Sign in

Edison Research

@edisonresearch.bsky.social
65 followers 3 following 148 posts

Leaders in audio and podcast measurement. Authors of The Infinite Dial, Edison Podcast Metrics, and Share of Ear. Home of Edison's Weekly Insights.

PostsRepliesMedia
Edison Research @edisonresearch.bsky.social · 21/09/2026
New audience data suggests podcast consumers are embracing both video & audio formats at nearly identical rates. Join us for the SiriusXM Media webinar on Wednesday, featuring insights presented by Megan Lazovick & research conducted by Edison for SiriusXM Media: www.bigmarker.com/sxmmedia/the...
bigmarker.com
The Format Wars Never Happened: Why Audio and Video Are Growing Together
The biggest sporting events capture attention—but the conversations, anticipation, and cultural moments surrounding them create opportunities that last far longer than the game itself. In this webina...
000
Edison Research @edisonresearch.bsky.social · 16/09/2026
🎙️ What do weekly podcast consumers really care about when choosing a podcast to listen to or watch? In our latest edition of Weekly Insights, we use Edison Podcast Metrics™ to explore what matters most when browsing podcast titles.
ssrs.com
You Are the Pod That I Want - SSRS
What do weekly podcast consumers really care about when choosing a podcast to listen to or watch? Edison Podcast Metrics tells us exactly what is important to consumers when browsing the vast number o...
000
Edison Research @edisonresearch.bsky.social · 09/09/2026
🚗 Americans ages 13 to 34 spend an average of just under one hour per day listening to audio in the car. How much of that listening time is spent with ad-supported audio sources? In our latest edition of Weekly Insights, we turn to Share of Ear® data to find out.
ssrs.com
Riding with Radio — Daily Time Spent with Ad-Supported Audio Sources in the Car - SSRS
Recently, we highlighted how younger Americans over-index for daily audio listening. This week, we again turn to Share of Ear® to understand how young Americans are spending time with audio in one ver...
000
Edison Research @edisonresearch.bsky.social · 31/08/2026
Join us for our upcoming webinar with Spoken, The AI Audiobook Company™. We'll review findings from our recent study on AI and human audiobook narration, including how each audiobook narration style performed in a blinded test. Register: ssrs.zoom.us/webinar/regi...
ssrs.zoom.us
Welcome! You are invited to join a webinar: AI vs. Human Audiobook Narration: A Blinded Survey of 1,000 Listeners. After registering, you will receive a confirmation email about joining the webinar.
New research reveals how U.S. fiction audiobook listeners rate AI and human audiobook narration. Edison Research at SSRS randomized more than 1,000 U.S. fiction audiobook listeners into two cohorts. ...
000
Edison Research @edisonresearch.bsky.social · 29/07/2026
🎧 In this edition of Weekly Insights, we use Share of Ear data to explore how certain ad-supported audio platforms are more efficient than others at reaching Republicans, Democrats, and Independents.
ssrs.com
Which Audio Platforms Over Index for Each Political Party? - SSRS
2026 marks another U.S. election year, and Share of Ear® again shows which audio platforms are the most efficient at reaching specific voting-age audiences. Audio is not a platform that should be over...
000
Edison Research @edisonresearch.bsky.social · 22/07/2026
🎙️ Business is one of the most popular podcast genres in the U.S., reaching close to ten million Americans weekly. In our latest edition of Weekly Insights, we highlight the top 10 business podcasts, according to Edison Podcast Metrics. ➡️ ssrs.com/insights/the...
000
Edison Research @edisonresearch.bsky.social · 17/07/2026
📢 Edison Research at SSRS Announces Top 50 Podcasts in the U.S. for Q2 2026 from Edison Podcast Metrics 📊 🔎Learn about the findings: ssrs.com/news/the-top...
000
Edison Research @edisonresearch.bsky.social · 17/07/2026
Dive into data from Edison that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to human narrators. The study surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration. www.eventbrite.com/e/ai-narrati...
eventbrite.com
AI Narration vs. Human Narration
Phil Marshall of Spoken and Megan Lazovick of Edison Research discuss a recent survey about AI narration.
000
Edison Research @edisonresearch.bsky.social · 17/07/2026
In the largest study of its kind, U.S. fiction audiobook listeners rated Spoken's Multi-Cast™ AI narration higher than human narration. Join Spoken Founder & CEO Phil Marshall and Megan Lazovick, VP at Edison Research at SSRS, for a candid roundtable on the results. www.spoken.press/spokenroundt...
spoken.press
Spoken Roundtable — Spoken
Studio-quality audiobooks produced with Spoken Studio. Produce an Audiobook with AI in a few clicks. Full control. Full ownership. Unlimited Voices.
