iiinova — where your digital self keeps evolving

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 11/09/2026

💸 Scholarship Alert 💸 Check out BeachScholarship to find CSULB scholarships, grants, and other opportunities. Apply between now until September 28 at 11:59 P.M. Need help getting started? Check out the scholarship application tutorial. Head to the CSULB Scholarships page to learn more and apply!

001

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 01/09/2026

📣This is your sign to stop by Week of Welcome📣 Come visit to see what opportunities JPR is offering this semester! Meet the department, find out how you can get involved, and find your spot in the JPR community. 📍 Speakers Platform & Central Quad 📅 Sept. 2 & 3 ⏰ 11 AM–2 PM #CSULB #CSULBJPR #Gobeach

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 24/08/2026

Welcome back, students! The Department of Journalism & Public Relations would like to wish everyone an amazing fall semester! #CSULBJPR #CSULB #Journalism #gobeach

140

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 06/05/2026

It's presentation week for the JPR department! How are we feeling about our press kits, social media audits, and research analysis? #csulb #gobeach #longbeach

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 04/05/2026

Graduation is right around the corner 👀 How are we feeling juggling finals, projects, and summer internships/ job hunting?

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 29/04/2026

Think you have an eye for storytelling? 👀 The CSULB Department of Journalism & Public Relations is looking for interns during the fall 2026 semester to manage the department’s social media channels. 🕐 Applications close Thursday, April 30 — so don't wait. 👉 Link in bio to find out more and to apply.

001

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 27/04/2026

If you want a recap of JPR Day check out our other socials linked in our bio! YouTube is gearing up for another exclusive video!!

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 23/04/2026

Recap of JPR Day Thank you to Azul for hosting this event, to our speaker panel and our networking fair. #CSULBJPR #JPRDAY

030

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 20/04/2026

📣 Reminder JPR is this Wed 4/22 📣 The theme is AI in JPR Come join and talk to professionals in Journalism and Public Relations. The Networking Fair at JPR Day is your real-time simulation of the industry. Every handshake and conversation is training you for your future success. 🤝🚀 #csulb

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 16/04/2026

Case Study Wednesday 📊 More brands are using AI in campaigns — but not all audiences are convinced. In PR, innovation vs authenticity is a growing challenge. Do you think AI helps or hurts brand trust? #CSULBJPR

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 13/04/2026

JPR Day is just one week away 👀 Join us next Wednesday for an incredible keynote from Khari Johnson (CalMatters), who will be speaking on: “Money, Power, Ideology and AI” From who controls AI to how it shapes media and democracy, this is a conversation you won’t want to miss. 📅 JPR Day 2026 📍 CSULB

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 10/04/2026

Friday PR Tip 💼 Consistency matters in PR — even small efforts add up over time. After spring break, it’s a good time to reset your goals and stay on track. What’s one goal you have for the rest of the semester? #CSULBJPR

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 08/04/2026

🚨 We are so excited to announce JPR Day 2026! 🚨 Get ready for a full day of insight, innovation, and inspiration as we dive into the futures of journalism and public relations. 🤖✨ 🗓️ Save the Date: Wednesday, April 22 ⏰ Doors Open: 9 a.m. 📍 The Pointe, CSULB Pyramid

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 06/04/2026

Welcome back!! Monday Check-In 👀 First week back after spring break… be honest 😅 Are you: A) Fully locked in B) Trying to get back on track C) Still in break mode D) Already stressed again Drop your answer 👇 #CSULBJPR

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 25/03/2026

The cancellation of “The Bachelorette” highlights a key PR dilemma: Is it better to absorb financial loss or risk long-term brand damage? Crisis management often comes down to timing and risk tolerance. What would your strategy be? #CSULBJPR #JPR #GoBeach

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 23/03/2026

Monday Check-In 👀 Week before spring break… how are we feeling? A) Still in midterm mode 📚 B) Burnt out 😅 C) Counting down the days D) Already mentally on break. Drop your answer below. #CSULBJPR #lockin #springbreak

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 20/03/2026

📣PR Tip of the Day: Stop broadcasting—start responding. The fastest way to grow on Bluesky is by joining conversations, not just posting into the void. #csulb #gobeach #csulbjpr

