Sign in

Ethical Marketing News

@ethicalmarket.bsky.social
135 followers 49 following 4K posts

If you have any articles about Ethical Marketing success stories you wish to showcase please contact us on: submissions@ethicalmarketingnews.com pls repost us. Visit us on: ethicalmarketingnews.com

PostsRepliesMedia
Ethical Marketing News @ethicalmarket.bsky.social · 2h
When supply chains face new transparency requirements, the instinct is often to build another platform or introduce another digital solution. Producer organisations are then often asked to provide the same data multiple times, while having limited visibility over where it goes or how it creates…
ethicalmarketingnews.com
Trusted traceability without reinventing the wheel
When supply chains face new transparency requirements, the instinct is often to build another platform or introduce another digital solution. Producer organisations are then often asked to provide the same data multiple times, while having limited visibility over where it goes or how it creates value for them. But what if the key to trusted traceability lies not in new systems, but in connecting existing ones more effectively? This question was at the heart of Fairtrade International’s Sustainable Traceability for Empowered Producers project, funded by the ISEAL Innovations Fund, supported…
000
Ethical Marketing News @ethicalmarket.bsky.social · 4h
A new national challenge designed to tackle the stubborn gender activity gap has been launched today by our award-winning campaign This Girl Can. Move for 10 makes physical activity more accessible by offering women an achievable goal – moving for just 10 minutes, 10 times in a month. Our latest…
ethicalmarketingnews.com
This Girl Can launches challenge to help more women get active
A new national challenge designed to tackle the stubborn gender activity gap has been launched today by our award-winning campaign This Girl Can. Move for 10 makes physical activity more accessible by offering women an achievable goal – moving for just 10 minutes, 10 times in a month. Our latest Active Lives Adult Survey showed there are half a million fewer active women than men in England, and with research showing that even small increases in activity can deliver meaningful health benefits, Move for 10 is aiming to make it…
000
Ethical Marketing News @ethicalmarket.bsky.social · 11h
More than 140 growers, suppliers, agronomists and agriculture experts from more than 35 countries gathered in Hannover, Germany this week as PepsiCo hosted its 2026 Global Agro University. The forum created a space for farmers to learn from global industry experts, as well as from each other, and…
ethicalmarketingnews.com
PepsiCo brings together farmers and agriculture experts from more than 35 countries to strengthen potato farming
More than 140 growers, suppliers, agronomists and agriculture experts from more than 35 countries gathered in Hannover, Germany this week as PepsiCo hosted its 2026 Global Agro University. The forum created a space for farmers to learn from global industry experts, as well as from each other, and share practical solutions and emerging innovations that are improving productivity, quality and efficiency across potato farming operations worldwide. The annual event is part of PepsiCo’s broader approach to agricultural capability-building, which aims to connect growers with technical industry experts, practical resources and…
000
Ethical Marketing News @ethicalmarket.bsky.social · 12h
The National Safety Council has announced the 2026 recipients of the Road to Zero Community Traffic Safety Grants, funded by the National Highway Traffic Safety Administration (NHTSA) to support solutions that advance a holistic approach to making roads, vehicles and people safer.  NHTSA estimates…
ethicalmarketingnews.com
NSC Announces NHTSA-Funded 2026 Road to Zero Community Traffic Safety Grants
The National Safety Council has announced the 2026 recipients of the Road to Zero Community Traffic Safety Grants, funded by the National Highway Traffic Safety Administration (NHTSA) to support solutions that advance a holistic approach to making roads, vehicles and people safer.  NHTSA estimates that 36,640 people lost their lives in traffic crashes in 2025, the lowest level of traffic fatalities since 2019. This progress proves the impact of the technologies, strategies and campaigns that shape the safe design of our vehicles and roads, and the safe decisions drivers make…
000
Ethical Marketing News @ethicalmarket.bsky.social · 13h
The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that Jenny Darling is joining the organization as Chief Financial and Operations Officer (CFOO). She succeeds Ken Kroll, who will be retiring after serving as CFOO for over 10…
ethicalmarketingnews.com
Jenny Darling Named Chief Financial and Operations Officer at the Ad Council
The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that Jenny Darling is joining the organization as Chief Financial and Operations Officer (CFOO). She succeeds Ken Kroll, who will be retiring after serving as CFOO for over 10 years. Prior to joining the Ad Council, Darling was Chief Financial Officer (CFO) at Axios, where she helped lead the company through significant growth and its acquisition by Cox Enterprises. As CFOO, Darling will lead the Ad Council’s Finance and Technology departments,…
000
Ethical Marketing News @ethicalmarket.bsky.social · 14h
Some of the most creative work in fashion is happening right now, in the hands of young designers who see possibilities everywhere. They grow their own silk, turn seaweed and algae into cloth, cut entire collections from a single square, and build beauty from materials most people overlook. …
ethicalmarketingnews.com
From Silkworms to Seaweed: Student Designers are Building the Future of Fashion
Some of the most creative work in fashion is happening right now, in the hands of young designers who see possibilities everywhere. They grow their own silk, turn seaweed and algae into cloth, cut entire collections from a single square, and build beauty from materials most people overlook.  They’re also the inaugural recipients of The Next Thread Initiative Scholarships, part of the CFDA x Bezos Earth Fund The Next Thread Initiative – a $6.25 million grant to the CFDA Foundation working to advance innovation and education in sustainable fashion.  This…
000
Ethical Marketing News @ethicalmarket.bsky.social · 15h
