iiinova — where your digital self keeps evolving

Eric Kennedy

@ericbkennedy.bsky.social

4.8K followers 143 following 100 posts

Associate Prof of Disaster & Emergency Management at York University. Trying to improve use of evidence, science, data, and wisdom in wildfire. Editor of Canadian Journal of Emergency Management.

Posts Replies Media

Eric Kennedy @ericbkennedy.bsky.social · 29/01/2026

Hard to overstate how antisocial and corrosive this Tylenol ad campaign is. “Take our product so you can go out while contagious and make more customers for us… er, make more people sick!”

A large advertisement on the subway with two photos, one above the other. The top photo shows a man visibly ill in bed, surrounded by Kleenex, with the text “Sick…” written over the image. The bottom photo shows the same man in a crowd at a hockey game, cheering on his team.” The text over this photo completes the phrase as “to SIIIICK” in large cartoon letters. Below is a picture of a package of Tylenol and the text “relief from your worst cough, cold, and flu symptoms.”

151

Eric Kennedy @ericbkennedy.bsky.social · 31/07/2025

Fun example of "AI" being not just bad but dangerous: Google "AI" is happy to say that Toronto currently has 7 µg/m³ of PM2.5 and is "well below the threshold generally considered healthy." But, the source it links says Toronto is currently actually at PM2.5 of 38µg/m³, which ain't great.

231

Eric Kennedy @ericbkennedy.bsky.social · 04/07/2025

Let's check in on how abandoning the whole of idea of public health is going...

054

Eric Kennedy @ericbkennedy.bsky.social · 24/04/2025

Jumping. I think quizzes that suggest who you vote for like "vote compass" are awful... but this new one from Leger, which gives you likely party alignment based on things about you, your 'lifestyle habits,' and not a single questions about values, is just downright dangerous for democracy.

221

Eric Kennedy @ericbkennedy.bsky.social · 10/01/2025

Whelp, that's one way to put a water bomber out of commission... (One of the Quebec tankers in California was hit by a small drone)

342

Eric Kennedy @ericbkennedy.bsky.social · 06/11/2024

072

Eric Kennedy @ericbkennedy.bsky.social · 21/10/2024

Advertise your account with just one image.

070

Eric Kennedy @ericbkennedy.bsky.social · 02/10/2024

The next step in the campaign to hide a pandemic: make it impossible to test, so no one can know if they have COVID, so no one can make informed decisions. “Personal choice” never was. It’s an intentional effort to prevent anyone from making any choice that isn’t blind denial.

071

Eric Kennedy @ericbkennedy.bsky.social · 05/08/2023

Adding a PM2.5 sensor to our weather station has been... illuminating, and not in a great way. Remember - the recommended average PM2.5 exposure is below 5ug/m3. Our outdoor sensor hasn't gotten below 10 since we installed it here in Toronto.

070