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 16/03/2026

At the 2026 Oscars, Michael B. Jordan used his Best Actor speech to honor the Black film legends who paved the way before him. Moments like this show how awards speeches can shape public image and reinforce values beyond the award itself. www.harpersbazaar.com/culture/film... #CSULBJPR

harpersbazaar.com

Michael B. Jordan Honors the Black Film Legends That Came Before Him in His Best Actor Oscars Speech

The actor took home the award for his dual roles in the southern vampire epic, Sinners

011

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 11/03/2026

Mcdonald's CEO has gone viral for simply eating their new product. What suppose to be a sit down video explaining their new product turns into the viral meme of the tiniest bite from Mcdonald's CEO. Check out the article for more! www.prdaily.com/the-scoop-mc...

prdaily.com

The Scoop: McDonald’s CEO gets memed for reaction to eating new ‘product’ - PR Daily

Plus: Sam Altman tries to explain OpenAI, Pentagon deal; podcasts are about community. Chris Kempczinski, the CEO and president of McDonald’s, has gone viral for all the wrong reasons. The food chain’...

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 09/03/2026

Midterm Survival Tip (PR Edition): Treat your study plan like a campaign. Set goals. Create a timeline. Execute. Adjust. Strategic thinking doesn’t stop at the classroom. What class is your biggest focus this week? 👀 #csullb #gobeach #csulbjpr

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 06/03/2026

📣 PR tip of the day 📣 Remember to track your results. If you ran a campaign, managed socials, or created content — save the metrics now. Screenshots > memory when internship interviews happen. #csulb #gobeach #csulbjpr

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 04/03/2026

If you could add ONE skill to your resume by the end of this semester, what would it be? 📊 Analytics ✍️ Pitch writing 🎥 Video editing 🤝 Networking Other? Drop it below. #CSULBJPR

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 02/03/2026

Mid-semester check 👀 PR students — what skill are you trying to improve right now? Writing? Networking? Social strategy? Public speaking? #csulb #gobeach #csulbjpr

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 27/02/2026

📣 PR Tip of the Day📣 Your reputation starts before your first job. How you show up in class, group projects, and org meetings? That’s your first brand. #csulb #gobeach #csulbjpr

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 25/02/2026

Summer Internship applications are just around the corner 👀. Is anyone polishing resumes or already applying? If you feel the pressure, no worries! Contact our JPR advisory for some 1v1 help! #csulb #gobeach #jpr www.csulb.edu/college-of-l...

csulb.edu

Journalism & Public Relations

Image Welcome to the CSULB Department of Journalism & Public Relations. We are home to 40 faculty and staff dedicated to excellence in media education.

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 23/02/2026

The so-called "Staples Baddie" has gone viral for highlighting the niche services and products at Staples. A once helpful video about the benefits at Staples has now gained traction, hooking viewers worldwide. Click the link to read more! www.fastcompany.com/91495470/sta...

fastcompany.com

'Staples Baddie' went viral. Here's what the retailer is doing about its Gen Z employee's internet fame

Staples' chief marketing officer weighs in on the company's breakout in-house influencer.

040

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 20/02/2026

PR tip of the Day: Your Linkedin is your portfolio, make sure it represents you. #csulb #gobeach #csulbjpr

040

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 18/02/2026

Want to highlight your moments on campus? JPR is looking for students to feature if you’re interested scan the QR code below for a chance to see yourself on our socials! #csulb #gobeach #csulbjpr

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 17/02/2026

📣Reminder for Journalism & PR majors- advisors are meeting with students throughout spring! Have you booked a spot yet? #csulb #jpr #gobeach

040

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 16/02/2026

This week on campus: Lunar New Year Celebration Feb. 17 @10, Trash Talkers, and Art Days at the Japanese Gardens on Feb 19. Which event would make the best PR campaign story? Tell us why!

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 11/02/2026

📣Reminder PRSSA are having open applications to join! Paid memberships allow you to have access to hands on experience. Applications close this Sunday. #csulb #prssa #gobeach

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 09/02/2026

The Superbowl ads were a buffet of dissection for PR and Marketing professionals. The Bowl brought about a deluge of star-studded ads. What were some ads that stood out to you? Check out this article the dissects the PR risks and rewards of the SuperBowl. www.prdaily.com/what-super-b...

prdaily.com

The Scoop: What Super Bowl ads — and Bad Bunny — reveal about PR risk and reward - PR Daily

Plus: Washington Post’s top leader exits days after layoffs; Kroger welcomes new CEO after controversy.