EcoVadis, the global standard for resilient, sustainable supply chains, today announced its recognition as a leader in the 2026 Verdantix Green Quadrant for Supply Chain Sustainability Software for the second consecutive time.  The conclusions indicate that EcoVadis is amongst the eight firms that…
ethicalmarketingnews.com
EcoVadis Named a Leader in 2026 Verdantix Green Quadrant for Supply Chain Sustainability Software for the second consecutive time
EcoVadis, the global standard for resilient, sustainable supply chains, today announced its recognition as a leader in the 2026 Verdantix Green Quadrant for Supply Chain Sustainability Software for the second consecutive time.  The conclusions indicate that EcoVadis is amongst the eight firms that demonstrate the most advanced supply chain sustainability software capabilities, notably through EcoVadis Vitals and the enhancement of assessment and scoring tools with a regulatory monitoring lens, simplifying supplier reporting and improving auditability. The report also states that EcoVadis capabilities serve small-to-medium and large enterprises by integrating sustainability assessments…
000
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
At Foodist Istanbul 2026, Cargill highlighted its functional systems and co-development approach, helping food manufacturers manage their cost, labeling, nutrition, product performance and speed-to-market objectives together.  Cargill met with industrial food manufacturers at Foodist Istanbul 2026,…
ethicalmarketingnews.com
Cargill helps food manufacturers accelerate product development processes with tailored functional systems
At Foodist Istanbul 2026, Cargill highlighted its functional systems and co-development approach, helping food manufacturers manage their cost, labeling, nutrition, product performance and speed-to-market objectives together.  Cargill met with industrial food manufacturers at Foodist Istanbul 2026, held at the Tüyap Fair and Congress Center from September 1 to 4, 2026. Bringing together manufacturers, suppliers, wholesalers, retail purchasing representatives and decision-makers from different areas of the food industry, the fair provided Cargill with an opportunity to strengthen existing customer relationships and establish contacts for new collaborations.  As they respond to changing…
000
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
Unfair trade was firmly in the firing line this International Coffee Day as Fairtrade hosted The Fairtrade Comedy Roast, an evening of laughter, conversation and caffeine-fuelled campaigning in London to celebrate Fairtrade Fortnight. Hosted by comedian Cody Dahler, the event featured an…
ethicalmarketingnews.com
Fairtrade puts unfair trade in the hot seat at comedy roast for coffee farmers
Unfair trade was firmly in the firing line this International Coffee Day as Fairtrade hosted The Fairtrade Comedy Roast, an evening of laughter, conversation and caffeine-fuelled campaigning in London to celebrate Fairtrade Fortnight. Hosted by comedian Cody Dahler, the event featured an exceptional line-up of comedians: Kemah Bob, Kyrah Gray, Daniel Foxx, Raul Kohli and Aurie Styla, and gathered creators, campaigners, artists and coffee lovers to take aim at the absurdities of a global trading system that too often rewards everyone except the people who grow our coffee. Between laughs,…
000
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
While we often treat climate change and air pollution as separate issues, the reality is that they are tightly intertwined. Their causes overlap extensively, from the burning of fossil fuels to certain agricultural practices, and several pollutants contribute to both global warming and unsafe air.…
ethicalmarketingnews.com
New report finds tackling climate change and air pollution together could save trillions
While we often treat climate change and air pollution as separate issues, the reality is that they are tightly intertwined. Their causes overlap extensively, from the burning of fossil fuels to certain agricultural practices, and several pollutants contribute to both global warming and unsafe air. The two crises also have compounding, harmful effects on human health, ecosystems and economies. Hidden assets: The economic and health case for climate and clean air action, the new Global Economic Assessment of Integrated Climate and Clean Air Action by United Nations Environment Programme (UNEP)…
000
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
The International Finance Corporation (IFC), a member of the World Bank Group focused on the private sector, has launched a risk-sharing initiative to help banks, fintechs, and other financial institutions in emerging markets expand access to digital payments for consumers and small businesses. In…
ethicalmarketingnews.com
World Bank Group Launches Initiative to Help Local Financial Institutions Expand Digital Payments in Emerging Markets
The International Finance Corporation (IFC), a member of the World Bank Group focused on the private sector, has launched a risk-sharing initiative to help banks, fintechs, and other financial institutions in emerging markets expand access to digital payments for consumers and small businesses. In some of these markets, financial institutions are constrained by financial requirements that can limit their ability to participate in global payment ecosystems, leaving millions of people and local merchants reliant on cash and cut off from the convenience, safety, and efficiency digital payments can provide. The…
000
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA published today (9 September). The findings are revealed in Making Sense: The commercial media landscape…
ethicalmarketingnews.com
Brits increasingly consume commercial media on their own, reveals new IPA data
British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA published today (9 September). The findings are revealed in Making Sense: The commercial media landscape 2026, a new IPA report based on new analysis of the commercial media elements of the comprehensive 2026 IPA TouchPoints database. The report will be officially launched at today’s IPA Media Planning & Strategy Summit. Younger audiences increasingly consume commercial media on their own According to…
000
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
This October, Primark will launch its new Breast Cancer Awareness collection alongside a campaign celebrating how women support one another from breast cancer diagnosis through to treatment and beyond. The campaign shares the stories of four women affected by breast cancer, highlighting the…
