iiinova — where your digital self keeps evolving

Elena Cross @elenacross.bsky.social · 18/05/2026

Borderlands was onto something

Elena Cross @elenacross.bsky.social · 07/04/2026

Design is still the “silica gel” inside many orgs. It’s this weird thing that’s just there, some say it’s dangerous for you, but they also say it keeps things from getting mouldy. Nobody really knows what it’s doing or how it’s doing it.

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Elena Cross @elenacross.bsky.social · 22/01/2026

Clean the floors? Nah. Do the shopping? Nope. Fold the laundry? Never. Replace the biggest emotional connections humans can make? Hell yeah. Gimme. What a miserable twat.

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Elena Cross @elenacross.bsky.social · 09/01/2026

ROI is king! 💰🤴 Now say that in French.

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Elena Cross @elenacross.bsky.social · 08/01/2026

You could go for “what is not being said” approach too. And see which aspects of “P” the expert is less inclined to cover?

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Elena Cross @elenacross.bsky.social · 07/01/2026

The problem with this game is that realistically there are no rules. The expert could be real as much as they could be phoney. They could have done it 120 times the same way and thus their “win count” over you is just that 1. Plus, only Player one knows the rules. Bad odds all around.

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Elena Cross @elenacross.bsky.social · 07/01/2026

What is the verbal equivalent of the physical idiom for “my hands are itching to”?

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Elena Cross @elenacross.bsky.social · 07/01/2026

If you’re in Product Design in B2B spaces and you’re sleeping on subframe.com - I hope your alarm goes off on the loudest setting right now and you get reverse scare hiccups ⏰ ‼️

subframe.com

Subframe – The best way to build UI, fast.

Build stunning UI in minutes with a drag-and-drop visual editor, beautifully crafted components, and production-ready code. Optimized for React & TailwindCSS.

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Elena Cross @elenacross.bsky.social · 23/11/2025

So it turns out that listening to Stardew Valley autumn season soundtrack on a rainy day is a legit productivity unlock. Who knew.

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Elena Cross @elenacross.bsky.social · 05/09/2025

The people that surround you in the early days of your startup define the odds of your failure or success. #startups #founders #hiring

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Elena Cross @elenacross.bsky.social · 03/09/2025

If a path to someone’s heart is through their stomach, the path to the heart of an organisation is through its CMO 🤌. #justCMOthings #attributionContribution #howsyourCAC

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Elena Cross @elenacross.bsky.social · 19/06/2025

I’ve posted this 6 months ago. 🚧 Roadworks update. It’s going hella great. Turns out creating a 10 lane highway of your own making is a lot more fun that doing hard labour for someone else to collect the toll payments.

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Elena Cross @elenacross.bsky.social · 11/06/2025

That’s what a suit in that room said. 💯

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Elena Cross @elenacross.bsky.social · 11/06/2025

- Good design is invisible. - Say no more, fam.

Apple iOS26 notification screen with liquid glass styling.

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Elena Cross @elenacross.bsky.social · 10/06/2025

Apple just unlocked a new meaning for “glass cannon”. #apple #glassmorphism #productdesign #wwdc2025

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Elena Cross @elenacross.bsky.social · 15/05/2025

Early stage startup founders sitting on their MVP tech stack like

Mountain climbers on flimsy rest gear attached to a cliff, just about

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Elena Cross @elenacross.bsky.social · 12/05/2025

The best type of people to know: WYSIWYG people. 👏

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Elena Cross @elenacross.bsky.social · 30/04/2025

What I gathered from the street videos of Spanish blackout: What we are prepared to forget for sake of pragmatic efficient utility can carry more positive emotional utility instead.

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Elena Cross @elenacross.bsky.social · 30/04/2025

Time is your most precious commodity.

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Elena Cross @elenacross.bsky.social · 25/04/2025

It’s cruelty to the epidermis is what it is 😂

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Elena Cross @elenacross.bsky.social · 24/04/2025

Scott, the Brits would defeat TempColor with this invention. Yes, one is Siberian winter, the other is depths of hell fire. Choose your morning face washing fate.

Two faucets in UK sink, one cold, one hot.

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Elena Cross @elenacross.bsky.social · 31/03/2025

I hear you, but without the short term there is no possibility of long term. Dark patterns aside, there are better ways that don’t result in design loosing face in the boardroom.

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Elena Cross @elenacross.bsky.social · 30/03/2025

Why would/should they battle the thing that feeds them?

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Elena Cross @elenacross.bsky.social · 29/03/2025

Replace “upsetting” with appropriate substitute.

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Elena Cross @elenacross.bsky.social · 29/03/2025

To answer your question as to who calls it that: Developers do. And then they argue with design team who calls it out for about 8 hours, then PM walks in and sides with developers because upsetting them off is more costly than upsetting designers. Because they “paint” things.

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Elena Cross @elenacross.bsky.social · 29/03/2025

Something I can’t reconcile. UX’ers posting about problems not solved and offering no path to any solution. I love complaining, but this seems rather counterintuitive.

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Elena Cross @elenacross.bsky.social · 29/03/2025

I secretly love seeing fellow design leaders from known tech brands drop by profile on LinkedIn from comments and swiftly depart: “ah poo, she’s not ex-Google, how disappointing”

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Elena Cross @elenacross.bsky.social · 29/03/2025

To everyone in the world of Product Design and UX: If you think that user needs come first - they don’t. Revenue does.

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Elena Cross @elenacross.bsky.social · 27/03/2025

Just thoroughly invigorating. 11 out of 10.

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Elena Cross @elenacross.bsky.social · 19/03/2025

Has anyone ever saved a ton of money by purchasing software? Not just a bit, but a lot. What software was it? Obviously, asking for a friend. #startups

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Elena Cross @elenacross.bsky.social · 18/03/2025

Design should not be iterative. It should be adaptive.

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Elena Cross @elenacross.bsky.social · 14/03/2025

This comment thread gave me hope for humanity. 🤌

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Elena Cross @elenacross.bsky.social · 14/03/2025

They do, but it’s not too dear and it’s a one-off payment rather than a sub. For what you get in terms of speed and ease of mass updates - worth it. Saves you more time than what it costs.

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Elena Cross @elenacross.bsky.social · 14/03/2025

Supa Palette ain’t half bad. But it’s not perfect either.

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Elena Cross @elenacross.bsky.social · 04/03/2025

Electrolyte deficiency is to blame here, I guarantee it.

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Elena Cross @elenacross.bsky.social · 25/02/2025

Post a current event snapshot and answer “What would Teal’c do?” Teal’c: It would appear this weapon is ineffective!

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Elena Cross @elenacross.bsky.social · 25/02/2025

Now this is a social network trend worth promoting.

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Elena Cross @elenacross.bsky.social · 25/02/2025

Share this newness of the current decade, we could all use some hopium. 🫴

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Elena Cross @elenacross.bsky.social · 25/02/2025

The elevator should come with a in-built sarcophagus, since the suppliers are clearly Goa’ulds.

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Elena Cross @elenacross.bsky.social · 25/02/2025

This is some SG-1 level dial home device.

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Elena Cross @elenacross.bsky.social · 25/02/2025

In all fairness, it’s rather difficult to label the current decade as “the age of new ideas”. You might as well bite the bullet.

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Elena Cross @elenacross.bsky.social · 25/02/2025

I’d wager it’s a nasty combo of confirmation bias + the fact that negative information takes double the work for our brain to process and rationalise. And that’s work. Brain no like work.

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Elena Cross @elenacross.bsky.social · 24/02/2025

They’d likely disagree that it’s theirs.

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