iiinova — where your digital self keeps evolving

Diego @diegosanchez.bsky.social · 24/11/2025

I’ll take a look and will do my own research. Thanks for sharing. If there’s anything you’d like to share that’s important to you, please let me know

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Diego @diegosanchez.bsky.social · 22/11/2025

We`ll share the recording in case you'd like to watch it later. Regarding a flow for neurodivergent: I'll look into habitica. I had not heard of it. What are your 2-3 recommendations for us to make sure we look into them? I'd love to hear them 🙏

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Diego @diegosanchez.bsky.social · 10/10/2025

New: You can now reply to comments from Bluesky directly on Buffer. It's only available to Beta users, but you can enable those and start trying this out for yourself. I'm part of the team behind this. Ask us anything! (and any feedback is of course much appreciated)

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Diego @diegosanchez.bsky.social · 10/10/2025

Hi! My name is Diego. I’m part of the team working on this new feature. (1) We’re not planning on adding ways to hide it for now. But with some design adjustments we are working on, it will be less prominent (2) Mastodon is coming! We have plans to add it Let me know if you have any other feedback❤️

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Diego @diegosanchez.bsky.social · 16/08/2025

I'd love to see more companies sharing profits and their success with employees and supporting other causes. Please share any cool examples of companies doing similar things. I'd love to learn more about how other companies do this ⤵️

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Diego @diegosanchez.bsky.social · 16/08/2025

We share all of our metrics transparently and openly and are committed to financial transparency. We'd love to see more companies follow suit. You can follow along here: buffer.com/open

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Diego @diegosanchez.bsky.social · 16/08/2025

Last but not least: We also donate about 10% of our profits to non-profit organizations (we all get to suggest different causes and organizations, and then vote as a company).

buffer.com

Buffer | Open

Buffer has been an open and transparent company since 2010. We believe in the power of transparency to build trust, hold us accountable to a high standard, and push our industry forward.

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Diego @diegosanchez.bsky.social · 16/08/2025

We've also kept the free plan when all other companies in our space decided to get rid of it, because our mission is to help more small businesses thrive (do good while doing well). Thank you to every one of our customers for your trust in our service. We'll continue to work hard to improve

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Diego @diegosanchez.bsky.social · 16/08/2025

The best part about all of this is that we've stayed true to our values and decided to not raise prices in the past couple of years, when we were not profitable. Why? Because most of our customers are SMBs and creators and depend on Buffer to share content and connect with their community.

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Diego @diegosanchez.bsky.social · 16/08/2025

Our formula has the following components and weight for each category: (40%) Equal split between all current employees (40%) Employee's current salary (20%) Tenure Last month alone (July 2025), Buffer made more in profits than we had ever made in a year since Buffer has existed (271K).

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Diego @diegosanchez.bsky.social · 16/08/2025

Hot take: Companies that share their profits with employees, outperform those that don't. At Buffer we have a Profit Share program in place and we made 271K USD in profits just last month. At the end of the year, profits are shared with all employees using a formula that rewards tenure and impact

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Diego @diegosanchez.bsky.social · 05/08/2025

In my team at Buffer to leverage AI and its pace and speed we are prioritizing building instead of over-thinking, long meetings and over-designing. A long term vision is key and clearly defined, but when it comes to execution, projects are a lot more fluid now. We ship fast, but stay in Beta longer.

