startmodezero.com
The Garden of Accounts
By the time the dead outnumbered the living on Martin Vale’s friends list, Facebook had stopped calling them accounts. They were Presences now. That was the marketing language. PRESENCE MODE™ rolled out after the third big mortality wave, when every platform discovered grief was stickier than outrage and easier to monetize than joy. The dead could be rendered from their old posts, private messages, voice notes, tagged photos, shopping habits, search histories, sleep apps, fitness bracelets, and the ambient exhaust of twenty years online.