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Damon Beres

@damonberes.com
31K followers 652 following 1.7K posts

Journalist focused on the effects of technology on people and the planet, senior editor at The Atlantic // Writing EASY MODE, a book on tech, humanity, and the value of friction, for Scribner SIGNAL: Damon.63 📨 dberes@theatlantic.com ✴️ damonberes.com

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Damon Beres @damonberes.com · 27/08/2026
Clarifying analysis on Meta's legal settlement, via @kait.bsky.social. The product adjustments are smaller than they appear (and might even be considered to violate the First Amendment) while Meta also maintains tremendous power over the social-media industry www.theatlantic.com/technology/2...
This may seem like quite a lot of changes—especially considering that the case is not even the end of Meta’s legal problems. The company is still facing numerous lawsuits filed by individuals and school districts. “If Meta is going to resolve all its pending liabilities, this is only the first of several large checks it is going to have to write,” Eric Goldman, a professor at Santa Clara University School of Law, told me. But today’s settlement shows that the tech company was able to “buy out one of the most serious legal threats” it faced, and it managed to do so without acquiescing to demands that might have been truly destructive to its business. Meta will have to give teen users the ability to opt in to a chronological, non-personalized feed, but the company does not have to pivot away from the default algorithmic recommendations that many critics characterize as addictive. It seems unlikely that many people will select a straightforward chronological feed; Meta has tested this change before and found that users did not like it.As for the one-hour limit, in an email, a Meta spokesperson told me that the average American teenager spends about 66 minutes a day on Instagram anyway, and that teen activity across platforms accounts for less than 1 percent of the company’s revenue. So perhaps these were battles that the company could afford to lose.The attorneys general “made a bunch of guesses” as to what kinds of changes might help kids, Goldman said, and have pulled off a major success in getting Meta to accept them. Many of these interventions might have suffered First Amendment challenges if they’d been pursued by other methods. (For instance, if the plaintiffs had actually won at trial.) Mark Bartholomew, a professor at the University at Buffalo School of Law, agreed, writing to me that “the state AGs got Meta to consent to dramatic limits on its own speech that Congress was unlikely to go for and the courts were unlikely to bless.”The company is now promoting the changes widely and calling on other social-media platforms to follow suit. It has also agreed to pay an additional $5.3 billion if TikTok and YouTube, which are also defendants in the ongoing litigation, implement restrictions and pay into the settlement. Although this is not the end of Meta’s legal battles—personal-injury lawsuits similar to the one it lost in March will likely keep coming—the company has won the opportunity to select its own restrictions, define its own limits, and discard its own deal-breakers, effectively setting a standard that the rest of the industry will be expected to abide by without having had any say in its creation.
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Damon Beres @damonberes.com · 26/08/2026
"I like the phrase Human Reserved because it makes me think of nature reserves" is, I think, not intended to sound as bleak as it does, but yeesh www.gatesnotes.com/work/make-ai...
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Damon Beres @damonberes.com · 22/08/2026
jfc
Childrens book: “The ABCs of Crypto”
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Damon Beres @damonberes.com · 21/08/2026
I laughed
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Damon Beres @damonberes.com · 20/08/2026
Thought my lil Xteink ereader was a solid candidate for a pixel font and was delighted to find a great one designed by @wendyleftmealone.bsky.social. Look at how presh it is:
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Damon Beres @damonberes.com · 20/08/2026
🫡
tweet from unusual_whales: Blueberry recall upgraded to FDA's highest risk level, 'reasonable probability of death,' per the DailyMail
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Damon Beres @damonberes.com · 20/08/2026
Why are they called the X-Men? Now you know
“X-Men, for ex-tra power!” So says Professor Xavier in the first issue of the comic.
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Damon Beres @damonberes.com · 06/08/2026
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Damon Beres @damonberes.com · 30/07/2026
Many people won't use the lease program, getting their devices through the usual retailers or monthly wireless plans as they always have. But I do think it's fair to consider the population that will may be vulnerable to the more predatory aspects of the offer.
Consider a student or young professional, or perhaps an underemployed older one, who needs a new laptop. They decide on a MacBook. Apple Upgrade will appear to be the best deal: In its announcement, Apple offers the example of a 14-inch MacBook Pro that retails for $1,999 but which can be had for a monthly lease. Perhaps this person goes for the two-year term, which has them paying $54 a month. Best Buy, which currently has the same computer on sale for $1,849, offers an 18-month loan repayment with $103 installments. Apple’s deal appears to be cheaper: The 24-month lease adds up to $1,296; Best Buy’s 18-month loan lands at the store’s full retail price of $1,849.Why does Best Buy’s laptop seem more expensive? It’s because the plan is actually designed for you to fully pay off the device. At the end of the 24-month MacBook Pro lease, meanwhile, the consumer will still owe $703, meaning the actual total price of the Apple arrangement is $1,999—higher than Best Buy’s offer. A person can choose to pay off the full amount, return the device outright, or swap for a new one. This is a lot of money, and so the likelihood is that this customer will just go ahead and do the trade in, restarting a cycle in which they are bleeding their bank accounts to pay for a device they do not own, and possibly will never own. And on it goes, in perpetuity.Apple, which reached a market value of more than $5 trillion, its highest ever, the same day it announced Apple Upgrade, has produced a scheme that will eke out more money from its customers than it did before. (Notably, the new plan does not include AppleCare+, as the previous iPhone Upgrade Program did, so consumers will have to add the cost of the warranty or risk having to continue paying the rental fee on a device that they lose or break.) All of this
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Damon Beres @damonberes.com · 29/07/2026
Apple of course has had the iPhone Upgrade Program since 2015, but the terms were different in some important ways.
Buying a new smartphone comes with lots of decisions. iPhone Pro or iPhone Air? “Cosmic Orange” or “Deep Blue”? Now there’s a new consideration to add to the list: buy or rent? Yesterday, Apple announced a new monthly lease program, which will allow prospective buyers to rent new electronics such as iPhones, MacBooks, iPads, and Apple Watches via an agreement with Klarna, the same company that facilitates monthly payments for $4 polyester underthings on Shein.

