The the findings in our latest research don’t just hint at a subtle shift in audience behavior. They chart a generational rewrite of what video means and what audiences expect it to do. For the youngest Gen Zers, video isn’t something they just watch. It’s something they do.
digitalcontentnext.org
Media must catch up to Gen Z’s video playbook
At some point in 2020, accelerated by the pandemic and the kids using endless hours of TikTok scrolling as a coping mechanism, short-form video surged
