iiinova — where your digital self keeps evolving

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Yellow Brick Games @yellowbrickgames.bsky.social · 16/02/2026

#QuebecGamesCelebration from @IndieAsylumMTL and @LaGuildeQuebec starts TODAY at 1PM ET / 10AM PT... and we are here to celebrate alongside 300+ games from QC with 70% OFF Eternal Strands on Steam! 🎉 Where is the poutine emoji when you need it?! #QGC2026 😁

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Yellow Brick Games @yellowbrickgames.bsky.social · 22/12/2025

We are beyond honoured to be nominated for Best Dialogue in an Indie Game at the Game Audio Network Guild #GANGAwards! 🥰 Huge thanks to the writers, performers, Side Global (UK), and audio teams who brought our incredible cast of characters to life! 💛 www.audiogang.org/awards/

Group image of the characters of Eternal Strands standing. Dialogue box says: "Dahm: Has anyone else noticed we are practically sitting on a loomgate?"

Eternal Strands is highlighted among a list of nominees for Best Dialogue for an Indie Game

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Yellow Brick Games @yellowbrickgames.bsky.social · 30/09/2025

POV: You scroll past Eternal Strands being 65% off on your wishlists page

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Yellow Brick Games @yellowbrickgames.bsky.social · 29/09/2025

us when you support our independent studio and buy our game Eternal Strands at 65% off!!! 🥺🥰💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 29/09/2025

Our game was a true labour of love that I'm beyond proud to have been a part of. Whether you've been here since day 1 or are just learning about Eternal Strands now, thank you for being a part of this journey! 🥺💛 (And be sure to tell your friends it's 65% off now on Steam for their Autumn Sale! 💛)

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Yellow Brick Games @yellowbrickgames.bsky.social · 08/07/2025

In a year that’s tested so many in our industry, we’re holding onto what brought us here: a love for games. 💛 This "demake" is a love letter to the classics and a reminder of why we do what we do. To everyone still pressing start: thank you. Happy #NationalVideoGameDay! 🎮💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 03/07/2025

Heck yeah, we love to see it! 💛 Honoured to have our game among so many fantastic options for gamers this year. 🔥💛

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Yellow Brick Games @yellowbrickgames.bsky.social · 26/06/2025

Summer Update news coming tomorrow at 11AM ET... 👀🌴🦗 And to celebrate, Eternal Strands will be 50% OFF select storefronts throughout the next few weeks! 🎉

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Yellow Brick Games @yellowbrickgames.bsky.social · 04/06/2025

"Of all the games on this list, none quite capture the peril of doing battle with an imposing dragon quite like Eternal Strands." Thanks @gamespew.com for putting us on the list of best games with dragons! 😍🐲 www.gamespew.com/2025/06/best...

gamespew.com

The best games with dragons – GameSpew

Check out our list of the best games with dragons if you want to face off against, play as or work alongside the mythical beasts.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 05/05/2025

In a year with some phenomenal juggernauts, we're so grateful to be on this list with absolute legends (not to mention the games that weren't even listed that are still just as incredible!!!) 🥺💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 15/04/2025

We're so proud of this one! 💛✨️ If you haven't tried our game yet, now is a great time: especially since it's on sale! 😍💛

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Yellow Brick Games @yellowbrickgames.bsky.social · 14/04/2025

Eternal Strands DLC reveal livestream with our devs is 🔴 LIVE NOW 🔴 Tune in on ⤵️ Twitch: bit.ly/4injw4U Steam: bit.ly/3EjgCjp Youtube: bit.ly/4cxAtbq

Mysterious flying Epic circles a tower on a moonlit night.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 07/04/2025

We're so excited to show you more next week!! 👀💛

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Yellow Brick Games @yellowbrickgames.bsky.social · 27/02/2025

📢 Our AMA starts in 5 minutes! 📢 We're looking forward to answering all of your Eternal Strands questions! #AMA

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 26/02/2025

Marketing a game is never "just" the responsibility of the marketing team. It's the responsibility of the ENTIRE studio.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 26/02/2025

The team's been working hard to bring some great improvements to the game - let us know what you think and swing on by for tomorrow's AMA to chat with us directly! 😍💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 07/02/2025

One week post-launch, and I'm finally catching my breath. #EternalStrands is out in the world. After months of hard work and planning (and a launch that felt like a sprint and a marathon all at once!), we did it. 💛 Our journey to launch has been anything but typical, though... 🧵(1/6)

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 02/02/2025

"The most punk thing you can be nowadays is an optimist." Big thanks to the YouTube algorithm for recommending this hidden gem! 💛 youtu.be/-J5TjkS82QA?...

youtu.be

No. The world is not falling apart.