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 06/02/2026

PR Tip of the Day: Know your story inside and out so journalist can easily tell it. #csulb #csulbpr #pr #prtipoftheday

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 04/02/2026

🚨2026 California Local News Fellowship applications is now open! 🚨 40 journalism fellows are selected throughout the state for FULL-TIME PAID POSITIONS! CSU info session Feb 13, 2026, 12pm. 🔗 More information and application link can be found through the link in our bio! #CSULB #CSULBJPR

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 28/01/2026

Are you in need of technology equipment for an upcoming project or assignment? The JPR department offers a variety of digital tools to all JPR students. Equipment is available IN-PERSON in LA4-104 on Monday through Thursday from 9:00am to 5:00pm. For more info www.csulb.edu/college-of-l...

csulb.edu

JPR Equipment Loan Program

The Department of Journalism & Public Relations offers a robust inventory of digital tools to all JPR students for use in completing their coursework and other assigned JPR projects. Our inventory co...

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 24/01/2026

Welcome Back Students! Introducing our new social media team. This semester Maia Paragas will be running our Bluesky page. Check out our other platforms @csulbjpr.bsky.social to learn more about the rest of our team! #csulbjpr #csulb #journalism #publicrelations

020

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 20/12/2025

Wishing you a happy winter break ❄️ Enjoy the time to rest, recharge, and take care. See you all next semester! #CSULB #CSULBJPR #WinterBreak #Recharge #GoBeach

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 16/12/2025

Find the space that helps you focus. Need some suggestions? See some our favorite study spots on the JPR YouTube channel. 📚🪑🌿 ‌ #csulbjpr #finalsweek #studytips

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 15/12/2025

Plan it out, take it one step at a time, and keep moving forward. ⏰📅 #csulbjpr #finalsweek #csulbcla

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 12/12/2025

JPR brings you “The 5 Days of Finals!” You’ve got this — start strong, stay steady. ☕📚 ‌ #csulbjpr #finals #GoBeach #Day1

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 11/12/2025

Apply for free money from the Radio & Television News Association of Southern California. #scholarships #journalism #GoBeach

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 08/12/2025

📚 Finals Week Library Hours — Fall 2025 Need a quiet place to grind? The University Library is extending hours from Dec 8–18 to help you finish the semester strong. 💪✨ Plan ahead, take breaks, and good luck Beach students! 🌊💛 #CSULB #CSULBJPR #CSULBLibrary #FinalsWeek #GoBeach

000

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 05/12/2025

Watch the Internship Week sessions now on the JPR YouTube channel, featuring students in real internships, alumni sharing how those experiences shaped their careers, and a career counselor breaking down the tools that make your résumé stand out. Your career starts with the steps you take today. 🎥💼

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 05/12/2025

📣 Updated Fall 2025 JPR Advising Hours 📣 Need help planning the next semester or staying on track for graduation? Our JPR faculty advisors are here to help — stop by or drop in on Zoom! #CSULB #GoBeach #CSULBJPR #AdvisingHours #Fall2025

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 04/12/2025

We want to congratulate Professor Chris Burnett on his retirement! 🎉 CLA Dean Dan O’Connor dropped by one of Professor Burnett’s final classes to thank him for 25 years of service to the CSULB Department of Journalism & Public Relations. Cheers to a well-deserved retirement, Dr. Burnett! 🌟📚

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 04/12/2025

Whether you’re graduating soon or looking for an internship, you’ll gain information from CSULB Career Counselor Mathew Gonzales. He’ll explain how to use JobScan and Big Interview. These AI-powered tools help you improve your resume as well as prepare for interviews. Join us at 9:30 a.m. tomorrow!

010

CSULB Department of Journalism & Public Relations @csulbjpr.bsky.social · 02/12/2025

Think JPR Internship Week is just for internship-seekers? Think again. Join us Wednesday, Dec. 2, at 9:30 a.m. for a panel where alumni break down how their internships opened doors, built connections, and launched their careers!

030