Perhaps you already make monthly payments for your iPhone. Since 2015, Apple has offered an “iPhone Upgrade Program” that similarly offers customers the option to pay off the device over time instead of in one lump sum. But under that arrangement, the monthly payments were not a lease but rather installments of a loan. Failing to pay your bill might have hurt your credit and eventually led to aggravated calls from a collections agency, but your phone was your phone, with all the candy you could crush.But Apple products are particularly personal things. They’re communication devices, which hold your intimate photos and videos, health data, and so forth. A rental model puts consumers in the strange position of storing all of this information in a gadget that Apple and Klarna maintain a lot of control over. Missing three consecutive payments with Klarna will obligate you to return the device or pay off the entire balance immediately. It is also theoretically possible that Apple or Klarna could eventually restrict access to various features if lease payments are missed; 9to5Mac has reported that code for such restrictions is present in a beta version of the upcoming iOS 27. When I reached the company for comment, the spokesperson Brian Bumbery said “there will be no restrictions or changes to functionality due to missed payments,” though why iOS 27 includes these options remains unclear. (Klarna did not respond to a request for comment.)
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Damon Beres @damonberes.com · 29/07/2026
Just tried to explain the Oscar Meyer Wienermobile to a friendly gawker from a foreign land. "What is this?" he said, and I said, "It's the Oscar Meyer Wienermobile." He looked at me blankly and replied, "I don't understand." There was nothing more I could say.
the oscar meyer wienermobile, wearing a birthday hat, in manhattan
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Damon Beres @damonberes.com · 28/07/2026
The analysis is pretty damning.
In a new study, researchers randomly selected more than 14,000 Kindle ebooks and ran them through Pangram, an AI-detection tool. One in five came back as more than 25 percent AI-written; Daggermouth returned 60 percent, according to an underlying data set that the authors shared with me. Those numbers, they acknowledge, tell us only so much. The researchers grouped together text that Pangram had flagged as either “AI-generated” or “moderately AI-assisted” (the latter of which can mean that AI was used to edit or polish human writing, or vice versa). And although Pangram has a low rate of false positives, it is not perfect.So the study’s authors, led by Tuhin Chakrabarty, a professor of computer science at Stony Brook University, devised another check. They scanned each book’s text for “rare expressions”—strings of at least five words in a specific order—that also appear in other suspected AI books but almost never in human-written ones. Daggermouth had many of them. For instance, the following sentence appears near the end of a multipage sex scene in Chapter 27: “They collapsed together, a tangle of sweat-slicked limbs and racing hearts.” That same sentence, word for word, also shows up in another self-published ebook by a different author. Or consider this line from Chapter 38 of Daggermouth: “Her pulse thundered in her ears, drowning out the murmurs of the crowd.” It’s also in an ebook by another author who has published more than 400 different titles on Amazon in the past three years.Chakrabarty, who researches AI writing, told me that Daggermouth has “too many telltale signs” of AI for him to buy that explanation. He cited Chapter 18, “Thank You,” as an example: His research team broke it into 12 chunks for Pangram to evaluate, and the tool classified all parts as AI-generated. (In my own spot checks, the tool classified the first few paragraphs as human-written and the rest of the chapter as 100 percent AI.) I ran this by Mohit Iyyer, a professor of computer science at the University of Maryland who wasn’t involved with the study. An expert on AI-language detection, Iyyer told me that even accounting for Pangram’s fallibility, it’s “almost statistically impossible” for an entirely human-written book to register as 60 percent AI. He added that the study’s broader methodology, which connects AI writing to ebook sales, is sound.Whether or not you believe that Wolfe deserves the benefit of the doubt, the same questions about how Daggermouth was written apply to a growing number of other hits on Amazon. Chakrabarty’s study found that books written with “substantial” AI assistance made up 20 percent of Amazon’s ebook catalog, 12 percent of sales, and 10 percent of best sellers in their genre.
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Damon Beres @damonberes.com · 27/07/2026
seems like a bit much
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Damon Beres @damonberes.com · 25/07/2026
People criticize AI but you can’t convince me this isn’t an amazing use of natural resources
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Damon Beres @damonberes.com · 25/07/2026
A thing like that
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Damon Beres @damonberes.com · 20/07/2026
Dang www.theatlantic.com/magazine/202...
Like Hard Choices, Communion is full of what might loosely be described as anecdotes. Take the one about Vance’s future wife, Usha, recommending Joan Didion’s memoir The Year of Magical Thinking while they were students at Yale Law School. Usha said she found it “cathartic,” prompting Vance to look up this unknown word in the Oxford English Dictionary. As one does? Until I stumbled onto this passage, I would have guessed that the middle of the Venn diagram of “people who use the paywalled OED rather than Dictionary.com” and “people who don’t know what cathartic means” is empty, like the Strategic Petroleum Reserve. I’m not saying that Vance’s story is impossible. I’m just saying that if it did happen as described, it would be like somebody discovering this Beethoven character in his well-thumbed set of the multivolume New Grove Dictionary of Music and Musicians.
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Damon Beres @damonberes.com · 19/07/2026
Look who’s here
My Size Barbie
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Damon Beres @damonberes.com · 16/07/2026
Boyz N the Hood
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Damon Beres @damonberes.com · 14/07/2026
www.theatlantic.com/technology/2...
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Damon Beres @damonberes.com · 07/07/2026
It arguably gets weirder
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Damon Beres @damonberes.com · 07/07/2026
Posting #face to celebrate the release of @ibogost.com’s excellent new book THE SMALL STUFF, which I was fortunate enough to read an earlier version of. It’s a lithe book, yet pleasantly sticky, filled with little stories and details that will endure in your spirit. I recommend! smallstuffbook.com
I am bolding the book THE SMALL STUFF by Ian Bogosta photograph i took in my bathtub of the small stuff
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Damon Beres @damonberes.com · 06/07/2026
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Damon Beres @damonberes.com · 02/07/2026
I really do struggle with the incongruity between Anthropic's messaging about safety, the idea that Fable 5 was dangerous in some way, and this cutesy presentation advertising the model's return in Claude.
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Damon Beres @damonberes.com · 30/06/2026
The White House's construction started in 1792 and finished in 1800
Trump Truth Social post showing a picture of a golden eagle decoration on the White House, with the caption: "A Golden Gift to the White House for its 250th Birthday Year!"
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Damon Beres @damonberes.com · 17/06/2026
Huh: Google now populating … 4chan very close to the top of search queries. Clicking through produces about what you would expect:
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Damon Beres @damonberes.com · 11/06/2026
Meet the new neighbors.
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Damon Beres @damonberes.com · 02/06/2026
Algorithmic content-creation systems making nonsense to be pushed through an algorithmic content-distribution system, all of it optimized for engagement, all of it pushing the friction of production and consumption to zero … …
true detective smoking meme
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Damon Beres @damonberes.com · 02/06/2026
This also reminds me a lot of the system that leads Chinese vendors to trademark nonsense words for branding on Amazon, through which they sell whatever happens to be the best market opportunity at the time; last week I saw one that had shifted from Bluetooth speakers to wooden phonics toys
The deepfake expert and Meta adviser Henry Ajder told me last week that he thinks that blaming such material on geopolitical rivals is a “convenient explanation” for the AI industry “rather than the most likely” one. This was the first time Ajder had seen this kind of slop, but he guessed that people were creating and posting it to get attention on Facebook pages in order to make money. An anti-AI AI post is set up to get tons of engagement because people will comment and share approvingly when they’re fooled, and they’ll comment and share angrily when they’re not. Even the ironic fact of AI being used to rail against AI might be only another reason for sharing.

