iiinova — where your digital self keeps evolving

Daypart.ai @daypartai.bsky.social · 21/09/2026

In this clip, Shoshana Wodinsky shares how one sports betting site tried to stop users from leaving. When a cursor moved toward the corner of the screen, the site surfaced upcoming games based on that person’s betting history. If you bet on Brazil, you saw Brazil matches.

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Daypart.ai @daypartai.bsky.social · 17/09/2026

Google can write the product claim and send the ad into market. The advertiser is still the one answering for whatever it says. Ad fraud can start before the click if the ad itself is making things up.

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Daypart.ai @daypartai.bsky.social · 16/09/2026

Our podcast guest, privacy reporter Shoshana Wodinsky, followed a pregnancy audience back to phone-location data near baby stores. The seller said it covered 80,000 devices, with no proof about the people carrying them. Full episode in the link below.

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Daypart.ai @daypartai.bsky.social · 15/09/2026

SB 690's bill history has it presented to California's governor Sept 4 at 2 p.m. If Sept 30 passes without a veto, only the AG can bring CIPA pen register claims over websites and apps from Jan 1. We talked regulatory risk vs class action exposure with Robert Freund on Deeper Diligence.

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Daypart.ai @daypartai.bsky.social · 14/09/2026

Our latest podcast guest, Shoshana Wodinsky, walked us through one of the ugliest examples of what commercially available ad-tech data can do. A priest’s supposedly anonymous app data was used to figure out where he lived, which bars he visited and who he was, eventually costing him his job.

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Daypart.ai @daypartai.bsky.social · 11/09/2026

Steven Liss of OpenAds says getting an ad into an AI answer starts with getting the page retrieved, and that part is literally just SEO. Promptwatch has Reddit's ChatGPT citation share at 3.83% in late July and 0.52% by mid August.

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Daypart.ai @daypartai.bsky.social · 10/09/2026

Location data keeps coming off military facilities after four DoD components turned off the MAID, and Wyden wants the IG to explain it. New episode with Shoshana Wodinsky on how it gets out. Same pipes your programmatic budget rides.

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Daypart.ai @daypartai.bsky.social · 09/09/2026

Two payment processors in six days. Nuvei on September 4 for $4.85 million. Humboldt yesterday for $12 million plus a permanent ban on high risk merchant categories. We asked Robert Freund whether the enforcement picture looks the way most people assume it does.

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Daypart.ai @daypartai.bsky.social · 08/09/2026

A Pennsylvania bill would make advertisers disclose when AI generated or substantially modified an ad. It cleared the House 124-78 and is with a Senate committee that returns September 28. We asked @RobertFreundLaw what that changes. New Deeper Diligence is up on our YouTube.

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Daypart.ai @daypartai.bsky.social · 04/09/2026

Last week we looked at what happens when AI creative invents a claim, borrows a face or shows up in a contract nobody updated. Part two follows up with one question: who gets to sue you?

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Daypart.ai @daypartai.bsky.social · 04/09/2026

Sony Music sued Kroger last month over at least 392 alleged unlicensed uses of its recordings in social ads, brand accounts and paid influencers both. We asked @RobertFreundLaw for the worst case scenario.

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Daypart.ai @daypartai.bsky.social · 04/09/2026

Adweek wrote this week about the ad industry running into the less glamorous side of AI. Imperfect performance, limited controls, no answer on accountability. On the latest Deeper Diligence we're joined by @RobertFreundLaw on where the exposure lands.

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Daypart.ai @daypartai.bsky.social · 03/09/2026

On Monday Amazon got sued by the FTC with 22 states over it's ad auction pricing. Amazon answered back with performance data. On the latest episode of Deeper Diligence we are joined by @RobertFreundLaw who discusses what the exposure could look like.

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Daypart.ai @daypartai.bsky.social · 01/09/2026

Steven Liss of OpenAds calls web 1.0 advertising sort of a dumpster fire, constant banners and pop-up ads. In 2026 ai agents come with an inherent ad blocking mechanism, since they only retrieve what they think answers the query.

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Daypart.ai @daypartai.bsky.social · 31/08/2026

Steven Liss thinks the LLM companies have an incentive to protect users here, down to prompting agents not to retrieve unlabeled sponsored information. He also thinks someone in ad tech goes after prompt injection poisoning anyway.

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Daypart.ai @daypartai.bsky.social · 28/08/2026

OpenAI sells ChatGPT ads on impressions or clicks. Steven Liss told us advertisers would rather price it on cost per action, since "advertiser's favorite currency is currency." AdExchanger this morning on how ChatGPT justifies its CPMs.

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Daypart.ai @daypartai.bsky.social · 28/08/2026

Our latest newsletter is about the liability attached to AI-generated posts.

