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A Visit to the Schwalbe Headquarters: Circular Economy – John Watson
After their Bespoked Dresden trip last year, Cari and John made the trip to visit the Schwalbe headquarters east of Cologne. Not knowing what to expect, their visit to the tire manufacturer left an impression on multiple fronts. Read on for John's perspective about the company's circular economy, accompanied by a high-volume photo gallery... Tires are among the most discarded bicycle components. But what happens when you tell your bike shop to toss them? Well, in Europe, Schwalbe works with dealers to recycle tires and inner tubes, recovering carbon black – industrial soot that's used in tire production – and…