000
Edison Research @edisonresearch.bsky.social · 15/07/2026
🚗 The presence of an in-car infotainment system doesn’t automatically mean that all in-car listening is digital—but it does mean a massive increase in the amount of time spent with digital sources. ➡️ Read our latest edition of Weekly Insights to learn more: ssrs.com/insights/in-...
000
Edison Research @edisonresearch.bsky.social · 14/07/2026
A new Edison Research at SSRS study commissioned by @spokenpress.bsky.social, an AI audiobook company, revealed that the company’s multi-voice productions achieved a higher favorability rating than human-narrated productions. Read the @variety.com article: variety.com/2026/digital...
variety.com
Surprise: Many People Prefer AI Audiobooks, New Study Finds
A new study commissioned by Spoken revealed that the company's AI multi-cast productions achieved a higher rating than a human-narrated production.
010
Edison Research @edisonresearch.bsky.social · 14/07/2026
@spokenpress.bsky.social Multi-Cast™ (AI) narration now rivals — and in key measures outperforms — professional human narration for character-driven fiction, according to a national study conducted by Edison Research at SSRS. www.spoken.press/edisonsurvey
spoken.press
Edison Survey — Spoken
Studio-quality audiobooks produced with Spoken Studio. Produce an Audiobook with AI in a few clicks. Full control. Full ownership. Unlimited Voices.
000
Edison Research @edisonresearch.bsky.social · 08/07/2026
📊 YouTube has risen to the top as the most popular service used for podcast consumption in the UK, nearly two years after it edged out Spotify in the U.S for the first time. Our latest edition of Weekly Insights takes a closer look at the trend ➡️ www.edisonresearch.com/youtube-surp...
000
Edison Research @edisonresearch.bsky.social · 01/07/2026
📈 Over the history of Share of Ear, we have documented many megatrends that show how audio consumption has changed. One of the most consistent trends has been the shift in time spent from “linear” forms of audio to on-demand platforms.
edisonresearch.com
Time Spent with On-Demand Audio Surpasses Linear Sources
Share of Ear from Edison Research at SSRS chronicles the growth of time spent with on-demand audio over linear sources
000
Edison Research @edisonresearch.bsky.social · 30/06/2026
📻 The 2026 Infinite Dial Australia from Edison Research at SSRS, in partnership with Commercial Radio & Audio, LiSTNR, Tapt Media, ACE, Nova Entertainment, and ARN, finds that commercial radio reaches four times as many Australians weekly as ad-supported Spotify. ➡️ Explore the full report.
cra.au
The Infinite Dial 2026
The 10th annual study released by Edison Research highlights that Australian radio and audio continue to thrive, outpacing the world in several areas. The findings show a resilient and robust radio la...
010
Edison Research @edisonresearch.bsky.social · 24/06/2026
⏱️How long should your podcast episodes be? We partnered with Ausha to look for some clues within the top shows in the UK. ➡️ Read our latest edition of Weekly Insights to learn more.
edisonresearch.com
Average Episode Length of the Top 25 UK Podcasts
Use Edison Podcast Metrics and Ausha's PSO Benchmark tool to understand the optimal episode length for your podcast.
000
Edison Research @edisonresearch.bsky.social · 23/06/2026
🎙️Why Your Podcast Doesn't Take Off Until Episode 100🎙️ Gabriel Soto, director senior de Edison Research en SSRS, conversó con Qué Está Pasando en el Podcasting sobre el consumo de podcasts, las métricas que más importan, el crecimiento del video y lo que significa para los creadores de audio.
open.spotify.com
Por qué tu podcast no despega hasta los 100 episodios
Qué Está Pasando en el Podcasting · Episode
010
Edison Research @edisonresearch.bsky.social · 17/06/2026
📈 Total podcast consumption time has increased considerably over the past ten years. Our latest Weekly Insights explores just how dramatic the shift has been, using Share of Ear data from Edison Research at SSRS. ➡️ www.edisonresearch.com/total-podcas...
000
Edison Research @edisonresearch.bsky.social · 10/06/2026
🎧 Each year, the Audio Publishers Association and Edison Research at SSRS collaborate to better understand the U.S. 18+ population that has ever listened to an audiobook — approximately 157 million people. ➡️ Read our latest Weekly Insight for more: www.edisonresearch.com/audiobooks-p...