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Daypart.ai @daypartai.bsky.social · 27/08/2026

We asked Steven Liss whether the IAB is going to require ads served to AI agents to be disclosed. He's been in early talks with them and thinks standards will follow practice.

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Daypart.ai @daypartai.bsky.social · 26/08/2026

USA Today Co. is testing markdown versions of its pages for AI bots, per Digiday (digiday.com/media/usa-to... ) today. Steven Liss of OpenAds, our latest pod guest, says markdown is the static version and what is coming is HTML generated for crawlers as they arrive.

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Daypart.ai @daypartai.bsky.social · 26/08/2026

Steven Liss, co-founder and CEO of OpenAds, is our latest guest on the podcast. OpenAds serves ads to AI agents. The question we put to him was where a lawyer should look for fraud in this market. His answer was measurement. Full episode down below:

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Daypart.ai @daypartai.bsky.social · 25/08/2026

When asked how to spot MFA inventory, Fou said open the page and look. Sometimes there's nothing on the page at all and it's still in your placement report. Sometimes there's fifty ads, or a slideshow that loads eight more every click. And you've never heard of the site.

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Daypart.ai @daypartai.bsky.social · 24/08/2026

ChatGPT ads went live in 31 European markets today. The pitch is high commercial intent, which is also where attribution flatters a channel hardest, since the person asking was buying anyway. Fou's fix costs nothing and needs no vendor.

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Daypart.ai @daypartai.bsky.social · 21/08/2026

It's 2026 and the internet is splitting in two. Publishers started building a second version of every page for AI crawlers, and in July one of them began selling ads inside it.

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Daypart.ai @daypartai.bsky.social · 20/08/2026

Movie marketing gets spent before opening day, political before election day, and Dr. Fou's read is that a hard deadline is the best condition a fraudster can ask for, since they can manufacture as many impressions as you want to buy. $11.6B cycle, most of it after Labor Day.

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Daypart.ai @daypartai.bsky.social · 20/08/2026

At Daypart we recently recorded a podcast with @acfou and he brought up that he has been seeing a surge of AI generated recipe sites spun up to milk ad dollars. And the reason they proliferate is so trivial nobody thinks to check for it.

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Daypart.ai @daypartai.bsky.social · 18/08/2026

As the Phia story unfolds, here’s our read after our podcast with Ben Edelman on how a bad attribution number moves from the dashboard to the pitch deck to the valuation.

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Daypart.ai @daypartai.bsky.social · 13/08/2026

Google shipped it as a feature on August 3. Three days later IAS pulled 800 domains off the open web for doing the same thing. Both stories are about identifying a device from data it sends automatically. Only one of them got prosecuted.

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Daypart.ai @daypartai.bsky.social · 12/08/2026

Edelman on the invisible tab, using Dell. You add to cart on mobile, a second tab opens and loads Phia's affiliate link and closes before you can see it. The retailer logs an affiliate lead. He named that flag in Phia's code back on July 9. Full episode on our YouTube.

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Daypart.ai @daypartai.bsky.social · 11/08/2026

Ben Edelman published the December date on July 9. He traced enable_coupon_auto_drop to Phia v1.9.33, shipped December 13, and read it as roughly seven months. Bloomberg's internal Slack got there this morning, three weeks after we recorded with him.

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Daypart.ai @daypartai.bsky.social · 10/08/2026

Apple shipped the architecture Jeromy described on this episode. Local model covers most queries, the hard ones escalate, and Apple keeps that escalation on its own servers instead of handing it out to a frontier lab.

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Daypart.ai @daypartai.bsky.social · 07/08/2026

Two performance earnings in 48 hours and neither one pinned it on incrementality. Criteo down 24% Wednesday, under a $1B cap for the first time since 2020. TTD Thursday at 3% growth, guiding Q3 to $650M against a consensus near $800M. The spend that can't show its work goes first. Ep link below.

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Daypart.ai @daypartai.bsky.social · 06/08/2026

Third Apple measurement acronym I have had to learn and this one is the mildest by a wide margin, which is not the read I am getting from half the timeline. AAK shipped in 2024, got expanded at WWDC 2025, and the crowd anonymity math underneath it has not moved.

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Daypart.ai @daypartai.bsky.social · 05/08/2026

BidMachine's privacy page said precise location was not collected, then EFF proxied two apps and there were the coordinates. InMobi's guide, on why: "location-enriched impressions typically yield higher revenue." @JeromySonne got into this on the show. Ep below.

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Daypart.ai @daypartai.bsky.social · 04/08/2026

Samsung had a Pac-Man game in Editor's Choice with a Bright Data SDK in it that turns your TV into an exit node. Spur counted this across 6,038 apps in June, Amazon and Roku had already banned it, LG moved July 21, Samsung got there yesterday. Same TVs your CTV runs on. Ep is up.