ethicalmarketingnews.com
Primark launches new Breast Cancer Awareness collection, offering specialist post-surgery products at affordable prices
This October, Primark will launch its new Breast Cancer Awareness collection alongside a campaign celebrating how women support one another from breast cancer diagnosis through to treatment and beyond. The campaign shares the stories of four women affected by breast cancer, highlighting the practical tips, recommendations and small comforts that can help make things that bit easier. As part of the campaign, Primark will donate over £1 million to cancer charities across Europe and the US, helping to fund vital research, awareness and support services for people affected by cancer.…
001
Ethical Marketing News @ethicalmarket.bsky.social · 04/10/2026
Puredrive Energy, the authorised licensee and manufacturer of Duracell Energy home battery storage products, has partnered with Adra, North Wales’ largest housing association, to support the development of renewable energy skills through a new training installation at Tŷ Gwyrddfai, Adra’s…
ethicalmarketingnews.com
Duracell Energy has partnered with Adra to Support Renewable Energy Skills Development at Tŷ Gwyrddfai
Puredrive Energy, the authorised licensee and manufacturer of Duracell Energy home battery storage products, has partnered with Adra, North Wales’ largest housing association, to support the development of renewable energy skills through a new training installation at Tŷ Gwyrddfai, Adra’s pioneering Decarbonisation Centre in Penygroes. As part of the partnership, Duracell Energy has provided a fully operational renewable energy system that will be used as a hands-on training resource for learners, apprentices and industry professionals developing skills in low-carbon technologies. Tŷ Gwyrddfai is the UK’s first dedicated decarbonisation centre of…
011
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
The ASA/CAP have released a post called: Good intentions don’t always prevent harm – avoiding harmful racial stereotypes. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many…
ethicalmarketingnews.com
CAP – Good intentions don’t always prevent harm – avoiding harmful racial stereotypes
The ASA/CAP have released a post called: Good intentions don’t always prevent harm – avoiding harmful racial stereotypes. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many advertisers choose to recognise events that celebrate diversity, such as Black History Month, which takes place every October. These occasions provide an opportunity for reflection, recognition and celebration, and many brands use them to demonstrate their commitment to diversity and inclusion.…
000
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
Belbrook Children’s Respite Centre, Ridingleaze House and Symes House will benefit from new air source heat pumps, with additional solar panels, LED lighting and loft insulation at Belbrook, as part of efforts to decarbonise Bristol’s public estate and improve energy resilience. Funded in part by…
ethicalmarketingnews.com
Bristol City Leap to Upgrade Key Public Buildings, Boosting Energy Efficiency and Resilience
Belbrook Children’s Respite Centre, Ridingleaze House and Symes House will benefit from new air source heat pumps, with additional solar panels, LED lighting and loft insulation at Belbrook, as part of efforts to decarbonise Bristol’s public estate and improve energy resilience. Funded in part by Bristol City Council’s green investment programme, the Bristol Climate Action Investment, Bristol City Leap is set to begin renewable energy upgrades at three council-owned buildings: Belbrook Children’s Respite Unit, Ridingleaze House and Symes House. The improvements are designed to enhance energy efficiency, reduce carbon emissions…
011
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
Lidl GB has announced a reduction in its rapid Electric Vehicle Charging (EVC) tariffs, reducing its charging rate from 62p/kWh to 59p/kWh with Lidl Plus. Drivers using the Lidl Plus tariff could save approximately £4 per session, adding up to an annual saving of £529*. Expanding its EV…
ethicalmarketingnews.com
EV Drivers Using Lidl Plus Could Save Over £500 Annually
Lidl GB has announced a reduction in its rapid Electric Vehicle Charging (EVC) tariffs, reducing its charging rate from 62p/kWh to 59p/kWh with Lidl Plus. Drivers using the Lidl Plus tariff could save approximately £4 per session, adding up to an annual saving of £529*. Expanding its EV infrastructure further, Lidl is investing £10million this financial year in its network including the installation of around 100 new rapid chargers at existing stores. This is in addition to the discounter’s £25million investment into its EVC network since 2017, with a third…
000
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
Solar power has saved Europe more than €30 billion in avoided gas imports in the six months since the outbreak of the Iran War. Savings accelerated during this summer as higher volumes of solar power became available and fossil fuel prices climbed. This summer’s heatwaves and droughts reduced the…
ethicalmarketingnews.com
€30 billion of gas imports now avoided thanks to Europe’s solar fleet
Solar power has saved Europe more than €30 billion in avoided gas imports in the six months since the outbreak of the Iran War. Savings accelerated during this summer as higher volumes of solar power became available and fossil fuel prices climbed. This summer’s heatwaves and droughts reduced the efficiency of, or even shut down, some thermal power plants. Reduced reservoir levels limited hydropower output while low cooling water levels affected nuclear generation. At the same time, the extreme heat increased the demand for air conditioning. Power prices spiked. The…
000
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
Google today announced plans to invest at least €13 billion in digital infrastructure in Finland over the next two years (2027 – 2028), deepening its long-term commitment to the country and to Europe. This includes data center and other supporting infrastructure investments and partnerships in…
ethicalmarketingnews.com
Google Deepens Commitment to Finland with Two-Year €13 Billion investment in AI Infrastructure
