Reposted by @darklorim.bsky.social
In 2005, he invented the TENGA egg. It's sold over $77 million since. It's been so popular that the whole country refers to sex toys by his brand name.
“What I aimed for from the start was to become like Coca-Cola. Coca-Cola is delicious and cool. Everyone around the world knows the logo."
playboy.com
Meet the Man Behind Japan's Sex Toy Revolution
Koichi Matsumoto made "pleasure aids" so popular that the whole country refers to sex toys by his brand name.