I sent direct messages to many of the slop-producing accounts—so many, in fact, that Facebook locked my account, and I had to submit a video selfie proving that I am a human being. Exactly one content producer responded to my queries, a poster who had put up fake images of Pennsylvania cornfields, rivers, and shoreline (Lake Erie, I guess?) with anti-data-center messages. “I actually live in Bangladesh,” the account runner told me. “But Pennsylvania has always been one of the U.S. states I’ve found most interesting online.”Meta’s monetization program, which rewards views, comments, and other interactions, has long incentivized low-quality, lowest-common-denominator swill. The pages currently posting AI slop about AI also post AI slop about other geographically targeted mundanities, such as the humidity in Alabama and how confused Texas drivers get by roundabouts. (An analysis that was posted recently by a pseudonymous Substacker found that a lot of this U.S.-state-themed engagement bait comes from Bangladesh.) “I imagine the people that are posting this content are in most cases dispassionate to the issues they’re posting about,” Ajder said. “They just want to see the numbers going up each month on their payments on the platform.” The anti-AI slop creator who claimed that he has always had a thing for Pennsylvania also told me that he doesn’t really care about U.S. data centers and is interested simply in sharing “relatable” content. (He also said that he is supporting his family with his monetized social-media accounts, but he declined to share any proof of that income and did not provide a way for me to verify his identity when I requested it.)

