A paper co-authored by CTCRE Fellow Peter Kovacs, PhD, UCSF Professor Emeritus Ruth Malone, PhD, RN, FAAN, and CTCRE Director Pam Ling, MD, MPH, was published in Tobacco Control.
Read the paper: tobaccocontrol.bmj.com/content/earl...
Access the visual companion: tobacco.ucsf.edu/content/why-...
tobaccocontrol.bmj.com
Why are branded cigarettes in streaming media? A case study of Netflix’s Stranger Things
Background Despite the 1998 ban on paid product placement by the tobacco industry, branded tobacco products continue to appear in media.
Methods Using the popular streaming series Stranger Things as ...