Investors approved, but consumers are divided. Here's why I think it's smart business.

The 120-year-old brand once had legends like Rivaldo winning the World Cup in its boots, but faded from the spotlight. Now, a fresh push in football and lifestyle sneakers has led to record sales.

A Super Bowl marketing masterclass and a revitalised product pipeline signal that the brand once again has the right leaders at the helm and is steadily getting back on track.

TikTok’s favourite track-and-field couple Taara and Hunter Davis Woodall are leaving Lululemon in favour of a new sponsor in the lead up to LA28. Any guesses on where they’re going?