iiinova — where your digital self keeps evolving

Emma Dow @emmadow.bsky.social · 17/04/2026

The latest bit of microcopy spotted out in the wild that I wish I'd written.

Microcopy on the bottom of a brown sparrows coffee bag that reads oh honey you must be tired try the other end hugs

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Emma Dow @emmadow.bsky.social · 18/02/2026

Me when I see the Anonymous Capybara going anywhere near the copy I spent three days perfecting:

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Emma Dow @emmadow.bsky.social · 09/02/2026

Florence + The Machine. Birmingham. 8/2/26. Magical.

Florence Welch in a flowing white dress singing on stage

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Emma Dow @emmadow.bsky.social · 12/01/2026

"Nadhim Zahawi, a few years ago you tweeted: 'I'm not British born Mr Nigel Farage, I'm as British you are. Your comments are offensive and racist. I would be frightened to live in a country run by you'" Nadhim Zahawi has just joined Reform.

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Emma Dow @emmadow.bsky.social · 24/11/2025

Montgomery's loving his new coconut beard conditioner. Handsome. #dogsofbluesky

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Emma Dow @emmadow.bsky.social · 13/10/2025

"You have one password attempt remaining..."

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Emma Dow @emmadow.bsky.social · 01/10/2025

Montgomery bolted after a squirrel and nearly ripped my arm off 5 seconds after this photo was taken. #DogsofBluesky

Montgomery the white mini schnauzer stood next to a tree in the park

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Emma Dow @emmadow.bsky.social · 01/10/2025

Me trying to cure my writer's block: #AcademicSky

Homer Simpson in a robe and slippers lying on his back surrounded by flames

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Emma Dow @emmadow.bsky.social · 23/09/2025

Spotted these insanely poisonous (but equally beautiful) funeral bell mushrooms in the park this morning.

Funeral bell fungi mushrooms growing on a log

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Emma Dow @emmadow.bsky.social · 27/08/2025

As a copywriter, I couldn't resist a bit of topical meme creation...

Taylor swift and Travis kelce getting engaged

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Emma Dow @emmadow.bsky.social · 08/08/2025

Went up a gazillion* of Giotto's Bell Tower steps in 35 degree heat. Worth it. Florence is so pretty. *Possible exaggeration.

view of the duomo and florence city from the top of giotto's bell tower

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Emma Dow @emmadow.bsky.social · 30/07/2025

Monty: the ultimate guard dog in snooze mode. #dogsofbluesky

monty the white mini schnauzer sleeping soundly

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Emma Dow @emmadow.bsky.social · 02/07/2025

This Olivetti Roma typewriter will soon be clickety-clacking its way to Los Angeles, USA. Will be sad to see this one go!

olivetti roma mid-century vintage typewriter collage showing the red and grey typewriter from a variety of angles

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Emma Dow @emmadow.bsky.social · 30/06/2025

He might look positively feral but Monty is actually eating a massively unripe crab apple and will probably feel the consequences of his actions later. #dogsofbluesky

Monty the white mini schnauzer chewing a crab apple in the back garden with a summer house in the background

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Emma Dow @emmadow.bsky.social · 09/06/2025

POV: The 47 articles I bookmarked in January looking at me in June. #AcademicSky

joe goldberg from you looking creepily through a hole in a fence

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Emma Dow @emmadow.bsky.social · 28/03/2025

Congratulating myself after getting my 4000 word essay written and ready to submit a week before the deadline. #AcademicSky #Studentsky

barack obama presenting barack obama with a medal

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Emma Dow @emmadow.bsky.social · 12/03/2025

Monty spent the better part of the evening getting a paw-dicure while looking cute. #DogsofBlueSky

Monty the white mini schnauzer getting his paw pampered

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Emma Dow @emmadow.bsky.social · 06/03/2025

Quote post with four books that shaped you. #worldbookday

Choose your own adventure the worst day of your life book

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Emma Dow @emmadow.bsky.social · 26/02/2025

#AcademicSky Me: Step away from the essay. It's done. Also me:

A water bird on the beach stretching a leg out towards a wave

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Emma Dow @emmadow.bsky.social · 09/02/2025

"And then, you'd add something called an acetate sheet to the overhead projector and have to change it for each new slide..." #EduSky

grandpa simpson sat on a tree stump telling bart and his friends a story

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Emma Dow @emmadow.bsky.social · 13/12/2024

I got it out of the tin, @nigella.bsky.social! The cider and 5-spice bundt cake smells divine! Onto the salted caramel sauce now. It's the centrepiece for our Christmas party food table tomorrow. Thank you for the recipe!

Nigella Lawson's Cider and 5-Spice Bundt Cake on a wire rack with a Santa clause toy in the background

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Emma Dow @emmadow.bsky.social · 04/12/2024

"Draw me like one of your French girls."

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Emma Dow @emmadow.bsky.social · 30/11/2024

Can't stop admiring the perfect Black Friday early Christmas present to myself #AcademicSky

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Emma Dow @emmadow.bsky.social · 28/11/2024

ME: I gotta write my history essay. ME TO ME: Duolingo says it's time to practice. ME: Yeah, but... ME TO ME: Time. To. Practice. #AcademicSky

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Emma Dow @emmadow.bsky.social · 20/11/2024

Spotted a rather handsome shaggy inkcap mushroom today.

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Emma Dow @emmadow.bsky.social · 19/11/2024

My dog is so well camouflaged in this picture. Like a white snowy ninja.

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Emma Dow @emmadow.bsky.social · 17/11/2024

"Cancel my meetings Brenda, I'm watching the ducks."

White miniature schnauzer dog sat at a table watching a mallard on a laptop

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Emma Dow @emmadow.bsky.social · 16/11/2024

Francis Ford Coppola wrote The Godfather on an Olivetti Lettera 32 typewriter. Fancy writing your next masterpiece on this one? Fully serviced, beautiful and good to go.