YouTube video by Mandelbro

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Yellow Brick Games @yellowbrickgames.bsky.social · 01/02/2025

We worked so hard for this moment. 🥹 It's been a thrill watching all of you play our game, and we are so grateful to have had this special evening to celebrate with our team and loved ones. Time to head back to our desks to keep improving on our game! 💛

Thomas Giroux (CEO) speaks into a microphone while Jeff Skalski (COO & Executive Producer) looks on.
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Thomas Giroux (PDG) parle dans un micro tandis que Jeff Skalski (COO & producteur exécutif) l’observe.

A crowd of people look on with joy.
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Une foule de personnes regarde avec joie.

A crowd of people with their backs to the camera look at a projector screen with Mei Mac (voice actor for Brynn from Eternal Strands).
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Face à un écran de projection, une foule de spectateurs, vue de dos, assiste à une présentation avec Mei Mac (voix de Brynn dans Eternal Strands).

The Yellow Brick games dev team and loved ones jump and exclaim for joy.
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L’équipe de Yellow Brick Games et leurs proches explosent de joie, sautant et s’exclamant ensemble.

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Reposted by Natalie // DeathByGigglz

Yellow Brick Games @yellowbrickgames.bsky.social · 29/01/2025

We've got VERY POSITIVE reviews on Steam!!! ...nice. 😎 Remember to help an indie dev out and leave a review - it helps us more than you know! 💛

Reviews for Eternal Strands indicate "Very Positive" with 69 reviews.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 29/01/2025

It is a career HONOUR to have our game, Eternal Strands, covered (ripped apart) by Yahtzee from @secondwindgroup.com and then find out HE LIKED THE GAME. 🤯 youtu.be/YvzXEai_2Eg?si… Excuse me while I go yell happy profanities out the window - time to make more freaking art!! 😍💛

youtu.be

Eternal Strands | Fully Ramblomatic

YouTube video by Second Wind

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 28/01/2025

Absolutely surreal to see our game at the top of New & Trending on Steam!! 🥺💛

A list of New and Trending games on Steam with Eternal Strands at the top.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 28/01/2025

Through all the hard work, sweat, and tears - we have officially LAUNCHED! 🎉 Thank you to everyone (especially my incredible partner!!!) that has sent kind words, spread the news, and supported me through this unpredictable campaign. You all hold a special place in my heart! 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 28/01/2025

Less than 24 hours to go before we cross over into launch... Words cannot express how monumental of a challenge this has been and how much this game means to me. I hope you all have as fun of a time in the Enclave as we've had making it! 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 21/01/2025

So unbelievably proud of reaching PC demo day with our most fun trailer to date (ft real player comments!) 💛 It's wonderful seeing so much positive feedback just 1 hour into our PC demo, can't wait to hear the world's reactions next week at launch! 😊💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 10/01/2025

This is a huge milestone for us as an independent studio that is on the self-publishing path! We're so proud to have so many of you along for this incredible ride. 💛 Only a few more days until PC demo drops and then launch!! 🥹💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 08/01/2025

corn is a fruit and i don't like this fact

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 16/12/2024

PRESS & CONTENT CREATORS: Eternal Strands keys are coming! Please follow the link below to put in your request. 😊💛 Self-publishing our debut title has been challenging, but we're extremely proud of what our small team has been able to create for you all. See you in January! 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 13/12/2024

Big kudos to #TheGameAwards    for bringing back the focus on what truly makes games great: developers that care. 💛 Whether you were a winner, nominee, spectator, or hopeful dev tonight, I hope we can all move toward a more hopeful future for our incredible industry. 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 06/12/2024

It's much more important to fall in love with the process and not the results in marketing. Achieving success takes a lot of hard work, but loving the craft will take things from a grind to a fun creative process that allows you to keep learning and experimenting. 💛