Google today announced plans to invest at least €13 billion in digital infrastructure in Finland over the next two years (2027 – 2028), deepening its long-term commitment to the country and to Europe. This includes data center and other supporting infrastructure investments and partnerships in Hamina, Kajaani, Muhos and Vaala. In addition, Google is supporting clean energy projects, and dedicated nature and community funds to support local biodiversity, education, research, and workforce development. This is Google’s largest single investment in Europe and a testament to Finland’s leadership in responsibly building…
001
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
People across Wales are being invited to have their say on proposals for a new public energy company owned by the people of Wales. A consultation launched recently, sets out proposals for a single national public energy company. The company would bring together existing energy organisations and…
ethicalmarketingnews.com
Shape plans for a new clean energy company, owned by Wales, to benefit Wales
People across Wales are being invited to have their say on proposals for a new public energy company owned by the people of Wales. A consultation launched recently, sets out proposals for a single national public energy company. The company would bring together existing energy organisations and help ensure that more of the economic benefits from Wales’s energy resources flow to people, communities, businesses and public services in Wales. Wales has some of the best renewable energy resources in Europe. The proposed company would aim to increase Welsh ownership of…
010
Ethical Marketing News @ethicalmarket.bsky.social · 03/10/2026
Every US$1 invested in tackling climate change and air pollution together can generate around US$15 in economic benefits, according to a report published today by the UN Environment Programme (UNEP) and the Climate and Clean Air Coalition (CCAC). This is higher than tackling climate and clean air…
ethicalmarketingnews.com
Every US$1 invested in climate and clean-air action can return US$15
Every US$1 invested in tackling climate change and air pollution together can generate around US$15 in economic benefits, according to a report published today by the UN Environment Programme (UNEP) and the Climate and Clean Air Coalition (CCAC). This is higher than tackling climate and clean air separately, and it includes both market and non-market economic gains.  Released on the International Day of Clean Air for blue skies, Hidden assets: The economic and health case for climate and clean air action is the first comprehensive global economic assessment of integrated…
000
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice. This year, more than 250 judges from over 50 countries took part in the Gerety Awards, bringing together some of the most respected…
ethicalmarketingnews.com
Gerety Awards 2026 Winners announcement
The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice. This year, more than 250 judges from over 50 countries took part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields of advertising, marketing, production, design, and media, who showed their powerful perspective by choosing the best creative work. The complete list of winners includes 4 Grand Prix, 34 Gold, 69 Silver and 75 Bronze,…
000
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
Actors Jane Asher, Sheila Reid, Sue Holderness and Vincent Ebrahim are calling on the UK Government to introduce a single water social tariff, as concern grows over the number of older people on low incomes struggling to afford their water bills. The stars have teamed up with the national charity…
ethicalmarketingnews.com
Stars back Independent Age’s campaign calling for consistent, affordable support for water bills
Actors Jane Asher, Sheila Reid, Sue Holderness and Vincent Ebrahim are calling on the UK Government to introduce a single water social tariff, as concern grows over the number of older people on low incomes struggling to afford their water bills. The stars have teamed up with the national charity for older people in financial hardship Independent Age to support a petition urging the Government to end the current postcode lottery of water bill support across England and Wales. While every water company offers some form of social tariff to support customers on a low income with paying their water bill, eligibility and levels of…
000
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
Despite relying on services such as bus shelters, public Wi-Fi and defibrillators every day, most Britons are unaware that outdoor advertising helps fund this vital public infrastructure. New polling commissioned by Outsmart, the UK trade body for the Out of Home (OOH) advertising industry, found…
ethicalmarketingnews.com
Brits unaware outdoor advertising funds their local infrastructure
Despite relying on services such as bus shelters, public Wi-Fi and defibrillators every day, most Britons are unaware that outdoor advertising helps fund this vital public infrastructure. New polling commissioned by Outsmart, the UK trade body for the Out of Home (OOH) advertising industry, found that two thirds of Brits do not know that revenue from outdoor advertising is reinvested into public services and infrastructure across the UK. Awareness of the sector’s contribution is particularly low when it comes to specific community benefits. Just 21% of respondents knew that outdoor…
001
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
Abbott Lyon, one of the UK’s leading direct-to-consumer jewellery brands, today announces its partnership with Tommy’s, the UK’s leading pregnancy and baby charity, to support families through every stage of their journey into parenthood. Pregnancy and baby loss affect around half of families in…
ethicalmarketingnews.com
Abbott Lyon Announces Partnership with Tommy’s, The Pregnancy and Baby Charity
Abbott Lyon, one of the UK’s leading direct-to-consumer jewellery brands, today announces its partnership with Tommy’s, the UK’s leading pregnancy and baby charity, to support families through every stage of their journey into parenthood. Pregnancy and baby loss affect around half of families in the UK, yet many carry their stories quietly. The partnership aims to raise awareness, encourage more open conversations and help every family feel seen and supported. Throughout the year, Abbott Lyon will bring the partnership to life through meaningful collections, alongside the stories of its founders,…
000
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
The people shaping the creative identity of Africa and the Middle East will gather in the City of Cape Town from 4 to 9 October for Loeries Creative Week 2026, a six-day programme bringing together creative professionals, brands, agencies, marketers, media, educators and emerging talent from across…