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Daypart.ai @daypartai.bsky.social · 03/08/2026

A view through conversion means a platform showed someone an ad, they never clicked, and the platform takes credit for the conversion later. The lookback window belongs to the platform, and every platform sets it differently. OpenAI's ads page says advertisers get aggregate views. Full ep below:

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Daypart.ai @daypartai.bsky.social · 03/08/2026

So agencies have started offering to eat their own AI costs for clients, which sounds generous right up until you ask what they want back. Last week we spent some time pulling on that thread. The answer is a billing arrangement older than ChatGPT itself.

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Daypart.ai @daypartai.bsky.social · 31/07/2026

Safari 27 blocks trackers by destination IP, so the CNAME and first party proxy workarounds stop working. Eric Tilbury asked us on the show why more buyers do not just serve on Safari. That question gets a lot more interesting once the workaround everybody built is gone. Full ep soon.

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Daypart.ai @daypartai.bsky.social · 30/07/2026

The Hims & Hers complaint reads as a privacy story and it is one. It is also a very ordinary attribution story. Eric Tilbury walked us through it this week. Somebody needed that intake form to fire a conversion event so the channel could be optimized. Meta and Snap caught it. Full ep soon.

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Daypart.ai @daypartai.bsky.social · 29/07/2026

"We have like 300% adoption. It passed from one to three users." Microsoft disclosed 15M Copilot seats in January and 20M in April. The M365 base is 450M. It reports again tonight, Apple on Thursday. Watch which number leads. Pod link below.

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Daypart.ai @daypartai.bsky.social · 27/07/2026

Verified: 11 hours a week saved. 6.4 hours a week spent babysitting the output. Glean Work AI Index, n=6,000. @JeromySonne on what the other 4.6 bought you: it filled out your TPS form, it did not unload the ship.

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Daypart.ai @daypartai.bsky.social · 24/07/2026

Companies cut jobs, call it AI efficiency, then sit down with the union. Two buttons, both bad: admit you oversold AI to the Street, or keep paying the workers it replaced. First to blink starts the domino. Full take in this week's newsletter.

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Daypart.ai @daypartai.bsky.social · 23/07/2026

Everyone's arguing the AI bubble from the supply side: $700B capex, energy, overbuild. Wrong end. It doesn't matter how expensive the pipe is if the people at the end are broke. That's a diamond gutter. Where the math snaps: this week's newsletter.

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Daypart.ai @daypartai.bsky.social · 23/07/2026

Apple never shipped a chatbot. It might still win the whole thing anyway. Why the AI race runs straight through the phone in your pocket, and what it means if you buy ads for a living 🧵

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Daypart.ai @daypartai.bsky.social · 20/07/2026

Phia says the cookie stuffing was a bug. Ben Edelman is not buying it. In this clip he explains why: the code was built, named, put behind a feature flag, and switched on for iOS only, not Chrome, where the testers work. A convenient bug, in his words. bit.ly/4wdz4j5

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Daypart.ai @daypartai.bsky.social · 17/07/2026

The tactic is decades old. Ben Edelman caught its biggest case, Hogan and Dunning, 20M+ from eBay, ending in prison. Investigators have since accused Phia of a similar practice, which Phia calls a bug. The playbook has not changed, only the branding has.

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Daypart.ai @daypartai.bsky.social · 16/07/2026

Phia says it was a glitch. In this clip, Ben Edelman shows how Honey pulled the same move on purpose, profiling users by IP, purchase history, and account age, behaving for anyone who might be a tester. He reviewed Phia’s code too and said it did not look accidental. Link to the episode below:

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Daypart.ai @daypartai.bsky.social · 15/07/2026

An 'AI' shopping app that claimed commission on sales it never drove. Inside Phia's cookie stuffing scandal: the researcher who caught it, and what it means for the ad industry. A thread.

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Daypart.ai @daypartai.bsky.social · 09/07/2026

Five extra days, and most people found out from a tweet. Anthropic pushed included Fable 5 access on paid plans from July 7 to July 12, applied automatically, after users pushed back. Paid plans keep it free until Sunday. Then the meter starts.

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Daypart.ai @daypartai.bsky.social · 03/07/2026

Everyone is running with "France banned Shein and Temu ads" this week. Let me offer the version that is actually in the final text, because I read it and it is more interesting than the headline.

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Daypart.ai @daypartai.bsky.social · 01/07/2026

Your most powerful model got pulled by the US government and quietly came back this week. Banned June 12. Back July 1. Here's the actual timeline, minus the hot takes.

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