Onsales are a genuinely weird traffic event: a year's demand landing in 10 minutes, then vanishing. Most websites weren't built for that, so the sector's fix is "spend more", which only works if you've got money to spend.
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Why ‘onsales’ break websites - Arts Professional
Onsales can create extreme traffic patterns that most websites aren’t built to withstand. CultureSuite’s Matt Yau reflects on why the sector's default fix favours deep pockets - and how to solve the…