ethicalmarketingnews.com
Cape Town to host Africa and the Middle East’s creative community for Loeries Creative Week 2026
The people shaping the creative identity of Africa and the Middle East will gather in the City of Cape Town from 4 to 9 October for Loeries Creative Week 2026, a six-day programme bringing together creative professionals, brands, agencies, marketers, media, educators and emerging talent from across the region. More than an awards event, Loeries Creative Week creates a meeting point for the ideas, conversations and relationships that move the creative industry forward. It combines the recognition of outstanding work with opportunities to learn from leading creative thinkers, encounter new…
000
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
As part of the ongoing 2026 CJK and Southeast Asia Carbon Market Collaboration initiative, the Global Green Growth Institute (GGGI), in collaboration with UNESCAP, recently convened a targeted technical expert consultation workshop in Seoul to foster Asia regional carbon market alignment. Supported…
ethicalmarketingnews.com
GGGI and UNESCAP Host Seoul Expert Consultation on Aligning K-ETS with Article 6 and Asia Regional Carbon Markets
As part of the ongoing 2026 CJK and Southeast Asia Carbon Market Collaboration initiative, the Global Green Growth Institute (GGGI), in collaboration with UNESCAP, recently convened a targeted technical expert consultation workshop in Seoul to foster Asia regional carbon market alignment. Supported by the Children’s Investment Fund Foundation (CIFF), the closed expert session brought together key policymakers, industry stakeholders, and the initiative’s Expert Working Group (EWG) to review and refine technical policy pathways for compliance carbon markets. Operating under the overarching series theme, “Catalyzing Regional Climate Resilience and Innovative Financing…
000
Ethical Marketing News @ethicalmarket.bsky.social · 02/10/2026
In Kind Direct, the UK’s leading product giving charity, and Tesco have partnered together since September 2022 to run their ‘Buy 2, we’ll donate 1’ campaign and this spring, ran the campaign for the sixth time. Designed to unlock product donations from some of the leading hygiene brands, the…
ethicalmarketingnews.com
Tesco & In Kind Direct unlock over 6 million hygiene products for families in need, over 4-year partnership
In Kind Direct, the UK’s leading product giving charity, and Tesco have partnered together since September 2022 to run their ‘Buy 2, we’ll donate 1’ campaign and this spring, ran the campaign for the sixth time. Designed to unlock product donations from some of the leading hygiene brands, the partnership has supported families across the country gain access to over 6 million essential hygiene products.  This year, the campaign included products from seventeen leading hygiene brands, Pampers, Andrex, Kleenex, Tena, Bodyform, Simple, Aquafresh, Sensodyne, Domestos, Sure, Dove, Surf, Wilkinson-Sword, Persil, Corsodyl, Vaseline, and Comfort. Resulting in over 1.33 million personal care and household hygiene items being donated across just eight-weeks. Across the 4-year partnership,…
000
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
Integrated creative agency Havas Play UK has partnered with Loughborough University London’s Talent+ programme to help create more equitable pathways into sports marketing. By connecting students with industry experience, networks and real-world opportunities, the partnership will support the next…
ethicalmarketingnews.com
Havas Play UK partners with Loughborough University London to help build better pathways into the industry
Integrated creative agency Havas Play UK has partnered with Loughborough University London’s Talent+ programme to help create more equitable pathways into sports marketing. By connecting students with industry experience, networks and real-world opportunities, the partnership will support the next generation of talent entering the industry to secure their first role. The partnership falls at a time when more than one million 16 to 24-year-olds in the UK are not in education, employment or training, while pathways into creative industries are becoming increasingly competitive as employment for those under 25 in…
000
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
More than nine out of ten parents want more guidance on how to help kids cope with pet loss. That’s according to a groundbreaking new survey for the RSPCA – which found that many parents and carers feel unprepared for the questions and emotions that follow the death of a beloved family pet. Now, as…
ethicalmarketingnews.com
Pet grief: 90% of parents want more guidance to navigate loss as stigma remains
More than nine out of ten parents want more guidance on how to help kids cope with pet loss. That’s according to a groundbreaking new survey for the RSPCA – which found that many parents and carers feel unprepared for the questions and emotions that follow the death of a beloved family pet. Now, as part of its ‘Not Just a Pet’ campaign, the RSPCA has launched an updated toolkit – including tips on how to prepare a child for pet loss, supporting children through grief, and helping families remember their pets after…
000
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
Atom bank, one of the UK’s top-rated banks on Trustpilot1, has launched a ‘Natural Capital’ lending proposition which will support development of new housing and infrastructure across the UK. This follows a successful initial rollout, where Atom bank provided secured funding for the creation of…
ethicalmarketingnews.com
Atom bank launches ‘Natural Capital’ proposition to help unlock new housing through habitat creation
Atom bank, one of the UK’s top-rated banks on Trustpilot1, has launched a ‘Natural Capital’ lending proposition which will support development of new housing and infrastructure across the UK. This follows a successful initial rollout, where Atom bank provided secured funding for the creation of three Biodiversity Net Gain (BNG) habitat banks. Across the three sites, 480 BNG units were created and registered with Natural England. This is enough to deliver the biodiversity net gain required for around 2,410 new homes.  Essential for housebuilding targets BNG habitat banks are areas…
010
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
