iiinova — where your digital self keeps evolving

Doug Lauretano @douglauretano.com · 04/10/2025

Might make a habit of this...have already been making a point to meet #adtechtwitter IRL - as I have been recommending to others - but combining it with another passion really dials things up (just don't tell my cardiologist 😬)

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Doug Lauretano @douglauretano.com · 12/12/2024

As every Chicagoan does! I know what I'm doing 😉

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Doug Lauretano @douglauretano.com · 12/12/2024

THIS is mid-40s: had one beer with an early dinner, so at first couldn't fall asleep, when I finally did, I kept waking up every hour and then eventually couldn't fall back asleep at the crack of dawn the next day. My Garmin watch told me I had zero restorative sleep and to take it easy all day.

media.tenor.com

a man standing in front of a car with the words " it 's just gonna get worse from here " on the bottom

ALT: a man standing in front of a car with the words " it 's just gonna get worse from here " on the bottom

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Doug Lauretano @douglauretano.com · 28/11/2024

Watching GMA waiting for Thxg parade...they keep telling audience to "scan the QR code" when I am nearly certain half of those watching don't know what that means. Why not say "point your phone's camera app at this weird box"?

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Doug Lauretano @douglauretano.com · 27/11/2024

BlueSky: the social network where your username is what your mother called you when you were in trouble. 😂

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Doug Lauretano @douglauretano.com · 27/11/2024

Is Blue Sky more formal and Douglas Charles didn't get the memo?

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Doug Lauretano @douglauretano.com · 26/11/2024

My issue is less w ID bridging in general - if u want to probabilistically match IDs that's fine - but it requires disclosure to all those involved. SSPs declaring it to DSPs & DSPs giving choice to buyers. Far too often, this isn't the case (undermining the entire concept of programmatic)

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Doug Lauretano @douglauretano.com · 26/11/2024

For the DSP folks that have told me they don't see undisclosed ID bridging as *that* big of a deal: your SSP partner that has complete info on which IDs retrieve the most &/or highest bids would never "bridge" to those IDs more often...

media.tenor.com

a woman wearing a headband and ear muffs is looking at a man .

ALT: a woman wearing a headband and ear muffs is looking at a man .

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Doug Lauretano @douglauretano.com · 25/11/2024

a.co/d/fTnjc2l Shoppable Replies on BlueSky, powered by Doug

a.co

Amazon.com

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Doug Lauretano @douglauretano.com · 25/11/2024

Me from 25 years ago would really appreciate a chili cheese big bite nightcap...me from now actually had a hard time writing that

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Doug Lauretano @douglauretano.com · 24/11/2024

Be content finishing the first one. Great movie...the first one.

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Doug Lauretano @douglauretano.com · 24/11/2024

Have you already bought tix?

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Doug Lauretano @douglauretano.com · 23/11/2024

Same Facebook Mt Kisco Bagel post with baby naming came up for me, too. And my kids are older and I have not mentioned anything about babies anywhere near my phone's mic

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Doug Lauretano @douglauretano.com · 23/11/2024

Maybe u r right, but that seems to be an optimistic, content-creator centric take. I'd bet on these platforms, some with near infinite resources, on investing to make AI summaries better.

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Doug Lauretano @douglauretano.com · 23/11/2024

Well Chrome is unlikely to get sold until after years of appeals, but happy to revisit. Does BlueSky have bookmarks yet?

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Doug Lauretano @douglauretano.com · 23/11/2024

And now u can get an AI summary from ChatGPT, Gemini, Perplexity (that will only get better). Not trying to be a contrarian, but I have seen adtech folks make faulty assumptions about reg walls for as long as they have been around.

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Doug Lauretano @douglauretano.com · 23/11/2024

Less friction, sure, but that doesn't mean more motivation. Even if removing friction can double the rate at which users login for content, it's still likely <20%

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Doug Lauretano @douglauretano.com · 23/11/2024

Gated content to drive reg for web publishers has failed to scale for two decades. Why would this change now?

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Doug Lauretano @douglauretano.com · 23/11/2024

Content site level login has proven to be unscalable - a fringe product that hardly ever eclipses 10% site MAU adoption. I was considering whether browser level login would be scalable for TTD, but I don't see a value prop TTD can offer without consumer facing tools like email, cal, docs, etc

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Doug Lauretano @douglauretano.com · 23/11/2024

Still have strong doubts about Ventura's adoption - by apps, hardware & consumers. And the more I've thought about it, why would a consumer login to a TTD Chrome via OpenPass? Without needing sign-in for tools like Drive/Docs/Sheets? To be better personalized ads??? 🤨

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Doug Lauretano @douglauretano.com · 22/11/2024

I am quite bullish on AI, but I don't just accept it can solve every problem - particularly not now. In the future, it will be able to solve infinitely more problems, but likely not as many as some claim it can solve right now. Thanks for coming to my TED Talk.

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Doug Lauretano @douglauretano.com · 22/11/2024

Whitelabeling may be the only way to launch with the necessary apps. Between scale and competitive concerns of the major apps, I don't see how they have a compelling product for the consumer otherwise.

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Doug Lauretano @douglauretano.com · 22/11/2024

My name is Doug Lauretano. I have never been asked if I am ATG. I assume it's because ATG seems kind, optimistic and bright...and there's no chance that such a polar opposite could be me...😉

media.tenor.com

a man wearing a tank top and a leather jacket is sitting down with his arms outstretched in a dark room .

ALT: a man wearing a tank top and a leather jacket is sitting down with his arms outstretched in a dark room .

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Doug Lauretano @douglauretano.com · 22/11/2024

Will it have a Prime Video and YouTube app? 🤔

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Doug Lauretano @douglauretano.com · 21/11/2024

We gotta get both Tonys on here. Marlow & Katsur. The Tonys...are inevitable #IYKYK

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Doug Lauretano @douglauretano.com · 21/11/2024

Start here. Tbh, I cherry picked 😬 go.bsky.app/G95Fifx

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Doug Lauretano @douglauretano.com · 20/11/2024

Did they acquire some small CTV OS company? With some great ideas, years of focus and a bunch of institutional knowledge. No? Then I wouldn't hold my breath. Even if they build a whiz-bang product, I find it hard to believe Prime would play nice...which, at least in my house, matters

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Doug Lauretano @douglauretano.com · 20/11/2024

And it will be hard to build scale by picking off the smallest players 🤔...quite likely that I just don't understand the space enough, but, for their sake, hopefully TTD hired someone that does to build this venture

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