Everyone wants to grow spending. The question is how.

YouTube landscape dominated by challenger brands, DTCs

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The definitive, inside story of how Amazon joined Facebook and Google as the internet's third dominant ad seller.

The bid will be for the entire company, including its cable networks and movie studio, according to people familiar with the situation.

Was the teen soap way ahead of its time? Or do Americans just not want this stuff?

Would big TV networks, and brands, be ok with a 'crystal box'?

How to keep fans and sports brands happy, while also showing your unique value

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most valuable clients—Walmart. Last year, Walmart renegotiated its four-year-old...

The Wall Street darling keeps having to answer questions

Ads in Grok could provide a "specific solution" to users when they're asking the chatbot about a problem, Elon Musk said.

Speculation has been mounting inside the media giant that Disney+ could gobble up the Hulu brand altogether.

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Sources tell us that Skydance-Paramount is going to make official their corporate hierarchy tomorrow morning.

It may be time for a much bolder move if the company really wants to become a serious ad player

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Co-founder and CEO Jessica Lessin will host a segment about coverage themes coming out of editor's meetings.

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I doubt it, but it could seriously shake things up

The tech giant needs to balance AI with creators - while maybe distance itself from Meta

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Tech giants, retail media companies could be they key to unlocking the long tail of advertising

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The ad mood is - rather glum

Would you like to own CNN, TNT, and the Discovery Channel? Warner Bros. Discovery owns them now — but wants to get rid of them.

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The agreement marks a significant milestone in the advancement of women's sports media rights.

Streamers and studios are constantly vying for your attention