With the new school term now in full swing, thousands of children and young people will be finishing library reading challenges. For many children, books offer the chance to discover new worlds and perspectives. They can also provide something equally important: the opportunity to see their own…
ethicalmarketingnews.com
Care-experienced young people reveal the books that best reflect their lives, as Barnardo’s issues plea
With the new school term now in full swing, thousands of children and young people will be finishing library reading challenges. For many children, books offer the chance to discover new worlds and perspectives. They can also provide something equally important: the opportunity to see their own experiences reflected in stories about friendship, family, belonging and growing up. Barnardo’s supports thousands of children, young people and families in and leaving care. To mark the end of the summer reading season, the charity asked some of these children and young people…
000
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
As AI adoption shifts from experimentation to a core requirement, marketing leaders face mounting pressure to deliver measurable financial returns. To tackle this challenge, the Chartered Institute of Marketing (CIM) and Henley Business School are announcing their fourth annual collaboration event,…
ethicalmarketingnews.com
CIM and Henley Business School convene top marketers to solve leadership challenges and the AI ROI dilemma
As AI adoption shifts from experimentation to a core requirement, marketing leaders face mounting pressure to deliver measurable financial returns. To tackle this challenge, the Chartered Institute of Marketing (CIM) and Henley Business School are announcing their fourth annual collaboration event, themed: ‘The Human Edge: When AI is everywhere, what wins?’. Exploring AI and competitive advantage Co-organised by CIM, its South East Committee and Henley Business School, the event at the CIM Business Centre on Thursday 8th October will bring together marketing practitioners, business leaders and academics to solve a…
000
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
Magenta Associates has launched a Carbon Literacy course built specifically for marketing and communications professionals in the built environment. Accredited by the Carbon Literacy Project, it gives communicators a confident grasp of the science and the practical skills to talk about climate…
ethicalmarketingnews.com
Magenta launches accredited Carbon Literacy course for built environment communicators
Magenta Associates has launched a Carbon Literacy course built specifically for marketing and communications professionals in the built environment. Accredited by the Carbon Literacy Project, it gives communicators a confident grasp of the science and the practical skills to talk about climate action honestly, at a time when green claims face growing scrutiny. The built environment is both exposed to a warming climate and holds some of the largest opportunities to cut emissions – embodied carbon alone accounts for around 20% of UK built-environment emissions and is currently unregulated. Yet…
000
Ethical Marketing News @ethicalmarket.bsky.social · 01/10/2026
The James Hutton Institute, Scotland’s pre‑eminent interdisciplinary research institute for sustainable land, crop and nature management, has launched a new Corporate Plan, detailing the organisation’s ambitions and strategy from 2026 to 2031. The new plan explains how the Hutton will continue to…
ethicalmarketingnews.com
The James Hutton Institute launches ambitious new Corporate Plan, laying out strategy from 2026 to 2031
The James Hutton Institute, Scotland’s pre‑eminent interdisciplinary research institute for sustainable land, crop and nature management, has launched a new Corporate Plan, detailing the organisation’s ambitions and strategy from 2026 to 2031. The new plan explains how the Hutton will continue to address the climate and nature crises, strengthen rural communities and support sustainable land, crop and natural resource management across Scotland and the wider world throughout the next five years. The new plan follows the 2025 BiGGAR Economic Impact Report, which found that every £1 invested by the Scottish…
000
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
Unity Trust Bank has doubled the size of its annual impact grants programme with £100,000 up for grabs for community projects. The business bank has also introduced a new category this year specifically designed for green, sustainable initiatives that help the environment. The grants are open to…
ethicalmarketingnews.com
Unity Trust Bank doubles the size of its grants programme as it returns for a third year
Unity Trust Bank has doubled the size of its annual impact grants programme with £100,000 up for grabs for community projects. The business bank has also introduced a new category this year specifically designed for green, sustainable initiatives that help the environment. The grants are open to customers who have banked with Unity for over a year. Joshua Meek, Chief Impact Officer at Unity Trust Bank, said: “Supporting good causes through grant funding, fundraising, volunteering and charitable donations is an important part of who we are as a social impact bank. “Having…
000
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
PepsiCo, Inc. recently released its 2025 ESG Summary, web pages, and Leadership Message, updated ESG Topics A-Z pages and 2025 ESG Performance Metrics and Calculation Methodology, detailing progress against certain pep+ (PepsiCo Positive) goals for 2030 and outlining continued effort in climate…
ethicalmarketingnews.com
PepsiCo Reports on Latest ESG Performance Towards pep+ Goals
PepsiCo, Inc. recently released its 2025 ESG Summary, web pages, and Leadership Message, updated ESG Topics A-Z pages and 2025 ESG Performance Metrics and Calculation Methodology, detailing progress against certain pep+ (PepsiCo Positive) goals for 2030 and outlining continued effort in climate action, agriculture, and nutrition. “Our sustainability agenda and portfolio transformation initiatives are fundamentally about strengthening PepsiCo for the long term,” said Ramon Laguarta, PepsiCo Chairman and Chief Executive Officer. “Through pep+, we are working to build a more resilient business — one that aims to adapt to changing…
000
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
The number of young people joining the National Trust has soared for a second consecutive year, according to the charity’s annual report, released today. Young person’s membership, which is available to 18–25-year-olds for a donation of just over £4 a month, has grown in popularity by 26% on the…
