Hot off the press, three brand new articles. First up, from Dag Bennett, Michael Rowlinson, and Philip Stern, "The Importance of Light Buyers in Marketing History: Evidence From the Sales Ledgers of a Luxury Tailor, 1890–1899" opens up important new avenues of research in marketing history.
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The Importance of Light Buyers in Marketing History: Evidence From the Sales Ledgers of a Luxury Tailor, 1890–1899 | Enterprise & Society | Cambridge Core
The Importance of Light Buyers in Marketing History: Evidence From the Sales Ledgers of a Luxury Tailor, 1890–1899
