalf.com · 25/01/2026

firsto.co log, 01/25 8 launches today all indexed by Google within the first hour some of them already showing up in search. not a bad weekwend #buildinpublic #indiedev #seo

firsto.co ranked #2 on Google search results for PMF Hunter, right after the official site

171

Leo @ewalf.com · 23/01/2026

Firsto.co log, Jan 23 6 products launched. All 6 were indexed in GSC within minutes. After 4 hrs: - All visible via site search - 5 picked up SERP highlights - 2 showed up on branded searches Some showed up fast, while others were pushed down, an older same-name ranked #2 #buildinpublic #seo

Search results showing Clean Paste official site ranking above its Firsto listing

081

Leo @ewalf.com · 20/01/2026

Firsto log, Jan 20 Launched 7 products today. All 7 showed up in GSC within 1 hr After 4 hrs: - All visible via site search - 4 picked up SERP highlights - 3 showed up on branded searches A few are already on page 1, right below the official site. #buildinpublic #seo #indiedev

ExportTok branded searche, firsto.co already on page 1, right below the official site.

062

Leo @ewalf.com · 19/01/2026

Perfect start to the week 2 sales after switching Firsto payments to Polar #buildinpublic #indiedev

Ploar Revenue statics for Firsto on past 30days, $50

181

Leo @ewalf.com · 15/01/2026

What??? Project name search: Firsto ranks #1, then the official site and this happened in just 4 hours. #buildinpublic #seo #indiedev

Project name search "PlayMoji AI GIF Generator":

Firsto ranks #1,
then the official site

152

Leo @ewalf.com · 15/01/2026

Small milestone, but a real one. Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue. #buildinpublic #indiedev

2500 users(+14 past 24hrs) and 2246 projects(+5 past 24 hrs) on firsto.

292

Leo @ewalf.com · 12/01/2026

Firsto.co Log 6 products went live today 1h: all 6 indexed in GSC 4h: all visible in site search; 3 Google highlights 2 product-name searches on page 1 (both ranking #2, right after the official sites) One product holds the same position across different keyword queries #seo #buildinpublic

Google search results showing the official website ranking #1 and the Firsto product page ranking #2 for a product name query

192

Leo @ewalf.com · 12/01/2026

Firsto Log , Jan 11 5 products went live today 1h: all 5 indexed in GSC 16h: all 5 visible in site search; 3 highlighted by Google; 2 showing in product name search; 1 brand keyword on page 1 #buildinpublic #seo #indiedev

firsto ranked on google result page 1 by product name

product page on firsto highlighted by google with large section

191

Leo @ewalf.com · 09/01/2026

This feedback from a Firsto customer made my day: Within 24 hrs of launching a product, Ahrefs already shows multiple dofollow links from Firsto pages — listing pages, product pages, and even marked as “Best links.” #buildinpublic #backlink #productlaunch #indiedev

Ahrefs backlink overview showing multiple dofollow links from Firsto pages within 24 hours of a customer product launch.

2121

Leo @ewalf.com · 06/01/2026

A Firsto review ranks above Google AI Overview. The #3 result is also a Firsto mini-review. Product name search: #1 official site #2 Firsto review. No paid links. No follow-up work. Just a review written months ago. This is SEO Growth Launch on Firsto #buildinpublic #seo #productlaunch #indiedev

Google search results showing a Firsto in-depth review ranking above Google AI Overview for “Backlink Catalog review”

Google search results where the official Backlink Catalog site ranks #1 and the Firsto review ranks #2 for the product name search

171

Leo @ewalf.com · 06/01/2026

Update: DocuBloom moved from #3–4 to #2 in product-name search today, now right after the official site. No changes on our side. Just observing. #buildinpublic #indiedev #seo #productlaunch

Product-name search showing Firsto ranking #2 after the official site

061

Leo @ewalf.com · 05/01/2026

Noticed something interesting: In the past week, Google highlighted large sections from 3 different Firsto product pages. I don’t think this is by accident. Something is changing. #buildinpublic #seo #indiedev #productlaunch

Google highlights large sections from a Firsto product page in search results

051

Leo @ewalf.com · 04/01/2026

Firsto log, Jan 4 6 products published today After ~4 hrs, all 6 products are now searchable 3 showing Google highlights One product-name query places Firsto on page 1, after the official site and tinylaunch Quiet progress, but interesting to watch #buildinpublic #seo #productlaunch #indiedev

one product name query places Firsto on page 1 —
after the official site and tinylaunch

061

Leo @ewalf.com · 03/01/2026

Small log from Firsto: One project page got long-form highlights in Google today — not just keywords, but full sections (what it is, who it’s for, FAQ). Feels like the page is being read, not just indexed. #buildinpublic #seo #indiedev #productlaunch

Google highlighting long-form structured content from a Firsto product page, covering definition, differentiators, audience, and FAQ sections.

071

Leo @ewalf.com · 31/12/2025

Update (~16h later): All 8 pages are now indexed. 5 pages show highlighted snippets. Notably, highlights are now appearing beyond the intro including specific use cases / feature descriptions. #buildinpublic #indiedev #seo #productlaunch

Google highlighting the use case/feature section on a Firsto product page

071

Leo @ewalf.com · 30/12/2025

Today's Firsto log Published 8 new products. Around 4 hours later, 6 pages were already indexed by Google. 3 of them showed highlighted snippets. One product name search also started appearing in search results. Still early, just logging what we see #buildinpublic #indiedev #seo #productlaunch

Google search results showing Firsto’s “Mom Clock” product page ranking for “mum clock”

3113

Leo @ewalf.com · 30/12/2025

it's indexed in 4hrs.

Design Language - Practical Design Knowledge for ...

Firsto.co
https://firsto.co › Projects › Design Tools
Design Language shares actionable design lessons to help product builders improve taste and vocabulary. Gain practical insights to enhance your craft today.
4.4(2) · Free · ‎Design/Graphics

110

Leo @ewalf.com · 29/12/2025

Today’s Firsto log: 5 products published. ~5 hours later, all indexed by Google. 2 got passage highlights. Just noting it down. #seo #buildinpublic #indiedev #productlaunch

Low Code Platforms Directory - Find AI & Automation ...

Firsto.co
https://firsto.co › Projects › SaaS
Low Code Platforms. A curated directory of low code platforms with filters for AI, automation, CRM, and more to find tools for development needs.Read more

Eleven Music - AI Music Generator for Studio-Quality Songs

Firsto.co
https://firsto.co › Projects › AI Tools
Eleven Music is an AI music generator designed for creators, producers, and developers to produce professional-quality music from simple text prompts. It offers ...Read more

171

Leo @ewalf.com · 27/12/2025

A launch platform is not a “submit once and done” product. User submissions are just the starting point. The hard part is ongoing curation and updates. I added alternatives pages to Firsto ~1 month ago. Only now am I seeing some SEO signals Patience > hacks. #BuildInPublic #seo #indiedev

Firsto product alternatives pages ranking on Google’s first search results page

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