ethicalmarketingnews.com
National Trust announces another record-breaking year for new young members, as it encourages 18–25-year-olds to try heritage for free this weekend
The number of young people joining the National Trust has soared for a second consecutive year, according to the charity’s annual report, released today. Young person’s membership, which is available to 18–25-year-olds for a donation of just over £4 a month, has grown in popularity by 26% on the previous year, equating to 50,600 new members, and taking the total for the past two years to over 90,000. The charity is now encouraging young people and prospective members to try heritage for free this weekend, when the annual Heritage Open…
000
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
As The King’s Trust’s first Ambassador, Phil Collins has supported the charity for four decades, helping to create brighter futures for young people. Created to celebrate the charity’s 50th anniversary, this exclusive T-shirt features original artwork designed by Phil and is released alongside The…
ethicalmarketingnews.com
Phil Collins Launches Exclusive 50th Anniversary T-Shirt In Support Of The King’s Trust
As The King’s Trust’s first Ambassador, Phil Collins has supported the charity for four decades, helping to create brighter futures for young people. Created to celebrate the charity’s 50th anniversary, this exclusive T-shirt features original artwork designed by Phil and is released alongside The King’s Trust 50th Anniversary Auction Featuring The Phil Collins Archive, donated by Phil and Jill Collins, hosted by Julien’s Auctions. Shop the collection  Shop UK & International Customers Shop US Customers This design is a personal contribution to The King’s Trust’s 50th anniversary celebrations, inspired by…
000
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
On 1 September, Reach announced with great sadness that Reach would begin a managed closure after 45 years of connecting charities with people who want to volunteer their skills. The response was extraordinary. The outpouring of support for Reach, together with rapid coordination across a group of…
ethicalmarketingnews.com
Reach Volunteering will remain open after funders unite to secure its immediate future.
On 1 September, Reach announced with great sadness that Reach would begin a managed closure after 45 years of connecting charities with people who want to volunteer their skills. The response was extraordinary. The outpouring of support for Reach, together with rapid coordination across a group of funders and personal donors, has transformed the charity’s position.  We are delighted to confirm that enough funding has now been pledged to secure Reach’s future for the next two years. After carefully assessing this new position, the Board has taken the decision to…
000
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
The London Marathon Foundation is set to continue its partnership with junior parkrun by committing up to £3 million over the next five years to help one million children across the UK take part in fun, inclusive community movement. Fewer than half of children currently meet the Chief Medical…
ethicalmarketingnews.com
Helping one million children get active through junior parkrun
The London Marathon Foundation is set to continue its partnership with junior parkrun by committing up to £3 million over the next five years to help one million children across the UK take part in fun, inclusive community movement. Fewer than half of children currently meet the Chief Medical Officer’s recommended 60 minutes of physical activity a day (Sport England’s Active Lives Children and Young People Survey, 2025), missing out on the health, social and educational benefits of being active. This highlights the urgent need for more free, fun and…
020
Ethical Marketing News @ethicalmarket.bsky.social · 30/09/2026
Remember A Charity is launching a good practice guide for wealth advisers designed to help advisers confidently incorporate charitable legacies into wealth planning discussions and better support their clients’ philanthropic ambitions. The new guide, Integrating Charitable Legacies into Wealth…
ethicalmarketingnews.com
Good practice guide launched for wealth advisers
Remember A Charity is launching a good practice guide for wealth advisers designed to help advisers confidently incorporate charitable legacies into wealth planning discussions and better support their clients’ philanthropic ambitions. The new guide, Integrating Charitable Legacies into Wealth Planning, provides insights and practical tools to help advisers initiate and navigate conversations around legacy giving, particularly in the context of estate planning, succession and long-term wealth strategies. Developed in collaboration with Boon Philanthropy Consultancy and Boodle Hatfield, and with input from a host of industry experts, the guide comes at…
001
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
Recycle Now and Among Equals have teamed up on new campaign creative, part of Recycle Now’s 2026 Recycle Week. The campaign tackles the question ‘’is recycling worth it?’’ head on, urging people to rescue their recyclables from ending up in the rubbish by showing what these items could become. …
ethicalmarketingnews.com
Neil the Peel swoops in to reenergise recycling for 2026
Recycle Now and Among Equals have teamed up on new campaign creative, part of Recycle Now’s 2026 Recycle Week. The campaign tackles the question ‘’is recycling worth it?’’ head on, urging people to rescue their recyclables from ending up in the rubbish by showing what these items could become.  Running across TV, organic and paid social media, PR, out-of-home, and partner engagement, the stories of a host of loveable characters are told through engaging animations and static graphics.  The cast of characters features many familiar items from around the home,…
000
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
Innovate UK is investing £2 million in 23 feasibility studies to accelerate advanced materials innovations across key UK growth sectors. The projects are the first to be supported through the National Materials Innovation Programme, announced as part of the Advanced Manufacturing Sector Plan within…
ethicalmarketingnews.com
£2 million investment to advance materials innovation
