This season has been a complete mess at Everton! 3 managers, £200 million plus poorly invested and awful performances on the pitch. The season started with so much promise, money invested and looki…

This article uses the terms Manager and Head Coach interchangeably until near the end.  “He’s got to go”, “he’s lost the dressing room”, “clueless, absolutely clueless”, “you don’t know what you’re do...

Pep Guardiola : “Football is not A, B and C, what works last season will not necessarily work this season. What did not work last season, could work now. It is open, it is moving, it is like an animal...

Five years ago, I was sitting in a café just off the M25, for our first-ever meeting with a potential client. We had written a speculative piece about how data analytics could help a Championship foot...

To mark the 5 year anniversary on MRKT Insights we will be launching a series of articles and podcasts revisiting some of our favourite topics. Multi-Club Ownership (MCO) is when a single owner owns m...

ALT: a man wearing glasses is getting a massage from a woman on the beach .

Moise Kean has done a lot for a 24-year-old. He sits down with The Athletic to discuss debuting at 16 for Juventus and learning from Mbappe