Meta has said that it tries to label content that was produced using AI so that users will know when media is manipulated or totally made-up, but none of the posts I saw had labels, and few of the pages that hosted them made any reference to AI in their descriptions. When the pages were tied to “people,” the people seemed to be fake: One Texas-themed page was itself an administrator of the group “Born & Raised in Texas.” The other two listed admins for that group were a page called “I Love America” and a woman named Alice whose profile photo shows a Pakistani actor who was found dead last year. (A spokesperson for Meta told me that Facebook can’t label all AI-generated content.)
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Damon Beres @damonberes.com · 29/05/2026
You have to laugh
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Damon Beres @damonberes.com · 21/05/2026
My animal
Gus the cat makes an amusing face
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Damon Beres @damonberes.com · 18/05/2026
Depicted here: Me
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Damon Beres @damonberes.com · 13/05/2026
When they're right, they're right www.nytimes.com/interactive/...
New York Times 100 Best Restaurants in New York Cityimage of the number one restaurant: Benihana
(this is a joke, NYT did not actually name Benihana best restaurant in NYC, just having some fun, tee hee)
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Damon Beres @damonberes.com · 12/05/2026
Previously: www.theatlantic.com/technology/a...
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Damon Beres @damonberes.com · 01/05/2026
The bug really just comes for some people. And one person’s creative work is always indebted, in some way, to the people who came before.
Page from Nejishiki
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Damon Beres @damonberes.com · 20/04/2026
Flipping through old BYTE archives for various reasons and get a load of this
Byte 1982 ad for Palantir Word Processing and Accounting Software
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Damon Beres @damonberes.com · 14/04/2026
My god www.theatlantic.com/magazine/202...
In the days of tavern dining, proprietors would have wanted customers to fill up on as much bread as possible, so that they would consume less of the more expensive ingredients to which they were entitled. À la carte restaurants perhaps felt themselves grandfathered into what had become a mark of hospitality. Chefs I consult attest to free bread’s ability—a finite ability—to make kitchens run more smoothly (by slowing down orders). It also makes customers less whiny: Restaurants give you free bread “just so that you have something to do with your hands and your mouth,” Richard Horner, a New Orleans chef and restaurateur, tells me.