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Diego @diegosanchez.bsky.social · 31/07/2025

Using AI as a co-pilot to get smarter > having AI think for you

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Diego @diegosanchez.bsky.social · 30/07/2025

Hard to imagine working at a company where salaries are not transparent tbh

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Diego @diegosanchez.bsky.social · 28/07/2025

🌏 And speaking of a globally distributed team, you can see where everyone is at in this map too: buffer.com/map

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Diego @diegosanchez.bsky.social · 28/07/2025

We're looking for 3 Senior Software Engineers to join us at Buffer (Frontend, Backend and Platform and API) 📖 Transparency is one of our core values. Our salaries are fully transparent (yep, they are even public, you can find them here: buffer.com/salaries

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Diego @diegosanchez.bsky.social · 28/07/2025

Do you know anyone who might want to work 4-days a week and make up to 200K USD working remotely? We're hiring and have 3 positions open! Work from anywhere in the world. We are a globally distributed team across more than 17 countries. And no, this is not one of those remote but 'US only' positions

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Diego @diegosanchez.bsky.social · 17/06/2025

Have you ever wanted to work 4 days a week with full pay? Fully remote. Fully transparent (even salaries), values-driven company? This role pays between 141K-163K USD. You can work from anywhere in the world. We're looking for someone to join our Marketing Team at Buffer. Read more buff.ly/gU6JHk7

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Diego @diegosanchez.bsky.social · 01/06/2025

Being handy, creative or artistic, or simply having good taste will be the biggest differentiator in an age of AI and robotics

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Diego @diegosanchez.bsky.social · 29/05/2025

What a ride. We've just unlocked the highest revenue (ARR) we've ever seen at Buffer after 5 years 💥 🎉 It took us years to turn things around. Being here for this ride has been one of the hardest things I've ever been a part of in my career. I'd do it all again...

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Diego @diegosanchez.bsky.social · 10/03/2025

The difference between Project Management and Product Management is that in product you are actively involved in defining a strategy.

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Diego @diegosanchez.bsky.social · 07/03/2025

Soon I'll be celebrating 6 years at Buffer. A company that's followed an atypical path. Focusing on profitability instead of raising additional rounds of capital from investors, doing 4-day workweeks for the past 2+ years and recently, we even decided to get rid of all meetings. Ask me anything.

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Diego @diegosanchez.bsky.social · 04/02/2025

🔚 Puede que no sea el camino fácil, pero así es como destacas en Product Management. Mucha suerte

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Diego @diegosanchez.bsky.social · 04/02/2025

El camino no convencional suele funcionar mejor en Product Management. He visto a amigos tener éxito usando estas mismas estrategias. Ten paciencia, sé persistente y, sobre todo, construye cosas 👷‍♂️

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Diego @diegosanchez.bsky.social · 04/02/2025

El mercado está difícil ahora para posiciones junior. Pero recuerda: Todo PM empezó en algún lugar. Concéntrate en demostrar tu valor a través del trabajo real, no solo aplicaciones.

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Diego @diegosanchez.bsky.social · 04/02/2025

Consejo para el CV: Solo incluye experiencia relevante. Elimina trabajos no relacionados. Sé preciso sobre tu experiencia en producto – no infles números. Calidad > Cantidad.

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Diego @diegosanchez.bsky.social · 04/02/2025

¿No sabes programar? No hay problema. Usa herramientas de IA (yo recomiendo Claude) para ayudarte con el desarrollo. Pero aprender programación básica nunca está de más. La clave es ser ingenioso y lanzar algo que la gente use realmente.

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Diego @diegosanchez.bsky.social · 04/02/2025

Otro enfoque: Lanza 1-2 proyectos reales para ONGs locales o pequeños negocios. O anímate a lanzar un proyecto real propio. Esto te obliga a: Hablar con usuarios Construir algo real que la gente quiera usar Iterar con feedback Experiencia perfecta de PM 😉

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Diego @diegosanchez.bsky.social · 04/02/2025

Los y las mejores PMs piensan como fundadores. Demuéstralo haciendo trabajo previo para productos que amas. Sí, esto significa invertir tiempo sin retornos garantizados, pero así es como destacas en un mercado saturado.

