“Your Friday traffic”
“Your weekend forecast”
“Your [local team]”
is the language of marketing, where the universal “the” is replaced with the individualized, possessive “your.”
When someone says you should accept high prices for “your national security,” they are trying to sell you something.
![A screenshot of the House Republicans account @HouseGOP posting on X in mid-July, 2026. The post reads, “WE WILL STOP COMMUNISM [US flag emoji]”](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:lg7eas7ycvpzll6ylicabesm/bafkreigikwiddkk3ezsb6sgtdhlr4fyjewx7cbcgxme2fcbamwjzgsyz7i)