Horner lays bare the strategic timing of this generosity. Ideally, free bread should not hit the table until after customers have ordered their meal, “because then they order from a position of maximum hungriness,” he says. Plus, the delay builds anticipation: “Will there be bread? I see other people with bread. We haven’t got bread yet.” And then, once the bread is bestowed: “Oh! There is bread! What a fun surprise.”

Horner’s demonic calculation for how many slices or rolls each table’s basket should contain is [Number of diners] + 1. Unevenly divisible bread creates “a tension that I really enjoy.”
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Damon Beres @damonberes.com · 12/04/2026
👍🏻👍🏻
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Damon Beres @damonberes.com · 07/04/2026
There is such a thing as poetry in reporting and news writing. www.nytimes.com/2026/04/07/u...
Mr. Trump sat down, but not in his usual position at the head of the room’s mahogany conference table. Instead, the president took a seat on one side, facing the large screens mounted along the wall. Mr. Netanyahu sat on the other side, directly opposite the president.
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Damon Beres @damonberes.com · 07/04/2026
Lili, the Tehran resident, said that as someone who long opposed her government and sympathized with the nationwide demonstrations that sought to topple it just months ago, Mr. Trump’s threats have shifted her feelings toward the United States and Israel.

Both countries’ leaders have repeatedly voiced support for Iran’s opposition and encouraged Iranians to use the war to rise against their leaders. But their warplanes are now bombing not just military sites, she said, but critical industrial facilities, universities, and schools.

“So now, we are supporting Iran and whatever government is running it,” she said.
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Damon Beres @damonberes.com · 06/04/2026
The dolphins command you
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Damon Beres @damonberes.com · 06/04/2026
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Damon Beres @damonberes.com · 31/03/2026
hell yeah i'll bring the soda pop
email inbox: SUNN O))) just announced a Listening Party on Bandcamp
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Damon Beres @damonberes.com · 27/03/2026
www.theatlantic.com/technology/2... @willgottsegen.com
clavicular arrested for misdemeanor assault in floridaatlantic headline: What Was Clavicular?
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Damon Beres @damonberes.com · 26/03/2026
Basically, the AI industry and the Trump administration have been sowing—and there's a very good chance that we are about to reap, big time.
For the better part of the past year, Wall Street analysts and tech-industry observers have fretted publicly about an AI bubble. The fear is that too much money is coming in too fast and that generative-AI companies still have not offered anything close to a viable business model. If growth were to stall or the technology were to be seen as failing to deliver on its promises, the bubble might burst, triggering a chain reaction across the financial system. Everyone—big banks, private-equity firms, people who have no idea what’s mixed into their 401(k)—would be hit by the AI crash.

