iiinova — where your digital self keeps evolving

Emma Silvers @emmaruthless.bsky.social · 09/10/2026

OpenAI job posting the fact of needing to pay someone to shape “external narratives” about your safety research actually seems to paint a pretty clear narrative about your safety research but maybe that’s just me

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Emma Silvers @emmaruthless.bsky.social · 07/10/2026

here is a list of spooky song titles my kid came up with

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Emma Silvers @emmaruthless.bsky.social · 25/09/2026

watching the 1990 The Witches with the boy ... and I did not realize how much The Substance's Elisasue owes to this queen

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Emma Silvers @emmaruthless.bsky.social · 18/09/2026

calling my representatives to demand that every elected official go back to 2nd grade

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Emma Silvers @emmaruthless.bsky.social · 28/08/2026

should have stayed on their soul vacation

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Emma Silvers @emmaruthless.bsky.social · 26/08/2026

“Let’s use a bot to repost social content based on trending keywords, what could possibly go wrong”

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Emma Silvers @emmaruthless.bsky.social · 22/08/2026

I need, a, um. I need a booster seat that keeps him safe, in the car ?

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Emma Silvers @emmaruthless.bsky.social · 17/08/2026

my mental state today is "reading comments on the social network soundtrack on youtube" how bout you

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Emma Silvers @emmaruthless.bsky.social · 30/07/2026

Castro farmers market, heart of the D8 battleground

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Emma Silvers @emmaruthless.bsky.social · 09/07/2026

jfc my algorithm is so specific and bleak

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Emma Silvers @emmaruthless.bsky.social · 21/06/2026

wrapping myself in an American flag and running shrieking thru the record swap

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Emma Silvers @emmaruthless.bsky.social · 18/06/2026

entire movie industry rapidly heading towards this

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Emma Silvers @emmaruthless.bsky.social · 10/05/2026

I keep getting served this on IG and it is just the most condescending, cynical garbage I can possibly imagine. How much money do you think they spent to run ads calling San Franciscans idiots

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Emma Silvers @emmaruthless.bsky.social · 17/04/2026

this is the subhed of which i am the most proud, i know you were wondering www.coyotemedia.org/how-could-yo...

Let them eat block parties

In February, at the “Music Industry Summit” — the conclusion to San Francisco Music Week, another Lurie project — I watched as the mayor strode to the stage at the Swedish American Hall. There, before an audience of struggling artists, engineers, and small venue staff, he triumphantly reported that the last summer of concerts in Golden Gate Park resulted in “$150 million worth of economic impact,” and that, according to new data, “our independent music venues generate $1.4 billion in economic impact annually.”

Lurie paused for applause. “That’s because of all of you in this room.”

We clapped dutifully, but the people in that room did not need to be reassured that they had contributed to $1.4 billion in “economic impact.” They would have preferred to hear that any of their favorite clubs might exist next year. The people in that room could use health insurance — and they might be able to afford it if Lurie’s billionaire buddies were taxed appropriately; say, with a one-time 5% excise tax on net worth exceeding $1 billion to save Medi-Cal.

But hey, that sentiment doesn’t make for great social media content.

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Emma Silvers @emmaruthless.bsky.social · 20/03/2026

I only sort of remember this. Thanks to my buddy Tom from college for starting my day the right way

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Emma Silvers @emmaruthless.bsky.social · 01/03/2026

indiscriminate murder until morale improves

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Emma Silvers @emmaruthless.bsky.social · 17/02/2026

late to this but I really, really loved this piece by @calamityfair.bsky.social. Gets at so much of what’s made me feel insane about the last 5 years of “downtown recovery”/SF travel association marketing parties dressed up like giving a shit about the arts www.roborantreview.com/reviews/a-ta...

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Emma Silvers @emmaruthless.bsky.social · 08/02/2026

kinda regretting not buying this at the antique mall today

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Emma Silvers @emmaruthless.bsky.social · 07/02/2026

whither the Apple press blasts for all his photos with Trump

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Emma Silvers @emmaruthless.bsky.social · 26/01/2026

most succinct display I’ve ever seen of the chip Albany has on its shoulder about Berkeley (cc @cecilialei.bsky.social)

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Emma Silvers @emmaruthless.bsky.social · 20/01/2026

thinkin about the cumulative effect of being served parenting influencer content day after day year after year where the basic premise is that I’m a giant fuckin idiot

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Emma Silvers @emmaruthless.bsky.social · 12/01/2026

and the award for most brain-breaking cognitive dissonance goes to

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