1st country-level workshop on the IMPACT Framework for behavioural design is done!
Thanks #India for hosting & congrats to the delivery team spanning HQ, regional & country offices.
This is how we translate
#behaviouralscience into action for agrifood systems!
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#innovation #kudos #behaviouralscience #humancentreddesign | Cortney Price
This is what (behaviour) change looks like!
Creating actionable pathways for behaviour change - in Global Environment Facility projects and beyond - thanks to the #innovation appetite of country of...
![Do as I say, not as I do: Cognitive dissonance in behavioural science advocacy for AMR
Cortney Price, Food and Agriculture Organization of the United Nations
Behavioural scientists argue that simply knowing something (awareness) doesn’t always change behaviour, as human decision making often relies on heuristics and biases. Paradoxically, to get support for their work (like tackling antimicrobial resistance [AMR]), behavioural scientists often try to persuade leaders by presenting evidence—essentially, by raising awareness of successful trials and attempting to leverage the knowledge-deficit model. This talk explores this contradiction: why does this cognitive dissonance persists, and what can be done about it? What other ways should behavioural scientists explore to better convince decision-makers to back behavioural science for AMR? Experiential and emotional strategies for decision/policy influence will be discussed.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:jf4udtyuylqocyyrqdwqoxuf/bafkreidpgituljc74skcm74igtn2aw5dfjspzbc46sl33celqx6tz3wox4)