Until recently, that kind of crash felt hypothetical; today, it feels plausible and, to some, almost inevitable. “What’s unusual about this, unlike commercial real estate during the global financial crisis,” Paul Kedrosky, an investor and financial consultant, told us, “is all of these interlocking points of fragility.”Perhaps the clearest examples are advanced memory and training chips, which are among the most important—and are by far the most expensive—components of training any AI model. Currently, most of them are produced by two companies in South Korea and one in Taiwan. These countries, in turn, get a large majority of their crude oil and much of their liquefied natural gas—which help fuel semiconductor manufacturing—from the Persian Gulf. The chip companies also require helium, sulfur, and bromine—three key inputs to silicon wafers—largely sourced from the region. In addition, Saudi Arabia, Qatar, the United Arab Emirates, and other regional petrostates have become key investors in the American AI firms that purchase most of those chips.

Because of the war in Iran, the Strait of Hormuz is functionally closed to most shipping vessels, stranding one-fifth of the world’s exports of natural gas, one-third of the world’s exports of crude oil, and significant quantities of the planet’s exportable fertilizer, helium, and sulphur. Meanwhile, Iran and Israel have begun bombing much of the fossil-fuel infrastructure in the region, which could take many years to replace. In only a month of war, the price of Brent crude—a global oil benchmark—has jumped by 40 percent and could more than double, liquefied-natural-gas prices are soaring in Europe and Asia, and helium spot prices have already doubled. The strait is “critical to basically every aspect of the global economy,” Sam Winter-Levy, a technology and national-security researcher at the Carnegie Endowment for International Peace, told us. “The AI supply chain is not insulated.”The situation could quickly deteriorate from here. A helium crunch could trigger a shortage of AI chips or cause chip prices to rise. AI companies need ever more advanced chips to fill their data centers—at higher prices, the massive server farms, already hurting from elevated energy costs caused by the war, would have almost no hope of becoming profitable. Without these chips, new data centers would not be built or would sit empty. Astronomical tech valuations, and in turn the entire stock market, could collapse.low-quality meme image of a man throwing up
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Damon Beres @damonberes.com · 25/03/2026
🫦
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Damon Beres @damonberes.com · 25/03/2026
My favorite part
Though most people would usually think of product liability as applying to things like poisoned baby powder and cars without seat belts, the idea here is that social media can have effects as tangible as those of physical goods, and we should think about it in the same terms. Such metaphors abounded in the trial. Mark Lanier, a member of KGM’s legal team, described social-media companies as lions hunting gazelles, and compared their products to cigarettes, the free tortilla chips that patrons may mindlessly snack on at a restaurant, and the baking soda in a cupcake. The baking-soda metaphor was meant to underscore that Instagram and YouTube had an outsize effect on KGM’s life, the way a tiny teaspoon of baking soda competes with more substantial ingredients such as flour or eggs in a cupcake recipe. But it was KGM’s own account of her experiences that appeared to move members of the jury, some of whom reportedly cried during her testimony.
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Damon Beres @damonberes.com · 24/03/2026
@katie-drummond.bsky.social in some plants www.nytimes.com/2023/08/10/b...
katie drummond in some plants
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Damon Beres @damonberes.com · 24/03/2026
Neither here nor there but I really enjoy the NYT portrait convention where personalities are posed within plants www.nytimes.com/2026/03/24/u...
Bovino in some plants
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Damon Beres @damonberes.com · 23/03/2026
This is also a very revealing and meaningful statement. The CEO's assumption is that people want feedback from people. The solution being marketed was a synthetic fabrication of that kind of interaction—i.e., an entirely different thing.
You say it’s off-strategy for you. The feature obviously shipped. What made it on-strategy at the time it shipped?

At the time, the team believed they were doing that. They were looking at users and they were focused on a user need, which is, “I wish an expert could give me feedback at this moment. I wish my salesperson could give me feedback. I wish my support person could give me feedback. I wish my idol could give me feedback. I wish this expert could give me feedback.” In itself, I think that motivation that users have is a really good one, and I think one that I would encourage experts and creators to lean into. It’s a big opportunity.
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Damon Beres @damonberes.com · 13/03/2026
"A cat walks among tiny cars at a zoo in the park of miniatures in Bakhchisaray, Crimea, on March 8, 2026." www.theatlantic.com/photography/...
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