Innovate UK is investing £2 million in 23 feasibility studies to accelerate advanced materials innovations across key UK growth sectors. The projects are the first to be supported through the National Materials Innovation Programme, announced as part of the Advanced Manufacturing Sector Plan within the UK’s Modern Industrial Strategy. It brings together the people, expertise and investment needed to help turn the UK’s world-leading materials capability into real-world impact. The funding will help businesses assess the technical and commercial potential of innovations and build evidence for future development. Why materials…
000
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
Asda and Felix are celebrating a major milestone in their long-standing partnership, having redistributed the equivalent of 50 million meals’ worth of surplus food to people in need across the UK. The retailer has worked with Felix – formerly FareShare and The Felix Project – for more than 13…
ethicalmarketingnews.com
Asda and Felix reach 50 million meal donation milestone
Asda and Felix are celebrating a major milestone in their long-standing partnership, having redistributed the equivalent of 50 million meals’ worth of surplus food to people in need across the UK. The retailer has worked with Felix – formerly FareShare and The Felix Project – for more than 13 years, supplying surplus food from its stores and distribution centres to help support a nationwide network of more than 5000 charities and community groups. Since 2013, over 21,000 tonnes of surplus food have been redistributed through Asda’s back of store donation…
000
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
As nearly three quarters of adults (74%) say products should be built to last and used multiple times, the LEGO Group’s latest campaign celebrates the durability of LEGO® bricks, designed to be rebuilt and reused across generations. Featuring the return of the LEGO Knight from the classic 1978…
ethicalmarketingnews.com
Built for tomorrow – The LEGO® Knight returns with an important message
As nearly three quarters of adults (74%) say products should be built to last and used multiple times, the LEGO Group’s latest campaign celebrates the durability of LEGO® bricks, designed to be rebuilt and reused across generations. Featuring the return of the LEGO Knight from the classic 1978 Yellow Castle set, the campaign showcases some of the ways the LEGO Group is working to make its business more sustainable, including increasing renewable and recycled materials and paper-based packaging, reducing emissions, and increasing renewable energy use. Annette Stube, Chief Sustainability Officer…
000
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
In Tangail, Bangladesh, entrepreneurship is not something most women would endeavour. Many prefer to leave homes for the capital to work as garment factory workers. Twenty-nine-year-old Jorna Begum however, made a different choice, although it was a choice she did not foresee either. Having to take…
ethicalmarketingnews.com
How EV Batteries Create Women Energy Entrepreneurs in Bangladesh
In Tangail, Bangladesh, entrepreneurship is not something most women would endeavour. Many prefer to leave homes for the capital to work as garment factory workers. Twenty-nine-year-old Jorna Begum however, made a different choice, although it was a choice she did not foresee either. Having to take care of her family and spend a lot of her time on daily chores, she found herself with increasingly less time to keep her small grocery shop open for long hours. The shop has been running for four years in front of the house…
010
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
Scottish supermodel, Eunice Olumide MBE, showcased a new collection of upcycled and recycled designs during London Fashion Week’s The Future of Fashion event, for Oxfam’s Second Hand September. The sample collection featured recycled and upcycled garments, clothing offcuts and discarded materials,…
ethicalmarketingnews.com
Eunice Olumide showcases upcycled collection at London Fashion Week for Oxfam’s Second Hand September
Scottish supermodel, Eunice Olumide MBE, showcased a new collection of upcycled and recycled designs during London Fashion Week’s The Future of Fashion event, for Oxfam’s Second Hand September. The sample collection featured recycled and upcycled garments, clothing offcuts and discarded materials, including many pieces originally donated to Oxfam and reworked by Olumide into new designs for her TRNAIR Apparel line. The showcase celebrates the creativity of circular fashion and how donated clothing and waste material can be transformed into desirable, wearable and individual designs. Eunice Olumide/Alla Bogdanovic Eunice Olumide MBE…
000
Ethical Marketing News @ethicalmarket.bsky.social · 29/09/2026
For the second time in nine years, outdoor apparel company Patagonia is suing the Trump administration for shrinking Bears Ears National Monument. The filing comes after President Donald Trump announced July 13 the reduction of Bears Ears by approximately 91 percent and Grand Staircase-Escalante…
ethicalmarketingnews.com
Patagonia sues Trump administration again to defend Bears Ears
For the second time in nine years, outdoor apparel company Patagonia is suing the Trump administration for shrinking Bears Ears National Monument. The filing comes after President Donald Trump announced July 13 the reduction of Bears Ears by approximately 91 percent and Grand Staircase-Escalante National Monument by approximately 90 percent. In total, nearly 3 million acres of land lost national monument protections in what became the largest cut to public lands protection in U.S. history. Patagonia, and its co-plaintiffs, assert that the proclamation reducing Bears Ears was illegal. The Antiquities…
000
Ethical Marketing News @ethicalmarket.bsky.social · 28/09/2026
The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. This year’s shortlist represents the brands, agencies and creatives setting the…
ethicalmarketingnews.com
OAAA Reveals 2026 OBIE Awards Shortlist as the Industry’s Premier Creative Awards Return to New York
The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. This year’s shortlist represents the brands, agencies and creatives setting the standard for the medium and demonstrates OOH’s unique power to capture attention, shape culture and create meaningful connections in the real world. “For eight decades, the OBIE Awards have celebrated the ideas that show what is possible when creativity meets the real world,” said Olivia Oshry,…
000