000
Edison Research @edisonresearch.bsky.social · 04/06/2026
"The Podcast Consumer 2026", our annual study of the U.S. podcast audience, was just released. ➡️Key Takeaway: For the first time, as many weekly podcast consumers are watching as are listening to podcasts. View the full findings & the webinar video: www.edisonresearch.com/the-podcast-...
edisonresearch.com
The Podcast Consumer 2026
The Podcast Consumer 2026 from Edison Research at SSRS: Weekly Podcast Consumers Are Just as Likely to Watch as to Listen
000
Edison Research @edisonresearch.bsky.social · 02/06/2026
📢 There’s still time to register for tomorrow’s webinar: The Podcast Consumer 2026! Join Megan Lazovick, Vice President of Edison Research at SSRS, for a look at the podcast audience through multiple lenses. 📅 June 3rd | 2PM ET ➡️ Register: www.edisonresearch.com/edison-resea...
edisonresearch.com
Edison Research at SSRS Webinar: The Podcast Consumer 2026
Edison Research at SSRS announces that The Podcast Consumer 2026 will be presented in a webinar on Wednesday, June 3 at 2pm ET.
000
Edison Research @edisonresearch.bsky.social · 27/05/2026
📈 Brand new data from AI User Metrics, a subscription service from Edison Research at SSRS, shows monumental growth in weekly AI usage among Americans aged 18+. www.edisonresearch.com/weekly-ai-us...
edisonresearch.com
Weekly AI Usage Up 36 Million Americans in Three Months
AI User Metrics from Edison Research at SSRS tracks weekly usage of AI chatbots among Americans aged 18+ using the SSRS Opinion Panel.
000
Edison Research @edisonresearch.bsky.social · 27/05/2026
📢Announcing the Top 25 Podcasts in the UK for Q1 2026📊 ➡️Two BBC news podcasts hit a record high ➡️Two sports podcasts also reach their highest rank on record 🔎Read more from Edison Podcast Metrics, the only survey-based data on podcast listening: www.edisonresearch.com/the-top-25-p...
edisonresearch.com
The Top 25 Podcasts in the UK for Q1 2026
Edison Research announces the Top 25 Podcasts in the UK based on reach for the first quarter of 2026 among weekly podcast listeners age 15+.
000
Edison Research @edisonresearch.bsky.social · 21/05/2026
📢JUST ANNOUNCED! The Podcast Consumer 2026 Webinar will be presented by Megan Lazovick on June 3, 2026. Join us at 2pm ET for a look at the podcast audience through multiple lenses. ➡️Learn more and Register: www.edisonresearch.com/edison-resea...
edisonresearch.com
Edison Research at SSRS Webinar: The Podcast Consumer 2026
Edison Research at SSRS announces that The Podcast Consumer 2026 will be presented in a webinar on Wednesday, June 3 at 2pm ET.
010
Edison Research @edisonresearch.bsky.social · 20/05/2026
📻 For the last three years, The Infinite Dial has asked Americans how they listen to AM/FM radio. Our latest edition of Weekly Insights examines trends in traditional over-the-air radio listening and AM/FM radio streaming. www.edisonresearch.com/growth-of-st...
edisonresearch.com
Growth of Streamed AM/FM Radio Sources
The Infinite Dial from Edison Research, sponsored by SiriusXM, chronicles the conversion growth of streamed AM/FM Radio listening.
000
Edison Research @edisonresearch.bsky.social · 13/05/2026
🎧 The Infinite Dial has been tracking digital media consumer behavior since 1998. 📈 Our insight this week highlights the percentage of monthly online audio listeners who are also weekly consumers, and how that has changed over time. www.edisonresearch.com/online-audio...
edisonresearch.com
Online Audio Audience Engagement Over Time
The Infinite Dial from Edison Research, sponsored by SiriusXM, chronicles the conversion of monthly online audio listeners to weekly.
000
Edison Research @edisonresearch.bsky.social · 08/05/2026
🎤 The Podcast Show 2026 is less than 2 weeks away! Join Gabriel Soto for a session on never-before-seen trends among UK podcast consumers, including a discussion with Ollie Chadwick, Regional Director at AdsWizz, on turning these insights into action. www.thepodcastshowlondon.com/talking-podc...
000
Edison Research @edisonresearch.bsky.social · 06/05/2026
🎧 How much time do Americans spend with audio each day? Get the full breakdown in our latest edition of Weekly Insights ➡️ www.edisonresearch.com/13-34-year-o...