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Diego @diegosanchez.bsky.social · 04/02/2025

Pero aquí está la clave: No dependas sólo de tu CV. En vez de eso, muestra trabajo real de producto: Puedes hacer recomendaciones reales de Producto O ideas de nuevos productos para lanzar Rediseña su flujo de onboarding Señala y corrige problemas Comparte un análisis de expansión de mercado

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Diego @diegosanchez.bsky.social · 04/02/2025

Encuentra 5-10 startups pequeñas que te gusten (en mi experiencia las startups de crypto suelen ser remotas 100%). Contacta directamente a los fundadores o personas del equipo sobre prácticas pagadas/no pagadas de 3-6 meses con un período de prueba de 1 mes. Así es menos riesgo para ellos

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Diego @diegosanchez.bsky.social · 04/02/2025

¿Quieres que te contraten? Demuestra que puedes hacer el trabajo. Y no me refiero solo a demostrarlo en un CV – me refiero a realmente hacer el trabajo para las empresas a las que quieres entrar. Aquí te explico cómo 👇

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Diego @diegosanchez.bsky.social · 04/02/2025

🧵 Llevo 6+ años en Buffer como parte del equipo de Producto, y 10+ años en Product Management. Recibí un email preguntándome cómo conseguir un Internship, y esto es lo que yo le contesté:

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Diego @diegosanchez.bsky.social · 04/02/2025

Estamos creando un nuevo servicio en Buffer para ayudar a creadores y pequeñas empresas a construir una audiencia, con foco en poder responder comentarios oportunament. ¿Tienen alguna solicitud, sugerencia o idea? #Emprendedores

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Diego @diegosanchez.bsky.social · 18/12/2024

Thank you to everyone who's supported us over the years and allowed us to serve thousands of SMBs around the world 🥂

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Diego @diegosanchez.bsky.social · 18/12/2024

And, the best part is that we were able to do this with only 73 team members ($270K in revenue per employee). We've had to find ways to keep shipping and evolving with fairly small teams to be able to respond to market changes and evolving customer demands.

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Diego @diegosanchez.bsky.social · 18/12/2024

Engaging closely has also been key. We're focusing on building a community on Discord and using platforms like FeatureOS/HelloNext. Plus, we’re sticking to methods like interviews and direct user feedback via email.

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Diego @diegosanchez.bsky.social · 18/12/2024

We've been diligently focused on our customers and making sure we are evolving to serve small and medium sized businesses instead of chasing investment rounds, which is possible thanks to the fact that we've been able to buy back some of Buffer's early investors and pursue a path of independence.

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Diego @diegosanchez.bsky.social · 18/12/2024

At Buffer, we've been focused on 'doing the right thing' over the years, even when it’s tough or time-consuming. This approach stems from being a values-driven organization, our commitment to independence and long-term goals. Every person on each team matters.

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Diego @diegosanchez.bsky.social · 18/12/2024

We hit $20M ARR at @buffer again, with just 73 team members! I joined in 2019 when the decade-long growth was slowing. Bouncing back was one of the toughest challenges of my career. What a comeback! Here are some of the things I've learned as part of the Product Team:

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Diego @diegosanchez.bsky.social · 26/11/2024

Got it. Thanks Josh! 🙌🏻

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Diego @diegosanchez.bsky.social · 26/11/2024

@joshschorle.com Hey Josh! Thank you so much for sharing this. We’ve been, indeed looking into it. Quick question if you don’t mind: is this something you believe you’d use more on Buffer web? Or on the apps? Or perhaps both? Thank you.

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Diego @diegosanchez.bsky.social · 31/07/2024

Using the AI assistant is completely optional. Let me know if you have any questions about how it works or if you have suggestions for other LLMs we should consider using instead of OpenAI.

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Diego @diegosanchez.bsky.social · 31/07/2024

We also do not store or use any of the posts for training purposes.

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Diego @diegosanchez.bsky.social · 31/07/2024

I’m part of the team that developed the AI assistant at Buffer and I assure you we don’t and did not train the AI assistant with posts from any customers. We use OpenAI’s Large Language Models to provide AI-powered responses and assistance. Ask me anything.

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