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Yellow Brick Games @yellowbrickgames.bsky.social · 05/12/2024

Eternal Strands 🪡 Coming January 28, 2025. Free post-launch content designed in collaboration with Square Enix Creative Studio III. youtu.be/VhMT5IWrTlk?...

youtu.be

Eternal Strands - Release Date Trailer | Yellow Brick Games

YouTube video by Yellow Brick Games

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 03/12/2024

Constantly bouncing between "What is This Feeling" from Wicked and "Ma Meilleure Ennemie" from Arcane in my head as if the two songs were literally Glinda/Elphaba or Powder/Ekko 🤣

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Reposted by Natalie // DeathByGigglz

Yellow Brick Games @yellowbrickgames.bsky.social · 28/11/2024

Huge thanks to @gamerant.bsky.social for giving their readers an overview of what gameplay mechanics they can expect to see in Eternal Strands! ❤️‍🔥🔗 bit.ly/3Z9mFgX

bit.ly

Every Feature Confirmed for Eternal Strands So Far

Eternal Strands is an upcoming action-adventure game from Yellow Brick Games, a studio comprised of BioWare, Ubisoft, and overall industry veterans.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 18/11/2024

Oh hey, our studio is now posting more consistently on Bluesky! 💙☁️ Please consider giving our independent studio a follow (and perhaps a wishlist if you like what you see!) 😊💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 18/11/2024

🚨 Advertising =/= marketing 🚨 Too often I'm seeing well-intentioned people giving marketing a bad name because they're equating it to just promotion, sales, or advertising. Marketing above all is problem solving. It's finding and ATTRACTING your audience, then retaining the existing folks.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 03/11/2024

WE FINALLY BEAT DEATH ROAD TO CANADA AFTER 15 TRIES ...as two dogs named Darlin and Don 🤣💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 28/10/2024

I got a kitchenaid and I feel unstoppable bread? pretzels? kaiser buns? pizza dough? i'm never buying premade stuff ever again

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 24/10/2024

Literally cannot recommend Damon enough - they are PHENOMENAL and indeed extremely versatile! Y'all would be lucky to have them on your team. 💛

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meredith 🙂‍↕️ @merryh.bsky.social · 24/10/2024

Bringing back another classic resource - how to build a brand handbook for your game! This article walks you through the process of everything from picking a game name, taglines/elevator pitches, store copy, descriptors and more. I'm proud of this one! medium.com/@merryh/how-...

medium.com

How To Build A Brand Handbook (Brandbook)

I’m sorry about the pun.

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 24/10/2024

Daily reminder that not all hobbies need to be for the purpose of making money or advancing your career/skills. Editing together the yearly "home video" of our trips together has brought me so much joy (even if no one else will see it but us). It's ok to just have fun! 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 24/10/2024

It's never EVER too early to start building relationships with influencers, press, and potential players. Amidst AAA studios that can "pay to play" when it comes to marketing, one of your strongest assets as an indie studio is genuine human connection & great feedback loops. 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 21/10/2024

@ozone.birb.house hey hey! could I please get the Game Dev and Games Business labels? thank you so much! 🥹💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 21/10/2024

Hi, I'm Natalie (aka Nat)! 😊 I'm the marketing/community/influencer swiss army knife over @yellowbrickgames.bsky.social and have had a controller in my hands since I was 4 🎮 💛 Obsessed with community building 💛 5+ years in gaming, nearly a decade in marketing 💛 Proudly Polish-Canadian Let's chat!

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 21/10/2024

A little about me & my interests: * Community building * Marketing (especially in games & entertainment) * Music & singing * Hiking & traveling * Cooking & baking * Fave games include Kingdom Hearts, Zelda, FFVII, FFXVI, Banjo-Kazooie, Alien: Isolation, Pikmin, Animal Crossing, NieR, too many more 💛

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 21/10/2024

Step 1: buy something to hang Step 2: think about how I should buy a laser level Step 3: stubbornly refuse to buy a laser level Step 4: repeat

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Natalie // DeathByGigglz @deathbygigglz.bsky.social · 21/08/2023

it's time I finally joined the ranks 💙

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