000
Edison Research @edisonresearch.bsky.social · 29/04/2026
🎙️ Hosts and commentators have taken to podcasts and social media to dissect the recent back-and-forth between Alex Cooper of Call Her Daddy and Alix Earle of Hot Mess. But what's not being discussed is how much audience these rivals share. ➡️ www.edisonresearch.com/call-it-a-ho...
000
Edison Research @edisonresearch.bsky.social · 22/04/2026
Kids aren’t just streaming their favorite shows and scrolling on social media — they're also listening to and watching podcasts. For the first time ever, we’re releasing the 2025 Top Ten Kids Podcasts for people 12 and under. Read our latest Weekly Insights ➡️ www.edisonresearch.com/the-top-ten-...
000
Edison Research @edisonresearch.bsky.social · 20/04/2026
📊In podcasting, some of the most engaged audiences aren’t in the top 50—they’re in niche communities that show up, stay, and connect. 🎙️Melissa Kiesche joined SiriusXM Media’s "The Trendcast" to unpack what that means for advertisers. Listen here: podcasts.apple.com/us/podcast/t...
000
Edison Research @edisonresearch.bsky.social · 17/04/2026
📢 Just Released! The Top 50 Podcasts in the U.S. from Edison Podcast Metrics based on reach for the first quarter of 2026 among weekly podcast consumers ages 13+. The Joe Rogan Experience, Crime Junkie, and The Daily top the list, as they did in Q4 2025: www.edisonresearch.com/the-top-50-p...
000
Edison Research @edisonresearch.bsky.social · 15/04/2026
📢 Introducing the Sports Poll Highlights newsletter 📢 Each edition will deliver sharp analysis and key takeaways from over 30 years of Sports Poll by SSRS, the world’s longest-running tracking study on sports. 🏈 ⚽ ⚾ www.edisonresearch.com/stay-ahead-o...
edisonresearch.com
Stay Ahead of the Game with Sports Poll Highlights
Subscribe now to Sports Poll Highlights, a weekly email newsletter that leverages 30+ years of data from Sports Poll by SSRS.
000
Edison Research @edisonresearch.bsky.social · 08/04/2026
While Americans have more audio options in the car than ever, recently released Q1 2026 Share of Ear data show one platform remains the clear leader: AM/FM Radio. ➡️ Read our latest edition of Weekly Insights for a closer look at share of in-car audio time. www.edisonresearch.com/radio-contin...
edisonresearch.com
Radio Continues to Dominate In-Car Listening
Share of Ear from Edison Research at SSRS shows that Americans spend the most time in-car listening to AM/FM Radio.
000
Edison Research @edisonresearch.bsky.social · 01/04/2026
🏆 Read our latest Weekly Insight to learn more about the sports podcasts that came out on top in 2025. ➡️ www.edisonresearch.com/top-sports-p...
000
Edison Research @edisonresearch.bsky.social · 25/03/2026
Data from the 2026 Infinite Dial, in partnership with SiriusXM Media, shows that the majority of American adults favor a social media ban for those under age 16. Read our latest Weekly Insights for a closer look at the findings ➡️ www.edisonresearch.com/how-do-ameri...
edisonresearch.com
How do Americans Feel About a Social Media Ban?
Majority of American adults support banning social media for anyone under 16, with some variation by political party ID.
000
Edison Research @edisonresearch.bsky.social · 18/03/2026
Spoken-word listening time among Americans ages 13-34 is dominated by podcasts, but the story completely changes among Americans 55+. This week's insights use data from our Share of Ear survey to reveal how people of all ages are listening. Get the story: www.edisonresearch.com/more-to-the-...
000
Edison Research @edisonresearch.bsky.social · 12/03/2026
U.S. podcast consumption reaches a record high according to The Infinite Dial 2026, supported by SiriusXM Media! 📈🎙️ Be sure to watch the webinar replay and download the report for all the insights we shared. 📲🎧 Access The Infinite Dial 2026 now👉 www.edisonresearch.com/the-infinite...
000
Edison Research @edisonresearch.bsky.social · 11/03/2026
This week’s insights explore a case study that demonstrates how integrating podcasts into a traditional media plan📈 increased reach for no additional dollars. ➡️Take a look! www.edisonresearch.com/reallocating...
edisonresearch.com
Reallocating Ad Dollars to Podcasts Can Deliver 41% Growth in Reach
Using data from Nielsen Podcast Fusion powered by Edison Podcast Metrics, we analyzed a sample media plan for a leading pharmaceutical brand to demonstrate how moving small percentages of a budget can...
000
Edison Research @edisonresearch.bsky.social · 11/03/2026
Join us tomorrow for The Infinite Dial 2026 with support from SiriusXM Media! Megan Lazovick and James Cridland, Editor of Podnews, unveil the latest digital audio consumption trends and their implications for the industry. Register today: www.edisonresearch.com/event/the-in...
edisonresearch.com
The Infinite Dial 2026
Join us for The Infinite Dial® 2026 from Edison Research with support from SiriusXM Media! The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually si...
000
Edison Research @edisonresearch.bsky.social · 04/03/2026
Edison Podcast Metrics UK releases the top 25 podcasts for Q4 2025. Top 3 Shows: The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics. Get the whole story: www.edisonresearch.com/the-top-25-p...
Top 25 Podcasts in the UK Q4 2025: Edison Podcast MetricsTop 25 Podcasts in the UK Q4 2025: Edison Podcast Metrics
010
Edison Research @edisonresearch.bsky.social · 27/02/2026
📅 Register for The Infinite Dial 2026 from Edison Research at SSRS with support from SiriusXM Media! Megan Lazovick, VP of Edison Research at SSRS, and James Cridland, Editor of Podnews, will unveil the latest digital audio consumption trends. www.edisonresearch.com/event/the-in...
000
Edison Research @edisonresearch.bsky.social · 25/02/2026
📢Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio. The latest research from Share of Ear® reveals a historic change. ➡️Read this week's insight: www.edisonresearch.com/podcasts-lea...
edisonresearch.com
Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First
Share of Ear from Edison Research has chronicled Spotify's rise in popularity, now reaching 25% of Americans 13+ daily.
000
Edison Research @edisonresearch.bsky.social · 18/02/2026
The #Olympics garner more interest than any other professional or collegiate sports league among non-sports fans and light sports fans. This week, we explore the important role the #OlympicGames play in developing sports fandom: www.edisonresearch.com/olympics-pro...
000
Edison Research @edisonresearch.bsky.social · 11/02/2026
Edison Podcast Metrics releases new data each quarter detailing the entire U.S. weekly podcast consumption space. This week we’re looking at the top new shows; podcasts that debuted in 2025 & have the largest weekly listening audience over the entire year: www.edisonresearch.com/the-top-ten-...
000
Edison Research @edisonresearch.bsky.social · 04/02/2026
Spotify is now the second most popular streaming audio brand, but that wasn’t always the case. Share of Ear has captured an increase in Spotify’s popularity, culminating in a 317% increase from 2015 to 2025. ➡️ Get the whole story: www.edisonresearch.com/spotify-hits...
000
Edison Research @edisonresearch.bsky.social · 28/01/2026
During "The Evolving Ear" webinar yesterday, Gabriel Soto revealed how the next wave of podcast consumers is reshaping the medium. 1. Podcast Listening Hours Increase by 355% 2. Video is Redefining Podcasting 3. Smart TVs Surpass Smart Speakers... and more! www.edisonresearch.com/how-new-cons...
edisonresearch.com
How New Consumers are Shaping Podcasting's Next Chapter - The Evolving Ear Webinar
New podcast consumers are more likely to actively watch video podcasts than longtime consumers, according to The Evolving Ear: How New Listeners are Shaping Podcasting's Next Chapter.
010
Edison Research @edisonresearch.bsky.social · 21/01/2026
🏈 How much growth can the Hoosier fandom anticipate after Indiana’s historic win in the college football championship game Monday night? We turn to SSRS Sports Poll data in our latest Weekly Insights to find out. @ssrsresearch.bsky.social www.edisonresearch.com/clinch-the-c...
edisonresearch.com
Clinch the Championship, Clinch New Fans
The SSRS Sports Poll captures fandom benchmarks and trends for over 80 different collegiate and professional sports.
000
Edison Research @edisonresearch.bsky.social · 16/01/2026
🎙️"Good Hang with Amy Poehler" took home the 1st Golden Globe for best podcast - not surprising - it has climbed the Edison Podcast Metrics charts since its debut. We’re releasing Q4 2025 EPM data later this month & "Good Hang" will be in the Top 50. ➡️Subscribe: www.edisonresearch.com/subscribe/
Good Hang with Amy Poehler Podcast - Audience Profile
011
Edison Research @edisonresearch.bsky.social · 14/01/2026
Our Share of Ear year-end data shows Audiobook reach is at its highest point. According to the Audio Publishers Association 2025 Consumer Survey, conducted by Edison, 51% of Americans 18+ have ever listened to an audiobook. Learn more in our weekly insights: www.edisonresearch.com/audiobook-re...
010